What users are saying about
41 Ratings
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Top Rated
282 Ratings
41 Ratings
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Score 7.2 out of 101

Sprout Social

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Top Rated
282 Ratings
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Score 8 out of 101

Likelihood to Recommend

Adobe Social

Adobe social is great for publishing content and monitoring incoming messages and comments on your social posts
No photo available

Sprout Social

Because I was a novice user and knew very little about Twitter/social media when I first began using Sprout Social, I would rate it as an 8. It was generally easy to learn and adapt to; however, there were times when I had difficulty (i.e. uploading an image to Sprout Social to specifically have post to Facebook). Therefore, beginners should find Sprout Social easy to use; however, they will probably stumble upon a few things they have difficultly with.
Jennifer Wagner profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Sprout Social
6.8
Boolean keyword searches
Adobe Social
2.0
Sprout Social
7.7
Filtering out noise/spam
Adobe Social
2.0
Sprout Social
7.3
Sentiment analysis
Adobe Social
2.0
Sprout Social
5.5
Broad channel coverage
Adobe Social
3.0
Sprout Social
6.9

Publishing

Adobe Social
3.0
Sprout Social
8.1
Content planning and scheduling
Adobe Social
4.0
Sprout Social
8.2
Audience targeting
Adobe Social
3.0
Sprout Social
8.1
Content optimization
Adobe Social
2.0
Sprout Social
7.8
Workflow management
Adobe Social
3.0
Sprout Social
8.4

Engagement

Adobe Social
2.0
Sprout Social
7.4
Automated routing and prioritization
Adobe Social
2.0
Sprout Social
6.3
Customer interaction histories
Adobe Social
2.0
Sprout Social
8.5
Bulk actions
Adobe Social
2.0
Sprout Social
7.3

Marketing

Adobe Social
2.0
Sprout Social
7.0
Lead generation
Adobe Social
2.0
Sprout Social
6.5
Content marketing
Adobe Social
2.0
Sprout Social
8.2
Paid media management
Adobe Social
2.0
Sprout Social
6.2
Campaigns and promotions
Adobe Social
2.0
Sprout Social
7.2

Channel coverage/integration

Adobe Social
2.9
Sprout Social
7.9
Twitter
Adobe Social
4.0
Sprout Social
9.1
Facebook
Adobe Social
3.0
Sprout Social
8.3
LinkedIn
Adobe Social
3.0
Sprout Social
7.5
Google+
Adobe Social
3.0
Sprout Social
6.8
Instagram
Adobe Social
3.0
Sprout Social
7.8
Pinterest
Adobe Social
3.0
Sprout Social
8.0
YouTube
Adobe Social
1.0
Sprout Social
8.0

Reporting/analytics

Adobe Social
2.0
Sprout Social
8.3
Campaign success analytics
Adobe Social
2.0
Sprout Social
8.2
Real-time tracking
Adobe Social
2.0
Sprout Social
8.9
Competitor analysis
Adobe Social
2.0
Sprout Social
7.7

Account management

Adobe Social
2.5
Sprout Social
8.0
Role-based user permissions & privileges
Adobe Social
3.0
Sprout Social
9.0
Mobile access
Adobe Social
2.0
Sprout Social
6.9

Pros

Adobe Social

  • Social Follower Growth Data: the dashboard made it easy to keep track of the upticks in our following across our numerous pages. IT cut down tabulation time from 4 hours to 15 minutes.
  • Ability to tag posts: The tagging of posts with multiple things allowed us to attribute the engagements and impressions to definitive campaigns and intitiatives.
  • Bespoke reports: Though we needed help setting them up, the bespoke reports created were very helpful in analyzing data referential to keywords.
No photo available

Sprout Social

  • SproutSocial allows you to see the entire month when you look at what's scheduled. You are able to see exactly what days already have content. This makes it easier to program and allows you to make sure you don't double-program.
  • The 'Reports' page is easy to read. Some analytics tools can be overwhelming or very confusing. SproutSocial makes it easy to see the analytics for each outlet that your organization controls. It's also easy to export all the data - this is especially helpful when printing off analytics for clients.
Mckenzie Masters profile photo

Cons

Adobe Social

  • When you download the reports, Adobe Social can only provide reports in a text form. The platform cannot produce reports with images such as graphs or images of the engagement.
Melissa Butler profile photo

