Agency Analytics vs. Google Search Console

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Agency Analytics
Score 8.4 out of 10
Mid-Size Companies (51-1,000 employees)
Reporting software designed specifically for marketing agencies, boasting over 5,000 agencies as users of AgencyAnalytics for reports and live marketing dashboards. It can report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations. The solution aims to displace spreadsheets and help users grow their agencies, and is presented as an easy-to-use reporting software that just works the way it is needed to. It is available to try out through a 14-day…
$60
per month
Google Search Console
Score 9.0 out of 10
N/A
Google Search Console is a search engine optimization software solution offered by Google.N/A
Pricing
Agency AnalyticsGoogle Search Console
Editions & Modules
Freelancer
$12
per month per client campaign (minimum 5 client campaigns)
Agency
$18
per month per client campaign (minimum 10 client campaigns)
Enterprise
contact for enterprise pricing
No answers on this topic
Offerings
Pricing Offerings
Agency AnalyticsGoogle Search Console
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsWhat is a Client Campaign? A client campaign represents a client (their website and integrations).
More Pricing Information
Community Pulse
Agency AnalyticsGoogle Search Console
Top Pros
Top Cons
Features
Agency AnalyticsGoogle Search Console
SEO
Comparison of SEO features of Product A and Product B
Agency Analytics
-
Ratings
Google Search Console
8.2
49 Ratings
5% above category average
Keyword analysis00 Ratings8.542 Ratings
Backlink management00 Ratings8.837 Ratings
SERP ranking tracking00 Ratings9.439 Ratings
Page grader00 Ratings8.429 Ratings
Competitive analysis00 Ratings7.616 Ratings
Site audit / diagnostics00 Ratings6.341 Ratings
Site recommendations00 Ratings7.839 Ratings
Task management00 Ratings8.518 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Agency Analytics
-
Ratings
Google Search Console
8.1
46 Ratings
6% above category average
Local SEO00 Ratings9.134 Ratings
Social SEO00 Ratings8.019 Ratings
Mobile SEO00 Ratings8.343 Ratings
Global SEO00 Ratings7.038 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Agency Analytics
-
Ratings
Google Search Console
8.6
46 Ratings
2% above category average
Multi-domain support00 Ratings8.942 Ratings
Integration with web analytics tools00 Ratings8.243 Ratings
Best Alternatives
Agency AnalyticsGoogle Search Console
Small Businesses
TapClicks
TapClicks
Score 9.2 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
TapClicks
TapClicks
Score 9.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Alteryx
Alteryx
Score 9.0 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
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User Ratings
Agency AnalyticsGoogle Search Console
Likelihood to Recommend
9.0
(15 ratings)
9.0
(49 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
9.8
(4 ratings)
6.1
(8 ratings)
User Testimonials
Agency AnalyticsGoogle Search Console
Likelihood to Recommend
AgencyAnalytics
Agency Analytics has made the overall marketing procedure quite effective, where all the approaches have been brought into a single dashboard for the purpose of easy and quick functionality. [I] highly recommended analytic software for better growth of your company.
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Google
Google Search Console is helpful to understand what terms customers search for and click onto your website from. However, it's not helpful if you're looking for deep competitive insight on search terms people are using and how that impacts your website.
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Pros
AgencyAnalytics
  • Agency Analytics has the capability of connecting with web analytical solutions.
  • Besides, the application conducts both local and global SEO, perfecting the ranking of our company.
  • The tool facilitates the black-link management for SEO purposes.
  • Lastly, the customer support addresses all problems that clients face daily.
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Google
  • You can also submit your sitemap directly to Google and get it crawled.
  • You can also index and crawl you updated and new webpages.
  • It also displays errors that are preventing your site pages to get indexed in Google.
  • You get a list of all the keywords for which your site is ranking.
  • You can track its position, CTR and impressions.
Read full review
Cons
AgencyAnalytics
  • Would like to see the stars feature to bring keywords to the top of the report have 1 click to remove all stars that were checked off previously.
  • Would love to have a feature to track how clients are ranking for keywords; currently only shows the # of keywords ranking in the top 10 positions of Google but doesn't show the actual keywords for each competitor.
  • Would extremely love to see a feature where the keywords can be viewed/filtered by position; for example page 1 of Google only, page 2 of Google only.
  • Would love to see a keyword tool to check keyword rankings or search volume for specific keywords; similar to Google's keyword planner.
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Google
  • It can be a little difficult to navigate
  • More training resources would be an asset. A beginner is given the power to completely destroy a sites search results at the push of a button. Likewise it is a powerful tool to enhance search results also.
  • An option to take care of multiple versions of the same site simultaneously would be helpful. An option to use the same validation script across all versions and administer them simultaneously would be a time save (i.e. non-www, www, http://, and https:// versions of the same site).
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Usability
AgencyAnalytics
No answers on this topic
Google
Google Search Console is a simple program that allows organizations to get a solid understanding of the way their site functions and how users land on it. It can be used for making critical business decisions regarding marketing budgets and that within itself is why it deserves a 10.
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Support Rating
AgencyAnalytics
They are always on top/ahead of the curve. There has never been a time where I haven't had the platform work professionally when I needed it. They stand behind a top-quality product. It's easy to support something when they put hard work into development and maintenance.
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Google
As with all Google software, your primary source of help is their forums, their knowledge base articles, or whatever tutorials you can find on the web. Often answers on their forums are not straightforward and may not address the actual issue you're experiencing. The KB articles are typically written like instruction manuals - for better or for worse. Tutorials on the web may vary, but the odds are good someone out there had the same questions as you and was kind enough to document their experience.
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Alternatives Considered
AgencyAnalytics
This is my first experience with a tool like Agency Analytics because I don't have a digital marketing background. My background is in sales, but I quickly realized that Agency Analytics is a selling point for prospective and existing clients. We also use Ahrefs and Semrush, but having access to AA is extremely valuable.
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Google
SEMRush is a supplementary tool we use to provide competitive analysis. While it does, or should, provide the same data that Search Console does, but I only fully trust Search Console when it comes to basic performance in Google for the sites we develop and own. SEMRush, and other products like it, does provide much more in-depth insights that can help drive business decisions, including site performance on other search engines, along putting organic and paid search performance in one spot. However, SEMRush costs money while Search Console is free.
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Return on Investment
AgencyAnalytics
  • For a small to medium size agency, the $79/month cost is reasonable, allowing for unlimited users, 10 campaigns included, and 1,000 keywords tracked.
  • It is something we can easily build into our pricing model.
  • If more is needed, the platform can scale, allowing for more keyword tracking, more campaigns, etc.
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Google
  • Given that this is a free tool, the return on investment has been particularly high - we've identified and addressed a few site issues that could have meant a reduction in search traffic.
  • Our organic search traffic has been on the rise in part due to the insights gained from the search traffic analytics provided within the console.
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ScreenShots

Agency Analytics Screenshots

Screenshot of Digital marketing dashboardScreenshot of Facebook analytics dashboardScreenshot of Google Analytics reportScreenshot of Integration pageScreenshot of White label page