What users are saying about

AdRoll vs RollWorks

AdRoll
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Top Rated
111 Ratings
RollWorks
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Top Rated
25 Ratings
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AdRoll

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Top Rated
111 Ratings
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Score 8.3 out of 100

Based on 111 reviews and ratings

RollWorks

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Top Rated
25 Ratings
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Score 7.9 out of 100

Based on 25 reviews and ratings

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Feature Set Ratings

    Ad Network Integration

    6.5

    AdRoll

    65%

    RollWorks

    Feature Set Not Supported
    N/A
    AdRoll ranks higher in 2/2 features
    AdRoll ranks higher in 2/2 features

    Data Transfer

    6.6
    66%
    21 Ratings
    N/A
    0 Ratings

    DSP integration

    6.3
    63%
    15 Ratings
    N/A
    0 Ratings

    Ad Campaigns

    8.4

    AdRoll

    84%

    RollWorks

    Feature Set Not Supported
    N/A
    AdRoll ranks higher in 5/5 features
    AdRoll ranks higher in 5/5 features

    Ad campaign creation

    8.4
    84%
    42 Ratings
    N/A
    0 Ratings

    Ad deployment

    8.3
    83%
    43 Ratings
    N/A
    0 Ratings

    Display advertising

    8.5
    85%
    40 Ratings
    N/A
    0 Ratings

    Ad display and retargeting segmentation

    8.6
    86%
    43 Ratings
    N/A
    0 Ratings

    Sequence targeting

    8.0
    80%
    25 Ratings
    N/A
    0 Ratings

    Ad Reporting & Analytics

    7.9

    AdRoll

    79%

    RollWorks

    Feature Set Not Supported
    N/A
    AdRoll ranks higher in 6/6 features
    AdRoll ranks higher in 6/6 features

    Ad dashboards

    7.9
    79%
    43 Ratings
    N/A
    0 Ratings

    Ad performance reports

    8.0
    80%
    43 Ratings
    N/A
    0 Ratings

    Ad conversion tracking

    7.7
    77%
    41 Ratings
    N/A
    0 Ratings

    Ad attribution reporting

    7.7
    77%
    37 Ratings
    N/A
    0 Ratings

    Cross-channel ad management

    8.3
    83%
    30 Ratings
    N/A
    0 Ratings

    Ad forecasting and optimization

    7.6
    76%
    27 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • AdRoll is rated higher in 1 area: Likelihood to Recommend
    • RollWorks is rated higher in 4 areas: Likelihood to Renew, Usability, Support Rating, Implementation Rating

    Likelihood to Recommend

    8.3

    AdRoll

    83%
    48 Ratings
    7.9

    RollWorks

    79%
    22 Ratings

    Likelihood to Renew

    7.0

    AdRoll

    70%
    6 Ratings
    10.0

    RollWorks

    100%
    1 Rating

    Usability

    8.0

    AdRoll

    80%
    6 Ratings
    10.0

    RollWorks

    100%
    2 Ratings

    Availability

    AdRoll

    N/A
    0 Ratings
    10.0

    RollWorks

    100%
    1 Rating

    Performance

    AdRoll

    N/A
    0 Ratings
    10.0

    RollWorks

    100%
    1 Rating

    Support Rating

    6.7

    AdRoll

    67%
    9 Ratings
    8.1

    RollWorks

    81%
    20 Ratings

    Online Training

    AdRoll

    N/A
    0 Ratings
    10.0

    RollWorks

    100%
    1 Rating

    Implementation Rating

    7.9

    AdRoll

    79%
    5 Ratings
    10.0

    RollWorks

    100%
    1 Rating

    Contract Terms and Pricing Model

    AdRoll

    N/A
    0 Ratings
    10.0

    RollWorks

    100%
    1 Rating

    Product Scalability

    AdRoll

    N/A
    0 Ratings
    10.0

    RollWorks

    100%
    1 Rating

    Likelihood to Recommend

    AdRoll

    Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix

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    Michael DiMaria | TrustRadius Reviewer
    Michael DiMaria
    View all 48 answers on this topic

