Adobe Experience Platform Launch vs. Treasure AI

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Experience Platform Launch
Score 8.2 out of 10
N/A
Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology stack. Launch plays nicely with Adobe and non-Adobe products. It includes an open API and a catalog of extensions (like an app store of pre-built integrations to other platforms) so that data can flow…N/A
Treasure AI
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
Treasure AI is an enterprise customer data platform (CDP) that reclaims customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data platform to power purposeful engagements.N/A
Pricing
Adobe Experience Platform LaunchTreasure AI
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Experience Platform LaunchTreasure AI
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Adobe Experience Platform LaunchTreasure AI
Considered Both Products
Adobe Experience Platform Launch
Chose Adobe Experience Platform Launch
The platform options to choose from with Adobes Experience Platform and the tools and features that each includes do not compare against the rest! I am able to accomplish each task without having to use other resources and they are easy to access on my computer. The way that …
Chose Adobe Experience Platform Launch
As far as Adobe products, I've been using them for years. You can tell this is a newer product, but based on all their other technology, I believe there is much that they can do and implement in the future. I believe more people will be using this and it will become even easier …
Chose Adobe Experience Platform Launch
More feature packed and ability to customize.
Chose Adobe Experience Platform Launch
Adobe is the industry leader. No contest, hands down.
Chose Adobe Experience Platform Launch
Adobe Experience Platform Launch, compared to the other competitors in the market, offers a better user experience due to a very intuitive interface and the ability to use many different configuration options in a straightforward manner. Also, the management of errors and …
Chose Adobe Experience Platform Launch
I was not actively involved in the process of actually buying the tool. What I know is that Adobe Experience Platform Launch covered "the majority of our tickbox." Moreover, our responsible people really enjoyed the discussions with the people from adobe and were reassured that …
Chose Adobe Experience Platform Launch
They work very well together, I just wish Workfront was better synced to Marketo, I am sure there might be an easy way to do it but my company and I are not aware of it.
Chose Adobe Experience Platform Launch
I love it's functions that it offers throughout the customer journey touchpoints and the flexibility it provides. It's easy to operate once you get to know the software. Highly recommend trying this out.
Chose Adobe Experience Platform Launch
We leverage a variety of Adobe owned tools inside of our marketing tech stack. Whether it be Adobe Marketo Engage or Adobe Experience platform Launch, they all are quality applications that make our day to day marketing operations easier and assist in strategic planning and my …
Chose Adobe Experience Platform Launch
Adobe Experience Platform Launch stacks up incredibly well against Google Tag Manager. With an extensive, powerful extension library it is far, far easier to implement Adobe Analytics and Adobe Target in Adobe Experience Platform Launch, and doing so via any other method …
Chose Adobe Experience Platform Launch
It's is easy to connect data of launch with analytics and then use it for targeting personalized content.
Treasure AI
Chose Treasure AI
I would put Treasure Data up against any CDP.
Chose Treasure AI
Both Tealium and Evergage are mostly focused on online sources. They don't have as easy or robust data model capability to ingest CRM, e-commerce, or offline data. Bluevenn has good identity resolution like TD, but the Unify data processes/model are not exposed to the customer …
Chose Treasure AI
We selected Treasure Data because we felt they were the best fit for a publisher as diversified as Penske. Because we have so many lines of business and integrated systems, we needed a product that had an extensible framework and was not tied to concrete workflows.
Chose Treasure AI
Treasure Data is a leader in the CDP space with a very easy-to-use platform for engineers, the ability to customize, customer success and investment in our business, and the ability to provide value and return on investment.
Chose Treasure AI
Treasure Data seems to be more flexible and scalable compared to Lytics at that time (early 2019). Our possibilities to adapt the platform to suit better our complex business environment (global, multi country, multi brand) were also a positive point. And finally, their …
Chose Treasure AI
We chose Treasure Data for the supreme customer service and lack of hidden costs. We don't need to manage any infrastructure or scale anything to meet customer demand. Treasure Data handles everything and makes it easy for us to integrate and focus on the tasks at hand. There …
Chose Treasure AI
Treasure is a more centralized and focused platform than Salesforce. Salesforce has many solutions that they seem to piece together in order to create your desired stack. Treasure integrates very well with other 3rd party technologies and you also get a more personalized …
Chose Treasure AI
Customer Data Platform powered by TD provides details on customer journey & individual mapping as well. GA provided aggregate level data and not the customer details. We can focus in unknown customers as well using cookie data using CDP. Custom attribution model can be created …
Chose Treasure AI
I can refine customer behavior more than Google Ananlytics or see it without aggregation errors.
Chose Treasure AI
Treasure Data has more customizations plus the cost factor.
