AdRoll vs StackAdapt

AdRoll

It is very well suited for easy targeting especially when it comes to visual ads in the remarketing and retargeting categories. As a small business, this option is also affordable for our use.

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Verified User

Manager in Marketing

Information Technology and Services Company, 11-50 employees

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StackAdapt

When there is content significant to your clients' branding/goals at the time, StackAdapt is a good tool to reach both current and prospective audiences. The custom targeting capabilities can be a nice addition to a campaign when you want to reach a specific audience based on their intent or topics of interest. If time allows, you can get very granular in the detail of these audiences.

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Eric Figura

Digital Media Planner/Buyer

Serino CoyneOnline Media, 51-200 employees

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Feature Rating Comparison

AdRoll

7.4

StackAdapt

9.7

Data Transfer

7.5

9.3

DSP integration

7.2

10.0

AdRoll

7.8

StackAdapt

8.7

Ad campaign creation

8.1

9.0

Ad deployment

8.4

9.0

Display advertising

8.2

9.0

Ad display and retargeting segmentation

8.1

9.3

Sequence targeting

6.3

7.0

AdRoll

6.9

StackAdapt

8.7

Ad dashboards

7.5

8.7

Ad performance reports

7.4

8.3

Ad conversion tracking

6.5

8.7

Ad attribution reporting

6.7

9.0

Cross-channel ad management

7.3

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Ad forecasting and optimization

6.0

8.7

Pros

Ease of use
Robust segment abilities
Reach across multiple ad exchanges

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Logan England

Manager, Paid Media

WorkfrontComputer Software, 501-1000 employees

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StackAdapt's video units work particularly well in terms of view rates across both Pre-Roll and Out-Stream video. This is, of course, depending on creative as well, but there has been consistent performance across most of the campaigns I have run.
These video units also serve to drive a decent amount of web traffic to our client's landing page. With CTRs that often out-perform other video centered vendors we have run with.
They are able to retarget users who have watched a portion of your video content with static in-feed native ads. Though we haven't seen many conversions coming from this tactic, the referral traffic has been at or above our benchmarks.

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Eric Figura

Digital Media Planner/Buyer

Serino CoyneOnline Media, 51-200 employees

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Cons

B2B targeting capabilities (company size, job function/role)

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Logan England

Manager, Paid Media

WorkfrontComputer Software, 501-1000 employees

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Their reporting tool seems clunky at first, and not super intuitive to use. But once you spend a little time with it the tool can actually be pretty useful.
Sometimes the dashboard function doesn't properly filter out everything you ask it to, forcing you to refresh the page and try again.
The pacing tool shown in the dashboard often makes no sense in the numbers it represents. My campaigns have just about always delivered in full, so this isn't exactly an issue, but still confusing to look at.

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Eric Figura

Digital Media Planner/Buyer

Serino CoyneOnline Media, 51-200 employees

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Likelihood to Renew

AdRoll6.5

Based on 4 answers

Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.

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Verified User

Employee in Marketing

Retail Company, 201-500 employees

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No score

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Usability

AdRoll10.0

Based on 3 answers

I find most of the functions usable, but can see room for improvement in some areas

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Adam Sabados

Digital Media Coordinator

Tyndale House PublishersPublishing, 201-500 employees

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No score

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Support

AdRoll10.0

Based on 3 answers

Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond

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Verified User

Manager in Marketing

Computer Software Company, 11-50 employees

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Implementation

AdRoll6.0

Based on 1 answer

It was easy to implement.

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Alya Grinberg

Online Marketing Manager

US Tax ShieldLegal Services, 51-200 employees

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Alternatives Considered

AdRoll has an easier to use and more intuitive dashboard than other companies that we have used. The customer service team has been top notch, always available to hop on a call or online chat. Email requests are also responded to in a very quick manner. The downside is that the dashboard offers less control than some of the other softwares we've used.

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Eric Kammer

Senior Digital Marketing Manager

Audigy GroupMarketing and Advertising, 51-200 employees

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StackAdapt's video capabilities perform in-line with what we have seen from Sharethrough, but without any minimums attached to their campaigns. As far as Nativo, their traffic was lower, but the quality of those sessions was better. As far as re-targeting capabilities, we have not done enough with StackAdapt that is similar to our DoubleClick campaigns.

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Eric Figura

Digital Media Planner/Buyer

Serino CoyneOnline Media, 51-200 employees

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Return on Investment

Because our clients are so niche we rarely use our full allocated budget.
The budget we do use sees the best ROI that we've seen on digital campaigns.

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Eric Kammer

Senior Digital Marketing Manager

Audigy GroupMarketing and Advertising, 51-200 employees

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The way we use StackAdapt, the ROI is usually negative. That said, we rarely look at ROI as a key factor in determining the success of these campaigns. A separate client who did utilize tactics based on conversions/ROI, reported great success.

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Eric Figura

Digital Media Planner/Buyer

Serino CoyneOnline Media, 51-200 employees

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