What users are saying about
7 Ratings
13 Ratings
7 Ratings
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Score 8.4 out of 101
13 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101

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Likelihood to Recommend

AeroLeads

  • This is useful to find the business emails and phone numbers of the added prospects. It has a dashboard with various options which is well organized and is useful in finding the information which is not available on the web. This helps recruiters, sales, and marketing executives.
Shidika Ubr profile photo

Owler

This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service.The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered)While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point.A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.
Michael Levy profile photo

Feature Rating Comparison

Prospecting

AeroLeads
7.8
Owler
7.1
Advanced search
AeroLeads
7.5
Owler
7.0
Identification of new leads
AeroLeads
8.2
Owler
5.7
List quality
AeroLeads
7.9
Owler
8.0
List upload/download
AeroLeads
7.7
Owler
7.3
Ideal customer targeting
AeroLeads
7.9
Owler
6.3
Load time/data access
AeroLeads
7.4
Owler
8.0

Sales Intelligence Data Standards

AeroLeads
7.5
Owler
8.1
Contact information
AeroLeads
7.0
Owler
7.3
Company information
AeroLeads
7.4
Owler
8.4
Industry information
AeroLeads
7.9
Owler
8.7

Data Augmentation & Lead Qualification

AeroLeads
7.5
Owler
7.1
Lead qualification process
AeroLeads
7.2
Owler
6.3
Smart lists and recommendations
AeroLeads
7.6
Owler
7.0
Salesforce integration
AeroLeads
7.4
Owler
6.7
Company/business profiles
AeroLeads
7.6
Owler
8.3
Alerts and reminders
AeroLeads
7.5
Owler
8.4
Data hygiene
AeroLeads
7.4
Owler
6.7
Automatic data refresh
AeroLeads
7.2
Owler
7.0
Tags
AeroLeads
7.2
Owler
7.0
Filters and segmentation
AeroLeads
8.1
Owler
6.7

Sales Intelligence Email Features

AeroLeads
8.0
Owler
6.0
Sales email templates
AeroLeads
7.8
Owler
6.0
Append emails to records
AeroLeads
8.1
Owler
6.0

Pros

  • Better & Cleaner Design
  • Loads much faster now
Shidika Ubr profile photo
  • High Precision News Alerts
  • Social Media Viewing (Blogs & Video Uploads) and Filtering
  • Funding Data
  • Special Alerts for M&A, Executive Changes, and Funding Events
Michael Levy profile photo

Cons

  • AeroLeads finds only business emails and phone numbers
Shidika Ubr profile photo
  • More customizable notifications
  • Better filtering when it comes to companies' search
  • Do a better job when suggesting who your competitors are. Sometimes Owler suggests companies that had absolutely nothing in common with our organization
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
Owler10.0
Based on 1 answer
Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
Michael Levy profile photo

Usability

No score
No answers yet
No answers on this topic
Owler10.0
Based on 2 answers
The product has only been out of beta for a few months so there are a number of rough edges in the usability and workflow. Some features are underpowered (e.g. grouping, advanced search).
Michael Levy profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Owler7.0
Based on 1 answer
I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug.I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
Michael Levy profile photo

Performance

No score
No answers yet
No answers on this topic
Owler8.0
Based on 1 answer
The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
Michael Levy profile photo

Support

No score
No answers yet
No answers on this topic
Owler9.0
Based on 1 answer
Problems have been closed quickly and professionally.
Michael Levy profile photo

Implementation

No score
No answers yet
No answers on this topic
Owler8.0
Based on 1 answer
Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
Michael Levy profile photo

Alternatives Considered

Verify anyone’s email with our their email verification algorithm. That too, is completely free.
Shidika Ubr profile photo
Both Insightly and DiscoverOrg are not like direct alternatives to Owler. We use Owler as it provides lots of information for free and we have been using it for a while and I do not know any other products that provide the same information, so I do not know real direct Owler competitors
Helen Racutin profile photo

Return on Investment

  • Useful to find the business emails and phone numbers of the added prospects
Shidika Ubr profile photo
  • Owler is completely free, so we didn't invest any money in the platform
  • Saves a lot of time on research as it gives you all news you need automatically every day
Helen Racutin profile photo

Screenshots

AeroLeads
Owler

Pricing Details

AeroLeads

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Currently the software is free.

Owler

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details