Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.
N/A
LaunchDarkly
Score 8.4 out of 10
N/A
LaunchDarkly provides a feature management platform that enables DevOps and Product teams to use feature flags at scale. This allows for greater collaboration among team members, and increased usability testing before full-scale feature deployment.
$12
per month
Pricing
Adobe Target
LaunchDarkly
Editions & Modules
No answers on this topic
Foundation
$12
per month per Service Connection per month, or $10 per 1k client-side MAU per mo
Enterprise
Custom
Guardian
Custom
Offerings
Pricing Offerings
Adobe Target
LaunchDarkly
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
Optional
Additional Details
—
Discount available on the Foundation plan for annual pricing.
More Pricing Information
Community Pulse
Adobe Target
LaunchDarkly
Features
Adobe Target
LaunchDarkly
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Adobe Target
8.1
17 Ratings
3% below category average
LaunchDarkly
-
Ratings
a/b experiment testing
9.417 Ratings
00 Ratings
Split URL testing
8.616 Ratings
00 Ratings
Multivariate testing
8.016 Ratings
00 Ratings
Multi-page/funnel testing
8.313 Ratings
00 Ratings
Cross-browser testing
8.38 Ratings
00 Ratings
Mobile app testing
8.57 Ratings
00 Ratings
Test significance
8.414 Ratings
00 Ratings
Visual / WYSIWYG editor
7.514 Ratings
00 Ratings
Advanced code editor
6.713 Ratings
00 Ratings
Page surveys
8.56 Ratings
00 Ratings
Visitor recordings
8.28 Ratings
00 Ratings
Preview mode
8.315 Ratings
00 Ratings
Test duration calculator
8.115 Ratings
00 Ratings
Experiment scheduler
8.414 Ratings
00 Ratings
Experiment workflow and approval
7.611 Ratings
00 Ratings
Dynamic experiment activation
7.411 Ratings
00 Ratings
Client-side tests
8.114 Ratings
00 Ratings
Server-side tests
7.510 Ratings
00 Ratings
Mutually exclusive tests
7.715 Ratings
00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Adobe Target
8.3
17 Ratings
5% below category average
LaunchDarkly
-
Ratings
Standard visitor segmentation
8.017 Ratings
00 Ratings
Behavioral visitor segmentation
7.516 Ratings
00 Ratings
Traffic allocation control
8.417 Ratings
00 Ratings
Website personalization
9.115 Ratings
00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
If you're using the Adobe stack and tools to power your website, Target is a great solution to implement. I've utilized Target within two organizations, one running on Adobe Experience Manager (AEM), and the other on Adobe Magento. I don't see how companies could harness the full capacity of Target without also having Adobe Analytics integrated. This is their 'secret sauce' and might not be a good solution for companies who are invested in Google Analytics 360. Integration was straightforward but did require support from the Adobe team to implement successfully. While Target is a great tool for digital teams to support, you'll need your tech team aligned and available to support implementation.
If a new feature should be added but unsure of how it will actually work or how users will accept the new enhancement or change, this tool allows you test and measure initial results. This saves so much time and energy knowing the results before it is deployed and might have low user adoption or acceptance.
This application gives us an incredible integration with Adobe Analytics that allows its operation to be the best and determine the performance of our website.
It offers us an analysis based on user behavior and a web page customization option to adapt and meet the needs of those users.
A/B or Multi Variant Testing as a methodology to gather insight from customer usage. Experimentation as a feature within LaunchDarkly offers information around the success of one variant over another and whether the experiment has reached statistical significance.
Being able to decouple deployment of code from the release of a feature is hugely valuable.
Development teams are empowered to manage features within their production applications for reliability or testing purposes.
This is something a lot of testing tools struggle with, but I think the WYSIWYG ("What you see is what you get") editor - or Visual Experience Composer (VEC) in Adobe terminology - could definitely use some work. It's a struggle to execute many tests beyond simple copy, color, placement changes, and even the features that do exist are often clunky if not altogether broken.
The interface itself can be a bit counterintuitive in certain parts. If you are familiar with other tools, it's likely middle of the road in this respect; think much easier to understand than Monetate for instance, but a far cry from the simplicity of an Optimizely.
It can be a bit buggy from time to time. The worst example is the frequency at which the tool will fail to save due to an error, but not inform you of this until you try to save, at which point your only option is to log out, log back in, and make all of your updates once again. It can become an extreme pain point at times, and I personally have just gotten into the habit of saving every couple of minutes to avoid a massive loss of productivity.
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
The recent UI update is a complete mess. It is difficult to navigate and find features that previously existed. The reactiveness of the page depending on window size is also ridiculous and it is absurd that depending on how large your window is, entire columns of functions will disappear with no indication that they are missing. The usability of the tool has fallen off a cliff.
It's very easy to create new feature flags and set them properly. It is more difficult to get LaunchDarkly integrated within a distributed system so that flags can be used. Especially on stateless servers where gating features by user is not easy. Overall though, it is very easy to get started and I like how simple it is to use.
From what I have seen, LaunchDarkly integrates well with your code and also services you might have in your tech ecosystem. We use Jenkins for automation and we were able to use it to build pipelines to automate the control of LaunchDarkly toggles in our code.
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
We seriously considered another software but because we use so many other Adobe products this made the most sense for us. If you are not dependent on other Adobe software and are a smaller company, in my opinion, Target may not be the best fit.
LaunchDarkly stood out to us because it put control of the application within the hands of our engineers. We didn't want to allow business users to manipulate the production site via a third-party tool. Instead, our focus was on delivering faster as an engineering team.
We have been able to run specific A/B tests that have shown an increase in conversion, which in turn has led to very large banked sales numbers for the year.
We have been able to prove that using and automated Merchandising process did not decrease conversion. This allowed us to greatly increase efficiency by opening up resource time.
Improved developer experience with some teams moving to Trunk-based Development.
Increased deployment frequency due to smaller code releases.
Validation of the technical and business value of work is achieved more quickly through smaller pieces of work and through experimenting with a small group of users before a feature gets to 100% of customers.