What users are saying about
39 Ratings
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Score 8.3 out of 101
99 Ratings
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Score 7.9 out of 101

Add comparison

Likelihood to Recommend

Dynamic Tag Management

It is well-suited most of time. However, as there is no support available for all types of users, sometimes it is very difficult to troubleshoot.
Abishek Kumar profile photo

Crazy Egg

Crazy Egg is well suited for measuring user engagement on your page. In the last 12 months, we used the software to gather baseline data for future updates. Recently, we've tested the product page engagement after an important release that improved product page layout. We've also used Crazy Egg to answer the question: Are customers seeing buttons that fall below the fold in our cart?
No photo available

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Crazy Egg
Role-based user permissions
Dynamic Tag Management
10.0
Crazy Egg

Tag Management

Dynamic Tag Management
7.5
Crazy Egg
Tag library
Dynamic Tag Management
5.0
Crazy Egg
Tag variable mapping
Dynamic Tag Management
6.6
Crazy Egg
Ease of writing custom tags
Dynamic Tag Management
8.0
Crazy Egg
Rules-driven tag execution
Dynamic Tag Management
8.3
Crazy Egg
Tag performance monitoring
Dynamic Tag Management
8.3
Crazy Egg
Improved page load times
Dynamic Tag Management
9.0
Crazy Egg
Mobile app tagging
Dynamic Tag Management
8.0
Crazy Egg
Library of JavaScript extensions
Dynamic Tag Management
7.1
Crazy Egg

Data Management & Integrity

Dynamic Tag Management
7.0
Crazy Egg
Event tracking
Dynamic Tag Management
9.0
Crazy Egg
Mobile event tracking
Dynamic Tag Management
9.0
Crazy Egg
Data distribution management
Dynamic Tag Management
7.0
Crazy Egg
Universal data layer
Dynamic Tag Management
9.0
Crazy Egg
Automated error checking
Dynamic Tag Management
1.0
Crazy Egg

Pros

  • Easy to navigate the interface
  • Dependency on technical team is much less
  • Coding effort will be minimum
Abishek Kumar profile photo
  • Tracking page scroll, e.g. how far users are willing to scroll down the page.
  • Click tracking with visual heat mapping of results, identifying the most clicked on aspects of a site.
  • Mouse tracking, to determine which aspects users may be hovering over but not clicking, or aspects that users are having a hard time finding.
Kyle Brice profile photo

Cons

  • People who worked on DTM only can navigate and process the rules, so there should not be a criteria complete the processing rules.
  • Framework kind of option should be available
  • Troubleshooting documents should be available in Google for implementation
Abishek Kumar profile photo
  • The interface is confusing sometimes, especially if you have a lot of snap shots of pages running or stopped. It takes time to find the snapshot you need.
  • Results should be taken with a grain of salt and use other solutions to back it up.
  • It would be nice if they had more feature that suggests improvements to your page.
No photo available

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
Crazy Egg8.5
Based on 14 answers
It's reasonably priced and easy to use.
Leann Manning profile photo

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
Crazy Egg9.0
Based on 6 answers
Crazy Egg is easy to use and understand. There are a few issues, yes, but updates roll out frequently that improve the experience.
Duncan Lawrence profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Crazy Egg7.1
Based on 4 answers
It's slow to post data, and slow to get a snapshot to finally be active (i.e. not pending). Not intolerable, but would be nice to see data within a couple hours. Often have to wait to the next day.
Chris Grant profile photo

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
Crazy Egg7.0
Based on 6 answers
Their support and fast responses show how much they care about their customers. Even if there have been little bugs that aren't a huge deal, the response time is still wonderful. I have emailed them several times and within the next day, they have responded with an answer. There have been one or two times where they have no idea of a bug and were not able to supply an answer to us, but these were minor and they still responded quickly.
Amber Steinert profile photo

Online Training

No score
No answers yet
No answers on this topic
Crazy Egg10.0
Based on 1 answer
Crazy Egg is the best CRO and LPO tool for performance marketers who have a limited budget!
No photo available

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
Crazy Egg9.2
Based on 3 answers
It is simple. JavaScript code needs to be added to any pages where you want to run tests. That's it.
Ben Alvord profile photo

Alternatives Considered

The one thing GTM has over DTM is that there are a bunch of hosted pixels by companies like Facebook. Otherwise, it's incredibly inferior. The DTM UI is easier, more intuitive, and more comprehensible. Debugging is easier as well, and the triggers are better defined in DTM. Version control is far superior and it's so easy to tell what tags are firing and when. I went from DTM to GTM when switching jobs and was so relieved when my new company made the switch to DTM. I'm much happier and it's much easier now.
Gitai Ben-Ammi profile photo
Crazy Egg a bit low on features and has a not so friendly interface. But depending on the complexity of your team/projects/experience in digital marketing, it is a great place to start. It's budget friendly. If you have an advanced analytics or A/B testing solution it's a nice add on to have on the side.
No photo available

Scalability

No score
No answers yet
No answers on this topic
Crazy Egg9.8
Based on 2 answers
Its reliability (not scaleability, as the question asks for, sorry) is pretty good but through our testing we know that some clicks do not get recorded. It doesn't bother us a lot because we look at the aggregate of thousands of visits, but we do know it misses things.As for scaleability, it's about right. You really don't want zillions of clicks per snapshot - the screen just turns to 100% dots and you lose the ability to differentiate different screen areas. We find that 25,000 clicks for a page gives us a really good view.
Chris Grant profile photo

Return on Investment

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar profile photo
  • It's totally worth the price and a good place to start for optimization, it definitely helped take some websites to the next level.
  • It's a great tool that you can communicate results to stake holders with.
  • I love their support and digital marketing library, it helped us educate staff.
No photo available

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Crazy Egg

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details