What users are saying about

Dynamic Tag Management

39 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

Crazy Egg

95 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

Add comparison

Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

Crazy Egg

+ I strongly believe that this tool helps when a firm has good user count (depends on business model) as most of these tools are data friends. More data - more valuable insights+ Best fit if someone who is looking for deeper insights of individual page- Not suggested for very fewer visits of a website. Suggested to improve better visit count
No photo available

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Crazy Egg
Role-based user permissions
Dynamic Tag Management
10.0
Crazy Egg

Tag Management

Dynamic Tag Management
7.6
Crazy Egg
Tag library
Dynamic Tag Management
5.0
Crazy Egg
Tag variable mapping
Dynamic Tag Management
7.0
Crazy Egg
Ease of writing custom tags
Dynamic Tag Management
8.2
Crazy Egg
Rules-driven tag execution
Dynamic Tag Management
8.4
Crazy Egg
Tag performance monitoring
Dynamic Tag Management
8.4
Crazy Egg
Improved page load times
Dynamic Tag Management
9.0
Crazy Egg
Mobile app tagging
Dynamic Tag Management
8.0
Crazy Egg
Library of JavaScript extensions
Dynamic Tag Management
7.1
Crazy Egg

Data Management & Integrity

Dynamic Tag Management
7.0
Crazy Egg
Event tracking
Dynamic Tag Management
9.0
Crazy Egg
Mobile event tracking
Dynamic Tag Management
9.0
Crazy Egg
Data distribution management
Dynamic Tag Management
7.0
Crazy Egg
Universal data layer
Dynamic Tag Management
9.0
Crazy Egg
Automated error checking
Dynamic Tag Management
1.0
Crazy Egg

Pros

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran profile photo
  • Easy integration. When we first started Crazy Egg, I was able to quickly and easily add it to our tag manager.
  • Quick setup and live URL testing to make sure test is properly working. There's no guessword; I plug in the URL and it does the work!
  • It's a simple software to use for quick information about how user's are interacting with our site. I don't have to jump through a lot of hoops to get to the data.
No photo available

Cons

  • Because Adobe Analytics requires adding DTM tags to the site, it does require some basic web development skills to ensure it does not impact pageload speed. When working across a large organization with many developers, it is equally important the developers do remove the code, lacking the understanding of what it is.
  • The utilization of eVars, Sprops, and events to tag a website, creates a learning curve for technical teams. There is a gap in knowledge of UX | UI design and the strategy of what should be measured and treated as a click event vs. pageload.
  • The Adobe consultants provide very little "real world" examples and they do not look at your web design and the user's functionality to recommend a DTM tagging strategy
  • All implementations should start first with a tagging strategy: 1) define what are the most important, critical actions or behaviors on the website 2) Write out the details within the Adobe provided spreadsheet for assigning eVars, Sprops and Events 3) Tag the site
  • When consulting within the business team, try to refrain from talking eVars, Sprops and events. It is simply too confusing and is much easier to ask what are the online behaviors or interactions that are most important across the site or on the page and then translate those into a DTM tagging strategy and prioritization.
  • Don't try to tag everything! Which often results in over engineering, too many technical resources spending too many hours tagging and testing. Quantity of data is not the same as quality.
No photo available
  • I would say overall Crazy Egg is a great tool, but one additional thing I would like made is an archive tool. Archiving Crazy Egg by hand, which was my job, is quite the tedious task, but once it is done, we have those records forever. We can look back and see how our holiday campaign did the last few years with what worked and what didn't, but I wish I was able to archive these on the website. Maybe not even necessarily on the website, but be able to have an archive tool so I would not have to download each page being tracked one by one. I guess what I am trying to get at is some form of excel documentation that would download in the same form every time. This way it could be copied and pasted into a general excel spreadsheet if people desired to archive their findings.
  • Being able to track over 200,000 visits would be nice with just the basic Crazy Egg. You are able to upgrade for more space, but that costs more as well. Although I completely understand why it is limited. But the pricing is quite the bargain considering all that you receive!
  • The tech support is great! But it seems like they are understaffed. I haven't had many issues with it and the company seems to respond quickly even if they are short staffed. They have treated the company very well.
Amber Steinert profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
Crazy Egg8.5
Based on 14 answers
It is a key tool in my online marketing toolset.
Ben Alvord profile photo

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
Crazy Egg9.0
Based on 6 answers
Crazy Egg is easy to use and understand. There are a few issues, yes, but updates roll out frequently that improve the experience.
Duncan Lawrence profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Crazy Egg7.1
Based on 4 answers
It's slow to post data, and slow to get a snapshot to finally be active (i.e. not pending). Not intolerable, but would be nice to see data within a couple hours. Often have to wait to the next day.
Chris Grant profile photo

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
Crazy Egg7.0
Based on 6 answers
Their support and fast responses show how much they care about their customers. Even if there have been little bugs that aren't a huge deal, the response time is still wonderful. I have emailed them several times and within the next day, they have responded with an answer. There have been one or two times where they have no idea of a bug and were not able to supply an answer to us, but these were minor and they still responded quickly.
Amber Steinert profile photo

Online Training

No score
No answers yet
No answers on this topic
Crazy Egg10.0
Based on 1 answer
Crazy Egg is the best CRO and LPO tool for performance marketers who have a limited budget!
No photo available

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
Crazy Egg9.2
Based on 3 answers
It is simple. JavaScript code needs to be added to any pages where you want to run tests. That's it.
Ben Alvord profile photo

Alternatives Considered

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
No photo available
I've used Tealeaf which does click tracking, but the shortcoming is that it does it only on truly clickable elements. You miss out on the non-clickable elements that are being clicked, which is really valuable information. IBM sells an upgrade that adds that, but it costs a fortune, and at the time we evaluated it, it also didn't contain the same segmentation out of the box like Crazy Egg. Tealeaf has many valuable uses, but is best used a replay tool, not a click tracker.
Gitai Ben-Ammi profile photo

Scalability

No score
No answers yet
No answers on this topic
Crazy Egg9.8
Based on 2 answers
Its reliability (not scaleability, as the question asks for, sorry) is pretty good but through our testing we know that some clicks do not get recorded. It doesn't bother us a lot because we look at the aggregate of thousands of visits, but we do know it misses things.As for scaleability, it's about right. You really don't want zillions of clicks per snapshot - the screen just turns to 100% dots and you lose the ability to differentiate different screen areas. We find that 25,000 clicks for a page gives us a really good view.
Chris Grant profile photo

Return on Investment

  • Excellent ROI investment "if" strategy and roll out are prioritized appropriately. Because this is a custom solution, Adobe does not provide this level of guidance.
  • From a project management timeline perspective, if the team rolling this out tries to tag everything, then they will quickly run out of time and overextend resource hours.
No photo available
  • Improved user experience on multiple pages through our websites
No photo available

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Crazy Egg

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details