What users are saying about
112 Ratings

Magento Open Source

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Top Rated
76 Ratings
112 Ratings
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Score 7.7 out of 101

Magento Open Source

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Top Rated
76 Ratings
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Score 7.6 out of 101

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Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
No photo available

Magento Open Source

Definitely well suited to larger e-commerce stores, in particular where multiple store-fronts are needed. Not so well suited to smaller online shops
David Bryan profile photo

Feature Rating Comparison

Online Storefront

Adobe Target
Magento Open Source
7.6
Product catalog & listings
Adobe Target
Magento Open Source
8.5
Product management
Adobe Target
Magento Open Source
7.9
Bulk product upload
Adobe Target
Magento Open Source
7.3
Branding
Adobe Target
Magento Open Source
7.3
Mobile storefront
Adobe Target
Magento Open Source
7.8
Product variations
Adobe Target
Magento Open Source
8.4
Website integration
Adobe Target
Magento Open Source
8.0
Visual customization
Adobe Target
Magento Open Source
6.9
CMS
Adobe Target
Magento Open Source
6.5

Online Shopping Cart

Adobe Target
Magento Open Source
7.0
Abandoned cart recovery
Adobe Target
Magento Open Source
6.2
Checkout user experience
Adobe Target
Magento Open Source
7.8

Online Payment System

Adobe Target
Magento Open Source
8.2
eCommerce security
Adobe Target
Magento Open Source
8.2

eCommerce Marketing

Adobe Target
Magento Open Source
7.4
Promotions & discounts
Adobe Target
Magento Open Source
8.9
Personalized recommendations
Adobe Target
Magento Open Source
6.2
SEO
Adobe Target
Magento Open Source
7.0

eCommerce Business Management

Adobe Target
Magento Open Source
8.4
Multi-site management
Adobe Target
Magento Open Source
8.8
Order processing
Adobe Target
Magento Open Source
8.9
Inventory management
Adobe Target
Magento Open Source
8.2
Shipping
Adobe Target
Magento Open Source
7.8
Custom functionality
Adobe Target
Magento Open Source
8.2

Pros

  • Quickly loads the URL of the site you are A/B testing
  • Allows you to select your user group from pre-installed commonly tested user groups, or create your own test group.
  • Allows you to quickly create mock-ups of the A/B examples to test.
Arva Adams profile photo
  • Magento 2 CE has a very robust document workflow which mirrors most mid-large ERP systems. There's a "papertrail" which mimics your business processes, and each part of the process is exposed to the API which makes for some great integration potential.
  • Magento 2 CE is also great for tracking customer history, saves a record for each and allows you to understand customer interests better.
  • Magento 2 CE is highly expandable, with a full marketplace of free and premium modules that should accomplish some pretty niche sales or service goals.
Brendon Brown profile photo

Cons

  • There might be areas where Adobe Test and Target needs some improvements, but I am not aware of them. I really had not issues with it when I was using it.
Abdulrahman Jasim profile photo
  • The community around Magento is very poor compared to other software. We migrated to WooCommerce and definitely there's more support there. More plugins, extensions, developers, etc., and at a reasonable price. This is one of the key points why we migrated. Magento is very expensive and slow to develop here. For WooCommerce there are plugins for everything, from popular analytics software to loyalty. This is a HUGE point to consider.
  • Debugging is painful. Some times you get an error that shut downs your entire store, and why did it happen? No clue. There's no documentation, there are 20,000+ files and at least for us, the framework on which it is built is not that user-friendly. This is expensive and there are not that many options compared to other software.
  • Changing the design or making changes is also very hard, because of the framework, the many files, and how complex Magento is.
Santiago Valdés profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
Internal challenges, as well as lack of support from the Adobe team make it a tough decision to prove the value of the tool: We struggled with organizing a team of stakeholders internally to own and manage the product - which contributed to being able to make full use of the tool and prove its value. We reached out to Adobe for support, but they weren't able to provide us help internally (which was understood). We struggled with overall support from Adobe and had a few switches in terms of account managers/contacts from Adobe that did not help us stay on track either.
No photo available
Magento Open Source10.0
Based on 1 answer
It's the dominant force in the SMB open source market. With the continued support of eBay/PayPal, Magento will continue to evolve and should be a market leader for some time.
Bret Williams profile photo

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
They have some idea of how to debug problems, but much of the time was spent on understanding hierarchical structure of the support team because escalation often slow
No photo available
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Varun Shah profile photo
Magento is the heaviest by far, in a few senses of the word. It has the steepest learning curve both for administrators and programmers, but it also has the highest potential to run a high traffic, high volume ecommerce store. Other products will get you up and running faster (and probably cheaper) and will very likely have lower ongoing maintenance needs, so choose carefully based on your budget and the features you must have.
Chris Putnam profile photo

Return on Investment

  • The system has helped create a great user experience, therefore generating more traffic and increasing conversion on the site.
Jeremiah Graham, MBA profile photo
  • Magento has definitely had a positive ROI on our business helping us gain market share acquiring thousands of new customers
Brian Halstrom profile photo

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Magento Open Source

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details