Adobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign's cross-channel campaign management and marketing resource management capabilities (based on technology acquired with Neolane in 2013), the Adobe Audience Manager data management platform, analytics, and other…
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Google Analytics
Score 8.3 out of 10
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Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
Adobe Marketing Cloud is a great solution if you need individual-user level analytics, a high degree of customization and integration with sales or customer management systems.
However, if you want to understand how segments behave in an aggregate level, understand the sources …
If you are an enterprise, there is simply no comparison. The sampling in Google Analytics will lead you astray. The lack of pathing will leave you unaware of how people navigate. You will essentially be making all of your decisions based on bad data. There's a stunning lack of …
As an agency, we are vendor agnostic so we typically recommend a tool based on our client's specific needs. Both Google Analytics 360 and Adobe Marketing Cloud are powerful tools, but if a client does not have the appropriate organizational pre-requisites to leverage the …
In comparison to other services, Adobe is particularly robust, and the platform is better suited to customers with a high level of maturity in the digital environment, who need a platform to overcome and solve day-to-day problems.
Adobe marketing cloud was a strong fit for our agency, considering we already take advantage of Adobe Creative Suite for creative projects. Competitor marketing platforms have often been tempting to evaluate considering they are often far less expensive, but the extra costs of …
Adobe Marketing Cloud is really the best program out there, I'm not sure how it stacks up against most other analytical clients, because I either don't use them as often, or my clients specifically request Adobe Marketing Cloud. Adobe Marketing Cloud (AMC) is basically the …
I mentioned this before, but I believe Adobe Site Catalyst (now Adobe Marketing Cloud) is a more robust solution. This makes sense as one is free and the other is extremely expensive. When it comes to pathing, there are not many tools I've seen that measured up to Site Cat (if …