What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Sailthru

Top Rated
29 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Sailthru

Top Rated
29 Ratings
Score 7.5 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
No photo available

Sailthru

If Sailthru could fix their reliability issues and provide more customer-focused support, their tool would be awesome. But since those issues are critical for every kind of usage or companies, I could not recommend this tool.
Tobias Walter profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Sailthru
7.5
WYSIWYG email editor
Adobe Campaign
7.3
Sailthru
6.8
Dynamic content
Adobe Campaign
7.9
Sailthru
7.8
Ability to test dynamic content
Adobe Campaign
8.2
Sailthru
8.2
Landing pages
Adobe Campaign
7.9
Sailthru
6.1
A/B testing
Adobe Campaign
7.0
Sailthru
7.4
Mobile optimization
Adobe Campaign
8.4
Sailthru
7.3
Email deliverability
Adobe Campaign
8.6
Sailthru
8.7
List management
Adobe Campaign
8.2
Sailthru
7.8
Triggered drip sequences
Adobe Campaign
7.5
Sailthru
7.1

Lead Management

Adobe Campaign
6.9
Sailthru
Lead nurturing
Adobe Campaign
7.5
Sailthru
Lead scoring and grading
Adobe Campaign
7.2
Sailthru
Data quality management
Adobe Campaign
6.6
Sailthru
Automated sales alerts and tasks
Adobe Campaign
6.3
Sailthru

Campaign Management

Adobe Campaign
7.4
Sailthru
Calendaring
Adobe Campaign
7.5
Sailthru
Event/webinar marketing
Adobe Campaign
7.3
Sailthru

Social Media Marketing

Adobe Campaign
8.1
Sailthru
Social sharing and campaigns
Adobe Campaign
8.2
Sailthru
Social profile integration
Adobe Campaign
7.9
Sailthru

Reporting & Analytics

Adobe Campaign
7.7
Sailthru
7.0
Dashboards
Adobe Campaign
8.3
Sailthru
7.1
Standard reports
Adobe Campaign
8.1
Sailthru
7.2
Custom reports
Adobe Campaign
6.8
Sailthru
6.6

Platform & Infrastructure

Adobe Campaign
7.6
Sailthru
API
Adobe Campaign
8.1
Sailthru
Role-based workflow & approvals
Adobe Campaign
8.5
Sailthru
Customizability
Adobe Campaign
8.0
Sailthru
Integration with Salesforce.com
Adobe Campaign
7.9
Sailthru
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Sailthru
Integration with SugarCRM
Adobe Campaign
6.4
Sailthru

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available
  • Allows you to easily access the information you need
  • Gives a well displayed format of reading statistics
  • Has a great platform to send newsletters through.
Jeremy Gentile profile photo

Cons

  • It is not for SME, you must be an advanced marketer for the investment to pay off.
  • In Sweden consultants are hard to come by.
  • When setting end dates you must remember that the end-time is 00:00, so if you want your campaing to end midnight May 21st you have to change the end-time to 23:59 or set the end date one day later (i.e. May 22nd).
Emma Asplund profile photo
  • I found it a bit challenging to do list segmentation within Sailthru. This may have been due to how data was being pulled from our main CRM database.
  • The dynamic content tags didn't prove to be as easy to use as originally presented.
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Sailthru10.0
Based on 8 answers
I’m not in charge of those decisions.
Yolanda Vann profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Sailthru1.0
Based on 1 answer
Their account management / sales staff doesn't seem to be taking the problems you experience very seriously - it took us 3 months and nudge emails to them every 2 weeks to ask for status updates (plus 6 different conversations with different people) to get a (very small credit) for a major issue, which in two months prohibited us from sending campaign emails for 2-3 days at a time.
Tobias Walter profile photo

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available
Sailthru is my favorite email platform that I've used thus far. It's more streamlined and user-friendly compared to Marketo and Lyris. It currently offers more functionality and customer insights than MailChimp, Constant Contact, What Counts, Omail, and Vertical Response.
No photo available

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • During the six months I used Sailthru, we hadn't seen actual ROI, but that had more to do with issues within the company that delayed the full implementation of all the features Sailthru had to offer.
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sailthru

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details