What users are saying about

Adobe Social

39 Ratings

Sprout Social

Top Rated
254 Ratings

Adobe Social

39 Ratings
Score 6.7 out of 101

Sprout Social

Top Rated
254 Ratings
Score 8 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Sprout Social

If you have a small social media team and need a way to quickly and easily monitor your owned social media channels, track conversations on your posts and engage with your fans or followers, Sprout works well. It also is an easy way for users to create high-level reports for higher-ups.
Jimmy Mack profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
Sprout Social
6.8
Boolean keyword searches
Adobe Social
2.2
Sprout Social
7.6
Filtering out noise/spam
Adobe Social
2.2
Sprout Social
7.3
Sentiment analysis
Adobe Social
2.2
Sprout Social
5.5
Broad channel coverage
Adobe Social
3.1
Sprout Social
6.9

Publishing

Adobe Social
3.3
Sprout Social
7.7
Content planning and scheduling
Adobe Social
4.2
Sprout Social
8.3
Audience targeting
Adobe Social
3.3
Sprout Social
7.6
Content optimization
Adobe Social
2.3
Sprout Social
7.1
Workflow management
Adobe Social
3.3
Sprout Social
7.8

Engagement

Adobe Social
2.2
Sprout Social
7.3
Automated routing and prioritization
Adobe Social
2.2
Sprout Social
6.3
Customer interaction histories
Adobe Social
2.3
Sprout Social
8.4
Bulk actions
Adobe Social
2.1
Sprout Social
7.1

Marketing

Adobe Social
2.1
Sprout Social
6.9
Lead generation
Adobe Social
2.1
Sprout Social
6.5
Content marketing
Adobe Social
2.2
Sprout Social
7.7
Paid media management
Adobe Social
2.1
Sprout Social
6.2
Campaigns and promotions
Adobe Social
2.2
Sprout Social
7.2

Channel coverage/integration

Adobe Social
3.0
Sprout Social
8.2
Twitter
Adobe Social
4.3
Sprout Social
9.3
Facebook
Adobe Social
3.3
Sprout Social
8.7
LinkedIn
Adobe Social
3.1
Sprout Social
7.8
Google+
Adobe Social
3.2
Sprout Social
8.8
Instagram
Adobe Social
3.0
Sprout Social
7.0
Pinterest
Adobe Social
3.0
Sprout Social
8.0
YouTube
Adobe Social
1.2
Sprout Social
8.0

Reporting/analytics

Adobe Social
2.2
Sprout Social
8.4
Campaign success analytics
Adobe Social
2.3
Sprout Social
7.8
Real-time tracking
Adobe Social
2.2
Sprout Social
9.0
Competitor analysis
Adobe Social
2.2
Sprout Social
8.3

Account management

Adobe Social
2.6
Sprout Social
7.9
Role-based user permissions & privileges
Adobe Social
3.2
Sprout Social
8.8
Mobile access
Adobe Social
2.0
Sprout Social
7.0

Pros

  • Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
  • It has workflow processes, but they are over-complicated and poorly designed.
  • It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.
No photo available
  • Scheduling content
  • Aggregating analytics from various social media platforms
  • One-click reporting
Jimmy Mack profile photo

Cons

  • It would be great if Adobe scheduled video uploads for Twitter.
  • A time change in a social post automatically puts the post back to Level 1 of approvals. It can be a big hassle to have to start the process over for such a small change.
  • Adobe uses a different algorithm to measure engagement our company does. It would be great to upload your own algorithm into Adobe.
No photo available
  • Fairly basic interface
  • Analytics are surface level
  • No social listening
Jimmy Mack profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Adobe Social simply has too many bugs, and promised ROI metrics that either did not work, or could be found elsewhere. It simply is not worth the money. It needs a major review by Adobe.
No photo available
Sprout Social6.2
Based on 61 answers
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
Jennifer Wagner profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Sprout Social8.0
Based on 16 answers
Sprout Social is extremely easy to use and would only require minimal training for a new user. They have many features and functionalities that I absolutely love. I can't speak highly enough of their mobile app! As I've mentioned, this app has been a life saver when I've been traveling and have been unable to access a desktop
Olivia Ann Hurst profile photo

Reliability and Availability

Adobe Social7.0
Based on 1 answer
No answer on this topic is available.
Sprout Social7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado profile photo

Performance

Adobe Social5.0
Based on 1 answer
No answer on this topic is available.
Sprout Social8.0
Based on 7 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Sarah Zibanejadrad profile photo

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
Sprout Social9.2
Based on 12 answers
The customer support is a big reason why I continue to use and love Sprout Social. I also used Sprout while working with a previous employer, so they have been familiar with my name for quite some time now. You always have access to a person 24/7 - whether it be via email, phone, live chat (love it!) or even if you tweet your issue to them. I've tweeted an issue in the past via my personal account and have received a response in 10 minutes or less! Their customer service and support is top-notch
Olivia Ann Hurst profile photo

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
Sprout Social7.3
Based on 3 answers
The trainers are very resourceful and are able to deliver the knowledge to all trainees. The simpleness of using Sprout Social, despite its amazing technical capabilities, is by itself a big encouragement boost
Valentin Vesa profile photo

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
Sprout Social8.9
Based on 10 answers
It's super easy.
Michelle Hebert profile photo

Alternatives Considered

Adobe Social is like the Cadillac of Social Listening tools. It provides everything from analytics, sentiment, custom reporting, campaign organization and geography of engagement. To be able to access social media accounts, publish content, create reports and track influencers was a big deal. It was the best decision our company could have made.
Melissa Butler profile photo
Honestly, I never utilized anything other than Sprout Social. But as previously stated, I found Sprout Social easy to navigate and effective to use.
Jennifer Wagner profile photo

Return on Investment

  • Although we chose Adobe Social believing it could provide ROI metrics we could not get elsewhere, that turned out not to be the case. Site Catalyst can give us everything we need without Adobe Social
  • Adobe Social did not create greater efficiencies and speed up our activity within social media. In fact, it has done the oppposite. It is very cumbersome with little clear benefit.
No photo available
  • When I was working for the company in which I utilized Sprout Social, I did see immediate feedback when sending tweets to specific users, as I was able to schedule tweets to go out to those people when I knew they'd be "awake" despite differences in time zones.
  • Sprout Social helped the company grow in regards to gaining followers on Twitter (as we were able to schedule our tweets for go out at specific times), and schedule posts for Facebook did drive our followers to the company's website to see the original content.
Jennifer Wagner profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sprout Social

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details