What users are saying about

AdRoll

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73 Ratings
3 Ratings

AdRoll

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73 Ratings
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Score 7.6 out of 101
3 Ratings
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Score 9.7 out of 101

Add comparison

Likelihood to Recommend

AdRoll

AdRoll is great for those who have a strong creative department and want the ability to retarget users who land on their site. AdRoll is also great for prospecting as you can upload your database and AdRoll will prospect lookalikes. For folks who want to track users on social (Facebook and Instagram), AdRoll does wonders. You also have the ability to email prospects which is another great way to build a unique database.
Stefanie Cash profile photo

StackAdapt

When there is content significant to your clients' branding/goals at the time, StackAdapt is a good tool to reach both current and prospective audiences. The custom targeting capabilities can be a nice addition to a campaign when you want to reach a specific audience based on their intent or topics of interest. If time allows, you can get very granular in the detail of these audiences.
Eric Figura profile photo

Feature Rating Comparison

Ad Network Integration

AdRoll
7.5
StackAdapt
9.7
Data Transfer
AdRoll
7.7
StackAdapt
9.3
DSP integration
AdRoll
7.4
StackAdapt
10.0

Ad Campaigns

AdRoll
7.9
StackAdapt
8.7
Ad campaign creation
AdRoll
8.2
StackAdapt
9.0
Ad deployment
AdRoll
8.4
StackAdapt
9.0
Display advertising
AdRoll
8.3
StackAdapt
9.0
Ad display and retargeting segmentation
AdRoll
8.1
StackAdapt
9.3
Sequence targeting
AdRoll
6.4
StackAdapt
7.0

Ad Reporting & Analytics

AdRoll
7.0
StackAdapt
8.7
Ad dashboards
AdRoll
7.6
StackAdapt
8.7
Ad performance reports
AdRoll
7.4
StackAdapt
8.3
Ad conversion tracking
AdRoll
6.5
StackAdapt
8.7
Ad attribution reporting
AdRoll
6.8
StackAdapt
9.0
Cross-channel ad management
AdRoll
7.4
StackAdapt
Ad forecasting and optimization
AdRoll
6.1
StackAdapt
8.7

Pros

  • Retargeting
  • Prospecting
  • Trackability
Stefanie Cash profile photo
  • StackAdapt's video units work particularly well in terms of view rates across both Pre-Roll and Out-Stream video. This is, of course, depending on creative as well, but there has been consistent performance across most of the campaigns I have run.
  • These video units also serve to drive a decent amount of web traffic to our client's landing page. With CTRs that often out-perform other video centered vendors we have run with.
  • They are able to retarget users who have watched a portion of your video content with static in-feed native ads. Though we haven't seen many conversions coming from this tactic, the referral traffic has been at or above our benchmarks.
Eric Figura profile photo

Cons

  • Conversion reporting would be the big one. Some aspects of what they do are obfuscated, so you can't always get the best reporting depending on what channel you're running (web or facebook, retargeting, etc).
  • Better integration with Facebook creative units. Right now it feels like you don't get access to all of the same newer formats and capabilities you get when running with Facebook direct.
  • Better creative management. It can get a bit unwieldy managing many different variations of creative.
Justin Higgins profile photo
  • Their reporting tool seems clunky at first, and not super intuitive to use. But once you spend a little time with it the tool can actually be pretty useful.
  • Sometimes the dashboard function doesn't properly filter out everything you ask it to, forcing you to refresh the page and try again.
  • The pacing tool shown in the dashboard often makes no sense in the numbers it represents. My campaigns have just about always delivered in full, so this isn't exactly an issue, but still confusing to look at.
Eric Figura profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
No score
No answers yet
No answers on this topic

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

In some ways we've been looking at AdRoll as an alternative to running ads direct with Facebook. The biggest thing AdRoll has going for it is that their own network has reach beyond the Facebook ad network. It also provides a central place to run FB ads and display ads and see performance overall in one place. It's very good for what it is, but it still misses some features that you get when you run on FB directly.It seems to compare well to other DSP's/etc. though
Justin Higgins profile photo
StackAdapt has better support, better integration, is easier to work with, and listens to customers. Other platforms serve up a take-it-or-leave-it attitude to all but the largest customers.
Christopher Penn profile photo

Return on Investment

  • Because our clients are so niche we rarely use our full allocated budget.
  • The budget we do use sees the best ROI that we've seen on digital campaigns.
Eric Kammer profile photo
  • We have seen positive ROI from our ads.
  • In working with support, we have received custom guidance to reduce our cost per engagement.
  • We have seen substantial ROI from our custom development against the StackAdapt platform.
Christopher Penn profile photo

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

StackAdapt

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details