What users are saying about
Top Rated
74 Ratings
13 Ratings
Top Rated
74 Ratings
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Score 7.5 out of 101
13 Ratings
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Score 7.8 out of 101

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Likelihood to Recommend

AdRoll

AdRoll is great for those who have a strong creative department and want the ability to retarget users who land on their site. AdRoll is also great for prospecting as you can upload your database and AdRoll will prospect lookalikes. For folks who want to track users on social (Facebook and Instagram), AdRoll does wonders. You also have the ability to email prospects which is another great way to build a unique database.
Stefanie Cash profile photo

TerminalOne OS

The pricing model of MediaMath with respect to agencies should be a little different, since you have to consider that agencies have various sets of clients with different needs. Not all agency clients have equal budgets to spend. So the platform fee should not be flat rather there should be a formula with respect to spend level and use for each client at agency level.
Namit Narain profile photo

Feature Rating Comparison

Ad Network Integration

AdRoll
7.6
TerminalOne OS
8.2
Data Transfer
AdRoll
7.7
TerminalOne OS
6.6
DSP integration
AdRoll
7.4
TerminalOne OS
9.7

Ad Campaigns

AdRoll
8.0
TerminalOne OS
Ad campaign creation
AdRoll
8.2
TerminalOne OS
Ad deployment
AdRoll
8.6
TerminalOne OS
Display advertising
AdRoll
8.4
TerminalOne OS
Ad display and retargeting segmentation
AdRoll
8.2
TerminalOne OS
Sequence targeting
AdRoll
6.8
TerminalOne OS

Ad Reporting & Analytics

AdRoll
7.0
TerminalOne OS
Ad dashboards
AdRoll
7.5
TerminalOne OS
Ad performance reports
AdRoll
7.4
TerminalOne OS
Ad conversion tracking
AdRoll
6.6
TerminalOne OS
Ad attribution reporting
AdRoll
6.9
TerminalOne OS
Cross-channel ad management
AdRoll
7.4
TerminalOne OS
Ad forecasting and optimization
AdRoll
6.1
TerminalOne OS

Data Collection

AdRoll
TerminalOne OS
7.2
Collection of first-party data
AdRoll
TerminalOne OS
8.5
Collection of third-party data
AdRoll
TerminalOne OS
5.6
Access to Third-party Data Providers
AdRoll
TerminalOne OS
7.5

Data Classification

AdRoll
TerminalOne OS
5.6
Audience taxonomy
AdRoll
TerminalOne OS
6.3
Tag Management
AdRoll
TerminalOne OS
7.4
Data Analysis Dashboard
AdRoll
TerminalOne OS
3.2

DMP Analytics

AdRoll
TerminalOne OS
7.5
Campaign Analytics
AdRoll
TerminalOne OS
7.7
Audience Analytics
AdRoll
TerminalOne OS
7.2

Pros

  • Provides a unified interface for running Facebook and web prospecting and retargeting campaigns
  • Very solid reporting tools
  • Excellent and helpful account managers who really help you get the most out of the product
Justin Higgins profile photo
  • It helps in managing and optimizing prospecting and re-marketing campaigns extremely efficiently using multiple source of data providers.
  • It is easy to integrate with display servers, data providers, and also other partners which make campaigns really efficient and optimize your CPA goals. MediaMath also provides you training via New Marketing Institue which is very helpful.
  • It also keeps on innovation with respect to partnerships and on boarding tools such as display collision detection tools. It was exciting to see that how easy it is to work closely with accounts team and they have amazing hands on working on these tools.
Namit Narain profile photo

Cons

  • Conversion reporting would be the big one. Some aspects of what they do are obfuscated, so you can't always get the best reporting depending on what channel you're running (web or facebook, retargeting, etc).
  • Better integration with Facebook creative units. Right now it feels like you don't get access to all of the same newer formats and capabilities you get when running with Facebook direct.
  • Better creative management. It can get a bit unwieldy managing many different variations of creative.
Justin Higgins profile photo
  • Data integration and priority DMP are still lagging with the competition but a lot of efforts have been done in this field to bridge that gap.
  • The documentation of their API isn't always updated correctly so some functions are either obsolete or changed completely.
Omar MAES profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
TerminalOne OS7.0
Based on 3 answers
At this point, I know there are better options out there for OUR use case. This is not true of everyone, so I don't want to give them a zero because I don't like their tool or value proposition. They are a great tool, for what they do, and have a great group of people running things and providing support.
Christian Schwindle profile photo

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

AdRoll works the best for our mission and campaigns. The others were considered for our current campaigns, but were not easy to use, cost too much to utilize, and were not ideal for the use case we made
Justina Logozzo profile photo
Rocket Fuel, Trade Desk, AppNexus and DBM. We did choose MediaMath for the ease of use of the platform and the presence of an open API to connect all the tools we did need and develop the tools we will need to keep ourself ahead of the competition.
Omar MAES profile photo

Return on Investment

  • Consistent number of conversions each month, dependent on current campaigns running.
  • Stronger brand awareness with website visitors. More returning visitors.
No photo available
  • MediaMath provided us with a decent ROI (if I recall correctly, somewhere between $2-$5 for our holiday time period).
  • Because we were using too many vendors, MediaMath was just another step in the process and slowed us down from getting actionable items out the door quickly. The setup process for a new campaign is not easy or simple.
  • MediaMath helped us grow our new-to-file base significantly, which helped us in the long run.
Christian Schwindle profile photo

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

TerminalOne OS

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details