What users are saying about

AdRoll

70 Ratings

StackAdapt

3 Ratings

AdRoll

70 Ratings
Score 7.4 out of 101

StackAdapt

3 Ratings
Score 9.7 out of 101

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Likelihood to Recommend

AdRoll

It is very well suited for easy targeting especially when it comes to visual ads in the remarketing and retargeting categories. As a small business, this option is also affordable for our use.
No photo available

StackAdapt

When there is content significant to your clients' branding/goals at the time, StackAdapt is a good tool to reach both current and prospective audiences. The custom targeting capabilities can be a nice addition to a campaign when you want to reach a specific audience based on their intent or topics of interest. If time allows, you can get very granular in the detail of these audiences.
Eric Figura profile photo

Feature Rating Comparison

Ad Network Integration

AdRoll
7.4
StackAdapt
9.7
Data Transfer
AdRoll
7.5
StackAdapt
9.3
DSP integration
AdRoll
7.2
StackAdapt
10.0

Ad Campaigns

AdRoll
7.8
StackAdapt
8.7
Ad campaign creation
AdRoll
8.1
StackAdapt
9.0
Ad deployment
AdRoll
8.4
StackAdapt
9.0
Display advertising
AdRoll
8.2
StackAdapt
9.0
Ad display and retargeting segmentation
AdRoll
8.1
StackAdapt
9.3
Sequence targeting
AdRoll
6.3
StackAdapt
7.0

Ad Reporting & Analytics

AdRoll
6.9
StackAdapt
8.7
Ad dashboards
AdRoll
7.5
StackAdapt
8.7
Ad performance reports
AdRoll
7.4
StackAdapt
8.3
Ad conversion tracking
AdRoll
6.5
StackAdapt
8.7
Ad attribution reporting
AdRoll
6.7
StackAdapt
9.0
Cross-channel ad management
AdRoll
7.3
StackAdapt
Ad forecasting and optimization
AdRoll
6.0
StackAdapt
8.7

Pros

  • Ease of use
  • Robust segment abilities
  • Reach across multiple ad exchanges
Logan England profile photo
  • StackAdapt's video units work particularly well in terms of view rates across both Pre-Roll and Out-Stream video. This is, of course, depending on creative as well, but there has been consistent performance across most of the campaigns I have run.
  • These video units also serve to drive a decent amount of web traffic to our client's landing page. With CTRs that often out-perform other video centered vendors we have run with.
  • They are able to retarget users who have watched a portion of your video content with static in-feed native ads. Though we haven't seen many conversions coming from this tactic, the referral traffic has been at or above our benchmarks.
Eric Figura profile photo

Cons

  • B2B targeting capabilities (company size, job function/role)
Logan England profile photo
  • Their reporting tool seems clunky at first, and not super intuitive to use. But once you spend a little time with it the tool can actually be pretty useful.
  • Sometimes the dashboard function doesn't properly filter out everything you ask it to, forcing you to refresh the page and try again.
  • The pacing tool shown in the dashboard often makes no sense in the numbers it represents. My campaigns have just about always delivered in full, so this isn't exactly an issue, but still confusing to look at.
Eric Figura profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
No score
No answers yet
No answers on this topic

Usability

AdRoll10.0
Based on 3 answers
I find most of the functions usable, but can see room for improvement in some areas
Adam Sabados profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

AdRoll has an easier to use and more intuitive dashboard than other companies that we have used. The customer service team has been top notch, always available to hop on a call or online chat. Email requests are also responded to in a very quick manner. The downside is that the dashboard offers less control than some of the other softwares we've used.
Eric Kammer profile photo
StackAdapt's video capabilities perform in-line with what we have seen from Sharethrough, but without any minimums attached to their campaigns. As far as Nativo, their traffic was lower, but the quality of those sessions was better. As far as re-targeting capabilities, we have not done enough with StackAdapt that is similar to our DoubleClick campaigns.
Eric Figura profile photo

Return on Investment

  • Because our clients are so niche we rarely use our full allocated budget.
  • The budget we do use sees the best ROI that we've seen on digital campaigns.
Eric Kammer profile photo
  • The way we use StackAdapt, the ROI is usually negative. That said, we rarely look at ROI as a key factor in determining the success of these campaigns. A separate client who did utilize tactics based on conversions/ROI, reported great success.
Eric Figura profile photo

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

StackAdapt

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details