Sprout Social

  • Sprout might see a vast increase in their number of clients if they implemented the ability to link a Pinterest account. Also, (and I know I'm reaching really far with this one), if Sprout paired up with Pinterest and implemented a batch upload tool for Pins in their scheduling module-I would do so much happy dancing. SO MUCH DANCING.
  • Facebook Reports: Vague. For example, on my current facebook report I see "Facebook Impressions" and beneath that, the word "Check-In" and the number 2.2k. What is a Facebook Check-In? How does that information help me? Perhaps developers could take a look at implementing the new Facebook Insights into the SS reports. Here's what I want to know when I see my report--Who shares and likes our content the most? Who should I reach out to? Let me link Facebook contests so I can get a specific report on how the contest is doing and how many fans we're engaging.
  • Twitter Reports: Also vague. I want to see who shares our content the most. I see how many mentions and retweets I received, but that just strokes my ego. What I want to know is--who should I keep reaching out to and engaging with and who am I annoying? ;)
  • Google Analytics: Doesn't show correct information. Mine doesn't allow me to plug in a date past March 13, 2013 for report purposes. It also continues to tell me that it "doesn't have any data for me yet." Could be a glitch on my end though so I can't say fairly either way.
  • LinkedIn and Google+: I don't personally use LinkedIn or Google+ very much, but it makes sense to me that if you're offering reports for Facebook and Twitter, perhaps reports should be included for those two platforms as well.
  • It'd be great to add Facebook and Linkedin to the Discovery section so we're not just limited to finding new Twitter users. Also, it would be amazing if, when new people were suggested as connections for us, their Facebook, Twitter, Linkedin, and/or Pinterest accounts were all available as options to follow/like/connect with in just a few clicks. That might be a little too creepy to implement, but it would be soooo nice. ;)
  • Currently, the RSS Feed can only push my blog content to Twitter and it would be really great if I had the option to push it to Facebook and/or to Google+ and LinkedIn as well. (And Pinterest. Am I pushing too much? Pin-ter-est. Pin-ter-est. Pin-ter-est!) *Really though, Pinterest drives five times the traffic of all other social media platforms to our website. It just makes sense to get in on it!)
  • Why is there no Facebook comparison tool?
Michelle Hebert profile photo

Likelihood to Renew

Adobe Social

Adobe Social 5.4
Based on 11 answers
Unfortunately, I was using a corporate account for a company that I no longer work for. However, in an individual capacity, I would 100% renew Adobe Social, as well as recommend it to any future employers that I have
Christopher Mclaughlin profile photo

Sprout Social

Sprout Social 6.2
Based on 61 answers
I'm likely to renew because it's currently useful in pushing my blog posts to our Twitter feed automatically and I like checking in occasionally to see what new features they're adding
Michelle Hebert profile photo

Usability

Adobe Social

Adobe Social 2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo

Sprout Social

Sprout Social 8.0
Based on 16 answers
The design and interface is simple and clean. Everything is labeled clearly and just makes sense.
Michelle Hebert profile photo

Reliability and Availability

Adobe Social

Adobe Social 7.0
Based on 1 answer
No answer on this topic is available.

Sprout Social

Sprout Social 7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado profile photo

Performance

Adobe Social

Adobe Social 5.0
Based on 1 answer
No answer on this topic is available.

Sprout Social

Sprout Social 8.0
Based on 7 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Sarah Zibanejadrad profile photo

Support

Adobe Social

Adobe Social 8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available

Sprout Social

Sprout Social 9.2
Based on 12 answers
Support is one of the key reasons I love Sprout. When I have an analytics-related question or a team member has a computer/software error, they're always on it very quickly and efficiently.
Ryan Collins profile photo

Online Training

Adobe Social

Adobe Social 6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available

Sprout Social

Sprout Social 7.3
Based on 3 answers
The trainers are very resourceful and are able to deliver the knowledge to all trainees. The simpleness of using Sprout Social, despite its amazing technical capabilities, is by itself a big encouragement boost
Valentin Vesa profile photo

Implementation

Adobe Social

Adobe Social 5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available

Sprout Social

Sprout Social 8.9
Based on 10 answers
Smooth sailing.
Lisa Kribs-LaPierre profile photo

Alternatives Considered

Adobe Social

Adobe Social is a unified platform; Salesforce's Buddy Media & Radian6 is not. Adobe Social easily integrates with Adobe Analytics and the rest of their Marketing Cloud
No photo available

Sprout Social

  • The overall package
  • Price point
  • and great design and UI
Lisa Kribs-LaPierre profile photo

Return on Investment

Adobe Social

  • Combination of Omniture and Adobe Social help to connect the dots between social engagement and site activity, leading to greater insight into the buying trends of customers.
No photo available

Sprout Social

  • My Sprout Social inbox is never closed, so when I hear a notification I check it immediately. Working in higher education, I'm managing multiple top-level accounts for the university, and Sprout makes it possible for all of that information to come to one place and helps me to quickly respond to people as soon as I receive notification!
  • Sprout Social definitely contributes to my efficiency. Being able to manage, schedule and respond all from one place instead of logging into multiple social accounts is extremely helpful and saves time.
Olivia Ann Hurst profile photo

Pricing Details

Adobe Social

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sprout Social

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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