What users are saying about
47 Ratings
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Top Rated
60 Ratings
47 Ratings
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Score 9.3 out of 100

Echobox

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Top Rated
60 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
Anonymous | TrustRadius Reviewer

Echobox

Echobox is great for teams with limited editorial resources and are struggling to give social media the attention needed to take full advantage of the audiences available. If you have a long tail of archive content that you are currently not getting much value from then Echobox is [worth] considering.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Echobox
Boolean keyword searches
Adobe Social
2.0
Echobox
Filtering out noise/spam
Adobe Social
2.0
Echobox
Sentiment analysis
Adobe Social
2.0
Echobox
Broad channel coverage
Adobe Social
3.0
Echobox

Publishing

Adobe Social
3.0
Echobox
Content planning and scheduling
Adobe Social
4.0
Echobox
Audience targeting
Adobe Social
3.0
Echobox
Content optimization
Adobe Social
2.0
Echobox
Workflow management
Adobe Social
3.0
Echobox

Engagement

Adobe Social
2.0
Echobox
Automated routing and prioritization
Adobe Social
2.0
Echobox
Customer interaction histories
Adobe Social
2.0
Echobox
Bulk actions
Adobe Social
2.0
Echobox

Marketing

Adobe Social
2.0
Echobox
Lead generation
Adobe Social
2.0
Echobox
Content marketing
Adobe Social
2.0
Echobox
Paid media management
Adobe Social
2.0
Echobox
Campaigns and promotions
Adobe Social
2.0
Echobox

Channel coverage/integration

Adobe Social
2.9
Echobox
Twitter
Adobe Social
4.0
Echobox
Facebook
Adobe Social
3.0
Echobox
LinkedIn
Adobe Social
3.0
Echobox
Google+
Adobe Social
3.0
Echobox
Instagram
Adobe Social
3.0
Echobox
Pinterest
Adobe Social
3.0
Echobox
YouTube
Adobe Social
1.0
Echobox

Reporting/analytics

Adobe Social
2.0
Echobox
Campaign success analytics
Adobe Social
2.0
Echobox
Real-time tracking
Adobe Social
2.0
Echobox
Competitor analysis
Adobe Social
2.0
Echobox

Account management

Adobe Social
2.5
Echobox
Role-based user permissions & privileges
Adobe Social
3.0
Echobox
Mobile access
Adobe Social
2.0
Echobox

Pros

Adobe Social

  • Integration with Site Catalyst could be of benefit as long as a subject matter expert in both platforms provides guidance
  • Some of the terms reporting can be useful at times to determine overall reach of a campaign across platforms
  • Recent update to newest version did bring some noticable improvements.
Anonymous | TrustRadius Reviewer

Echobox

  • Echobox automation is invaluable; the fact that it can intelligently automatically schedule articles within seconds of these being published on our website saves us a huge amount of time
  • I find the AI message option particularly useful when rescheduling content. Although it does not always pick out the best quote, most of the time it does a good job and again saves a lot of time
  • Having the option to schedule content immediately as well as in a specific time-slot or day is also very useful
Anonymous | TrustRadius Reviewer

Cons

Adobe Social

  • It would be great if Adobe scheduled video uploads for Twitter.
  • A time change in a social post automatically puts the post back to Level 1 of approvals. It can be a big hassle to have to start the process over for such a small change.
  • Adobe uses a different algorithm to measure engagement our company does. It would be great to upload your own algorithm into Adobe.
Anonymous | TrustRadius Reviewer

Echobox

  • With our account, Instagram is not connected because of platform errors. This is somewhat inconvenient.
  • Also when it was connected (Instagram), it seemed like it only had story posting capabilities. While that part is important, scheduling actual Instagram posts (Reels, IGTV, Photo, Video) are very important as well.
Janae Smith | TrustRadius Reviewer

Likelihood to Renew

Adobe Social

Adobe Social 5.4
Based on 11 answers
I wasn't in charge of making the actual management decision, but I would absolutely renew Adobe Social. As I mentioned, it provides strong and in-depth analytics and listening tools. The reports that it generates are very thorough and easy to read. I loved the platform and would recommend it to anyone
Robert Randle | TrustRadius Reviewer

Echobox

No score
No answers yet
No answers on this topic

Usability

Adobe Social

Adobe Social 2.1
Based on 2 answers
The new UX is gorgeous and overall usability of the tool has improved greatly, but there has also been an increase in slow loads and overall login issues.
Anonymous | TrustRadius Reviewer

Echobox

Echobox 8.6
Based on 7 answers
Echobox is simple, efficient, easy-to-use, and easy to understand. It is one of the simplest tools to help community managers or journalists (in my case) to publish on a corporate page with no hassle and in a quick manner. Such a tool is such a gift and time-saver when every little action counts in a day!
Anonymous | TrustRadius Reviewer

Support Rating

Adobe Social

Adobe Social 8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
Anonymous | TrustRadius Reviewer

Echobox

Echobox 8.6
Based on 19 answers
When there have been problems, they’ve usually been resolved very quickly. Some issues have occurred such as not being able to download images or posts not going out when the service has crashed, but they’re also very open to feedback. The option to download pictures loaded into the feed stories was my suggestion; saving us time creating new images and getting the posts out quickly
Ross Perkins | TrustRadius Reviewer

Online Training

Adobe Social

Adobe Social 6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
Anonymous | TrustRadius Reviewer

Echobox

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Social

Adobe Social 5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
Anonymous | TrustRadius Reviewer

Echobox

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Social

Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
Chris Cartwright | TrustRadius Reviewer

Echobox

Echobox provides a streamlined social media [publishing] service which is significantly easier and more suitable for publishing large amounts of content. The customizable cross-posting is something other services lack and saves huge amounts of time and effort.
Russell Edge | TrustRadius Reviewer

Return on Investment

Adobe Social

  • A bespoke report we created (and had to pay additional money to work with Adobe to create) paid dividends. It signaled to us that one of the characters in our show was receiving out-sized chatter - and we pivoted our marketing plans as a result.
  • It was awful for tracking realtime trends, stats and chatter.
Anonymous | TrustRadius Reviewer

Echobox

  • Higher click-through rates on articles shared to social.
  • An increased volume of social posts across all pages through automation, leading to more eyes on more articles.
  • Automation has led to more time for other tasks.
  • Digital subscriptions have increased steadily since implementing Echobox.
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Social

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Echobox

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Social
2.0
Echobox
9.0

Likelihood to Renew

Adobe Social
5.4
Echobox

Usability

Adobe Social
2.1
Echobox
8.6

Reliability and Availability

Adobe Social
7.0
Echobox

Performance

Adobe Social
5.0
Echobox

Support Rating

Adobe Social
8.0
Echobox
8.6

Online Training

Adobe Social
6.0
Echobox

Implementation Rating

Adobe Social
5.0
Echobox

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