Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Affinity CRM
Score 9.2 out of 10
N/A
Affinity is a relationship intelligence platform enabling teams to leverage their network to close deals. Affinity manages relationships by auto-populating a connected CRM pipeline and unlocking introductions to decision makers.
$2,000
per year per user
lemlist
Score 8.3 out of 10
N/A
lemlist is an outreach platform that helps to start conversations that get replies from prospects. Sales teams of all sizes, startups, lead gen agencies, and entrepreneurs can use lemlist to grow relationships with their customers.
$59
per month per seat
VerticalResponse
Score 10.0 out of 10
N/A
VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.
$9
per month
Pricing
Affinity CRMlemlistVerticalResponse
Editions & Modules
Essential
$2000
per year per user
Scale
$2300
per year per user
Advanced
$2700
per year per user
Enterprise
Contact
Email outreach
$59
per month per seat
Sales engagement
$99
per month per seat
Outbound agency
Custom Quote
Basic
$11.00
per month
Pro
$16.00
per month
Pro Plus
$196.00
per month
Offerings
Pricing Offerings
Affinity CRMlemlistVerticalResponse
Free Trial
NoYesYes
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Affinity CRMlemlistVerticalResponse
Features
Affinity CRMlemlistVerticalResponse
Lead Management
Comparison of Lead Management features of Product A and Product B
Affinity CRM
-
Ratings
lemlist
9.2
4 Ratings
19% above category average
VerticalResponse
-
Ratings
Lead nurturing automation00 Ratings9.64 Ratings00 Ratings
Lead scoring and grading00 Ratings8.83 Ratings00 Ratings
Data quality management00 Ratings9.14 Ratings00 Ratings
Automated sales alerts and tasks00 Ratings9.14 Ratings00 Ratings
Automated follow-ups00 Ratings9.44 Ratings00 Ratings
Lead segmentation and distribution00 Ratings9.13 Ratings00 Ratings
Lead Management Integrations
Comparison of Lead Management Integrations features of Product A and Product B
Affinity CRM
-
Ratings
lemlist
9.2
4 Ratings
21% above category average
VerticalResponse
-
Ratings
Integrations with advertising platforms00 Ratings10.02 Ratings00 Ratings
Integrations with CRMs00 Ratings9.14 Ratings00 Ratings
Integrations with data storage tools00 Ratings8.93 Ratings00 Ratings
Integrations with lead automation tools00 Ratings8.74 Ratings00 Ratings
Conversion Rate Optimization
Comparison of Conversion Rate Optimization features of Product A and Product B
Affinity CRM
-
Ratings
lemlist
9.5
3 Ratings
14% above category average
VerticalResponse
-
Ratings
KPI analytics00 Ratings9.23 Ratings00 Ratings
Drop-off analytics00 Ratings10.02 Ratings00 Ratings
A/B tests00 Ratings9.23 Ratings00 Ratings
Form Building
Comparison of Form Building features of Product A and Product B
Affinity CRM
-
Ratings
lemlist
9.4
4 Ratings
12% above category average
VerticalResponse
-
Ratings
Drag & Drop editing00 Ratings9.52 Ratings00 Ratings
Branding customization00 Ratings9.12 Ratings00 Ratings
Different question types00 Ratings10.02 Ratings00 Ratings
Conditional logic paths00 Ratings9.23 Ratings00 Ratings
Embedded calculations00 Ratings10.01 Ratings00 Ratings
Form templates00 Ratings9.52 Ratings00 Ratings
Custom code00 Ratings10.01 Ratings00 Ratings
Web embedding00 Ratings10.01 Ratings00 Ratings
Mobile responsiveness00 Ratings8.93 Ratings00 Ratings
Date picker00 Ratings8.53 Ratings00 Ratings
File upload00 Ratings9.52 Ratings00 Ratings
Dynamic content00 Ratings8.32 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Affinity CRM
-
Ratings
lemlist
-
Ratings
VerticalResponse
9.9
8 Ratings
21% above category average
WYSIWYG email editor00 Ratings00 Ratings10.07 Ratings
Dynamic content00 Ratings00 Ratings10.05 Ratings
Ability to test dynamic content00 Ratings00 Ratings10.04 Ratings
Landing pages00 Ratings00 Ratings10.04 Ratings
A/B testing00 Ratings00 Ratings10.05 Ratings
Mobile optimization00 Ratings00 Ratings10.05 Ratings
Email deliverability reporting00 Ratings00 Ratings10.08 Ratings
List management00 Ratings00 Ratings10.08 Ratings
Triggered drip sequences00 Ratings00 Ratings9.02 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Affinity CRM
-
Ratings
lemlist
-
Ratings
VerticalResponse
10.0
9 Ratings
26% above category average
Dashboards00 Ratings00 Ratings10.09 Ratings
Standard reports00 Ratings00 Ratings10.09 Ratings
Custom reports00 Ratings00 Ratings10.06 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Affinity CRM
-
Ratings
lemlist
-
Ratings
VerticalResponse
10.0
1 Ratings
21% above category average
URL Validation00 Ratings00 Ratings10.01 Ratings
Link Tracking00 Ratings00 Ratings10.01 Ratings
Image Validation00 Ratings00 Ratings10.01 Ratings
Inbox Display00 Ratings00 Ratings10.01 Ratings
Email Accessibility Tools00 Ratings00 Ratings10.01 Ratings
Spelling and Grammar Check00 Ratings00 Ratings10.01 Ratings
Spam Testing00 Ratings00 Ratings10.01 Ratings
Email Previews00 Ratings00 Ratings10.01 Ratings
Best Alternatives
Affinity CRMlemlistVerticalResponse
Small Businesses
MethodCRM
MethodCRM
Score 9.2 out of 10
Lead Forensics
Lead Forensics
Score 9.0 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
Conversica
Conversica
Score 4.0 out of 10
Lead Forensics
Lead Forensics
Score 9.0 out of 10
Emma by Marigold
Emma by Marigold
Score 9.3 out of 10
Enterprises
Conversica
Conversica
Score 4.0 out of 10
DiscoverOrg (discontinued)
DiscoverOrg (discontinued)
Score 5.0 out of 10
Emma by Marigold
Emma by Marigold
Score 9.3 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
Affinity CRMlemlistVerticalResponse
Likelihood to Recommend
9.1
(4 ratings)
9.3
(4 ratings)
10.0
(28 ratings)
Likelihood to Renew
10.0
(1 ratings)
7.0
(1 ratings)
8.6
(19 ratings)
Usability
-
(0 ratings)
9.3
(4 ratings)
9.0
(5 ratings)
Availability
-
(0 ratings)
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
-
(0 ratings)
10.0
(1 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
8.0
(4 ratings)
Online Training
-
(0 ratings)
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
-
(0 ratings)
-
(0 ratings)
10.0
(4 ratings)
User Testimonials
Affinity CRMlemlistVerticalResponse
Likelihood to Recommend
Affinity (Project Affinity, Inc.)
