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9 Ratings
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Score 8.4 out of 101
26 Ratings
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Score 7.5 out of 101

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Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

Bing Webmaster Tools

Bing Webmaster Tools isn't as useful of a tool as Google Webmaster, but it's still necessary to have. If you want to be found on search engines, making sure your site is indexed by all major engines (Google and Bing/Yahoo) is very important. But in most cases we really only use Bing Webmaster Tools when we absolutely have to - Google Webmaster can do everything we need it to and more and is where we live primarily.
Jordan Harpst profile photo

Feature Rating Comparison

SEO

Agency Analytics
7.9
Bing Webmaster Tools
6.7
Backlink management
Agency Analytics
8.3
Bing Webmaster Tools
7.5
SERP ranking tracking
Agency Analytics
9.7
Bing Webmaster Tools
5.7
Page grader
Agency Analytics
7.0
Bing Webmaster Tools
7.1
Competitive analysis
Agency Analytics
7.6
Bing Webmaster Tools
6.0
Site audit / diagnostics
Agency Analytics
8.0
Bing Webmaster Tools
8.0
Site recommendations
Agency Analytics
7.0
Bing Webmaster Tools
7.8
Keyword analysis
Agency Analytics
Bing Webmaster Tools
7.3
Task management
Agency Analytics
Bing Webmaster Tools
4.0

SEO Channels

Agency Analytics
8.5
Bing Webmaster Tools
6.1
Local SEO
Agency Analytics
8.7
Bing Webmaster Tools
5.5
Global SEO
Agency Analytics
8.3
Bing Webmaster Tools
7.5
Social SEO
Agency Analytics
Bing Webmaster Tools
5.1
Mobile SEO
Agency Analytics
Bing Webmaster Tools
6.3

SEO Platform & Account Management

Agency Analytics
10.0
Bing Webmaster Tools
6.6
Integration with web analytics tools
Agency Analytics
10.0
Bing Webmaster Tools
6.6
Multi-domain support
Agency Analytics
Bing Webmaster Tools
6.7

Pros

  • Tracks keyword rankings
  • Tracks Google search queries
  • Manages links gained and lost
  • Allows us to sculpt and streamline Google Analytics and Search console dats
Gene Sower profile photo
  • Make it easy to submit new pages to be crawled
  • SEO reports provide feedback on our webpages that aren't following best-practices
  • Overall there are a lot of different second-level tools that you may not know exist until you begin using it
Jordan Harpst profile photo

Cons

  • Very basic tool.
  • There are other tools in the market that can get you more than that.
  • Lack of integration with tools.
Gerry Dapergolas profile photo
  • The interface could be a little bit better when compared to Google's solution
No photo available

Alternatives Considered

I've used Moz fairly extensively and I've found Agency Anaytics overall is a better tool for managing and monitoring keywords and SEO improvement opportunities. It's easy to use, quick to set up and less expensive than Moz.
Jason Montoya profile photo
Bing Webmaster Tools isn't as easy to use or intuitive as Google Search Console. Google's tool feels like it's cutting edge, while Bing's looks old and really has no leg up on Google. That being said, this isn't really a one-or-the-other type decision; you can, and should, use both Google Search Console and Bing Webmaster Tools because they're setup for two different search engines.
Jordan Harpst profile photo

Return on Investment

  • Quickly allows me to see the effectiveness of our digital efforts.
  • Allows us to see and react to situations where we are regressing in our efforts.
  • Allows us to see opportunities for improvement. As we make these changes, we find our conversion goes up.
Jason Montoya profile photo
  • ROI is huge, as there is no upfront cost, but traffic increases
  • Takes very little time from a labor standpoint.
No photo available

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

Bing Webmaster Tools

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Bing Webmaster Tools Editions & Modules
Bing Webmaster Tools
Additional Pricing Details