    RollWorks

    Rollworks works for us because we do not have a large budget and we generally do not run super in-depth ABM campaigns. If we had a more focused ABM strategy I could see some of the capabilities falling short. Rollworks checks all the boxes we need at this time, but being a more niche industry we do often struggle with understanding whether we are reaching the right audience through their targeting filters. That being said, we have had a fantastic experience with Rollworks and have a great relationship with our CSM who is consistently assisting with enablement, explaining new features, and helping with strategy and campaign performance. There are new features rolling out regularly and Rollworks has been very upfront and forward about their upcoming roadmap, leaving us excited about future releases.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 22 answers on this topic

    Pros

    AdRoll

    • A customer service rep can help us out with any campaign questions, any time during the work week.
    • The platform has a very transparent platform that provides great detail about analytics of the ads.
    • The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 48 answers on this topic

    RollWorks

    • It helps you intimately target users from your targeted accounts list on multiple advertising platforms in a highly effective way.
    • Their customer success and support team are always willing to go the extra mile to ensure your success.
    • The reporting capabilities of the platform. The ability to really dig deep into the micro-interactions from accounts and contacts across your targeted accounts list.

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    Jesse Fröhling | TrustRadius Reviewer
    Jesse Fröhling
    View all 22 answers on this topic

    Cons

    AdRoll

    • Improved level of support during the technical setup process would really improve the onboarding process
    • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
    • More granular reporting would help with back-end optimization and client recommendations

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 48 answers on this topic

    RollWorks

    • The price is a little high for the product provided.
    • Some features require a certain number of won opportunities or open opportunities to leverage, which could be difficult for a small/new business.
    • This product has fewer features than some competitors like it does not include attribution modeling for other pieces of the funnel or predictive models I have seen in other products.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 22 answers on this topic

    Pricing Details

    AdRoll

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    —
    Entry-level set up fee?
    No

    Starting Price

    $0

    AdRoll Editions & Modules

    Edition
    StarterFree
    Essentials$122
    Growth$252
    1. none
    2. per month
    Additional Pricing Details
    —

    RollWorks

    General

    Free Trial
    —
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    —
    Entry-level set up fee?
    No

    Starting Price

    $975 per month

    RollWorks Editions & Modules

    —
    Additional Pricing Details
    —

    Likelihood to Renew

    AdRoll

    AdRoll 7.0
    Based on 6 answers
    We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating.

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    Lee L Kennedy | TrustRadius Reviewer
    Lee L Kennedy
    View all 6 answers on this topic

    RollWorks

    RollWorks 10.0
    Based on 1 answer
    Due to the fast impact of RollWorks in a short period of time across both marketing and sales. What is unusual about the RollWorks in our annual budgeting process is that there is no need to provide a business case for RollWorks' renewal. We see the value on a daily basis. RollWorks has provided clear insight up to the C level so there is no hard sell at the executive level. All stakeholders across the organization consider RollWorks to be a long-term, integral part of our marketing stack. We always are evaluating substitutes for current tech stack providers but feel that RollWorks is unmatched in its space

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    Lisa Morrell | TrustRadius Reviewer
    Lisa Morrell
    View all 1 answers on this topic

    Usability

    AdRoll

    AdRoll 8.0
    Based on 6 answers
    Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 6 answers on this topic

    RollWorks

    RollWorks 10.0
    Based on 2 answers
    RollWorks has the most intuitive interface of any tool in our multi-platform marketing stack. Any user who has worked with a CRM tool will find it much easier than say a HubSpot or Salesforce to set up and launch quickly. The adoption curve for maturing capabilities and usage is very short.

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    Lisa Morrell | TrustRadius Reviewer
    Lisa Morrell
    View all 2 answers on this topic

    Reliability and Availability

    AdRoll

    No score
    No answers yet
    No answers on this topic

    RollWorks

    RollWorks 10.0
    Based on 1 answer
    We have no issues with uptime or downtime with RollWorks. The application runs consistently. I don't recall a bug or outage issue in the year that we have been users of RollWorks. The true test is complaints from our user base - there have been none at all which is unusual for our marketing stack applications.

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    Lisa Morrell | TrustRadius Reviewer
    Lisa Morrell
    View all 1 answers on this topic

    Performance

    AdRoll

    No score
    No answers yet
    No answers on this topic

    RollWorks

    RollWorks 10.0
    Based on 1 answer
    The RollWorks interface performs well. The load time has no noticeable friction. Reports are delivered quickly and easily. We integrate RollWorks with our Hubspot and Google Analytics platforms. There were a few tweaks to get those integrations working in sync but the RollWorks account team was there to help with anything our internal technical team couldn't solve.

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    Lisa Morrell | TrustRadius Reviewer
    Lisa Morrell
    View all 1 answers on this topic

    Support Rating

    AdRoll

    AdRoll 6.7
    Based on 9 answers
    We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.

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    Lee L Kennedy | TrustRadius Reviewer
    Lee L Kennedy
    View all 9 answers on this topic

    RollWorks

    RollWorks 8.1
    Based on 20 answers
    My rep left, and I had to hunt down a new one, and billing was not automatically charged when it was before, which led to larger bills versus auto withdrawals that occurred previously on a different plan. It's not a big deal, but I'd add more communication about that.

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    Charlie Riley | TrustRadius Reviewer
    Charlie Riley
    View all 20 answers on this topic

    Online Training

    AdRoll

    No score
    No answers yet
    No answers on this topic

    RollWorks

    RollWorks 10.0
    Based on 1 answer
    We implemented RollWorks during the pandemic and across geographies. Therefore in-person training was not an option. We felt that we got the full impact of an in-person training experience from the RollWorks team, and that in-person training would actually have been less effective for us due to the expense and logistics. It is rare that we consider online training to be as effective as in-person so this is a credit to the RollWorks account team.

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    Lisa Morrell | TrustRadius Reviewer
    Lisa Morrell
    View all 1 answers on this topic

    Implementation Rating

    AdRoll

    AdRoll 7.9
    Based on 5 answers
    Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.

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    Lee L Kennedy | TrustRadius Reviewer
    Lee L Kennedy
    View all 5 answers on this topic

    RollWorks

    RollWorks 10.0
    Based on 1 answer
    RollWorks implementation couldn't have gone more smoothly. A key success factor is inclusion and early involvement of all those who will be working with RollWorks in any way to go through the set up and launch process. We thought through and brought the right players to the table to take full advantage of the RollWorks training direct from the team - rather than having to train others one off later

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    Lisa Morrell | TrustRadius Reviewer
    Lisa Morrell
    View all 1 answers on this topic

    Alternatives Considered

    AdRoll

    AdRoll is better than Taboola in that the ad creation process. I like how the ads have better retargeting than Taboola. Also, I can make the ads look more elegant and fit our brand more than Taboola. Adroll's analytics are also better than Taboola in my experience. Lastly, Tabool is relatively the same price as Taboola.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 48 answers on this topic

    RollWorks

    RollWorks is head and shoulders above Terminus as far as to reach, engagement, usability, and customer experience - we ended our contract early with Terminus because the results were so poor. So RollWorks has been a breath of fresh air. We compared with 6Sense and Demandbase when making our selection, and RollWorks won the "bake-off" because of better matching for target accounts, and lower media costs. While the others had some very attractive features, at the core, we need to find the *right* people, and efficiently deliver ABM experiences to those individuals on our buying committees. RollWorks gave us the most confidence that they could do so - and have delivered on that.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 22 answers on this topic

    Contract Terms and Pricing Model

    AdRoll

    No score
    No answers yet
    No answers on this topic

    RollWorks

    RollWorks 10.0
    Based on 1 answer
    No, everything was very flexible.

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    Lisa Morrell | TrustRadius Reviewer
    Lisa Morrell
    View all 1 answers on this topic

    Scalability

    AdRoll

    No score
    No answers yet
    No answers on this topic

    RollWorks

    RollWorks 10.0
    Based on 1 answer
    RollWorks had various options that allowed us to choose the right one for our current situation. We felt that RollWorks gave us the flexibility to start at a certain level within our core marketing and sales teams and then easily add users as our functions are expanding. RollWorks offers upgraded levels of plans and add on features that we can foresee using in the future.

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    Lisa Morrell | TrustRadius Reviewer
    Lisa Morrell
    View all 1 answers on this topic

    Return on Investment

    AdRoll

    • Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.

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    John Williamson | TrustRadius Reviewer
    John Williamson
    View all 48 answers on this topic

    RollWorks

    • Tough to say the exact impact, although RollWorks tries to help you show that. They include an ROI measure tied to your pipeline. But it's not really possible to say that because 1 person at an account MAY have seen our ad that it influenced a buy. It's a little hocus pocus here.
    • Our target audience is not very active in LinkedIn so we need to find ways to get in front of them outside of this business channel. Our thought/hope is that RollWorks is helping us do that.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 22 answers on this topic

    Screenshots

    AdRoll

    —

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