What users are saying about
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Top Rated
106 Ratings
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Top Rated
103 Ratings

Ahrefs

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Top Rated
106 Ratings
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Score 9 out of 101

BrightEdge

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Top Rated
103 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Likelihood to Recommend

Ahrefs

Ahrefs has great prices for the data they provide. As a freelancer, I know there are cheaper options, but they do not provide the backlink data that Ahrefs provides. As an in-house SEO, I believe that Ahrefs is a must for research. If I had one SEO tool, it would be Ahrefs because it has most SEO tools all in its suite.
Mitch Lee profile photo

BrightEdge

I would suggest the product for larger companies with multiple clients or multiple SEO campaigns. The vendor is beyond helpful in making sure you understand how to use the platform, and working with you to find the best ways to tailor the platform to what you are looking to do. I can't say enough good things about the vendor's communication and follow-through
Jamie Judson profile photo

Feature Rating Comparison

SEO

Ahrefs
8.0
BrightEdge
7.9
Keyword analysis
Ahrefs
9.1
BrightEdge
8.9
Backlink management
Ahrefs
9.3
BrightEdge
6.4
SERP ranking tracking
Ahrefs
8.4
BrightEdge
8.8
Page grader
Ahrefs
8.2
BrightEdge
7.3
Competitive analysis
Ahrefs
9.2
BrightEdge
8.1
Site audit / diagnostics
Ahrefs
7.5
BrightEdge
7.9
Site recommendations
Ahrefs
7.1
BrightEdge
7.9
Task management
Ahrefs
5.5
BrightEdge
7.9

SEO Channels

Ahrefs
7.7
BrightEdge
7.9
Local SEO
Ahrefs
8.2
BrightEdge
7.7
Social SEO
Ahrefs
6.4
BrightEdge
6.9
Mobile SEO
Ahrefs
7.6
BrightEdge
8.5
Global SEO
Ahrefs
8.8
BrightEdge
8.6

SEO Platform & Account Management

Ahrefs
8.4
BrightEdge
8.7
Multi-domain support
Ahrefs
9.0
BrightEdge
8.9
Integration with web analytics tools
Ahrefs
7.7
BrightEdge
8.4

Pros

Ahrefs

  • Crawl link depth is probably the best feature of Ahrefs. Being able to crawl more sites means that users have access to more data than the nearest SEO link competitor. Crawl depth is important for good SEO and Ahrefs checks that box off with a bold mark!
  • Ahrefs has many tools you can use. Site explorer, keyword explorer, content explorer, rank tracker, site audit checker tools and more just to name a few. While I personally do not use most of the tools available, its good to know that they are available to use when needed. The depth of tools makes this the swiss army knife for SEO professionals.
  • Ahrefs allows you to keep track of your site links, rankings, and keywords with a 15-minute delayed-crawl rate. This means you can keep track of changes and monitor sites closer to real-time than you would with other tools. In the SEO world, that is as close to perfection as it gets. I have tried several other SEO management tools and Ahrefs beats them at this.
Nathan Sichilongo profile photo

BrightEdge

  • Clear view of performance of keywords
  • Suggestions on how to improve, especially on-page actions
  • Excellent support and training from our local team (once we made contact with them)
Michael Pulling profile photo

Cons

Ahrefs

  • URL rating distribution is a bit confusing and not as useful as Domain rating distribution would be. All sites I've reviewed with this tend to have a very poor distribution here.
  • New and lost referring domains links is a bit confusing as well. I've never seen any tool do this chart in a way that makes sense. Dramatic rises and loses tend to send people down the wrong path of investigation. A weighted version (based on DR) would likely be more useful.
Katie Goh profile photo

BrightEdge

  • Expensive
  • Time Consuming
  • Lot of Products within the Suite
No photo available

Likelihood to Renew

Ahrefs

Ahrefs 8.0
Based on 4 answers
Ahrefs recently became more expensive. While they offer a large web index of backlinks, some of the modules of analysis available in similar tools make them a better value in many respects. Ahrefs continues to update their interface, but the accuracy of link counts and new/lost data modules calls into question the validity of the provided information.
No photo available

BrightEdge

BrightEdge 9.5
Based on 34 answers
I don't currently use BrightEdge, so it's not a fair answer but overall I liked the product, found it easy to track data in and liked the roadmap of how they planned to keep improving.
No photo available

Usability

Ahrefs

Ahrefs 7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available

BrightEdge

BrightEdge 8.0
Based on 3 answers
Once versed in the navigation and use of the tool it is quite manageable, but the initial training can be difficult for some users.
Jay Corcoran profile photo

Support

Ahrefs

No score
No answers yet
No answers on this topic

BrightEdge

BrightEdge 10.0
Based on 2 answers
I have had ZERO negative interactions with BE. Everyone has been incredibly helpful and timely. OUR CSM is very attentive to our success as was our on-boarding specialist. Whenever I have questions or concerns they are quick to respond and always have a solution for our issues or have answers to my questions. They have been p[patient and understanding of my non-workable knowledge coming into this and have helped me grow my skill set and understanding of SEO strategies.
Shane Adair profile photo

Implementation

Ahrefs

No score
No answers yet
No answers on this topic

BrightEdge

BrightEdge 8.3
Based on 2 answers
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
Jay Corcoran profile photo

Alternatives Considered

Ahrefs

Ahref has more comprehensive functionality and it offers lots of online resources to train you on how to use their tools which is VERY helpful.
No photo available

BrightEdge

I found the folks at Conductor to be very slimy and spent more time saying bad things about other platforms rather than good things about what they do. Very deceptive and their platform is underwhelming.
Jane Phelps profile photo

Return on Investment

Ahrefs

  • It's not too expensive!
  • It's been useful in helping us improve our performance
  • It's helping us increase our keyword ranking
No photo available

BrightEdge

  • BrightEdge has been a key platform for our website to provide insight on how our website is performing and how we can improve better ranking.
John Vuong profile photo

Pricing Details

Ahrefs

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

BrightEdge

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison