What users are saying about

Adobe Target

110 Ratings

Persado

2 Ratings

Adobe Target

110 Ratings
Score 7.7 out of 101

Persado

2 Ratings
Score 9.7 out of 101

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Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
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Persado

If your business manages a fun, hip, cool, testing-friendly brand, Persado is perfect! If your industry is highly regulated, requiring very specific guidelines on subject lines, then it's not for you. Our brand doesn't err on the side of 'super trendy' but we've found it very easy to modify things that are too 'hip' for our brand without sacrificing the basis for true testing. Since we've been using Persado, I've noticed way more emails in my inbox using this style to grab my attention, and I also find myself being drawn more to those emails (perhaps a side effect of a tool you love?)
Steffany Winkelmann profile photo

Pros

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
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  • They know way more than me on how to create effective subject lines that actually get people to open. We have solid creative and cool emails, but without the hook, it means nothing. Persado is that hook. (Side note, they are also customizable so if your company has specific guidelines/tone, you can set those parameters.)
  • The analytics are amazing! It's so cool to see the responses to various emotions ebb and flow over time. We have a few that consistently perform well (and some that consistently underperform, which makes sense for them to), and a few others that seem to react to the season somehow. How would I know this on my own? (That's right, I wouldn't.)
  • Creating these subject lines and exporting them to Listrak (our ESP) is insanely quick and easy. It takes more time for me to set up the split test in our ESP than it does to set up the subject lines in Persado.
Steffany Winkelmann profile photo

Cons

  • Be careful to not rack up too many server calls - this can be a costly endeavor. If you're in a large corporation which can afford mass quantities of server calls per year, then you won't have to be as concerned. If you are a small company, you must be more prudent and use T&T for specific campaigns which have a life span, can warrant specific results, and do not linger on. De-activating mboxes within T&T is a great way to disable mboxes without bugging IT or your web developers about removing/adding mboxes every time you want to run a campaign.
  • T&T is client-side user experience testing, meaning what the customer sees is based on their specific visit in a specific web browser - and the experience is controlled by T&T during the lifespan of the cookie. This is not a fault of T&T, but it is necessary to understand. As you build and QA campaigns, you still have to check the experience in ALL browsers and you have to be aware that a user visiting your site on more than one computer may see different experiences based on how they were routed in the test campaign.
Paul Labrise profile photo
  • It's hard to say, because I haven't had any real issues using Persado. It's so easy to get started and it only gets easier. I guess my only issue is more of a problem on my side and how it affects our contract. Sometimes upper management wants to change the promo on an upcoming email, but the subject lines have already been created. I have to contact support/our AM to see if it's possible to get that experiment back. They've let me the past few times, of which I'm highly appreciative. I know it's more of an issue on our end, but it would be easier if there were say a 10-experiment buffer where you can simply click a button that says "Oops... I've made a mistake" which notifies the AM and they can make the judgement whether or not to credit the experiment back (and get say 10 of those for the life of the contract).
  • Stemming from the above, if I've wasted an experiment, it is still visible in our ESP and I don't seem to have a way to remove it from the options. Perhaps it's on the ESP side (I still haven't figured out from either end how to make this not visible anymore), but I'd like to see a quick way to remove these once they've been exported to the ESP (or basic instructions on how to do it with their integrated partners).
  • My Account Manager has rescheduled/canceled 3 calls - last minute - with me since we started (about 4 months ago). Not the worst, but the last-minute part was the most frustrating. He left, so we will see if that will happen again with our new AM.
Steffany Winkelmann profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
The software is so expensive that we can only use it in limited capacity. It does not simplify any work for our development team in our testing process. We also found that testing results from it weren't always accurate.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
They have some idea of how to debug problems, but much of the time was spent on understanding hierarchical structure of the support team because escalation often slow
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No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Webtrends Optimize was on the list. Ultimately, my previous experience with Adobe T&T led us to make the decision to use it.
Bryant Hoopes profile photo
Phrasee wasn't an option to select, but we did evaluate them after hearing about them at a digital marketing summit. I liked what they were doing and the emails they were sending, but the pricing structure was outrageous! There was a 0% chance our CFO would approve the budget. To add salt to the wound, they also charged outrageously for a trial period. Ugh - as much as I wanted it, there was no way I could justify the ROI. Enter Persado. I got an email from a sales rep which accompanied a resource. I got excited but hesitated. I then saw they offered a free 14-day trial. Wait - what?? Free?! Yes. Wendy gave me the grand tour and holy cannoli I was immediately impressed with the results of our very first send. And it's only gotten better. Sorry Phrasee, I'm with Persado now.
Steffany Winkelmann profile photo

Return on Investment

  • Better decisions
  • Faster decisions
  • Less opinion and more fact
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  • We've seen a significant increase in email open rate, which has resulted in higher conversion rates overall. YTD (from the time we started using Persado), we have seen a 20%+ increase over last year. That's huge!
  • It takes the thinking away from me and onto what works. Sure, I try to come up with some cool, catchy subject lines. But each time I think I got something that will beat Persado, I lose. Badly. Why oh why???
  • Our unsubscribe rate has trended downward. Slightly, not significantly, but we used to average about 1.4% unsubscribe and we are seeing about 1.3% (on an ever-increasing list size). I won't complain about those numbers.
Steffany Winkelmann profile photo

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Persado

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details