AdRoll vs RollWorks | TrustRadius

What users are saying about

Score 7.5 out of 10

Based on 91 reviews and ratings

Score 9.9 out of 10

Based on 3 reviews and ratings

Feature Rating Comparison

AdRoll

RollWorks

Data Transfer

DSP integration

AdRoll

RollWorks

Ad campaign creation

Ad deployment

Display advertising

Ad display and retargeting segmentation

Sequence targeting

AdRoll

RollWorks

Ad dashboards

Ad performance reports

Ad conversion tracking

Ad attribution reporting

Cross-channel ad management

Ad forecasting and optimization

Pros

The reporting dashboard that is accessible to AdRoll clients is very clean and easy to use. The transparency of these dashboards allows for detailed reporting that can be extended to your client.
The AdRoll account reps are very responsive.
The dynamic retargeting that AdRoll provides in a digital setting can target at a very granular level.

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Verified User

Employee in Marketing

Marketing and Advertising Company, 51-200 employees

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Reports & dashboards are very robust
Straightforward & easy to use interface
Responsive & flexible customer support

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Director of Lifecycle Marketing

FullContact Inc.Computer Software, 201-500 employees

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Cons

Customer service: sometimes the response times are not the best.
Fixing problems: a lot of times if we have a problem AdRoll reaches out to a lot of their engineers and they are unable to find a solution.
Management: we have had issues with our AdRoll team and really taking the time on our accounts.

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Verified User

Strategist in Other

Entertainment Company, 51-200 employees

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It was a bit difficult to be able to implement it with other software, we were barely able to connect it to Salesforce.
They should be able to dig deeper into Salesforce reports within this platform.

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Territory Sales Manager

AltriaConsumer Goods, 5001-10,000 employees

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Likelihood to Renew

AdRoll 7.0

Based on 5 answers

Here are the questions we asked when we were going to renew (note: adroll does not have annual contract and you can cancel at anytime)

what new products/ updates were released in the last 6 months?
did I find these new products/updates helpful
was I informed of these products in a timely fashion?
did my Account Manage and Ad opps rep make suggestions on how I could make my campaigns more efficient and effective?

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Digital Marketing Specialist

RedEngine DigitalMarketing and Advertising, 11-50 employees

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No score

No answers yet

No answers on this topic

Usability

AdRoll 6.1

Based on 4 answers

Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability

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Digital Marketing Manager

Caradonna AdventuresHospitality, 11-50 employees

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RollWorks 10.0

Based on 1 answer

Its system is very modern and simple, thus being able to be understood by both clients, qualified personnel and also for new users.

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Territory Sales Manager

AltriaConsumer Goods, 5001-10,000 employees

View all 1 answers on this topic

Support Rating

AdRoll 2.0

Based on 4 answers

Our representatives do not seem to care about our success and are not particularly responsive when we have issues. There have been multiple instances where AdRoll does not respond to our emails, or they fail to understand the problem. We have been asked to be looped in with their internal team but they do not allow that. We have had to escalate our issues many times in order to solve problems and in some cases, we have to completely pause our accounts running while issues are resolved.

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Verified User

Employee in Marketing

Marketing and Advertising Company, 51-200 employees

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RollWorks 10.0

Based on 1 answer

The support has always been willing to help from the get-go, they also helped us understand the reports in a way that we can streamline our sales process. All the doubts that we have consulted with the support team have been resolved.

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Territory Sales Manager

AltriaConsumer Goods, 5001-10,000 employees

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Implementation Rating

AdRoll 7.0

Based on 2 answers

It was easy to implement.

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Online Marketing Manager

US Tax ShieldLegal Services, 51-200 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

AdRoll has the ability to both utilize and customize ad creatives. Criteo forces customers to use their ad formatting and specs. quantcast only offers data in 30 day increments, ad roll allows for real time data analysis in a live dashboard that's easy to read, understand and export should you need to analyze in more detail.

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Verified User

Professional in Marketing

Marketing and Advertising Company, 1001-5000 employees

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We've used Google Ads in the past for remarketing and still do, but the ability to target key accounts in RollWorks is unmatched.

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Director of Lifecycle Marketing

FullContact Inc.Computer Software, 201-500 employees

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Return on Investment

Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.

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John Williamson

Vice President, Strategic Enterprise

Aspen Medical ProductsMedical Devices, 201-500 employees

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We're able to closely target key accounts, saving from wasted spend
RollWorks has been key for getting in front of key contacts

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Director of Lifecycle Marketing

FullContact Inc.Computer Software, 201-500 employees

View all 2 answers on this topic

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

AdRoll Editions & Modules

Edition

Starter	Free
Essentials	$12²
Growth	$25²

per month

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

RollWorks Editions & Modules

—

Additional Pricing Details

—

Rating Summary

AdRoll

RollWorks

AdRoll

RollWorks

AdRoll

RollWorks

AdRoll

RollWorks

AdRoll

RollWorks

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