What users are saying about
104 Ratings
40 Ratings
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Score 9.4 out of 101
104 Ratings
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Score 7.8 out of 101

Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

Crazy Egg

+ I strongly believe that this tool helps when a firm has good user count (depends on business model) as most of these tools are data friends. More data - more valuable insights+ Best fit if someone who is looking for deeper insights of individual page- Not suggested for very fewer visits of a website. Suggested to improve better visit count
No photo available

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Crazy Egg
Role-based user permissions
Dynamic Tag Management
10.0
Crazy Egg

Tag Management

Dynamic Tag Management
8.6
Crazy Egg
Tag library
Dynamic Tag Management
7.7
Crazy Egg
Tag variable mapping
Dynamic Tag Management
8.4
Crazy Egg
Ease of writing custom tags
Dynamic Tag Management
9.0
Crazy Egg
Rules-driven tag execution
Dynamic Tag Management
8.7
Crazy Egg
Tag performance monitoring
Dynamic Tag Management
9.3
Crazy Egg
Improved page load times
Dynamic Tag Management
9.7
Crazy Egg
Mobile app tagging
Dynamic Tag Management
9.3
Crazy Egg
Library of JavaScript extensions
Dynamic Tag Management
7.1
Crazy Egg

Data Management & Integrity

Dynamic Tag Management
7.4
Crazy Egg
Event tracking
Dynamic Tag Management
9.7
Crazy Egg
Mobile event tracking
Dynamic Tag Management
9.7
Crazy Egg
Data distribution management
Dynamic Tag Management
7.0
Crazy Egg
Universal data layer
Dynamic Tag Management
9.7
Crazy Egg
Automated error checking
Dynamic Tag Management
1.0
Crazy Egg

Pros

Dynamic Tag Management

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran profile photo

Crazy Egg

  • Provides heatmaps that shows you the elements on your site that are and aren't performing well.
  • Provides scrollmaps so you can see how far down a page users are scrolling and which content never gets seen.
  • Screenshots show you how your website looks across a variety of different devices.
  • Provides a type of clickmap called confetti that enables you visualise clicks by segments - device, new/returning visitors, campaigns and other metrics.
No photo available

Cons

Dynamic Tag Management

  • It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
  • It is easier to use than Google Tag Manager, but not nearly as popular.
  • Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.
Richard Perroset profile photo

Crazy Egg

  • The largest thing we've struggled with is the Optimizely integration. I've contacted customer service a few times to get it properly setup. Customer Service is always friendly and helpful; they provide clear steps to get it setup. Unfortunately despite clear instructions, they are tedious, and if not completed in the correct order, the integration with Optimizely does not work. My success rate with the integration is less than 55%.
No photo available

Likelihood to Renew

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo

Crazy Egg

Crazy Egg 8.5
Based on 14 answers
It's a great tool considering how inexpensive it is. If used correctly and you have a plan for tracking your websites, this tool can make a world of a difference. If you are not going to sit down and take the time to make a plan for how to use this tool, I would say it is not worth your time. Yes, you can look at items on your website that need to be changed, but without a consistent plan, other important items that need changing can be lost in the mix. Make sure you have enough time and energy to invest in this and it will be well worth it
Amber Steinert profile photo

Usability

Dynamic Tag Management

Dynamic Tag Management 5.0
Based on 2 answers
It is easy to use at a basic level, however without JavaScript resource you will struggle.
Barry Mann profile photo

Crazy Egg

Crazy Egg 10.0
Based on 7 answers
I gave Crazy Egg an overall rating of 9 because of its easy to use dashboard, integration and useful tools. If I need to quickly setup a page test, I can add the URL to make a snapshot, start the test and sometimes walk away (until its complete). Crazy Egg allows you set when the test should conclude, which can be helpful if you need to manage monthly visitor usage. You can test on all devices or be specific (i.e. Mobile). I also gave it a 9 because I feel as though the software [Crazy Egg] could improve on its steps to integrate with the A/B testing tool, Optimizely.
No photo available

Reliability and Availability

Dynamic Tag Management

No score
No answers yet
No answers on this topic

Crazy Egg

Crazy Egg 7.1
Based on 4 answers
It's slow to post data, and slow to get a snapshot to finally be active (i.e. not pending). Not intolerable, but would be nice to see data within a couple hours. Often have to wait to the next day.
Chris Grant profile photo

Support

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo

Crazy Egg

Crazy Egg 5.6
Based on 7 answers
I think support is an area where Crazy Egg is lacking. I would love to have a quarterly check-in with a Crazy Egg rep to understand what kinds of changes have been made to the platform and what is on the horizon. I also think a quick consulting sessions with a rep could be extremely beneficial, as I'm sure there are ways to use the tool that we haven't even thought about yet that would be extremely insightful for our team.
Meredith Walter profile photo

Online Training

Dynamic Tag Management

No score
No answers yet
No answers on this topic

Crazy Egg

Crazy Egg 10.0
Based on 1 answer
Crazy Egg is the best CRO and LPO tool for performance marketers who have a limited budget!
No photo available

Implementation

Dynamic Tag Management

Dynamic Tag Management 10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo

Crazy Egg

Crazy Egg 9.2
Based on 3 answers
It is simple. JavaScript code needs to be added to any pages where you want to run tests. That's it.
Ben Alvord profile photo

Alternatives Considered

Dynamic Tag Management

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
No photo available

Crazy Egg

It is very simple to use, everything from setting up to seeing the results. You can easily export everything into a JPG or PDF and share it with clients. CrazyEgg is also more value oriented with a lower price point.
Sanjit Mandal profile photo

Scalability

Dynamic Tag Management

No score
No answers yet
No answers on this topic

Crazy Egg

Crazy Egg 9.8
Based on 2 answers
Its reliability (not scaleability, as the question asks for, sorry) is pretty good but through our testing we know that some clicks do not get recorded. It doesn't bother us a lot because we look at the aggregate of thousands of visits, but we do know it misses things.As for scaleability, it's about right. You really don't want zillions of clicks per snapshot - the screen just turns to 100% dots and you lose the ability to differentiate different screen areas. We find that 25,000 clicks for a page gives us a really good view.
Chris Grant profile photo

Return on Investment

Dynamic Tag Management

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar profile photo

Crazy Egg

  • Helped us increase blog ad clicks by a huge % (I wish I remember the exact percentage, but I believe it was 300%+ or something close to there).
  • Helped us make data-driven decisions on how to update and design our website.
  • Allows us to easily A/B test changes on website and measure data-driven results.
Aaron Treguboff profile photo

Pricing Details

Dynamic Tag Management

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Crazy Egg

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Dynamic Tag Management
9.7
Crazy Egg
8.1

Likelihood to Renew

Dynamic Tag Management
10.0
Crazy Egg
8.5

Usability

Dynamic Tag Management
5.0
Crazy Egg
10.0

Reliability and Availability

Dynamic Tag Management
Crazy Egg
7.1

Performance

Dynamic Tag Management
Crazy Egg
2.0

Support

Dynamic Tag Management
10.0
Crazy Egg
5.6

Online Training

Dynamic Tag Management
Crazy Egg
10.0

Implementation

Dynamic Tag Management
10.0
Crazy Egg
9.2

Scalability

Dynamic Tag Management
Crazy Egg
9.8

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