AdRoll vs StackAdapt

AdRoll

AdRoll is great for those who have a strong creative department and want the ability to retarget users who land on their site. AdRoll is also great for prospecting as you can upload your database and AdRoll will prospect lookalikes. For folks who want to track users on social (Facebook and Instagram), AdRoll does wonders. You also have the ability to email prospects which is another great way to build a unique database.

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Stefanie Cash

Digital Marketing Manager

Caradonna AdventuresHospitality, 11-50 employees

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StackAdapt

When there is content significant to your clients' branding/goals at the time, StackAdapt is a good tool to reach both current and prospective audiences. The custom targeting capabilities can be a nice addition to a campaign when you want to reach a specific audience based on their intent or topics of interest. If time allows, you can get very granular in the detail of these audiences.

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Eric Figura

Digital Media Planner/Buyer

Serino CoyneOnline Media, 51-200 employees

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Feature Rating Comparison

AdRoll

7.5

StackAdapt

9.7

Data Transfer

7.7

9.3

DSP integration

7.4

10.0

AdRoll

7.9

StackAdapt

8.7

Ad campaign creation

8.2

9.0

Ad deployment

8.4

9.0

Display advertising

8.3

9.0

Ad display and retargeting segmentation

8.1

9.3

Sequence targeting

6.4

7.0

AdRoll

7.0

StackAdapt

8.7

Ad dashboards

7.6

8.7

Ad performance reports

7.4

8.3

Ad conversion tracking

6.5

8.7

Ad attribution reporting

6.8

9.0

Cross-channel ad management

7.4

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Ad forecasting and optimization

6.1

8.7

Pros

Retargeting
Prospecting
Trackability

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Stefanie Cash

Digital Marketing Manager

Caradonna AdventuresHospitality, 11-50 employees

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StackAdapt's video units work particularly well in terms of view rates across both Pre-Roll and Out-Stream video. This is, of course, depending on creative as well, but there has been consistent performance across most of the campaigns I have run.
These video units also serve to drive a decent amount of web traffic to our client's landing page. With CTRs that often out-perform other video centered vendors we have run with.
They are able to retarget users who have watched a portion of your video content with static in-feed native ads. Though we haven't seen many conversions coming from this tactic, the referral traffic has been at or above our benchmarks.

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Eric Figura

Digital Media Planner/Buyer

Serino CoyneOnline Media, 51-200 employees

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Cons

Conversion reporting would be the big one. Some aspects of what they do are obfuscated, so you can't always get the best reporting depending on what channel you're running (web or facebook, retargeting, etc).
Better integration with Facebook creative units. Right now it feels like you don't get access to all of the same newer formats and capabilities you get when running with Facebook direct.
Better creative management. It can get a bit unwieldy managing many different variations of creative.

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Justin Higgins

Director of Customer Acquisition

CanvasInformation Technology and Services, 51-200 employees

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Their reporting tool seems clunky at first, and not super intuitive to use. But once you spend a little time with it the tool can actually be pretty useful.
Sometimes the dashboard function doesn't properly filter out everything you ask it to, forcing you to refresh the page and try again.
The pacing tool shown in the dashboard often makes no sense in the numbers it represents. My campaigns have just about always delivered in full, so this isn't exactly an issue, but still confusing to look at.

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Eric Figura

Digital Media Planner/Buyer

Serino CoyneOnline Media, 51-200 employees

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Likelihood to Renew

AdRoll6.5

Based on 4 answers

Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.

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Verified User

Employee in Marketing

Retail Company, 201-500 employees

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No score

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Usability

AdRoll10.0

Based on 3 answers

Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability

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Stefanie Cash

Digital Marketing Manager

Caradonna AdventuresHospitality, 11-50 employees

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Support

AdRoll10.0

Based on 3 answers

Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond

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Verified User

Manager in Marketing

Computer Software Company, 11-50 employees

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Implementation

AdRoll6.0

Based on 1 answer

It was easy to implement.

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Alya Grinberg

Online Marketing Manager

US Tax ShieldLegal Services, 51-200 employees

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Alternatives Considered

In some ways we've been looking at AdRoll as an alternative to running ads direct with Facebook. The biggest thing AdRoll has going for it is that their own network has reach beyond the Facebook ad network. It also provides a central place to run FB ads and display ads and see performance overall in one place. It's very good for what it is, but it still misses some features that you get when you run on FB directly.It seems to compare well to other DSP's/etc. though

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Justin Higgins

Director of Customer Acquisition

CanvasInformation Technology and Services, 51-200 employees

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StackAdapt has better support, better integration, is easier to work with, and listens to customers. Other platforms serve up a take-it-or-leave-it attitude to all but the largest customers.

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Christopher Penn

Co-Founder and Chief Innovator

Trust InsightsResearch, 1-10 employees

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Return on Investment

Because our clients are so niche we rarely use our full allocated budget.
The budget we do use sees the best ROI that we've seen on digital campaigns.

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Eric Kammer

Senior Digital Marketing Manager

Audigy GroupMarketing and Advertising, 51-200 employees

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We have seen positive ROI from our ads.
In working with support, we have received custom guidance to reduce our cost per engagement.
We have seen substantial ROI from our custom development against the StackAdapt platform.

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Christopher Penn

Co-Founder and Chief Innovator

Trust InsightsResearch, 1-10 employees

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