What users are saying about
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Top Rated
222 Ratings
132 Ratings

Ahrefs

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Top Rated
222 Ratings
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Score 8.9 out of 100
132 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Ahrefs

It gives the best report to us which helps us to find the opportunity to build backlinks. Another main feature that makes Ahrefs a safe and sound approach to SEO is that it provides information about duplicate content, URLs, redirects along with other errors that can be dangerous to the website.
Bella Castilla | TrustRadius Reviewer

BrightEdge

I was new to BrightEdge when I joined my company last year. My BrightEdge team took the time and were dedicated to helping me understand the platform and went over and beyond to make sure I was comfortable using the platform. The onboarding and training was excellent. The platform is very user friendly once you understand the functions and learn to navigate the platform. BrightEdge is great for any company trying to understand and implement SEO strategies.
Christina Lepore | TrustRadius Reviewer

Feature Rating Comparison

SEO

Ahrefs
8.5
BrightEdge
8.6
Keyword analysis
Ahrefs
8.7
BrightEdge
8.8
Backlink management
Ahrefs
9.3
BrightEdge
8.5
SERP ranking tracking
Ahrefs
8.3
BrightEdge
9.2
Page grader
Ahrefs
8.0
BrightEdge
8.6
Competitive analysis
Ahrefs
9.2
BrightEdge
9.0
Site audit / diagnostics
Ahrefs
8.4
BrightEdge
7.8
Site recommendations
Ahrefs
8.4
BrightEdge
8.2
Task management
Ahrefs
7.4
BrightEdge
8.6

SEO Channels

Ahrefs
8.3
BrightEdge
8.7
Local SEO
Ahrefs
7.6
BrightEdge
8.6
Social SEO
Ahrefs
7.8
BrightEdge
8.3
Mobile SEO
Ahrefs
8.4
BrightEdge
8.9
Global SEO
Ahrefs
9.3
BrightEdge
9.0

SEO Platform & Account Management

Ahrefs
8.8
BrightEdge
9.2
Multi-domain support
Ahrefs
9.2
BrightEdge
8.9
Integration with web analytics tools
Ahrefs
8.3
BrightEdge
9.4

Pros

Ahrefs

  • Backlink data: Ahrefs continues to provide the best backlink data in the industry when compared to other tools. Other players are playing catching up, but as a first mover, Ahrefs is ahead of the game by far.
  • Keyword data: Ahrefs provides extremely valuable keyword data. Though I rank them second in this category, the data that they provide is comparable to the first ranked player.
  • Content Explorer: I don't think other industry tools (SEO specific) has a content explorer as useful as Ahrefs. Their content explorer works great for identifying top content and trends for multiple industries.
  • Rank Tracker: This rank tracker is better than the average tracker and Ahrefs provides a large limit for tracked keywords. Though they have moved away from daily updates, the rank tracker is great for bench marking progress.
Mitch Lee | TrustRadius Reviewer

BrightEdge

  • Datacube is super easy to use compared to other Enterprise SEO tools
  • Amazon search results and rankings- this is HUGE. This feature is a huge time saver for us and BE is the first SEO tool I've seen to have this feature!
  • Easy to create the customized dashboards and reports
  • Opportunity forecasting- this is an awesome tool to use when creating new content to tie to revenue goals
  • In addition to the tool itself, the BE teams and customer service are second to none!
Anonymous | TrustRadius Reviewer

Cons

Ahrefs

  • Anchor text alert notifications for a specific domain would be nice to have.
  • Would also be nice to set a specific client domain and then be able to pick 5 competitor sites to compare it to instead of entering in the client site and then 4 competitors to compare.
  • Adding emails to forward the exports to from running a report would be good too.
Joshua Titsworth | TrustRadius Reviewer

BrightEdge

  • The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
  • I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
  • The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Ahrefs

Ahrefs 10.0
Based on 5 answers
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
Anonymous | TrustRadius Reviewer

BrightEdge

BrightEdge 9.6
Based on 34 answers
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
Jay Corcoran | TrustRadius Reviewer

Usability

Ahrefs

Ahrefs 10.0
Based on 2 answers
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
Anonymous | TrustRadius Reviewer

BrightEdge

BrightEdge 10.0
Based on 10 answers
Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.
Ron Weber | TrustRadius Reviewer

Support Rating

Ahrefs

Ahrefs 8.8
Based on 28 answers
Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
Kenny King | TrustRadius Reviewer

BrightEdge

BrightEdge 9.5
Based on 13 answers
I have had ZERO negative interactions with BE. Everyone has been incredibly helpful and timely. OUR CSM is very attentive to our success as was our on-boarding specialist. Whenever I have questions or concerns they are quick to respond and always have a solution for our issues or have answers to my questions. They have been p[patient and understanding of my non-workable knowledge coming into this and have helped me grow my skill set and understanding of SEO strategies.
Shane Adair | TrustRadius Reviewer

Implementation Rating

Ahrefs

No score
No answers yet
No answers on this topic

BrightEdge

BrightEdge 8.3
Based on 2 answers
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
Jay Corcoran | TrustRadius Reviewer

Alternatives Considered

Ahrefs

I think when it comes to keyword tracking, Ahrefs is not as good BrightEdge, but Ahrefs Site Explorer trumps BrightEdge when it comes to anything backlink related. I would use Ahrefs Site Explorer for backlink analysis, identifying 404 error pages, examining anchor texts, and exploring top content. However, I would utilze BrightEdge for keyword and ranking information
Anonymous | TrustRadius Reviewer

BrightEdge

We initially selected BrightEdge, as we thought that it would be a simple way to optimize our web pages for search. A few months into it, we felt otherwise and within the first year, we decided to not renew our contract when it came up for renewal. Basically, the majority of the information from BrightEdge can be obtained by using Google Analytics and Search Console, which are much easier to use than BrightEdge and don't come with a hefty price tag.
Anonymous | TrustRadius Reviewer

Return on Investment

Ahrefs

  • Ahrefs has enabled us to provide clients with valuable roadmaps for improving their SEO and increasing their conversions and ROI
  • Ongoing monitoring and reporting generates new business for web development and technical SEO performance improvement
  • Ahrefs has helped train and educate our internal team members on SEO best practices, which has transferred to saleable services and knowledge benefitting both our clients and our profitability as a company
Andrea Hester | TrustRadius Reviewer

BrightEdge

  • It has helped us find some errors that could take us much more time to find, this can lead us to get new traffic, therefore new customers
  • BrightEdge has helped us find and create new content to also get some more new traffic to our site
  • Some negative impact might be the setup process; sometimes it felt that spending so much time was not worth it at some points. The setting up process has to be more streamlined
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Ahrefs

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Ahrefs Editions & Modules

Edition
Lite$99.001
Standard$179.001
Advanced$399.001
Agency$999.001
  1. per month
Additional Pricing Details

BrightEdge

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

BrightEdge Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Ahrefs
9.0
BrightEdge
9.0

Likelihood to Renew

Ahrefs
10.0
BrightEdge
9.6

Usability

Ahrefs
10.0
BrightEdge
10.0

Support Rating

Ahrefs
8.8
BrightEdge
9.5

Implementation Rating

Ahrefs
BrightEdge
8.3

Add comparison