What users are saying about
Top Rated
328 Ratings
Top Rated
148 Ratings
Top Rated
328 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.7 out of 100
Top Rated
148 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Feature Set Ratings

  • BrightEdge ranks higher in 3 feature sets: SEO, SEO Channels, SEO Platform & Account Management

SEO

7.9

Ahrefs

79%
8.6

BrightEdge

86%
BrightEdge ranks higher in 6/8 features

Keyword analysis

8.4
84%
62 Ratings
9.5
95%
46 Ratings

Backlink management

8.4
84%
63 Ratings
7.1
71%
40 Ratings

SERP ranking tracking

8.1
81%
61 Ratings
9.3
93%
44 Ratings

Page grader

7.3
73%
56 Ratings
8.1
81%
39 Ratings

Competitive analysis

8.3
83%
63 Ratings
9.0
90%
46 Ratings

Site audit / diagnostics

8.1
81%
58 Ratings
9.2
92%
43 Ratings

Site recommendations

8.2
82%
56 Ratings
7.9
79%
46 Ratings

Task management

6.7
67%
30 Ratings
8.4
84%
41 Ratings

SEO Channels

7.7

Ahrefs

77%
8.1

BrightEdge

81%
BrightEdge ranks higher in 3/4 features

Local SEO

7.6
76%
47 Ratings
8.6
86%
35 Ratings

Social SEO

7.0
70%
44 Ratings
8.0
80%
30 Ratings

Mobile SEO

7.7
77%
43 Ratings
6.6
66%
41 Ratings

Global SEO

8.6
86%
51 Ratings
9.1
91%
34 Ratings

SEO Platform & Account Management

8.2

Ahrefs

82%
8.9

BrightEdge

89%
BrightEdge ranks higher in 2/2 features

Multi-domain support

8.1
81%
51 Ratings
8.9
89%
35 Ratings

Integration with web analytics tools

8.4
84%
30 Ratings
8.9
89%
43 Ratings

Attribute Ratings

  • BrightEdge is rated higher in 2 areas: Likelihood to Recommend, Support Rating
  • Ahrefs and BrightEdge are tied in 2 areas: Likelihood to Renew, Usability

Likelihood to Recommend

8.6

Ahrefs

86%
70 Ratings
8.7

BrightEdge

87%
78 Ratings

Likelihood to Renew

10.0

Ahrefs

100%
5 Ratings
10.0

BrightEdge

100%
35 Ratings

Usability

10.0

Ahrefs

100%
2 Ratings
10.0

BrightEdge

100%
10 Ratings

Support Rating

8.8

Ahrefs

88%
28 Ratings
9.2

BrightEdge

92%
19 Ratings

Implementation Rating

Ahrefs

N/A
0 Ratings
8.3

BrightEdge

83%
4 Ratings

Likelihood to Recommend

Ahrefs

It gives the best report to us which helps us to find the opportunity to build backlinks. Another main feature that makes Ahrefs a safe and sound approach to SEO is that it provides information about duplicate content, URLs, redirects along with other errors that can be dangerous to the website.
Read full review

BrightEdge

BrightEdge has been a long-standing partner with us. I have had 10 years of experience with using their platform. It is a very large robust platform that allows us to find the information we need and quickly. Unfortunately with the company being so large, they are unable to make quick changes and customers suggested enhancements as quickly as other platforms.
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Pros

Ahrefs

  • Backlink data: Ahrefs continues to provide the best backlink data in the industry when compared to other tools. Other players are playing catching up, but as a first mover, Ahrefs is ahead of the game by far.
  • Keyword data: Ahrefs provides extremely valuable keyword data. Though I rank them second in this category, the data that they provide is comparable to the first ranked player.
  • Content Explorer: I don't think other industry tools (SEO specific) has a content explorer as useful as Ahrefs. Their content explorer works great for identifying top content and trends for multiple industries.
  • Rank Tracker: This rank tracker is better than the average tracker and Ahrefs provides a large limit for tracked keywords. Though they have moved away from daily updates, the rank tracker is great for bench marking progress.
Read full review

BrightEdge

  • Strong analytics
  • Integrates with other tools
  • Instant provides real time research, ranking and recommendations
  • The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
  • Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
  • Onboard process is very thorough and customized
Read full review

Cons

Ahrefs

  • Anchor text alert notifications for a specific domain would be nice to have.
  • Would also be nice to set a specific client domain and then be able to pick 5 competitor sites to compare it to instead of entering in the client site and then 4 competitors to compare.
  • Adding emails to forward the exports to from running a report would be good too.
Read full review

BrightEdge

  • The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
  • I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
  • The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
Read full review

Pricing Details

Ahrefs

Starting Price

$99 per month

Editions & Modules

Ahrefs editions and modules pricing
EditionModules
Lite$99.001
Standard$179.002
Advanced$399.003
Agency$999.004

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

BrightEdge

Starting Price

Editions & Modules

BrightEdge editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Ahrefs

    Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
    Read full review

    BrightEdge

    I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
    Read full review

    Usability

    Ahrefs

    Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
    Read full review

    BrightEdge

    Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.
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    Support Rating

    Ahrefs

    Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
    Read full review

    BrightEdge

    This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.
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    Implementation Rating

    Ahrefs

    No answers on this topic

    BrightEdge

    For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
    Read full review

    Alternatives Considered

    Ahrefs

    I think when it comes to keyword tracking, Ahrefs is not as good BrightEdge, but Ahrefs Site Explorer trumps BrightEdge when it comes to anything backlink related. I would use Ahrefs Site Explorer for backlink analysis, identifying 404 error pages, examining anchor texts, and exploring top content. However, I would utilze BrightEdge for keyword and ranking information
    Read full review

    BrightEdge

    While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.
    Read full review

    Return on Investment

    Ahrefs

    • When we can create really great content for our site that ranks well and quickly, we can more effectively monetize that content with affiliate links.
    • Boosting our clients' overall rankings also has a positive impact on revenue since the lifetime value for a client with a high performing campaign is better than one that is lackluster
    • We can analyze competitors (of ours and our clients) and hopefully outmaneuver them digitally
    Read full review

    BrightEdge

    • We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings.
    • With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018.
    Read full review

    Screenshots

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