Ahrefs vs. Google Search Console

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ahrefs
Score 9.2 out of 10
N/A
Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”
$99
per month
Google Search Console
Score 9.0 out of 10
N/A
Google Search Console is a search engine optimization software solution offered by Google.N/A
Pricing
AhrefsGoogle Search Console
Editions & Modules
Lite
$99.00
per month
Standard
$179.00
per month
Advanced
$399.00
per month
Agency
$999.00
per month
No answers on this topic
Offerings
Pricing Offerings
AhrefsGoogle Search Console
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AhrefsGoogle Search Console
Considered Both Products
Ahrefs
Chose Ahrefs
Screaming Frog is a handy tool when it comes to performing technical SEO audits and improving technical aspects of SEO. But Ahrefs on the contrary is a strategic SEO tool that can help you do holistic SEO. This includes features like performing keyword research, building links, …
Chose Ahrefs
Ahrefs is the most comprehensive tool we've used for providing SEO and performance analysis for our website clients. It's an essential part of our analytics stack, along with Google products. It doesn't require downloading and installing software, and it's more robust and user …
Chose Ahrefs
Ahrefs has more features and more accurate data than its competitors. While both Moz and Majestic are great tools and can be used as complimentary to Ahrefs, if you have to choose one tool, definitely choose Ahrefs. It has the biggest database of links and better stats for …
Chose Ahrefs
I like Ahrefs because its index of backlinks is fresher than SEMRush and the way of presenting information is a lot more convenient and versatile than Majestic. Also, I like the fact that it's mostly focused on SEO vs. the broader approach that SEMRush takes.
Google Search Console
Chose Google Search Console
Usually, I use multiple tools and GSC is the first on my list along with Google Analytics since both of these tools are free and are sufficient for monitoring, analyzing and managing digital marketing for a small business. However, there are some limitations to these tools like …
Chose Google Search Console
We are using Ahrefs and SEMRush along with the search console. Ahrefs helps in creating our backlink strategy while SEMRush for content gaps and opportunities. Search console is more preferred as it is completely free and data comes straight from Google. But you cannot see …
Chose Google Search Console
Google uniquely provides specific data that is important for optimizing SEO and performance for websites. While it doesn't provide as comprehensive an analysis as other tools like Ahrefs and Moz, it provides Google performance-specific data that can't be found elsewhere. When …
Chose Google Search Console
All of these other tools have positives and negatives. We use Google Search Console along with Semrush in the past and are using it with Ahrefs right now. Search Console is like the foundation of monitoring our search presence and these other tools are what lets us do the heavy …
Chose Google Search Console
The data is more accurate in Google Search Console and you can communicate back with Google using this tool.
Chose Google Search Console
If you need advanced SEO information, then of course you need to use expensive tools. Google console will give basic information, but most importantly, it will give promptly and free of charge. So do not ignore the possibilities of this great free tool, because all webmasters …
Chose Google Search Console
I wouldn't really call Google Search Console a competitor of these major SEO software that has backlink management, competitive research, keyword research, PPC research, and so much more a part of them. It's just a bare-bones SEO tool and sitemap submission specifically for …
Chose Google Search Console
Google is the dominant search engine so its a dead-given that you want to be using their platform for optimizing and managing your website presence on Google. No other platform compares to Google Search Console when it comes to accessing raw data on how google is viewing your …
Chose Google Search Console
For me, the biggest asset of Search Console is that it's a free product! You don't need to pay extra to obtain data that other tools will give you. If you want to know which keywords your visitors are using to find you, then look no further.
Google Search Console is also a …
Chose Google Search Console
Again, Google Search Console is mandatory if you're a search marketer or developer. It is a free tool and it links directly to Google, so it's hard to not recommend. Although, if you want more actionable (and often cleaner) data, then using one of the above tools is necessary. …
Top Pros
Top Cons
Features
AhrefsGoogle Search Console
SEO
Comparison of SEO features of Product A and Product B
Ahrefs
7.7
71 Ratings
1% below category average
Google Search Console
6.2
53 Ratings
22% below category average
Keyword analysis9.468 Ratings8.346 Ratings
Backlink management8.769 Ratings5.041 Ratings
SERP ranking tracking9.167 Ratings7.343 Ratings
Page grader5.661 Ratings5.032 Ratings
Competitive analysis9.169 Ratings2.017 Ratings
Site audit / diagnostics7.164 Ratings7.545 Ratings
Site recommendations5.160 Ratings6.343 Ratings
Task management7.132 Ratings8.518 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Ahrefs
7.6
62 Ratings
0% below category average
Google Search Console
7.3
50 Ratings
4% below category average
Local SEO7.650 Ratings5.035 Ratings
Social SEO6.747 Ratings8.019 Ratings
Mobile SEO6.746 Ratings7.847 Ratings
Global SEO9.356 Ratings8.341 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Ahrefs
8.6
59 Ratings
1% above category average
Google Search Console
8.3
50 Ratings
2% below category average
Multi-domain support8.856 Ratings8.544 Ratings
Integration with web analytics tools8.429 Ratings8.047 Ratings
Best Alternatives
AhrefsGoogle Search Console
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Conductor
Conductor
Score 9.2 out of 10
Conductor
Conductor
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AhrefsGoogle Search Console
Likelihood to Recommend
9.3
(76 ratings)
9.0
(53 ratings)
Likelihood to Renew
10.0
(5 ratings)
10.0
(1 ratings)
Usability
9.0
(4 ratings)
8.8
(5 ratings)
Support Rating
8.8
(14 ratings)
6.1
(8 ratings)
