What users are saying about

Ahrefs

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Top Rated
96 Ratings

BrightEdge

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Top Rated
101 Ratings

Ahrefs

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Top Rated
96 Ratings
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Score 9 out of 101

BrightEdge

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Top Rated
101 Ratings
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Score 8.4 out of 101

Add comparison

Likelihood to Recommend

Ahrefs

Ahrefs Site Explorer is extremely suitable for any kind of backlink or content analysis in which one wants to get a comprehensive overview of what a website's backlink profile looks like or what a website's top content is. I wouldn't necessarily recommend Ahrefs Site Explorer for keyword tracking because I think there are more efficient tools for that
No photo available

BrightEdge

Brightedge is definitely not the cheapest tool out there, so if you're looking into it, make sure you have the budget and are able you utilize all of the features. This does take some time to set up and pull the data, so this would be ideal for a team with a designated SEO professional to administer. This is great for companies looking to take their SEO to the next level, ideally companies who have an SEO strategy in place.
Justina Logozzo profile photo

Feature Rating Comparison

SEO

Ahrefs
8.0
BrightEdge
8.0
Keyword analysis
Ahrefs
9.2
BrightEdge
8.9
Backlink management
Ahrefs
9.3
BrightEdge
6.4
SERP ranking tracking
Ahrefs
8.7
BrightEdge
9.0
Page grader
Ahrefs
8.0
BrightEdge
7.5
Competitive analysis
Ahrefs
9.1
BrightEdge
8.3
Site audit / diagnostics
Ahrefs
7.6
BrightEdge
8.1
Site recommendations
Ahrefs
6.9
BrightEdge
8.0
Task management
Ahrefs
5.0
BrightEdge
7.8

SEO Channels

Ahrefs
7.6
BrightEdge
7.9
Local SEO
Ahrefs
8.0
BrightEdge
7.9
Social SEO
Ahrefs
6.0
BrightEdge
6.8
Mobile SEO
Ahrefs
7.3
BrightEdge
8.4
Global SEO
Ahrefs
8.9
BrightEdge
8.6

SEO Platform & Account Management

Ahrefs
8.1
BrightEdge
8.7
Multi-domain support
Ahrefs
8.8
BrightEdge
9.1
Integration with web analytics tools
Ahrefs
7.4
BrightEdge
8.4

Pros

  • I love how Ahrefs Site Explorer includes a list of the broken links to a site, the backlinks pointed to these broken links, and the date these broken links are found. It makes identifying quality 404 error pages so much easier, especially when we have the option to download a file with all this information.
  • I love how we can gauge what the top content and top pages are for any website using Ahrefs Site Explorer. Assessing the top content and pages on a website provides insight into what we can do to amp our content strategy.
  • I also like the anchors cloud function on Ahrefs Site Explorer, because it's a clear overview of what anchor texts are most prominent for a given website, and allows us to make adjustments if there's a lack of anchor text variety.
No photo available
  • You can track more than the standard SEO basics (search volume, keyword rankings, etc). One of my favorite features to track is user intent. Brightedge can assess the current SERP and give you an insight into what searchers are intending to do with that search. Other tools don't provide the intent.
  • Analytical displays are great. The graphs and charts provided are very easily to read and understand, but still display the data needed to show growth.
  • Keyword tracking is taken to the next level. Typically keyword tracking tools show the data, your current rank, and other general information. With BrightEdge, you get all of that plus keyword intent overtime and a benchmark of where your competitors are at.
Justina Logozzo profile photo

Cons

  • New/Lost link lists are typically inaccurate, making it hard to identify real trends vs. links that have just been discovered by Ahrefs.
  • Window for analysis of New/Lost links is limited, making it hard to discover historical trends within the online interface.
No photo available
  • The set up / implementation was rushed and, in our case, not completed correctly, which caused many issues down the road.
  • Once you make changes to website based on the Recommendations in BrightEdge and wait for the weekly crawl, the Recommendations, many times, don't fall off of your queue, so you waste a lot of time researching things that were already completed.
  • If you want to change a large number of preferred landing pages around after the initial set up, it's a very manual process.
No photo available

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
Ahrefs recently became more expensive. While they offer a large web index of backlinks, some of the modules of analysis available in similar tools make them a better value in many respects. Ahrefs continues to update their interface, but the accuracy of link counts and new/lost data modules calls into question the validity of the provided information.
No photo available
BrightEdge9.5
Based on 34 answers
I don't currently use BrightEdge, so it's not a fair answer but overall I liked the product, found it easy to track data in and liked the roadmap of how they planned to keep improving.
No photo available

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
BrightEdge8.0
Based on 3 answers
Once versed in the navigation and use of the tool it is quite manageable, but the initial training can be difficult for some users.
Jay Corcoran profile photo

Support

No score
No answers yet
No answers on this topic
BrightEdge10.0
Based on 2 answers
I have had ZERO negative interactions with BE. Everyone has been incredibly helpful and timely. OUR CSM is very attentive to our success as was our on-boarding specialist. Whenever I have questions or concerns they are quick to respond and always have a solution for our issues or have answers to my questions. They have been p[patient and understanding of my non-workable knowledge coming into this and have helped me grow my skill set and understanding of SEO strategies.
Shane Adair profile photo

Implementation

No score
No answers yet
No answers on this topic
BrightEdge8.3
Based on 2 answers
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
Jay Corcoran profile photo

Alternatives Considered

I like these other softwares too. If you work in an agency you will likely have uses for many different platforms. I do like the way that ahrefs indexes and tracks links more than anything else I have used though. I think it is very effective with competitive research as well
Jordan Comstock profile photo
We initially selected BrightEdge, as we thought that it would be a simple way to optimize our web pages for search. A few months into it, we felt otherwise and within the first year, we decided to not renew our contract when it came up for renewal. Basically, the majority of the information from BrightEdge can be obtained by using Google Analytics and Search Console, which are much easier to use than BrightEdge and don't come with a hefty price tag.
No photo available

Return on Investment

  • ROI depends upon how much money you're bringing in. You'll see a positive ROI if you're following the suggestions and implementing the data you receive from Ahrefs for yourself and your clients, and it'll be worth the cost.
No photo available
  • ROI is yet to be proven. But the analysis available through BrightEdge has helped make powerful new business presentations.
Mike Gillespie, profile photo

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

BrightEdge

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details