Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.
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Printfection
Score 8.9 out of 10
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Printfection is a swag management platform that aims to simplify the buying, managing, and distribution of swag and branded merchandise, from the company of the same name in Denver. They offer a suite of online swag management tools and APIs alongside custom printing, inventory management, and distribution. The vendor states their customers use the platform to drive more leads, reward customers, and engage employees.
Multi-Channel Campaign Management: I have found Adobe Campaign to be excellent for managing campaigns across multiple channels, including email, mobile, social media, and web. Its centralized platform allows me to plan, execute, and track campaigns effectively, making it ideal for organizations with diverse marketing channels. For example, when I was running a campaign to promote a new product launch across email, SMS, and social media channels, Adobe Campaign provided me with the tools to orchestrate and track the campaign seamlessly. I could ensure consistent messaging and a cohesive customer experience across different channels.
Printfection is great for a remote team or large team needing to manage many people who have their hand in swag and promotional items. We use them to print, store and ship and it has been a game changer. It's helpful because we manage a decent number of skus and it allows our team to easily send a variety of items out.Printfection is less helpful for people who have a LARGE number of SKU's (it can get costly) and it is not helpful for people with only a FEW SKUs and few inventory items since you pay per month to carry those items (which can get costly if the value of the items is low)Also we don't love the idea of not seeing an item before shipping it out to a client, employe or vendor. We wish we could get complimentary samples post printing.
It allows me to capture leads through various sources, such as website forms or landing pages.
It offers a centralized repository where I can securely store and manage customer data, encompassing contact information, preferences, transaction records, and additional relevant data.
It provides robust analytics and reporting capabilities.
Adobe Campaign does not have a high enough sales intelligence to let us know which landing page format would be the most optimal for the proper development of our mass marketing operations, which in the long run would also help with customer collection.
Does not directly track the number of people who enter our website, beyond sending them automated messages depending on whether they entered a certain section of the site. This problem is important, because it does not allow us to get complete tracking results in that area.
The platform does not do social media marketing extensively enough to let us create dynamic evaluations on the results of interactions that are obtained within social networks, which creates a huge margin of error in our analytical results messages, and so we have stopped applying social marketing.
Getting started, it took me a bit to navigate the various features of their platform as well as a few calls to customer support to help me find my way but after some practice I was able to navigate and found that the platform is pretty intuitive.
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years. That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew. Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
We are currently extremely satisfied with printfection. The quality of swag is very good, but the customer service ranks high above any other swag company. I have been working closely with my Printfection manager (Tyler Rowland) and he has been more than helpful from the start.
Thanks to this tool we are taking more internal control of the creation and deployment of campaigns with less dependency on an ESP. We can pre-program marketing publications, being able to concentrate on the target audience. It helps me manage email campaigns with real-time tracking.
Prinfection's availability has been great. There was one time when a product we needed wasn't available, but our Printfection rep made sure to get what we needed.
Although there is a lot of material available on the internet to answer questions, I still feel a lack of commitment and delay in the responses of the support, but as a whole, it leaves nothing to be desired. I believe that, in the great majority, companies sin in the desired support, but we cannot generalize. But this one, in particular, has a wide range of specialists and well-qualified management, but I believe that it is not so bad.
Every step of the way, I have been helped by someone who feels like a friend. They know their stuff and they get back to me in a timely manner. It gets frustrating when you need help but the "experts" don't offer any. Printfection isn't like this at all. They've done a great job making sure I understand everything I need to have a successful campaign for our employees.
Very simple and quick. Pretty sure it was a matter of setting up our accounts and a few quick walkthrough meetings to ensure we were implemented to our preferences.
As we tried to centralise the marketing automation platform within the enterprise, Adobe Campaign can plug into several instances of Salesforce.com for lead management queues. All other marketing automation platforms can only plug into one instance of Salesforce.com. Adobe Campaign was also able to handle the complexity and challenges of our enterprise data which are a result of years of legacy, mergers and acquisitions and data aggregation.
There were a couple of reasons we selected Printfection: price and contract/level of commitment (we are on a month-to-month plan). To be honest, there are products that integrate better with Salesforce and have more capabilities but we were looking for something that didn't require us to sign a year contract and was a reasonable price. After purchasing, we are extremely impressed with their team and consider this a huge benefit of going with Printfection.
Not everything was great at all times. It was handled accordingly, pricing was reasonable for what was purchased. It was the best value on the market at the time of purchase.
Only a few of our departments will be using Printfection, (like HR and Customer Success), but both departments find Printfection flexible and scalable.
There aren't many professional services besides what is related to their product. What would have been great was to get design services included in our membership since we dont have one in house
Talking about profits can be subjective if you don't take into account the periodic variations between net and gross profit margins, but fortunately with Adobe Campaign, it is easy to notice these differences quickly.
Results have always seemed relative to us, as they vary greatly depending on how much is invested.
Previously we had a "welcome" kit for certain new customers with custom packaging and great messaging. It was very successful in helping kick off a new customer relationship.
If the platform was integrated with our CRM we'd have more metrics to be able to measure ROI.
