What users are saying about
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Top Rated
248 Ratings
33 Ratings

Adobe Campaign

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Top Rated
248 Ratings
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Score 8 out of 100
33 Ratings
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Score 7.3 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Sailthru

Sailthru is well suited for any company that is working with a large email subscriber list and needs to send campaigns on a daily basis. It is probably less appropriate for anyone with a small list, or an e-commerce brand. I think there are better ESPs out there for e-commerce brands.
Hayley Squire | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
Sailthru
8.2
WYSIWYG email editor
Adobe Campaign
8.6
Sailthru
3.5
Dynamic content
Adobe Campaign
8.4
Sailthru
8.5
Ability to test dynamic content
Adobe Campaign
8.3
Sailthru
8.7
Landing pages
Adobe Campaign
8.8
Sailthru
7.0
A/B testing
Adobe Campaign
8.8
Sailthru
9.3
Mobile optimization
Adobe Campaign
7.8
Sailthru
9.4
Email deliverability reporting
Adobe Campaign
8.5
Sailthru
9.6
List management
Adobe Campaign
8.1
Sailthru
9.5
Triggered drip sequences
Adobe Campaign
7.9
Sailthru
8.2

Lead Management

Adobe Campaign
6.7
Sailthru
Lead nurturing
Adobe Campaign
7.1
Sailthru
Lead scoring and grading
Adobe Campaign
7.3
Sailthru
Data quality management
Adobe Campaign
6.3
Sailthru
Automated sales alerts and tasks
Adobe Campaign
6.0
Sailthru

Campaign Management

Adobe Campaign
7.7
Sailthru
Calendaring
Adobe Campaign
8.0
Sailthru
Event/webinar marketing
Adobe Campaign
7.4
Sailthru

Social Media Marketing

Adobe Campaign
7.9
Sailthru
Social sharing and campaigns
Adobe Campaign
8.0
Sailthru
Social profile integration
Adobe Campaign
7.7
Sailthru

Reporting & Analytics

Adobe Campaign
8.3
Sailthru
7.1
Dashboards
Adobe Campaign
8.2
Sailthru
9.2
Standard reports
Adobe Campaign
8.6
Sailthru
8.8
Custom reports
Adobe Campaign
8.0
Sailthru
3.4

Platform & Infrastructure

Adobe Campaign
7.4
Sailthru
API
Adobe Campaign
7.1
Sailthru
Role-based workflow & approvals
Adobe Campaign
8.1
Sailthru
Customizability
Adobe Campaign
7.6
Sailthru
Integration with Salesforce.com
Adobe Campaign
8.1
Sailthru
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Sailthru
Integration with SugarCRM
Adobe Campaign
6.5
Sailthru

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Sailthru

  • Personalized content based on user behavior and content consumption.
  • Campaign workflow is very simple and allows for a large number of campaigns to be set up and managed in a short period of time.
  • Sailthru has a great customer service team. Our account support with Sailthru was top-notch and is a testament to the culture there at the company.
  • Sailthru focuses on email marketing. With all of the other "cloud" solutions out there trying to be everything to everyone, they lose focus on the importance of sending the email. This is where Sailthru shines.
George DiGuido | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Sailthru

  • Giving more practical examples of technical setups, sometimes the only way to understand it is to see it.
  • Can't filter lists by date created or date modified, particularly needed when tracking down a specific list or looking to remove older lists.
  • Can't set up automated data dumps to an email address, has to be sent via API.
Jake Bodmer | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Sailthru

Sailthru 10.0
Based on 8 answers
The biggest factor is that even after two months of trying to go through their credit processes and getting the right consideration for the real damages we had with the tool not being able to send campaigns for days, their sales staff is still not willing to work with us on it, making us do the switch away from them right now. We got extremely disappointed by trying to work with them through those issues.
Tobias Walter | TrustRadius Reviewer

Usability

Adobe Campaign

Adobe Campaign 6.8
Based on 7 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

Sailthru

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Sailthru

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 4.5
Based on 8 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Sailthru

Sailthru 1.0
Based on 1 answer
Their account management / sales staff doesn't seem to be taking the problems you experience very seriously - it took us 3 months and nudge emails to them every 2 weeks to ask for status updates (plus 6 different conversations with different people) to get a (very small credit) for a major issue, which in two months prohibited us from sending campaign emails for 2-3 days at a time.
Tobias Walter | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Sailthru

Sailthru is much more robust and evolved than MailChimp. That's not to say that MailChimp wasn't a great platform for us, as it dramatically helped our business grow and it's a great resource that I'd recommend to any start-up. However, Sailthru offers a different ideology more centered around automated emails and working smarter over creating batch-and-blast emails. Sailthru also is much easier to analyze than anything associated with Mandrill
Justin Adler | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Sailthru

  • Sailthru allows us to see how well an ad in a newsletter has done by day and week -- allowing us to gift insight for our clients on their ads that ran that week.
  • Sailthru only gives you clicks and touch rates, where as other platforms go deeper and give you insight on hover rates and interaction time with our ads featured.
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sailthru

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
Sailthru
7.8

Likelihood to Renew

Adobe Campaign
8.4
Sailthru
10.0

Usability

Adobe Campaign
6.8
Sailthru

Reliability and Availability

Adobe Campaign
7.0
Sailthru

Performance

Adobe Campaign
7.0
Sailthru

Support Rating

Adobe Campaign
4.5
Sailthru
1.0

In-Person Training

Adobe Campaign
8.0
Sailthru

Online Training

Adobe Campaign
8.0
Sailthru

Implementation Rating

Adobe Campaign
8.0
Sailthru

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