Adobe Workfront, acquired by Adobe in late 2020, is a web-based project-management tool. It is designed for both IT and marketing teams, but can be implemented for any kind of project. Workfront offers all the features standard to project management platforms, as well as resource allocation, automation, and agile workflow.
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Microsoft Dynamics 365 Marketing
Score 8.7 out of 10
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Microsoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales collaboration, social marketing, and marketing analytics.
Microsoft acquired MarketingPilot, an SMB-focused marketing automation product, in 2012. MarketingPilot IMM (integrated marketing…
We used MDM prior to using Workfront and it just wasn't as user friendly. The setup was difficult, the communication area was not as robust, and the markup tool is not even in the same league. Once we found Workfront could do all that MDM could not, the choice was a no-brainer.
It works super well for creative brief intake and brand reviews. It took us more time than I'm willing to admit to get it all set up, but for our limited use case, it's working very well now. I'm not sure where it wouldn't be a good fit, honestly. As a newer user, it's still something I'm getting to know and learn.
Having used both Salesforce and Microsoft Marketing, the integration is much tighter and the automation and workflow is much tighter using PowerAutomate. Reporting on tasks is better in Salesforce, but the ability to fully and quickly integrate into the Microsoft Azure stack is well worth the hassle of quickly generating reports.
Allow nonusers to add requests, our organization has no need to add all 10,000+ team members to Adobe Workfront, but would like them to be able to send requests to our team
Currently marketing is more contact centric, should add the flexibility of doing segmentation as well as customer journey on leads without associating with contact
Pricing is based on number of contact, even if you are not marketing all of them.
Cannot reuse the existing marketing lists created in CRM for marketing as seamlessly as in ClickDimensions, even though both uses the same Dataverse
Workfront is sometimes a bit clunky to use, but overall it works well for our teams when it comes to project management and collaboration across multiple, involved teams. It also has flexibility that allows us to adapt it to diverse use cases, some of which aren't necessarily always the first things that one would think of using workfront for.
Workfront is overly complex, but it is functional as a tool to keep track of projects. It is a shame that sometimes it takes a lot of clicks to find anything. Workfront is slowly modernizing its interface but at the same time, hides certain information away thus making the experience feels worse.
Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.
Maintenance is required, but usually after work hours, Some days the proofing tool function is not operational, but this is a new function of the tool that WF is working out. the kinks on. Chrome is the best browser to use the system in and we find Firefox and Explorer lose some view functionality - Gantt Chart, Resource Grid
I think overall, Adobe Workfront performs well. There have been some times when it doesn't load or run as quickly as our team would like. This is frustrating when it is such a crucial tool that our team utilizes on a daily basis. It can show our workflow when it lags.
I know that this particular company has it's own Adobe Workfront employee that builds out things they need from the software, and meets with them regularly to troubleshoot. I'm not part of this process, but it's refreshing to see Adobe provide this level of customer service to people, and they're expedient.
Like all Microsoft corporation products, Microsoft Dynamics 365 Marketing comes with the extremely high-quality customer support that Microsoft corporation has become well known for. Whether it is the availability of twenty-four/seven customer support or the highly-trained, very friendly customer support personnel, Microsoft Dynamics 365 Marketing has the support you are looking for.
The training is very easy to use and you can simply choose the topics included in the course(s) that are most important to your training needs. After each training course, you are tested on what you have learned. If you need a refresher course, they provide Course Catalogs as well as instructor-led courses & workshops.
Most people learn as you go, a lot of this stuff requires trial and error throughout so my suggestion is to provide as much information in the upfront and keep it as simple as possible. You can add other tools and features as you go but everyone should have the basics down so no bad habits can start to develop. Be persistent with everyone, and don't be afraid to correct and talk through steps again so everyone is on the same page
Adobe Workfront blows the other systems out of the water. It just delivers more - out of the gate, and at every quarterly update. Innovation is top of mind, and meeting customers' needs is key. We have been extremely satisfied with Workfront and look forward to all the new features on the horizon, especially AI.
While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
As I stated earlier, I didn't have to pay for Workfront myself- I'm a user under a large organization. I know it's not cheap to implement, I don't know how the price scales for a small-business, but I do like the product enough that I'm going to look into it in the future for my own company.
Our organization has thousands of users that use Workfront and it seems to hold up very well. I have not encountered any issues using it and I think it makes it very easy for multiple people to be involved in a project and keep things organized and clear for everyone involved.
Resource Management - Year over year, we were able to validate time and money saved by the implementation of Workfront by more than 2%, saving in non-working dollars and 9% savings in working media dollars.
Organization Restructuring and Automation- We also restructured our teams and implemented automation based on our analysis of how and what we spend our time on and the ROI for our respective business units.
