What users are saying about
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Top Rated
1867 Ratings
103 Ratings
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Score 8.3 out of 100

Mailchimp

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Top Rated
1867 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Jorden Beatty | TrustRadius Reviewer

Mailchimp

Mailchimp is well suited to a situation where you have a stable or known set of recipients to whom you will be sending email updates on a regular basis. Mailchimp is well suited to situations where a lot of information needs to be sent to a lot of different people and organizations at specified times in the future.Mailchimp is not appropriate for one-to-one communication - the higher the scale of interactions from 1 to many the better the software performs.
Alfred Brock | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Marketing Cloud
Mailchimp
8.1
WYSIWYG email editor
Adobe Marketing Cloud
Mailchimp
8.5
Dynamic content
Adobe Marketing Cloud
Mailchimp
7.8
Ability to test dynamic content
Adobe Marketing Cloud
Mailchimp
7.9
Landing pages
Adobe Marketing Cloud
Mailchimp
7.6
A/B testing
Adobe Marketing Cloud
Mailchimp
7.8
Mobile optimization
Adobe Marketing Cloud
Mailchimp
8.6
Email deliverability reporting
Adobe Marketing Cloud
Mailchimp
8.8
List management
Adobe Marketing Cloud
Mailchimp
8.3
Triggered drip sequences
Adobe Marketing Cloud
Mailchimp
7.7

Lead Management

Adobe Marketing Cloud
Mailchimp
9.2
Lead nurturing
Adobe Marketing Cloud
Mailchimp
6.9
Lead scoring and grading
Adobe Marketing Cloud
Mailchimp
10.0
Data quality management
Adobe Marketing Cloud
Mailchimp
10.0
Automated sales alerts and tasks
Adobe Marketing Cloud
Mailchimp
10.0

Campaign Management

Adobe Marketing Cloud
Mailchimp
10.0
Calendaring
Adobe Marketing Cloud
Mailchimp
10.0
Event/webinar marketing
Adobe Marketing Cloud
Mailchimp
10.0

Social Media Marketing

Adobe Marketing Cloud
Mailchimp
10.0
Social sharing and campaigns
Adobe Marketing Cloud
Mailchimp
10.0
Social profile integration
Adobe Marketing Cloud
Mailchimp
10.0

Reporting & Analytics

Adobe Marketing Cloud
Mailchimp
7.7
Dashboards
Adobe Marketing Cloud
Mailchimp
7.7
Standard reports
Adobe Marketing Cloud
Mailchimp
8.2
Custom reports
Adobe Marketing Cloud
Mailchimp
7.4

Platform & Infrastructure

Adobe Marketing Cloud
Mailchimp
8.5
API
Adobe Marketing Cloud
Mailchimp
9.0
Role-based workflow & approvals
Adobe Marketing Cloud
Mailchimp
10.0
Customizability
Adobe Marketing Cloud
Mailchimp
6.4
Integration with Salesforce.com
Adobe Marketing Cloud
Mailchimp
8.5
Integration with Microsoft Dynamics CRM
Adobe Marketing Cloud
Mailchimp
8.5
Integration with SugarCRM
Adobe Marketing Cloud
Mailchimp
8.5

Pros

Adobe Marketing Cloud

  • Content Analysis - Between the Pages report and the participation metrics which show what percentage of conversions a page was involved with, you get an excellent analysis of what content is important and effective, and what is not. With the ability to add up to ten metrics side by side, drill downs, and power tools like Ad Hoc Analysis, you will know exactly where you need better content.
  • Pathing - Adobe Analytics captures every single path of every single visit of every single visitor and puts it at your fingertips. There are tools to aggregate common paths so you find out how frequent they are, lots of good page flow reports, and tools to pick out specific paths that will keep you from being overwhelmed. This has been absolutely invaluable to us as we have learned about how our customers are using our sites and which paths are leading to exits rather than converions.
  • Customization - There are so many custom metrics and dimensions you can add and you can create segments based on all of them, along with the out of the box metrics and dimensions. You truly get an implementation that is specific to your company, your needs, your strategy, and your site.
Gitai Ben-Ammi | TrustRadius Reviewer

Mailchimp

  • Easy to use and updates to application have been very customer focused.
  • Love the amount of services you receive from them at absolutely no cost to you. You can add up to 2,000 subscribers for free.
  • Compatibility with our CRM and Hubspot which enables us to target our email marketing efforts.
  • Great customer service. Any time issues arose or questions needed to be addressed, their customer service team was very responsive and helpful.
  • Outstanding email analytics which allows us to measure many metrics for our email marketing campaign.
Ron Rothstain | TrustRadius Reviewer