User Testimonials
AhrefsGoogle Search Console
Likelihood to Recommend
Ahrefs
Ahrefs is a must have in the SEO toolbox. It is one of the leading tools in the industry for serious SEO research. It can do almost everything you need on the non-technical side of SEO. In my opinion, it is not great if you need a detailed technical tool that identifies errors and helps with fix suggestions. In that instance, I think there are better tools on the market. But - for content and keyword related tasks, I think it's must have.
Read full review
Google
There are lots of tools and platforms that help us rank well on search engines. While that is helpful, we do need to know how those efforts paid off. This is where Google Search Console comes in. It is vital for every business or website trying to rank well on search engines to have Google Search Console so that they can track their performance and make necessary adjustments.
Read full review
Pros
Ahrefs
  • I have been using this platform in my organization to develop several SEO tools to help to grow our website much.
  • It has all the main features which include competitor research, keyword research, website audit, content research, and rank tracking.
  • I have been using all these functions in the organization for several purposes. It provides complete information and complete performance details of the SEO.
  • It provides us the detailed keyword research with volume, CPC, and other information.
Read full review
Google
  • You can also submit your sitemap directly to Google and get it crawled.
  • You can also index and crawl you updated and new webpages.
  • It also displays errors that are preventing your site pages to get indexed in Google.
  • You get a list of all the keywords for which your site is ranking.
  • You can track its position, CTR and impressions.
Read full review
Cons
Ahrefs
  • Can't export graphs: some graphs within the tool would be useful as an export. Unfortunately, exporting them is not an option.
  • No "blanket" reporting options: though Ahrefs is excellent for gathering and exporting intel/data, there are no blanket SEO reports provided. Exporting data is great, but simple report exporting would make it better.
Read full review
Google
  • It can be a little difficult to navigate
  • More training resources would be an asset. A beginner is given the power to completely destroy a sites search results at the push of a button. Likewise it is a powerful tool to enhance search results also.
  • An option to take care of multiple versions of the same site simultaneously would be helpful. An option to use the same validation script across all versions and administer them simultaneously would be a time save (i.e. non-www, www, http://, and https:// versions of the same site).
Read full review
Likelihood to Renew
Ahrefs
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
Read full review
Google
No answers on this topic
Usability
Ahrefs
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
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Google
It's easy to use, but some features are lacking a clear explanation. Somethings don't always match up. For example, the Core Web Vitals often doesn't match what you would see in the Chrome Lighthouse report or the Google Page Speed Insights tool. The tool itself is a little too basic and has to be used alongside other SEO tools and other Google properties such as Analytics
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Support Rating
Ahrefs
Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
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Google
As with all Google software, your primary source of help is their forums, their knowledge base articles, or whatever tutorials you can find on the web. Often answers on their forums are not straightforward and may not address the actual issue you're experiencing. The KB articles are typically written like instruction manuals - for better or for worse. Tutorials on the web may vary, but the odds are good someone out there had the same questions as you and was kind enough to document their experience.
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Alternatives Considered
Ahrefs
Majestic and Ahrefs are really close in terms of tool. Ahrefs does offer competitive comparison and they do have a more up to date data base. Majestic however has a more comprehensive historical view of sites which is also extremely valuable. Majestic also offers a link velocity chart that is missing on Ahrefs. Ahrefs makes up for this with their links gained/lost calendar which Majestic is missing.
Read full review
Google
SEMRush is a supplementary tool we use to provide competitive analysis. While it does, or should, provide the same data that Search Console does, but I only fully trust Search Console when it comes to basic performance in Google for the sites we develop and own. SEMRush, and other products like it, does provide much more in-depth insights that can help drive business decisions, including site performance on other search engines, along putting organic and paid search performance in one spot. However, SEMRush costs money while Search Console is free.
Read full review
Return on Investment
Ahrefs
  • Ahrefs Site Explorer has helped with any comprehensive backlink analysis and backlink profile management we've had.
  • Ahrefs Site Explorer has helped tremendously in getting manual penalties lifted for certain sites.
  • Aherfs Site Explorer has been helpful in identifying 404 error pages.
Read full review
Google
  • Given that this is a free tool, the return on investment has been particularly high - we've identified and addressed a few site issues that could have meant a reduction in search traffic.
  • Our organic search traffic has been on the rise in part due to the insights gained from the search traffic analytics provided within the console.
Read full review
ScreenShots

Ahrefs Screenshots

Screenshot of Analyze backlinks and keywords of any website to find opportunities for your organic traffic growthScreenshot of Check your website for 100+ pre-defined SEO issuesScreenshot of Get relevant keyword ideas supported by accurate SEO metricsScreenshot of Find the most shared and linked-to content on any topicScreenshot of Track your and your competitors' search rankings