Nudge.ai is well suited for individual contributors without enough time or resource to do proper research on clients/prospects. It may work as well for larger teams, but I don't have experience using Nudge.ai in that environment. Nudge.ai is easy to use, so the onboarding and ramp-up time is quick.
Read full review
lemlist
Well Suited Scenarios - 1. To generate a lead base or cliental. 2. To get the email addresses and the social media accounts of people who might be relevant for your business like Linkeln accounts of people. 3. You can directly send leads to lemlist via Linkedln Area's of improvement - 1. Having a detailed and more diverse filter to find leads. 2. I would like to use lemlist as a crm tool.
Read full review
VerticalResponse
For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
Read full review
Pros
Affinity (Project Affinity, Inc.)
  • Organization
  • Data Housing
  • Exporting Data
Read full review
lemlist
  • Elite Inbox Deliverability
  • Simple Cold Email Campaign Setup
  • Rapid Customer Support
Read full review
VerticalResponse
  • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
  • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
  • The dashboard is functional and easy to find when you need with a quick search.
Read full review
Cons
Affinity (Project Affinity, Inc.)
  • More prompts to update and sort new connections
  • More visual appeal on each listing on a list
  • An Outlook desktop app plugin
Read full review
lemlist
  • Cost is higher than other tools.
  • Platform hangs sometimes.
  • Innovation in features as competition grows.
  • Increase personalization options
Read full review
VerticalResponse
  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Read full review
Likelihood to Renew
Affinity (Project Affinity, Inc.)
We will definitely be renewing. The value for the price we are paying is solid, and we are interested in growing our use to see if we can expand on the value we are getting from Nudge.ai.
Read full review
lemlist
There are a lot of cold email solutions on the market, and Lemlist is one of the more expensive solutions. However, Lemlist is a strong contender due to the fact you can do mulri-channel and gather prospect data so easily and effectively
Read full review
VerticalResponse
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
Read full review
Usability
Affinity (Project Affinity, Inc.)
No answers on this topic
lemlist
I give these rating because i am a witness itself. So 10 as always this tool is perfect and i would love to use it more over the coming years and to see this upgrade more and add more features, So far now it really helps my business generating ROI and our investment, So far its our own backbone for our Email Marketing and Everything about GTM's.
Read full review
VerticalResponse
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
Read full review
Reliability and Availability
Affinity (Project Affinity, Inc.)
No answers on this topic
lemlist
No answers on this topic
VerticalResponse
Never had an issue with uptime
Read full review
Performance
Affinity (Project Affinity, Inc.)
No answers on this topic
lemlist
No answers on this topic
VerticalResponse
No issues
Read full review
Support Rating
Affinity (Project Affinity, Inc.)
Nudge.ai is fairly intuitive, so the need for support is minimal. I have only had to reach out to the support team a couple of times for minor issue. The response has been quick and issues resolved to my satisfaction in a reasonable time frame. I have no issues with Nudge support at this time.
Read full review
lemlist
No answers on this topic
VerticalResponse
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
Read full review
Online Training
Affinity (Project Affinity, Inc.)
No answers on this topic
lemlist
No answers on this topic
VerticalResponse
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
Read full review
Implementation Rating
Affinity (Project Affinity, Inc.)
No answers on this topic
lemlist
No answers on this topic
VerticalResponse
Salesforce integration never worked right. We had to abandon.
Read full review
Alternatives Considered
Affinity (Project Affinity, Inc.)
Affinity is the bridge that links our communication through our software workflow.
Read full review
lemlist
We switched because lemlist was something that our manager had used in the past in his last org. and he recommended us to go for a trial version to make the final decision of which services we want to use. Lemlist was equally good and was a cheaper alternative, as we are a startup the overall cost of using a service is also something we need to keep in mind.
Read full review
VerticalResponse
In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
Read full review
Return on Investment
Affinity (Project Affinity, Inc.)
  • Hard to quantify - I know my job would be exponentially more difficult if I didn't have it.
  • Affinity frees someone in business development or sales of the endless spreadsheets needed to track pipeline progress.
Read full review
lemlist
  • Higher Inbox Deliverability
  • Better Speed to Lead
  • Overall User Satisfaction
Read full review
VerticalResponse
  • We were able to blast out promotions our company was having to customers which created an increase in business.
  • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
  • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
Read full review
ScreenShots