Adobe Photoshop is the best known graphics product on the market.
$20
per month
Tailwind
Score 5.6 out of 10
N/A
Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.
$14.99
per month
Pricing
Adobe PhotoShop
Tailwind
Editions & Modules
Single App
$20.00
per month
Free
$0
billed annually
Pro
$24.99
per month 1 user and profile
Advanced
$49.99
per month 2 users and profiles
Max
$99.99
per month 5 users and 3 profiles
Tailwind Communities
$119.88
billed annually
Offerings
Pricing Offerings
Adobe PhotoShop
Tailwind
Free Trial
No
No
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
—
More Pricing Information
Community Pulse
Adobe PhotoShop
Tailwind
Features
Adobe PhotoShop
Tailwind
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Adobe PhotoShop
-
Ratings
Tailwind
9.2
4 Ratings
19% above category average
Boolean keyword searches
00 Ratings
9.52 Ratings
Filtering out noise/spam
00 Ratings
8.93 Ratings
Sentiment analysis
00 Ratings
8.94 Ratings
Broad channel coverage
00 Ratings
9.44 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Adobe PhotoShop
-
Ratings
Tailwind
4.0
12 Ratings
67% below category average
Content planning and scheduling
00 Ratings
5.012 Ratings
Audience targeting
00 Ratings
3.39 Ratings
Content optimization
00 Ratings
3.312 Ratings
Workflow management
00 Ratings
4.510 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Adobe PhotoShop
-
Ratings
Tailwind
4.9
10 Ratings
49% below category average
Automated routing and prioritization
00 Ratings
5.08 Ratings
Customer interaction histories
00 Ratings
4.55 Ratings
Bulk actions
00 Ratings
5.08 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Adobe PhotoShop
-
Ratings
Tailwind
7.5
8 Ratings
3% below category average
Lead generation
00 Ratings
5.07 Ratings
Content marketing
00 Ratings
5.08 Ratings
Paid media management
00 Ratings
10.05 Ratings
Campaigns and promotions
00 Ratings
10.05 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Adobe PhotoShop
-
Ratings
Tailwind
3.5
12 Ratings
82% below category average
Facebook
00 Ratings
1.01 Ratings
Instagram
00 Ratings
3.98 Ratings
Pinterest
00 Ratings
5.612 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Adobe PhotoShop
-
Ratings
Tailwind
7.0
10 Ratings
10% below category average
Campaign success analytics
00 Ratings
4.59 Ratings
Real-time tracking
00 Ratings
7.08 Ratings
Competitor analysis
00 Ratings
9.76 Ratings
Account management
Comparison of Account management features of Product A and Product B
Photoshop is a useful tool for everything from creating social media graphics to editing and sizing photos. There is a bit of a learning curve, so you need to have a bit of experience to master it and use it for a variety of tasks. You also need to have a good sense of file organization so you can find files quickly without losing track of them.
Tailwind can schedule your Pinteret pins, but it's an expensive platform to do this, and given it seems to miss many, it does not even do this well. Further, they continue to get you to reconnect, so it is cumbersome and poorly designed. We used it only because our vendors wanted it, but it's been a total waste of money given how poorly designed it is, how buggy it is and how useless the other so-called services they provide are. Go somewhere else as there are way better solutions as we have now found.
The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy.
The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates.
Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization.
When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read.
The Tailwind Create is fun and helpful but still hard to use.
We get a lot of use out of this software. It's vital for work with production in our industry and has a lot of cross-functionality - creating social media images, retouching photos, editing photos, creating gradients, and more. It's pretty fuss-free in that we haven't had to reach out to support and the program hasn't crashed on us. We are trained on the software (so again, this isn't for beginners), but for detail-oriented designers and creatives like ourselves - it's a no-brainer.
Adobe PhotoShop is a professional-grade tool that requires months/years to get a grasp of how to use it well. Even then, after over a decade of using Adobe PhotoShop both casually and professionally, I feel like I'm still unfamiliar with a large percentage of the available tools. Without a dedicated training program, it can be extremely overwhelming and/or you may not get good use out of it. That being said, once you do get comfortable with it, the layout and workspace are excellent with myriad shortcuts that speed up your workflow exponentially. Put in the time to learn it, and you'll love it.
Tailwind is great when it focuses on it's core functionality. However, in my opinion, Tailwind isn't great at listening to their customers and instead likes to add features that are not beneficial and tend to "break" the other features that ultimately sell it's product. In my opinion, it has lost ROI over time and was much better 3-4 years ago.
Adobe Photoshop is very reliable, but is never 100%. There have been times when Adobe Photoshop has had trouble opening, but nothing a little computer restart couldn't fix. I use Adobe Photoshop on a Mac for both work and at home on a daily basis, and I would be lost without it.
Speed can be an issue when you are dealing with large files for large format printing or billboards. When working on web images, speed is not an issue.
While I never contacted Adobe directly, there is so much content out there in the form of YouTube videos, Lynda/LinkedIn learning that almost any issue, including bugs, can be worked around (and this method is generally faster as there's no turnaround time involved).
I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
I took a course so it really helped. I didn’t take the course until much later after beginning to use it, so I wish work would have sent me right off the bat. It would have alleviated a lot of frustratinon
[Adobe] Photoshop offers the best photo editing as well as content creation. The layer-by-layer approach of [Adobe] Photoshop helps to work between two apps or even two PCs of entirely different Creative Cloud apps seamlessly. The stability and the speed of the tools in photoshop make it even better to make a canvas of creativity.
When I was looking for a solution for Instagram, neither Buffer nor Hootsuite were offering the ability to post directly to Instagram. That may have changed recently, but in my opinion, Tailwind is a much more user-friendly, less (unnecessarily) complex solution for Instagram management. I don't need a ton of in-depth analytics; I just need to be able to be efficient, consistent and engaging in my posts. Tailwind allows me to do that without getting bogged down in all the bells and whistles on Hootsuite or Buffer.
It does take a long time for the program to start up, however
The most difficult task is onboarding new employees into Adobe PhotoShop who don't have experience with it. It's an investment for their future so we see value in it.
Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.