AdRoll vs. Cordial

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdRoll
Score 2.9 out of 10
N/A
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
$40
per month
Cordial
Score 9.9 out of 10
Mid-Size Companies (51-1,000 employees)
Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.N/A
Pricing
AdRollCordial
Editions & Modules
Essentials
$12
per month
Growth
$25
per month
Starter
Free
No answers on this topic
Offerings
Pricing Offerings
AdRollCordial
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AdRollCordial
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdRoll
6.7
21 Ratings
9% below category average
Cordial
-
Ratings
Data Transfer6.721 Ratings00 Ratings
DSP integration6.815 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdRoll
4.7
44 Ratings
50% below category average
Cordial
-
Ratings
Ad campaign creation2.043 Ratings00 Ratings
Ad deployment8.044 Ratings00 Ratings
Display advertising4.641 Ratings00 Ratings
Ad display and retargeting segmentation4.644 Ratings00 Ratings
Sequence targeting4.426 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdRoll
2.5
44 Ratings
103% below category average
Cordial
-
Ratings
Ad dashboards2.044 Ratings00 Ratings
Ad performance reports2.044 Ratings00 Ratings
Ad conversion tracking3.642 Ratings00 Ratings
Ad attribution reporting1.938 Ratings00 Ratings
Cross-channel ad management3.631 Ratings00 Ratings
Ad forecasting and optimization1.728 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
AdRoll
-
Ratings
Cordial
7.4
5 Ratings
9% below category average
WYSIWYG email editor00 Ratings4.04 Ratings
Dynamic content00 Ratings6.35 Ratings
Ability to test dynamic content00 Ratings6.85 Ratings
Landing pages00 Ratings10.01 Ratings
A/B testing00 Ratings7.04 Ratings
Mobile optimization00 Ratings7.55 Ratings
Email deliverability reporting00 Ratings8.44 Ratings
List management00 Ratings7.55 Ratings
Triggered drip sequences00 Ratings9.34 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
AdRoll
-
Ratings
Cordial
7.0
5 Ratings
10% below category average
Dashboards00 Ratings8.55 Ratings
Standard reports00 Ratings6.55 Ratings
Custom reports00 Ratings6.05 Ratings
Best Alternatives
AdRollCordial
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.9 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Emma by Marigold
Emma by Marigold
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdRollCordial
Likelihood to Recommend
2.1
(49 ratings)
6.0
(5 ratings)
Likelihood to Renew
7.0
(6 ratings)
-
(0 ratings)
Usability
8.0
(6 ratings)
-
(0 ratings)
Support Rating
1.2
(6 ratings)
-
(0 ratings)
Implementation Rating
8.0
(3 ratings)
-
(0 ratings)
User Testimonials
AdRollCordial
Likelihood to Recommend
NextRoll
Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix
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Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
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Pros
NextRoll
  • A customer service rep can help us out with any campaign questions, any time during the work week.
  • The platform has a very transparent platform that provides great detail about analytics of the ads.
  • The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.
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Cordial
  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
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Cons
NextRoll
  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
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Cordial
  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
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Likelihood to Renew
NextRoll
We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating.
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Cordial
No answers on this topic
Usability
NextRoll
Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers
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Cordial
No answers on this topic
Support Rating
NextRoll
We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.
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Cordial
No answers on this topic
Implementation Rating
NextRoll
Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.
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Cordial
No answers on this topic
Alternatives Considered
NextRoll
AdRoll is better than Taboola in that the ad creation process. I like how the ads have better retargeting than Taboola. Also, I can make the ads look more elegant and fit our brand more than Taboola. Adroll's analytics are also better than Taboola in my experience. Lastly, Tabool is relatively the same price as Taboola.
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Cordial
Cordial by far has the best UI for simple navigation
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Return on Investment
NextRoll
  • Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.
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Cordial
  • Best to manage your clients' business.
  • Not ideal for freelancers.
Read full review
ScreenShots

Cordial Screenshots

Screenshot of Testing Powered by Machine-Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Testing Powered by Machine Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Native Drag-and-drop Email Builder: Build completely custom 1:1 personalized messages in seconds.Screenshot of Effortless Campaign Orchestration: Create sophisticated cross-channel message streams based on simple if/then statements.Screenshot of Up-to-the-Second Analytics and Reporting: Track customer behavior across all of your digital properties.Screenshot of Native Drag-and-Drop Editor: Build completely custom 1:1 personalized messages in seconds.