Airtable vs. Mixpanel

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Airtable
Score 8.6 out of 10
N/A
Airtable is a project management and collaboration platform designed to enable content pipelines, product management, events planning, user research, and more. It combines spreadsheet,database, calendar, and kanban functionality within one platform.
$24
per month per seat
Mixpanel
Score 8.3 out of 10
N/A
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…
$0
per month
Pricing
AirtableMixpanel
Editions & Modules
Team
$24
per month per user
Business
$54
per month per user
Enterprise
Custom Pricing
Free
$0
per month
Growth
$17
per month
Enterprise
Contact sales
Offerings
Pricing Offerings
AirtableMixpanel
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsMixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!
More Pricing Information
Community Pulse
AirtableMixpanel
Features
AirtableMixpanel
Project Management
Comparison of Project Management features of Product A and Product B
Airtable
7.8
235 Ratings
1% above category average
Mixpanel
-
Ratings
Task Management8.9199 Ratings00 Ratings
Resource Management8.0193 Ratings00 Ratings
Gantt Charts8.489 Ratings00 Ratings
Scheduling7.4165 Ratings00 Ratings
Workflow Automation8.0143 Ratings00 Ratings
Team Collaboration8.0218 Ratings00 Ratings
Support for Agile Methodology8.3108 Ratings00 Ratings
Support for Waterfall Methodology8.580 Ratings00 Ratings
Document Management7.5170 Ratings00 Ratings
Email integration7.1115 Ratings00 Ratings
Mobile Access5.9191 Ratings00 Ratings
Timesheet Tracking7.793 Ratings00 Ratings
Change request and Case Management8.1102 Ratings00 Ratings
Budget and Expense Management7.2127 Ratings00 Ratings
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AirtableMixpanel
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User Ratings
AirtableMixpanel
Likelihood to Recommend
8.8
(239 ratings)
9.0
(50 ratings)
Likelihood to Renew
9.5
(5 ratings)
10.0
(13 ratings)
Usability
8.0
(36 ratings)
9.0
(2 ratings)
Availability
10.0
(2 ratings)
-
(0 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
9.0
(30 ratings)
1.0
(8 ratings)
In-Person Training
8.0
(1 ratings)
-
(0 ratings)
Online Training
9.0
(1 ratings)
8.0
(2 ratings)
Implementation Rating
9.0
(2 ratings)
8.9
(3 ratings)
Configurability
10.0
(2 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
5.0
(1 ratings)
-
(0 ratings)
Ease of integration
8.0
(2 ratings)
-
(0 ratings)
Product Scalability
9.0
(2 ratings)
-
(0 ratings)
Vendor post-sale
8.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
AirtableMixpanel
Likelihood to Recommend
Airtable
Airtable is an ideal platform for small and growing businesses to keep track of just about EVERYTHING they need to keep things running smoothly. It's a great way to keep tasks organized, and keep everyone on the same page with progress on all things. Our company finds the kanban particularly useful, as products go through a lifecycle from ideation to retirement, it's good to keep a database of what is in production, what's working, and what we've tried before. I can see the platform being challenging with much larger businesses, but for the small to medium businesses I've used the platform with, it is ideal.
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Mixpanel
As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.
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Pros
Airtable
  • I can create tables, create and customize fields
  • Airtable has capabilities commonly found in spreadsheet applications, but also has some of the features found in databases.
  • The ability to filter fields. I set up a filter on the status field, so when a project is marked, complete, on hold, or canceled, that record is hidden from my current projects table view. If it is marked complete, the record is moved to the completed projects table view. In this way I can easily access a record of past projects
  • Being able to duplicate tables and create alternate views
  • Collapse and expand records. When I collapse the rows, I can easily scan current projects, next steps, project status, and due dates. When I expand the row, or field, I can see more detailed information about that field or record very easily. I can also expand or open the entire record. This is is helpful, when I am entering a lot of information to multiple fields in that record.
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Mixpanel
  • Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
  • The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
  • I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
  • The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.
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Cons
Airtable
  • When records are deleted, there could be more options for what happens to associated records in other tables.
  • Multi-select fields should be sortable.
  • The per-user pricing model can be cumbersome when you need to share bases with third parties but can't use a publicly accessible URL.
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Mixpanel
  • Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
  • A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
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Likelihood to Renew
Airtable
We will 10/10 renew the use of Airtable because it has brought great value to our team. Not only is Airtable affordable, but it's also user-friendly and helps our team be efficient. We no longer need to rely on Excel spreadsheets being passed from person to person via email. Furthermore, we aren't dealing with corrupt Excel spreadsheets and the need to salvage data when a file is accidentally altered.
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Mixpanel