Chose Treasure AI
This is the first big data environment that I have used for marketing purposes. But Treasure Data's infrastructure could allow any kind of business to be managed in this platform--that's why this is very interesting. It's not only a consumer data platform, it's a big data …
Chose Treasure AI
More flexible in terms of capability, better DEVOPS (though still not ideal), large and better out of the box features/connectors, better UI, cost, integrated audience studio and active data layer (real time access data)
Chose Treasure AI
Treasure Data is easier to implement
Chose Treasure AI
I did/do think that Adobe Analytics is a good tool that helps bring in all data. I really think the big point with the tool is for metrics and de-duping across media campaigns. Treasure Data is definitely much more than that. You do get to see how all of your campaigns 'play' …
Chose Treasure AI
Unfortunately, I was not apart of the decision to onboard Treasure Data. I was very new to this space when I inherited this tool and initiative on my team.
Chose Treasure AI
Based on my experience, the most striking difference between the two platforms are the way their data models are organized.
Agilone (now part of Acquia) has a very hard/strict requirement for integration with the source systems as we need to conform/adhere to their …
Chose Treasure AI
We didn't consider any other customer data platform solutions other than Treasure Data.
Chose Treasure AI
There is a limited amount of human resource in the market who has knowledge in CDP. Treasure Data is simple and easy to navigate so that a newbie might find it easy to grasp its working concepts and initiate performing on the same. Whereas Tealium is more suited for a person …
Chose Treasure AI
Treasure Data was also chosen before I arrived at the organization. Also, I'm not person who's in charge or writing the queries which means that I let someone know what I need to use the software for and they let me know if Treasure Data is best suited. However, that being …
Features
Adobe Experience Platform LaunchTreasure AI
Security
Comparison of Security features of Product A and Product B
Adobe Experience Platform Launch
7.8
Ratings
7% below category average
Treasure AI
-
Ratings
Role-based user permissions7.80 Ratings00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Adobe Experience Platform Launch
7.8
Ratings
4% below category average
Treasure AI
-
Ratings
Tag library8.50 Ratings00 Ratings
Tag variable mapping7.90 Ratings00 Ratings
Ease of writing custom tags7.70 Ratings00 Ratings
Rules-driven tag execution8.20 Ratings00 Ratings
Tag performance monitoring7.50 Ratings00 Ratings
Page load times7.60 Ratings00 Ratings
Mobile app tagging7.80 Ratings00 Ratings
Library of JavaScript extensions7.40 Ratings00 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Adobe Experience Platform Launch
8.0
Ratings
2% below category average
Treasure AI
-
Ratings
Event tracking8.60 Ratings00 Ratings
Mobile event tracking7.70 Ratings00 Ratings
Data distribution management7.90 Ratings00 Ratings
Universal data layer8.50 Ratings00 Ratings
Automated error checking7.40 Ratings00 Ratings
Best Alternatives
Adobe Experience Platform LaunchTreasure AI
Small Businesses
Google Tag Manager
Google Tag Manager
Score 9.4 out of 10
Bloomreach
Bloomreach
Score 9.2 out of 10
Medium-sized Companies
Google Tag Manager
Google Tag Manager
Score 9.4 out of 10
Bloomreach
Bloomreach
Score 9.2 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.5 out of 10
Bloomreach
Bloomreach
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Experience Platform LaunchTreasure AI
Likelihood to Recommend
8.6
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(0 ratings)
Usability
8.3
(0 ratings)
8.0
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
8.2
(0 ratings)
Support Rating
7.0
(0 ratings)
8.2
(0 ratings)
In-Person Training
-
(0 ratings)
6.4
(0 ratings)
Online Training
-
(0 ratings)
7.3
(0 ratings)
Implementation Rating
-
(0 ratings)
6.4
(0 ratings)
Configurability
-
(0 ratings)
7.3
(0 ratings)
Ease of integration
-
(0 ratings)
9.1
(0 ratings)
Product Scalability
-
(0 ratings)
9.1
(0 ratings)
Vendor post-sale
-
(0 ratings)
7.3
(0 ratings)
Vendor pre-sale
-
(0 ratings)
7.4
(0 ratings)
User Testimonials
Adobe Experience Platform LaunchTreasure AI
Likelihood to Recommend
Adobe Experience Platform Launch is a tool that comes in very handy, especially for companies that use several tools from the Adobe stack (such as Adobe Analytics, Adobe Target, Adobe Audience Manager, or Adobe Experience Platform Launch) due to the out-of-the-box connector that enables the configurator to set up the corresponding integrations with just a few clicks. It is also a great tool for integrating other non-Adobe tools and making your website more dynamic. However, for companies that do not have any other Adobe tools and that are not looking into creating triggered actions on the website interface, Adobe Experience Platform Launch might not be necessary.