Cons

Adobe Marketing Cloud

  • Customer services could be improved for smaller clients. Adobe Marketing Cloud provides great support for most of its customers, however, it may not work well enough for smaller engagements.
  • Adobe could offer multiple price options based on the usage, which is missing at the moment.
Anonymous | TrustRadius Reviewer

Mailchimp

  • Phone support. While the chat function is extremely effective, it can be helpful with certain questions to speak with someone over the phone.
  • I'd like the ability to unsubscribe someone to all campaigns. Currently, if someone unsubscribes to a campaign, they will never receive that exact campaign again. But if their email address is on multiple lists or gets added on another list by someone who is unaware that they unsubscribed, that person will receive another email. Many recipients have been angered by this, telling me that the unsubscribed - which they did - but I have to explain that the process is not universal, and sometimes we forget to include the "exclude" list.
  • The payment structure goes by the number of email addresses that are stored on Mailchimp, so to stay below a certain billing threshold, I have to periodically delete lists of stored email addresses. This gets to be cumbersome because I regularly need to delete and re-upload many of the same lists of people.
Jason Carlage | TrustRadius Reviewer

Likelihood to Renew

Adobe Marketing Cloud

Adobe Marketing Cloud 6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues | TrustRadius Reviewer

Mailchimp

Mailchimp 9.4
Based on 49 answers
Love the product! Easy to use -create fabulous e-mails for our clients which met their needs! Enjoyed using the tools and creating a report for the sales and marketing teams that we work for which helped sharpen their focus and increase their revenue!
Valie Robbins | TrustRadius Reviewer

Usability

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 8.5
Based on 138 answers
The interface is really easy to use. The email editor works great and helps smooth out the issues you have when creating emails for the many different email clients out there. It's also easy to schedule and deploy emails within the platform. Email reporting is also great.
Mike Muller | TrustRadius Reviewer

Reliability and Availability

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 8 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan | TrustRadius Reviewer

Performance

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 10 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan | TrustRadius Reviewer

Support Rating

Adobe Marketing Cloud

Adobe Marketing Cloud 9.0
Based on 1 answer
Adobe Marketing Cloud has provided us excellent customer service. We found the team very professional and easy to deal with from our first inquiry through integration/setup. Whenever we have had any sort of question or issue they have provided us with great answers and service in a very timely manner.
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 16 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn | TrustRadius Reviewer

Implementation Rating

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 8.8
Based on 40 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage | TrustRadius Reviewer

Alternatives Considered

Adobe Marketing Cloud

In comparison to other services, Adobe is particularly robust, and the platform is better suited to customers with a high level of maturity in the digital environment, who need a platform to overcome and solve day-to-day problems.
Luiz Lai | TrustRadius Reviewer

Mailchimp

The automation features in Mailchimp vastly outrank any other mail service I've tried so far, and seeing as we often try and teach our clients how to utilize it, I also really appreciate their deep and constantly updated tutorials and documentation. Whenever I've had an issue or problem their support staff, whether over chat or phone have been really helpful and invested in helping solve the issue.
Maria Clara Daly | TrustRadius Reviewer

Scalability

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan | TrustRadius Reviewer

Return on Investment

Adobe Marketing Cloud

  • The conversion rate on our targeted emails has risen since we started with Adobe Marketing Cloud.
  • Initially, the ROI was low as the implementation costs were high from a dollar perspective as well as a man hour cost from our end.
  • We are able to directly see how each campaign performs and how we can tweak them based on the data provided by Adobe Marketing Cloud.
Anonymous | TrustRadius Reviewer

Mailchimp

  • Its affordability keeps campaign expenditures low. For the first year of the campaign, we were able to utilize the free service which saved us about $400 on administrative costs. We have just recently upgraded to a payment plan.
  • The ease of using saved templates cuts down on staff time, and even if we decide to use a new template, customizing a template is pretty simple.
  • We have been able to raise $5,000+ from our email campaigns, and that was during the time when we weren't paying for the service.
Fredrick Doss, M.A. | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Marketing Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Marketing Cloud
8.5
Mailchimp
8.5

Likelihood to Renew

Adobe Marketing Cloud
6.5
Mailchimp
9.4

Usability

Adobe Marketing Cloud
Mailchimp
8.5

Reliability and Availability

Adobe Marketing Cloud
Mailchimp
10.0

Performance

Adobe Marketing Cloud
Mailchimp
10.0

Support Rating

Adobe Marketing Cloud
9.0
Mailchimp
10.0

Implementation Rating

Adobe Marketing Cloud
Mailchimp
8.8

Scalability

Adobe Marketing Cloud
Mailchimp
9.3

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