It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
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Usability
Airtable
IMO the usability of this product is its greatest asset. The UI is clean and the menus are intuitive to the point where I'd feel confident having a non-spreadsheety colleague take on building an Airtable for the first time with next to no training. I can't say that about every table-like software product that I've used such as Notion.
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Mixpanel
Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases
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Reliability and Availability
Airtable
I have rarely experience downtime, compared to other tools, and given how much time we spend on the tool. Even if there were to be, their updates on it are very timely, and our support team are able to provide any questions regarding
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Mixpanel
No answers on this topic
Performance
Airtable
I never had any issues with load time, even with the integrations that we use today (google sheets) However, I'm curious if adding additional layers of integrations would slow down performance. We do carry quite a bit of data in Airtable, but, again, no impact on overall performance
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Mixpanel
No answers on this topic
Support Rating
Airtable
Airtable has great support. They have a variety of support features to answer any questions. They have great self teaching instructions for templates and product tours. They also have support for teams and project management. They also have a fantastic customer help line. They are able and willing to answer customer questions and never have customers waiting long
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Mixpanel
We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.
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In-Person Training
Airtable
This training was done in-house, but the Airtable team provided resources and how to guides to ensure that we covered all components of the system
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Mixpanel
No answers on this topic
Online Training
Airtable
Recorded trainings were provided by the Airtable team. Great as an evergreen resources to new team members and for anyone that wants to refresh their Airtable knowledge
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Mixpanel
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
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Implementation Rating
Airtable
Training all users was an important part of the implementation, which did take considerable time and effort. At first glance without training, the content calendar can be overwhelming because of the amount of data. The features within Airtable seem to be endless but our team was able to identify the most important to be successful.
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Mixpanel
Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
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Alternatives Considered
Airtable
Airtable was a really good fit for this specific use case as it provided a huge number of collaboration features in an intuitive and pleasant-to-use interface. The free tier worked initially with our work, and the upgrade pathway was fair and made sense for us.
Read full review
Mixpanel
  • There was not really any other competitors for this specific use case that had a chance
  • We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
  • Other solutions out there seemed to be too expensive and this was the most recommended
  • Heap seemed to be the best OTHER option but didn't take the time to evaluate
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Contract Terms and Pricing Model
Airtable
I did not help purchase the product, but Airtable's per user pricing structure is inconvenient when some users only need occasional or read-only use.
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Mixpanel
No answers on this topic
Scalability
Airtable
There are TONS of opportunity to scale, but I think it's a matter if you have the time and resources to do so because the initial setup can be fairly time consuming and prioritized dedication
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Mixpanel
No answers on this topic
Return on Investment
Airtable
  • It gives us a real-time experience of working.
  • Through this platform, I always have the idea bout which of my team member is working on which particular part of the project, I can easily track their progress, and also I can easily correct them where it is required by adding sticky notes, by sending the attachments and URLs.
  • Quality services.
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Mixpanel
  • We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
  • We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
  • We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.
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ScreenShots

Airtable Screenshots

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Mixpanel Screenshots

Screenshot of Mixpanel's Insights report enables you to see how often users perform meaningful actions, monitor growth of key user cohorts, like power users, and slice and dice trends by any attribute.Screenshot of Mixpanel's powerful Flows report enables you to identify top user paths to see where people get stuck, and discover actions users take before, after, or between key events.Screenshot of Mixpanel's Retention report helps you understand how often users return and visualize feature stickiness. You can also slice and dice retention data to identify user groups that retain best and to find out what causes churn.