What users are saying about

Ahrefs

Top Rated
76 Ratings

BrightEdge

Top Rated
92 Ratings

Ahrefs

Top Rated
76 Ratings
Score 9.1 out of 101

BrightEdge

Top Rated
92 Ratings
Score 8.1 out of 101

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Likelihood to Recommend

Ahrefs

Ahrefs has great prices for the data they provide. As a freelancer, I know there are cheaper options, but they do not provide the backlink data that Ahrefs provides. As an in-house SEO, I believe that Ahrefs is a must for research. If I had one SEO tool, it would be Ahrefs because it has most SEO tools all in its suite.
Mitch Lee profile photo

BrightEdge

BrightEdge is very suited to reporting on your SEO campaigns. It furnishes excellent trended reports that tell accurate stories of your presence in Google SERPs and overall organic search presences. It can also give detailed recommendations to targeted pages and keywords that can use improvement and/or are easy wins. It's also strong in terms of competitive analysis with insights into your competitors' ranks. It is not as suited for technical analysis nor does it really give you a platform for launching extremely large scale SEO campaigns. It can also improve on site audits with the ability to do some of the things that other auditing tools can do.
Spencer Baselice profile photo

Feature Rating Comparison

SEO

Ahrefs
8.4
BrightEdge
8.1
Keyword analysis
Ahrefs
9.4
BrightEdge
8.6
Backlink management
Ahrefs
9.5
BrightEdge
7.1
SERP ranking tracking
Ahrefs
9.1
BrightEdge
8.7
Page grader
Ahrefs
8.0
BrightEdge
7.5
Competitive analysis
Ahrefs
9.2
BrightEdge
8.3
Site audit / diagnostics
Ahrefs
8.7
BrightEdge
8.7
Site recommendations
Ahrefs
7.7
BrightEdge
8.2
Task management
Ahrefs
5.6
BrightEdge
8.0

SEO Channels

Ahrefs
8.0
BrightEdge
7.6
Local SEO
Ahrefs
8.2
BrightEdge
7.8
Social SEO
Ahrefs
6.5
BrightEdge
6.7
Mobile SEO
Ahrefs
8.3
BrightEdge
7.8
Global SEO
Ahrefs
9.2
BrightEdge
8.3

SEO Platform & Account Management

Ahrefs
8.6
BrightEdge
8.8
Multi-domain support
Ahrefs
9.1
BrightEdge
8.9
Integration with web analytics tools
Ahrefs
8.1
BrightEdge
8.7

Pros

  • Their backlink database is still one of the most up to date we've seen when compared to similar tools.
  • The user interface is very intuitive and easy to learn.
  • They provide you with a lot of great information and the ability to set a date range can really help you narrow things down.
Joshua Titsworth profile photo
  • Data Cube gives you insights into competitors and their penetration or coverage in areas of search that the business wants to be more competitive on. It is easy to use and has a broad range of search terms that is sizable enough amount to be representative for almost all uses.
  • Tracking and monitoring changes in rankings for groups of keywords that your organization is interested in tracking.
  • Reporting to leadership to show progress on SEO campaigns and ROI.
  • Finding new opportunities to improve rankings, low hanging fruit, and terms to defend.
  • Flexible dashboard reporting businesses can tailor to their own needs.
Spencer Baselice profile photo

Cons

  • Paid traffic information is still not good enough, ahrefs needs to improve their database of paid ads and keywords.
No photo available
  • Sometimes the user interface has proven to be less than intuitive for some of our analysts, and has made them hesitant to fully adopt the program.
  • Some of the new product additions, like the integration with Google Webmaster Tools, was extremely difficult to implement, seeing that we had to try to do it for over 100 different websites.
  • Setting up dashboards and reports is time consuming initially, but is a nice feature once in place.
Jay Corcoran profile photo

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
Ahrefs recently became more expensive. While they offer a large web index of backlinks, some of the modules of analysis available in similar tools make them a better value in many respects. Ahrefs continues to update their interface, but the accuracy of link counts and new/lost data modules calls into question the validity of the provided information.
No photo available
BrightEdge8.1
Based on 32 answers
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
Jay Corcoran profile photo

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
BrightEdge8.0
Based on 2 answers
Once versed in the navigation and use of the tool it is quite manageable, but the initial training can be difficult for some users.
Jay Corcoran profile photo

Support

No score
No answers yet
No answers on this topic
BrightEdge9.0
Based on 1 answer
Our personal account representative is very attentive, cares about our success with the product, is very accommodating to any support request we have.
Jay Corcoran profile photo

Implementation

No score
No answers yet
No answers on this topic
BrightEdge8.3
Based on 2 answers
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
Jay Corcoran profile photo

Alternatives Considered

There is no doubt that I prefer ahrefs against SEMRush. They provide the best and most comprehensive data for helping anyone with optimizing SEM campaigns both for organic and paid traffic.
No photo available
I think the BrightEdge platform outperforms RavenTools as a more complete and encompassing solution for SEO in today's current landscape.
Jay Corcoran profile photo

Return on Investment

  • Focus on profitable keywords
  • Define budget
  • Understand the market better
No photo available
  • Use of the tool has led to better organic keyword ranking.
  • It can help teach a newer analyst how a webpage should be focused and how all the elements of the page relate to each other and how they directly relate to how the website as a whole is viewed and valued by search engines.
  • I think it provides a fact and logically based platform to implement SEO changes. As SEO becomes more abstract, it keeps up with industry standards and is constantly updating with features to keep up with these constant changes.
Jay Corcoran profile photo

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

BrightEdge

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details