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Any time you need to process and store very large volumes of data at scale, Treasure Data will aways be at the forefront of my mind. Especially if the data being handled is constantly changing or evolving, rigid schemas just wont do. Treasure Data has the ability to adapt as your product needs change over time. Having the storage and processing flexibility is a huge win.
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Pros
  • Very detailed, lot's of options for customization
  • 3rd party integration , large catalogue of plugins
  • easier than the JavaScript method of implementing Adobe analytics
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  • CDP provides a unified view of data from all touchpoints in the customer journey until a single customer uses the service. This feature is very helpful in making service decisions and direction.
  • It provides a variety of extensions to bring your data together in one place and helps you do this easily.
  • Kits provided by Treasure Box provide basic but helpful methods for further development of services.
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Cons
  • The right amount of video tutorials.
  • While using Luma for learning purposes, it's hard because we do not have access to edit the script at the code end. If this is shown how we can extract data while we are learning it makes people learn faster.
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  • Pricing is a bit of a black box. We are currently priced on split hour usage and some spikes come out of nowhere and leave us seeking answers (and sometimes finding unsatisfactory ones).
  • Some jobs will fail, causing workflows to be interrupted due to a product change or a one-time product related issue. We usually contact Support in these cases, and while they are incredibly responsive and helpful, it would be great to have more proactive communication.
  • Treasure's UI leaves us wanting more in terms of organization and controls, especially as we scale and grow the number of data sources, queries, and workflows.
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Likelihood to Renew
No answers on this topic
Because treasure data is a great platform with a great support team behind, it's a scalable solution that deals well with huge amounts of data every day and has a huge catalog of integrations that can be easily use to download data from several platforms, like aws s3, redshift, google bigquery.
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Usability
I give this rating because I feel like Adobe put the user first in all that they created and offer. It's such an extensive tool that provides so many options and editable features that I can get my work done perfectly. I also know that I will be able to get the help or feedback I need.
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If you are a data person, you will likely understand the product and how to use it well. We did find that some of our queries run into memory issues though. If you are a marketer and want to build easy audience segments, I am not sure how easy it will be for you. We are still working through this.
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Reliability and Availability
No answers on this topic
As treasure data has a 24 hours support, every time we has big issues that impacts the zones, we do have immediatly support from the treasure data team, so I would say that we do not have any issues with availability
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Performance
No answers on this topic
Since treasure data has started having a huge amount of data, sometimes we do have problems with the workflows logs because we generate a lot of then. But with integrations I have not to complain, its really easy to integrate with other platforms.
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Support Rating
The support team is always quick to respond and makes a really reasonable effort to resolve issues when they arise. I am excited to see the different ways they continue to improve and support those that leverage the application. One note I would make is having dedicated training sessions routinely to discuss anything added through patch updates. This would be beneficial.
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The technical team has a good hold on the nuances of the data related to our organization. I have found the online technical support on their site quite responsive including the L1 support. In cases where the L1 team isn't able to resolve, I have found they are prompt in getting the product team's input to get a quick resolution.
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In-Person Training
No answers on this topic
I was not here when treasure data was implemented to our company.
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Online Training
No answers on this topic
I wasnt here at the training in the start, but I had a few training with treasure data for a few functionalities, and they provided me god explanations and great documentations, eve if the project were in beta.
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Implementation Rating
No answers on this topic
Implementation was quick and our developers had very few issues with the SDK.
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Alternatives Considered
As far as Adobe products, I've been using them for years. You can tell this is a newer product, but based on all their other technology, I believe there is much that they can do and implement in the future. I believe more people will be using this and it will become even easier to integrate in the future.
Read full review
Both Tealium and Evergage are mostly focused on online sources. They don't have as easy or robust data model capability to ingest CRM, e-commerce, or offline data. Bluevenn has good identity resolution like TD, but the Unify data processes/model are not exposed to the customer to modify or develop data load workflows.
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Scalability
No answers on this topic
In abi we do have a lot of data coming every day, so treasure data always give us god solutions and options that would fix the problem.
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Return on Investment
  • Shaved considerable amount of time off Adobe Analytics roll out
  • Made a launch of Adobe Target viable across multiple CMS'
  • Reduced maintenance staff compared to GTM (~30% less)
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  • When there are Treasure Data updates, there might be old functions that are deprecated or existing functions which no longer work as before --> this may have impact on existing workflows/queries
  • As many developers are working on the same environment, the jobs are queued because there is a limited amount of computation cores available --> if we want to increase it, our client needs to pay for more cores
  • As data are increasing, some workflows are too expensive and need to be rethought / made more efficient --> this means re-designing existing workflows and also requires constant support from Treasure Data which analyzes the queries and identifies points of improvement that allows client to pay less
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ScreenShots

Treasure AI Screenshots

Screenshot of some of the out of the box integrations across advertising, CRM, databases, eCommerce, machine learning and more.Screenshot of the query toolsScreenshot of the audience builder