What users are saying about
Top Rated
74 Ratings

StackAdapt

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14 Ratings
Top Rated
74 Ratings
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Score 7.6 out of 101

StackAdapt

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14 Ratings
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Score 9.6 out of 101

Add comparison

Likelihood to Recommend

AdRoll

AdRoll is great for those who have a strong creative department and want the ability to retarget users who land on their site. AdRoll is also great for prospecting as you can upload your database and AdRoll will prospect lookalikes. For folks who want to track users on social (Facebook and Instagram), AdRoll does wonders. You also have the ability to email prospects which is another great way to build a unique database.
Stefanie Cash profile photo

StackAdapt

StackAdapt is well suited for easy deployment of native campaigns. Its simplicity is its greatest selling point. Users are able to navigate easily on the dashboard, retrieve tags for tracking, and organize campaigns easily. It is less appropriate for e-commerce campaigns with a conversion goal metric. StackAdapt's strength is its top funnel strategies as it relates to the digital funnel.
Jocelyn Wallace profile photo

Feature Rating Comparison

Ad Network Integration

AdRoll
7.7
StackAdapt
8.5
Data Transfer
AdRoll
7.8
StackAdapt
8.3
DSP integration
AdRoll
7.5
StackAdapt
8.8

Ad Campaigns

AdRoll
8.3
StackAdapt
8.2
Ad campaign creation
AdRoll
8.4
StackAdapt
9.4
Ad deployment
AdRoll
8.7
StackAdapt
9.3
Display advertising
AdRoll
8.6
StackAdapt
7.5
Ad display and retargeting segmentation
AdRoll
8.3
StackAdapt
8.2
Sequence targeting
AdRoll
7.4
StackAdapt
6.5

Ad Reporting & Analytics

AdRoll
7.2
StackAdapt
8.1
Ad dashboards
AdRoll
7.7
StackAdapt
8.4
Ad performance reports
AdRoll
7.6
StackAdapt
8.3
Ad conversion tracking
AdRoll
6.9
StackAdapt
8.1
Ad attribution reporting
AdRoll
7.0
StackAdapt
8.8
Cross-channel ad management
AdRoll
7.4
StackAdapt
7.3
Ad forecasting and optimization
AdRoll
6.3
StackAdapt
7.6

Pros

  • Retargeting
  • Prospecting
  • Trackability
Stefanie Cash profile photo
  • Creative building in the platform.
  • Contextual targeting.
  • Dynamic re-marketing.
No photo available

Cons

  • B2B targeting capabilities (company size, job function/role)
Logan England profile photo
  • More in-depth audience targeting.
  • Ability to switch between image sizes when creating an ad.
  • Users being able to remove topics in the custom audience segments without having to contact support.
Megan Schutz profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
StackAdapt10.0
Based on 1 answer
The platform is easy to use and understand whether it is being used as self-serve or a managed service. The audience targeting is solid, and array of placements is versatile. With these, the level of engagement for video content is usually great
Eric Figura profile photo

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

AdRoll works the best for our mission and campaigns. The others were considered for our current campaigns, but were not easy to use, cost too much to utilize, and were not ideal for the use case we made
Justina Logozzo profile photo
StackAdapt's video capabilities perform in-line with what we have seen from Sharethrough, but without any minimums attached to their campaigns. As far as Nativo, their traffic was lower, but the quality of those sessions was better. As far as re-targeting capabilities, we have not done enough with StackAdapt that is similar to our DoubleClick campaigns.
Eric Figura profile photo

Return on Investment

  • Consistent number of conversions each month, dependent on current campaigns running.
  • Stronger brand awareness with website visitors. More returning visitors.
No photo available
  • We have seen positive ROI from our ads.
  • In working with support, we have received custom guidance to reduce our cost per engagement.
  • We have seen substantial ROI from our custom development against the StackAdapt platform.
Christopher Penn profile photo

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

StackAdapt

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details