What users are saying about

AdRoll<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

72 Ratings

TerminalOne OS

13 Ratings

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72 Ratings
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Score 7.5 out of 101

TerminalOne OS

13 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

Add comparison

Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
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TerminalOne OS

The pricing model of MediaMath with respect to agencies should be a little different, since you have to consider that agencies have various sets of clients with different needs. Not all agency clients have equal budgets to spend. So the platform fee should not be flat rather there should be a formula with respect to spend level and use for each client at agency level.
Namit Narain profile photo

Feature Rating Comparison

Ad Network Integration

AdRoll
7.5
TerminalOne OS
8.0
Data Transfer
AdRoll
7.6
TerminalOne OS
6.3
DSP integration
AdRoll
7.3
TerminalOne OS
9.7

Ad Campaigns

AdRoll
7.9
TerminalOne OS
Ad campaign creation
AdRoll
8.2
TerminalOne OS
Ad deployment
AdRoll
8.4
TerminalOne OS
Display advertising
AdRoll
8.3
TerminalOne OS
Ad display and retargeting segmentation
AdRoll
8.1
TerminalOne OS
Sequence targeting
AdRoll
6.4
TerminalOne OS

Ad Reporting & Analytics

AdRoll
6.9
TerminalOne OS
Ad dashboards
AdRoll
7.5
TerminalOne OS
Ad performance reports
AdRoll
7.4
TerminalOne OS
Ad conversion tracking
AdRoll
6.5
TerminalOne OS
Ad attribution reporting
AdRoll
6.7
TerminalOne OS
Cross-channel ad management
AdRoll
7.3
TerminalOne OS
Ad forecasting and optimization
AdRoll
6.0
TerminalOne OS

Data Collection

AdRoll
TerminalOne OS
7.2
Collection of first-party data
AdRoll
TerminalOne OS
8.4
Collection of third-party data
AdRoll
TerminalOne OS
5.6
Access to Third-party Data Providers
AdRoll
TerminalOne OS
7.4

Data Classification

AdRoll
TerminalOne OS
5.6
Audience taxonomy
AdRoll
TerminalOne OS
6.3
Tag Management
AdRoll
TerminalOne OS
7.4
Data Analysis Dashboard
AdRoll
TerminalOne OS
3.3

DMP Analytics

AdRoll
TerminalOne OS
7.4
Campaign Analytics
AdRoll
TerminalOne OS
7.7
Audience Analytics
AdRoll
TerminalOne OS
7.1

Pros

  • Simple retargeting via integration with Marketing Automation platforms
  • Cross-platform ad personalization capabilities
  • Simplified campaign management and optimization
No photo available
  • Targeting: it has different options to segment the audience: contextual, day, technology, and location by country, city or geofence through Factual.
  • Appstore: You have extra tools to analyze or do extra things for your campaigns, for example, the bidder insights, with this you have a general panorama of the PMPs implemented, you can see info like matches, bid request, etc. Another app is Factual, in which you can geofence specific locations, for example, all the Walmarts even if you don't have the coordinates.
  • Reports: It has all the detailed reports that you can wish in a DSP, for example, site transparency, performance, technology, reach and frequency, win rate, etc.
Denia Martínez Posadas profile photo

Cons

  • Management of old campaigns
  • Ability to delete drafts
  • More social integration
Stefanie Cash profile photo
  • Inventory: a low in-app inventory
  • You can't see the results of your campaigns in the same day, you need to wait until next day to see impressions and clicks and general results of your campaigns.
Denia Martínez Posadas profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
TerminalOne OS7.0
Based on 3 answers
At this point, I know there are better options out there for OUR use case. This is not true of everyone, so I don't want to give them a zero because I don't like their tool or value proposition. They are a great tool, for what they do, and have a great group of people running things and providing support.
Christian Schwindle profile photo

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Adroll ends up being more costlier than alternatives offered from companies such as Google or Microsoft as you ultimately have a higher level of control on the budget, the platforms that your display banners are showing up on as well as the demographics. I would not choose Adroll again if given the chance as it was costly to execute without much return to show for it.
No photo available
We are now using Conversant, which is a great all-in-one tool (and is actually a part of the Mediaplex/ValueClick family) and has helped us drive better ROI than we did with MediaMath. We pay more for Conversant compared to just MediaMath, but they do all of the back-end work in setting up segmentation, porting in our CRM files, etc.
Christian Schwindle profile photo

Return on Investment

  • Easily adaptable ads have allowed us to get the highest ROI.
  • Platform allows us to reach the most customers in the most locations. Again, providing a strong ROI.
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  • MediaMath provided us with a decent ROI (if I recall correctly, somewhere between $2-$5 for our holiday time period).
  • Because we were using too many vendors, MediaMath was just another step in the process and slowed us down from getting actionable items out the door quickly. The setup process for a new campaign is not easy or simple.
  • MediaMath helped us grow our new-to-file base significantly, which helped us in the long run.
Christian Schwindle profile photo

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

TerminalOne OS

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details