What users are saying about
17 Ratings
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Score 6 out of 100
27 Ratings
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Score 8.9 out of 100

Likelihood to Recommend

comScore Digital Analytix (discontinued)

DAx has the features, very advanced features (mentioned later) that a power user needs, and is highly customizable, but doesn't require software or hardware ownership. For those capabilities that are not currently there, the customer reporting team often finds a workable solution that we can present to our client.
For the more basic users and executives, the dashboard often meets their needs; else the report tab can help with quick access to metrics that have already been built by analysts.
Lastly, the level of complex analysis in the tool still impresses. You can analyze web events at the event level, visit level and visitor level. You can apply filters at the report level (for all three - event, visit and visitor) or metric level (again for all three levels). On top of that, they have a concept of scope and rules which, combined with the 3 levels, can really allow a power analyst to ask just about any question and get an answer.
Tanja Wisskirchen-Curtis | TrustRadius Reviewer

Heap

Heap really shines in situations where teams don't have everything worked out in the beginning. Tools like Mixpanel, while very powerful and easy to use, require a certain amount of planning and prior knowledge of events you will need to send over. Creating events after the initial formulation will result in events with different time periods of data, which can be challenging to manage. Heap lets you create that data set in a much more organic and experimental way.
Frank Ramirez | TrustRadius Reviewer

Pros

comScore Digital Analytix (discontinued)

  • DAx has a really flexible user interface and if implemented correctly has the potential for great reporting.
  • StreamSense is an excellent video counting add on for DAx. Gets very granular data.
  • The virtual sites concept really makes segmenting data very efficient and logical.
Anonymous | TrustRadius Reviewer

Heap

  • Heap is powerful, but you don't need to be a power user to take advantage of its features. With a simple interface, it's easy to assemble queries and reports on any kind of action users take on your site or app.
  • Heap's ability to track individual users, leads, and customers through their entire journey is incredibly valuable. It can give you a more complete picture into how people are interacting with your site beyond the "perfect" user stories you've envisioned.
  • Heap's visual design is clean and easy to navigate. The charts, graphs, and flow charts that it generates are easy for anyone to understand, and reports don't need any preparation before sending to upper management or C-suite members.
Josh Holloway | TrustRadius Reviewer

Cons

comScore Digital Analytix (discontinued)

  • While I know they are making strides in this area, Digital Analytix is definitely built with power users in mind. The learning curve can be steep.
  • Because the platform is non-restrictive in terms of label/variable naming, power users need to have intimate knowledge of their schema in order to build reports on their custom variables.
Anonymous | TrustRadius Reviewer

Heap

  • Reporting. The reporting is just atrociously bad. There are hard limits in the table view that result in many lines being grouped under "other." You must export the data into Excel to have this ungrouped. There are no default reports for basic web analytics, so every single report must be manually defined, and there are no dashboards. You can't drill down as deeply as needed (I want three layers minimum), and if you use more than one metric, you can't group by other variables. This limits the usefulness tremendously. My current plan is to export all data into our data warehouse and plug into Tableau.
  • Default variables. The key virtue of Heap is ease of defining variables, but that falls flat when it comes to so many things I consider to be basic. If you'd like to know screen size or resolution, you need custom code. DMA is not included. Query parameters are not included. All of these things will require that custom code be written and added, which means I need dev resources. There should be an interface that lists variables and allows me to define them.
  • Segmentation. This is a consequence of the lack of default variables. I tried defining paid search and after an hour of tweaking the logic, I gave up when I couldn't get it to register more than 70 visits in a month where there were 200,000 paid search visits. For our customer information drawn from first party cookies, I'll again need custom code and dev resources.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

comScore Digital Analytix (discontinued)

comScore Digital Analytix (discontinued) 6.3
Based on 5 answers
My company does not utilize Digital Analytix for our own service, we simply provide professional services for it. As such, I can't really answer this question in a meaningful way.
Sampsa Suoninen | TrustRadius Reviewer

Heap

Heap 10.0
Based on 1 answer
We rely on Heap for essential data on website performance and how our website traffic contributes to revenue.
Kevin Thomson | TrustRadius Reviewer

Support Rating

comScore Digital Analytix (discontinued)

No score
No answers yet
No answers on this topic

Heap

Heap 9.2
Based on 4 answers
I haven't used support much but when I did it was very strong. Heap has great reps that provide reliable responses and prompt communication.
Martha Gallant | TrustRadius Reviewer

Alternatives Considered

comScore Digital Analytix (discontinued)

I have proficiency with Google, Adobe and IBM (formerly Unica's) enterprise offerings. For companies primarily interested in basic reporting, managing a lot of users with very similar needs, and who don't necessarily have the in-house manpower or expertise to build a lot of reporting from scratch Google and Adobe's offerings can typically be safer choices. comScore and Unica offer a more advanced, analyst friendly tool that can be essential for targeted marketing and for a more flexible implementation and can still do all the things that their competitors can do - if you're satisfied with the learning curve for basic users, the advanced capabilities of comScore make this a very worthwhile tool for a digital business.
Anonymous | TrustRadius Reviewer

Heap

Heap is very similar to other tools out there including the ones I listed above. They all have a similar assortment of graphs, cohort analyses, and live views. Where Heap really stands apart is in its easy-to-use event visualizer, which lets you quickly create all the events you need without any programmatic effort (outside the initial script). Furthermore, it allows you to create events at any time and have a retroactive look a the data. Really invaluable stuff for teams that are young and like to experiment.
Frank Ramirez | TrustRadius Reviewer

Return on Investment

comScore Digital Analytix (discontinued)

  • I have confidence that current and future content will be captured accurately.
Kralik Thomas | TrustRadius Reviewer

Heap

  • Positive: easy to understand once we got it set up by our dev.
  • Positive: easy to track customer insights over time.
Anonymous | TrustRadius Reviewer

Pricing Details

comScore Digital Analytix (discontinued)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Heap

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

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