AdRoll ABM vs. ZoomInfo Marketing

I feel the RollWorks platform is a great way to dip your toes into an account-based marketing approach. The easy-to-use features and limited initial requirements as a great way to understand the pillars of a good B2B or account-based strategy. I also feel the support team is strong, especially during onboarding.

Incentivized

ZoomInfo Marketing can be used to re-target companies already in your sales process or familiar with you (i.e., have been to your website or engaged with you in some way). You may not get a large number of conversions through a cold display campaign, but ZI Marketing is a great way to stay at the top of your buyers' minds and provide them with bottom-of-the-funnel content through advertising.

Incentivized

• It helps you intimately target users from your targeted accounts list on multiple advertising platforms in a highly effective way.
• Their customer success and support team are always willing to go the extra mile to ensure your success.
• The reporting capabilities of the platform. The ability to really dig deep into the micro-interactions from accounts and contacts across your targeted accounts list.

Incentivized

• The ease of campaign creation is amazing! I can get a campaign set up in just a few minutes.
• The reporting allows us to easily see the performance of our ads. There is no guesswork.
• I love being able to create audiences from ZoomInfo tools such as Websights, intent, workflows and lists. This allows us to target a very specific audience that we otherwise would not have access to.

Incentivized

• The price is a little high for the product provided.
• Some features require a certain number of won opportunities or open opportunities to leverage, which could be difficult for a small/new business.
• This product has fewer features than some competitors like it does not include attribution modeling for other pieces of the funnel or predictive models I have seen in other products.

Incentivized

• Does not fully integrate sales and marketing, so some work and translation is still required.
• this is a complicated tool, and requires a rather long time to train employees to use properly.
• no training included, and the price is a bit high
• Does not integrate the same across all internet browser programs

Incentivized

Due to the fast impact of RollWorks in a short period of time across both marketing and sales. What is unusual about the RollWorks in our annual budgeting process is that there is no need to provide a business case for RollWorks' renewal. We see the value on a daily basis. RollWorks has provided clear insight up to the C level so there is no hard sell at the executive level. All stakeholders across the organization consider RollWorks to be a long-term, integral part of our marketing stack. We always are evaluating substitutes for current tech stack providers but feel that RollWorks is unmatched in its space

Incentivized

It just complements every effort that our sales and marketing team go through. We also use other zoom products, and this meshes so well with them. It has cut down the time we need for results in marketing and sales, as well as increasing the success rate of the actions we choose. We're seeing greater ROI on efforts since we started.

Incentivized

RollWorks has the most intuitive interface of any tool in our multi-platform marketing stack. Any user who has worked with a CRM tool will find it much easier than say a HubSpot or Salesforce to set up and launch quickly. The adoption curve for maturing capabilities and usage is very short.

Incentivized

I think it's great for marketing and sales alignment and it gives great insights and data that we can translate over to our LinkedIn advertising, but I think the reporting limitations aren't great. The discrepancies don't provide full confidence in the numbers. But, as a tool to become more targeted based on websights and sales goals it's great!

Incentivized

We have no issues with uptime or downtime with RollWorks. The application runs consistently. I don't recall a bug or outage issue in the year that we have been users of RollWorks. The true test is complaints from our user base - there have been none at all which is unusual for our marketing stack applications.

Incentivized

The RollWorks interface performs well. The load time has no noticeable friction. Reports are delivered quickly and easily. We integrate RollWorks with our Hubspot and Google Analytics platforms. There were a few tweaks to get those integrations working in sync but the RollWorks account team was there to help with anything our internal technical team couldn't solve.

Incentivized

The RollWorks support team has been fantastic any time I've needed to contact them. About a year ago, I made a gross user error on my end and they were quick and kind, helping me rectify it. As far as implementation, the set-up of RollWorks is mostly self-guided, but it's incredibly intuitive.

Incentivized

They spend most of their time pontificating on rudimentary matters. They tried to blame their own mistakes and shortcomings on the client rather than themselves.

Incentivized

We implemented RollWorks during the pandemic and across geographies. Therefore in-person training was not an option. We felt that we got the full impact of an in-person training experience from the RollWorks team, and that in-person training would actually have been less effective for us due to the expense and logistics. It is rare that we consider online training to be as effective as in-person so this is a credit to the RollWorks account team.

Incentivized

Calls using Zoom remote sessions, emails chat.

Incentivized

RollWorks implementation couldn't have gone more smoothly. A key success factor is inclusion and early involvement of all those who will be working with RollWorks in any way to go through the set up and launch process. We thought through and brought the right players to the table to take full advantage of the RollWorks training direct from the team - rather than having to train others one off later

Incentivized

They never ended up uploading the custom intent topics until months after we submitted them. It was difficult to select the custom intent topics in the first place as well.

Incentivized

The major difference I have seen between Rollworks and competitors is that Rollworks seems to be a much less complex platform. While other tools focus on things like personalization, sales activation, and automation, Rollworks focuses on target accounts and advertising which eliminates distractions and allows us to really focus on what the tool was made for rather than investing in a larger scale tool that we won't get our money worth from.

Incentivized

We have ZoomInfo Sales as well. We decided we needed to have both Sales and Marketing to marry them together. We are so happy we did! We really needed to have the entire package together. We are able to research our customers within sales and then we are able to serve them ads.

Incentivized

No, everything was very flexible.

Incentivized

No, it was clear.

Incentivized

RollWorks had various options that allowed us to choose the right one for our current situation. We felt that RollWorks gave us the flexibility to start at a certain level within our core marketing and sales teams and then easily add users as our functions are expanding. RollWorks offers upgraded levels of plans and add on features that we can foresee using in the future.

Incentivized

Enable scalable process and implementation to use for marketing and sales.

Incentivized

• Tough to say the exact impact, although RollWorks tries to help you show that. They include an ROI measure tied to your pipeline. But it's not really possible to say that because 1 person at an account MAY have seen our ad that it influenced a buy. It's a little hocus pocus here.
• Our target audience is not very active in LinkedIn so we need to find ways to get in front of them outside of this business channel. Our thought/hope is that RollWorks is helping us do that.

Incentivized

• We have found a lower CPC across our pages
• Tracking characteristics on types of businesses on our pages - also very close to our dream persona
• Build a weekly workflow internally between sales and marketing to use the incoming contacts and increasing number of qualified leads to hand off to sales

Incentivized