What users are saying about

Adobe Target

110 Ratings

Magento Open Source

Top Rated
68 Ratings

Adobe Target

110 Ratings
Score 7.7 out of 101

Magento Open Source

Top Rated
68 Ratings
Score 7.6 out of 101

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Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
No photo available

Magento Open Source

It is well suited to a company that is willing to invest in proper development, web server capacity, and ongoing maintenance. It's not a good solution for a DIY'er unless they are very technical. But if you need any type of custom integration and are willing to invest in your solution, it will definitely give you a good ROI.
Lynn Thames profile photo

Feature Rating Comparison

Online Storefront

Adobe Target
Magento Open Source
7.4
Product catalog & listings
Adobe Target
Magento Open Source
8.1
Product management
Adobe Target
Magento Open Source
7.8
Bulk product upload
Adobe Target
Magento Open Source
6.8
Branding
Adobe Target
Magento Open Source
6.9
Mobile storefront
Adobe Target
Magento Open Source
7.4
Product variations
Adobe Target
Magento Open Source
7.7
Website integration
Adobe Target
Magento Open Source
7.4
Visual customization
Adobe Target
Magento Open Source
7.3
CMS
Adobe Target
Magento Open Source
7.0

Online Shopping Cart

Adobe Target
Magento Open Source
6.4
Abandoned cart recovery
Adobe Target
Magento Open Source
5.7
Checkout user experience
Adobe Target
Magento Open Source
7.1

Online Payment System

Adobe Target
Magento Open Source
7.5
eCommerce security
Adobe Target
Magento Open Source
7.5

eCommerce Marketing

Adobe Target
Magento Open Source
6.7
Promotions & discounts
Adobe Target
Magento Open Source
8.6
Personalized recommendations
Adobe Target
Magento Open Source
5.3
SEO
Adobe Target
Magento Open Source
6.3

eCommerce Business Management

Adobe Target
Magento Open Source
7.8
Multi-site management
Adobe Target
Magento Open Source
8.5
Order processing
Adobe Target
Magento Open Source
8.6
Inventory management
Adobe Target
Magento Open Source
7.5
Shipping
Adobe Target
Magento Open Source
6.7
Custom functionality
Adobe Target
Magento Open Source
7.6

Pros

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
No photo available
  • Compared to other solutions, Magento has far more control over exact nuances of e-commerce such as discounting, customer segmentation, and multi-site control.
  • Magento as a whole is reliable and can be made very fast thanks to built-in fullpage caching on Magento 2.
  • Magento is scalable and can handle huge traffic, or it can be built for a small site.
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Cons

  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
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  • Magento is complicated to use and has a high learning curve from a management user point of view.
  • We found it difficult to upgrade when newer releases came out.
  • The front-end templating system seems needlessly obtuse and is difficult to develop. Smaller front-end elements are individual files and layouts are controlled through XML files.
Matt Railey profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes profile photo
Magento Open Source10.0
Based on 1 answer
It's the dominant force in the SMB open source market. With the continued support of eBay/PayPal, Magento will continue to evolve and should be a market leader for some time.
Bret Williams profile photo

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
Customer support isn't really used as I am an internal power user of the tool.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Test & Target is far superior to these other solutions, but is really meant for a more advanced company. Optimizely is better for a startup because of price point and ease of use.
Laci Long profile photo
Compared to other small - medium sized business e-commerce solutions, Magento is by far requires the most development resources to implement and maintain. Creating a custom Drupal or WordPress based e-commerce solution requires development resources as well, but the complexity of Magento makes it more difficult and time consuming than the former two platforms. We only select Magento when there is already an older version of Magento in place and the client wants to stick with it.
Matt Railey profile photo

Return on Investment

  • Our site is primarily motivated to generate more traffic and conversions (leads) for our clients. In using this software, we had hoped to optimize our traffic and lead generating pieces so that we maximized signups.
Sarah Schick profile photo
  • It has allowed us to greatly expand the business to quality clients.
  • We can build a level of expertise in a particular platform on a niche market.
Chris Coppenbarger profile photo

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Magento Open Source

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details