AeroLeads vs. Owler

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AeroLeads
Score 6.4 out of 10
Small Businesses (1-50 employees)
AeroLeads is a prospect generation software that finds relevant prospects with email and phone numbers of businesses and decisions makers of those businesses. The data can be exported to Salesforce, MailChimp and HubSpot as well as downloaded into CSV files.N/A
Owler
Score 6.2 out of 10
N/A
Owler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.
$8.25
per month
Pricing
AeroLeadsOwler
Editions & Modules
No answers on this topic
Plus (personal use)
$99
per year
Pro
$420
per year
Teams
Contact Sales
Offerings
Pricing Offerings
AeroLeadsOwler
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsCurrently the software is free.—
More Pricing Information
Features
AeroLeadsOwler
Prospecting
Comparison of Prospecting features of Product A and Product B
AeroLeads
8.0
11 Ratings
5% above category average
Owler
6.6
14 Ratings
14% below category average
Advanced search8.010 Ratings5.714 Ratings
Identification of new leads8.611 Ratings6.412 Ratings
List quality7.611 Ratings6.012 Ratings
List upload/download8.510 Ratings6.08 Ratings
Ideal customer targeting8.510 Ratings8.310 Ratings
Load time/data access6.711 Ratings7.011 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
AeroLeads
7.9
11 Ratings
5% above category average
Owler
6.7
14 Ratings
12% below category average
Contact information8.611 Ratings6.08 Ratings
Company information7.610 Ratings7.014 Ratings
Industry information7.59 Ratings7.113 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
AeroLeads
7.2
9 Ratings
3% below category average
Owler
8.1
13 Ratings
9% above category average
Lead qualification process6.67 Ratings9.39 Ratings
Smart lists and recommendations6.06 Ratings7.28 Ratings
Salesforce integration8.06 Ratings7.05 Ratings
Company/business profiles7.68 Ratings8.012 Ratings
Alerts and reminders7.66 Ratings10.09 Ratings
Data hygiene8.59 Ratings7.911 Ratings
Automatic data refresh7.66 Ratings7.29 Ratings
Tags6.56 Ratings7.07 Ratings
Filters and segmentation6.68 Ratings9.510 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
AeroLeads
6.5
5 Ratings
15% below category average
Owler
8.8
4 Ratings
15% above category average
Sales email templates6.04 Ratings8.84 Ratings
Append emails to records7.05 Ratings8.84 Ratings
Best Alternatives
AeroLeadsOwler
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AeroLeadsOwler
Likelihood to Recommend
8.2
(11 ratings)
7.3
(16 ratings)
Likelihood to Renew
9.0
(1 ratings)
10.0
(1 ratings)
Usability
10.0
(2 ratings)
10.0
(3 ratings)
Availability
-
(0 ratings)
7.0
(1 ratings)
Performance
-
(0 ratings)
8.0
(1 ratings)
Support Rating
10.0
(1 ratings)
9.0
(1 ratings)
Implementation Rating
-
(0 ratings)
8.0
(1 ratings)
Configurability
-
(0 ratings)
4.0
(1 ratings)
Ease of integration
-
(0 ratings)
1.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
AeroLeadsOwler
Likelihood to Recommend
AeroLeads
AeroLeads is well suited for small to medium-sized teams who run basic marketing campaigns (outbound) and have mediocre requirements of finding lead data. It also suits freelancers and consultants who want to generate leads and send cold outreach campaigns at a lower price.
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Meltwater
This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service. The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered) While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point. A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.
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Pros
AeroLeads
  • Emails addresses are were updated and accurate.
  • Good integration with LinkedIn to import the leads to AeroLeads software directly along with its email/phone
  • Integration to import leads to CRM tools like Salesforce
  • Very easy to use
  • Overall good service at an affordable price
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Meltwater
  • Owler enables the user to quickly find the data and information that he or she needs.
  • I appreciate the customizable dashboard where you can set alerts and track companies you select.
  • The latest news regarding the funding rounds of startup companies is especially helpful.
  • The top competitors to companies provided by Owler often give me a great point of reference for my competitive analysis.
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Cons
AeroLeads
  • AeroLeads finds only business emails and phone number - the phone number sometimes will be the corporate phone number of the company and not the office desk phone number of that prospect.
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Meltwater
  • The information provided is useful but at times the variation with other websites and tools is substantial which makes it difficult to rely solely on owler
  • Information only about bigger companies is available not for smaller and research on smaller ones are important as there are not many tools that do that
  • There are few companies that appear as defunct or do not exist but in the actual market there is a lot going on with them and being in market intelligence industry owler needs to capture that
  • It would be great if they provide revenue or growth of the in the past three years or so. As it would save our time and efforts to some extent
  • They need to maintain the database in aperiodic manner with precise information
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Likelihood to Renew
AeroLeads
Do not have any complaints or problems with the current subscription. Unlike before, the service is also very quick and responsive. We don't have to be on their heads for any trouble. Also, the data we are receiving is very satisfactory and competent, thus we won't be looking for any other tool in the near future.
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Meltwater
Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
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Usability
AeroLeads
The tool has an edge over other such tools in the market for it'd pricing and the set of features available.
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Meltwater
Owler's interface and user experience are streamlined and clean. It's easy to pick up on what the data visualizations are showing and other information provided in the dashboard
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Reliability and Availability
AeroLeads
No answers on this topic
Meltwater
I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug. I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
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Performance
AeroLeads
No answers on this topic
Meltwater
The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
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Support Rating
AeroLeads
The team of AeroLeads is very supportive and has helped the company with eased installation and running.
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Meltwater
Problems have been closed quickly and professionally.
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Implementation Rating
AeroLeads
No answers on this topic
Meltwater
Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
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Alternatives Considered
AeroLeads
AreoLeads is the only tool that I have found that gives this kind of information gathering/help. I have found many of the competitors to be more expensive and less reliable when gathering lead data. AeroLeads provides an easy to use professional service at a lower price point than other services. It also offers a free trial which I found particularly useful when testing the product's effectiveness.
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Meltwater
I believe Lead411 and Owler go hand in hand, rather than one over the other. I believe Lead411's contact generation is far stronger based on the cost, but Owler allows you to broaden your horizon for prospecting whereas Lead411 is more of a user-driven search rather than an platform-driven search.
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Return on Investment
AeroLeads
  • One of the best thing I found free email verifier through which I was able to verify my old leads as well and for my assignment that was an efficient way I found to get connected with the people.
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Meltwater
  • The personalisation of emails has definitely helped us to earn a higher reply rate, with the knock-on that this will be helping with future deals.
  • Keeps us very relevant in our conversations with contacts. They are often impressed by the research and knowledge we have on their company and how we have aligned ourselves to help. Again, small differences at the start of calls but this will be helping with the number of opportunities created.
  • Reduces SDR prospecting time. Quick and easy to get updates allowing them to process a great number of accounts on a daily basis.
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ScreenShots

AeroLeads Screenshots

Screenshot of