AdRoll vs StackAdapt | TrustRadius

What users are saying about

Score 7.6 out of 10

Based on 74 reviews and ratings

Score 9.6 out of 10

Based on 14 reviews and ratings

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Feature Rating Comparison

AdRoll

7.7

StackAdapt

8.5

Data Transfer

7.8

8.3

DSP integration

7.5

8.8

AdRoll

8.3

StackAdapt

8.2

Ad campaign creation

8.4

9.4

Ad deployment

8.7

9.3

Display advertising

8.6

7.5

Ad display and retargeting segmentation

8.3

8.2

Sequence targeting

7.4

6.5

AdRoll

7.2

StackAdapt

8.1

Ad dashboards

7.7

8.4

Ad performance reports

7.6

8.3

Ad conversion tracking

6.9

8.1

Ad attribution reporting

7.0

8.8

Cross-channel ad management

7.4

7.3

Ad forecasting and optimization

6.3

7.6

Pros

Retargeting
Prospecting
Trackability

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Digital Marketing Manager

Caradonna AdventuresHospitality, 11-50 employees

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Creative building in the platform.
Contextual targeting.
Dynamic re-marketing.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 11-50 employees

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Cons

B2B targeting capabilities (company size, job function/role)

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Manager, Paid Media

WorkfrontComputer Software, 501-1000 employees

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More in-depth audience targeting.
Ability to switch between image sizes when creating an ad.
Users being able to remove topics in the custom audience segments without having to contact support.

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Digital Marketing Manager

BRAINTRUST MarketingMarketing and Advertising, 11-50 employees

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Likelihood to Renew

AdRoll6.5

Based on 4 answers

Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.

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Verified User

Employee in Marketing

Retail Company, 201-500 employees

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StackAdapt10.0

Based on 1 answer

The platform is easy to use and understand whether it is being used as self-serve or a managed service. The audience targeting is solid, and array of placements is versatile. With these, the level of engagement for video content is usually great

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Digital Media Planner/Buyer

Serino CoyneOnline Media, 51-200 employees

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Usability

AdRoll10.0

Based on 3 answers

Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability

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Digital Marketing Manager

Caradonna AdventuresHospitality, 11-50 employees

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No score

No answers yet

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Support

AdRoll10.0

Based on 3 answers

Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond

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Verified User

Manager in Marketing

Computer Software Company, 11-50 employees

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No score

No answers yet

No answers on this topic

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Implementation

AdRoll6.0

Based on 1 answer

It was easy to implement.

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Online Marketing Manager

US Tax ShieldLegal Services, 51-200 employees

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No score

No answers yet

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Alternatives Considered

AdRoll works the best for our mission and campaigns. The others were considered for our current campaigns, but were not easy to use, cost too much to utilize, and were not ideal for the use case we made

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Justina Logozzo

Digital Marketing Manager

SnapAppMarketing and Advertising, 51-200 employees

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StackAdapt's video capabilities perform in-line with what we have seen from Sharethrough, but without any minimums attached to their campaigns. As far as Nativo, their traffic was lower, but the quality of those sessions was better. As far as re-targeting capabilities, we have not done enough with StackAdapt that is similar to our DoubleClick campaigns.

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Digital Media Planner/Buyer

Serino CoyneOnline Media, 51-200 employees

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Return on Investment

Consistent number of conversions each month, dependent on current campaigns running.
Stronger brand awareness with website visitors. More returning visitors.

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Verified User

Manager in Marketing

Computer Software Company, 11-50 employees

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We have seen positive ROI from our ads.
In working with support, we have received custom guidance to reduce our cost per engagement.
We have seen substantial ROI from our custom development against the StackAdapt platform.

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Christopher Penn

Co-Founder and Chief Innovator

Trust InsightsResearch, 1-10 employees

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Pricing Details

AdRoll

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

—

StackAdapt

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

—

Rating Summary