AdRoll vs. Dotdigital

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdRoll
Score 4.5 out of 10
N/A
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
$40
per month
Dotdigital
Score 7.7 out of 10
N/A
Dotdigital is a customer engagement platform that helps digital marketers and developers deliver communications across the customer journey. It uses customer data to drive engagement, conversion, and loyalty for brands as they grow and scale. The platform connects first party data across systems to surface insights and automate predictive cross-channel messages.N/A
Pricing
AdRollDotdigital
Editions & Modules
Essentials
$12
per month
Growth
$25
per month
Starter
Free
No answers on this topic
Offerings
Pricing Offerings
AdRollDotdigital
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AdRollDotdigital
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdRoll
6.7
21 Ratings
10% below category average
Dotdigital
-
Ratings
Data Transfer6.721 Ratings00 Ratings
DSP integration6.815 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdRoll
5.7
44 Ratings
32% below category average
Dotdigital
-
Ratings
Ad campaign creation3.843 Ratings00 Ratings
Ad deployment8.144 Ratings00 Ratings
Display advertising5.841 Ratings00 Ratings
Ad display and retargeting segmentation5.844 Ratings00 Ratings
Sequence targeting5.226 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdRoll
3.9
44 Ratings
66% below category average
Dotdigital
-
Ratings
Ad dashboards3.744 Ratings00 Ratings
Ad performance reports3.744 Ratings00 Ratings
Ad conversion tracking4.842 Ratings00 Ratings
Ad attribution reporting3.538 Ratings00 Ratings
Cross-channel ad management4.831 Ratings00 Ratings
Ad forecasting and optimization3.228 Ratings00 Ratings
Best Alternatives
AdRollDotdigital
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 7.9 out of 10
Conversica
Conversica
Score 9.4 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Conversica
Conversica
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdRollDotdigital
Likelihood to Recommend
4.0
(49 ratings)
8.0
(1 ratings)
Likelihood to Renew
7.0
(6 ratings)
-
(0 ratings)
Usability
8.0
(6 ratings)
-
(0 ratings)
Support Rating
1.7
(6 ratings)
-
(0 ratings)
Implementation Rating
8.0
(3 ratings)
-
(0 ratings)
User Testimonials
AdRollDotdigital
Likelihood to Recommend
NextRoll
Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix
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dotdigital EMEA Limited
DotDigital has a drag-and-drop email builder and many good templates. Using automation, I was able to send out emails with ease. During the onboarding process, you will also be able to speak with real people. We use it to create modern and engaging emails for customers, whether abandoned cart or post-purchase. It has excellent reporting modules, but it lacks a few fundamentals, which can be frustrating. As a whole, the partnership has been a success so far.
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Pros
NextRoll
  • A customer service rep can help us out with any campaign questions, any time during the work week.
  • The platform has a very transparent platform that provides great detail about analytics of the ads.
  • The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.
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dotdigital EMEA Limited
  • Easy access to and use of segment data.
  • Easy drag-and-drop email builder with tons of templates.
  • It's a powerful, cost-effective email platform with many features.
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Cons
NextRoll
  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
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dotdigital EMEA Limited
  • Improved email results reporting are needed.
  • Learning the system and planning campaigns can take time.
  • It had issues integrating Google Analytics and lacked transactional email metrics.
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Likelihood to Renew
NextRoll
We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating.
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dotdigital EMEA Limited
No answers on this topic
Usability
NextRoll
Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers
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dotdigital EMEA Limited
No answers on this topic
Support Rating
NextRoll
We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.
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dotdigital EMEA Limited
No answers on this topic
Implementation Rating
NextRoll
Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.
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dotdigital EMEA Limited
No answers on this topic
Alternatives Considered
NextRoll
AdRoll is better than Taboola in that the ad creation process. I like how the ads have better retargeting than Taboola. Also, I can make the ads look more elegant and fit our brand more than Taboola. Adroll's analytics are also better than Taboola in my experience. Lastly, Tabool is relatively the same price as Taboola.
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dotdigital EMEA Limited
DotDigital's platform is simple to use for essential email marketing campaigns. Setting up Programs (action-driven automation) is simple. It gives you the ability to design stunning campaigns with a wide range of customizability. To better understand our customer base, it analyzes each email sent out. In every situation, the support team has been responsive and helpful.
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Return on Investment
NextRoll
  • Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.
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dotdigital EMEA Limited
  • Easy to use tool for creating modern customer emails.
  • It's a huge step forward for our email services for customers.
  • It can deal with a wide range of clients and sophisticated programs.
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