What users are saying about

Alteryx vs AppsFlyer

Alteryx
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Top Rated
251 Ratings
AppsFlyer
108 Ratings

Alteryx

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Top Rated
251 Ratings
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Score 9.2 out of 100

Based on 251 reviews and ratings

AppsFlyer

108 Ratings
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Score 8.7 out of 100

Based on 108 reviews and ratings

Feature Set Ratings

    BI Standard Reporting

    5.3

    Alteryx

    53%

    AppsFlyer

    Feature Set Not Supported
    N/A
    Alteryx ranks higher in 3/3 features
    Alteryx ranks higher in 3/3 features

    Pixel Perfect reports

    5.0
    50%
    2 Ratings
    N/A
    0 Ratings

    Customizable dashboards

    6.0
    60%
    42 Ratings
    N/A
    0 Ratings

    Report Formatting Templates

    5.0
    50%
    2 Ratings
    N/A
    0 Ratings

    Ad-hoc Reporting

    8.1

    Alteryx

    81%

    AppsFlyer

    Feature Set Not Supported
    N/A
    Alteryx ranks higher in 4/4 features
    Alteryx ranks higher in 4/4 features

    Drill-down analysis

    8.4
    84%
    56 Ratings
    N/A
    0 Ratings

    Formatting capabilities

    7.5
    75%
    61 Ratings
    N/A
    0 Ratings

    Integration with R or other statistical packages

    8.9
    89%
    53 Ratings
    N/A
    0 Ratings

    Report sharing and collaboration

    7.5
    75%
    53 Ratings
    N/A
    0 Ratings

    Report Output and Scheduling

    7.8

    Alteryx

    78%

    AppsFlyer

    Feature Set Not Supported
    N/A
    Alteryx ranks higher in 5/5 features
    Alteryx ranks higher in 5/5 features

    Publish to Web

    8.2
    82%
    47 Ratings
    N/A
    0 Ratings

    Publish to PDF

    9.0
    90%
    52 Ratings
    N/A
    0 Ratings

    Report Versioning

    4.0
    40%
    2 Ratings
    N/A
    0 Ratings

    Report Delivery Scheduling

    8.9
    89%
    52 Ratings
    N/A
    0 Ratings

    Delivery to Remote Servers

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Data Discovery and Visualization

    7.4

    Alteryx

    74%

    AppsFlyer

    Feature Set Not Supported
    N/A
    Alteryx ranks higher in 3/3 features
    Alteryx ranks higher in 3/3 features

    Pre-built visualization formats (heatmaps, scatter plots etc.)

    6.0
    60%
    2 Ratings
    N/A
    0 Ratings

    Location Analytics / Geographic Visualization

    8.0
    80%
    54 Ratings
    N/A
    0 Ratings

    Predictive Analytics

    8.3
    83%
    54 Ratings
    N/A
    0 Ratings

    Access Control and Security

    8.0

    Alteryx

    80%

    AppsFlyer

    Feature Set Not Supported
    N/A
    Alteryx ranks higher in 4/4 features
    Alteryx ranks higher in 4/4 features

    Multi-User Support (named login)

    8.0
    80%
    2 Ratings
    N/A
    0 Ratings

    Role-Based Security Model

    8.0
    80%
    2 Ratings
    N/A
    0 Ratings

    Multiple Access Permission Levels (Create, Read, Delete)

    8.0
    80%
    2 Ratings
    N/A
    0 Ratings

    Single Sign-On (SSO)

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Mobile Capabilities

    4.0

    Alteryx

    40%

    AppsFlyer

    Feature Set Not Supported
    N/A
    Alteryx ranks higher in 1/1 features
    Alteryx ranks higher in 1/1 features

    Responsive Design for Web Access

    4.0
    40%
    1 Rating
    N/A
    0 Ratings

    Attribute Ratings

    • Alteryx is rated higher in 2 areas: Likelihood to Recommend, Support Rating
    • AppsFlyer is rated higher in 1 area: Likelihood to Renew

    Likelihood to Recommend

    9.4

    Alteryx

    94%
    79 Ratings
    9.3

    AppsFlyer

    93%
    45 Ratings

    Likelihood to Renew

    6.5

    Alteryx

    65%
    14 Ratings
    10.0

    AppsFlyer

    100%
    1 Rating

    Usability

    9.2

    Alteryx

    92%
    35 Ratings

    AppsFlyer

    N/A
    0 Ratings

    Availability

    9.1

    Alteryx

    91%
    3 Ratings

    AppsFlyer

    N/A
    0 Ratings

    Performance

    9.1

    Alteryx

    91%
    1 Rating

    AppsFlyer

    N/A
    0 Ratings

    Support Rating

    8.5

    Alteryx

    85%
    36 Ratings
    6.1

    AppsFlyer

    61%
    6 Ratings

    Implementation Rating

    9.1

    Alteryx

    91%
    3 Ratings

    AppsFlyer

    N/A
    0 Ratings

    Product Scalability

    9.1

    Alteryx

    91%
    1 Rating

    AppsFlyer

    N/A
    0 Ratings

    Likelihood to Recommend

    Alteryx

    Alteryx is best suited where the task is complex to the point where you feel like multiple excel spreadsheets and/or differing data sources need to be blended together to solve a problem (complex data blending). Alteryx is also best suited where you find that you are repeating the same task (automation). Alteryx may be less suited for relatively simple analysis that can be solved in a spreadsheet, although I've been using Alteryx to solve these scenarios as of late.

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    Josh Kyburz | TrustRadius Reviewer
    Josh Kyburz
    View all 79 answers on this topic

    AppsFlyer

    Appsflyer is excellent for running numerous campaigns across many clients and keeping track of real-time performance. Attribution is top-notch and the platform is up to date with the innovations in the area while keeping its effective & trustworthy information. Exporting reports could be a bit more friendly but all in all, a truly great MMP.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 45 answers on this topic

    Pros

    Alteryx

    • Pulling data from multiple disparate data sources.
    • Allows users to see the data at every step of the workflow to be able to cleanse, analyze, and optimize the data.
    • Provides an analytics platform that is easy for users of all levels to thrive in whether they are just starting out in their analytics journey or they have a master's degree in Data Science.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 79 answers on this topic

    AppsFlyer

    • Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links.
    • Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile.
    • The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 45 answers on this topic

    Cons

    Alteryx

    • A larger library of data sources being leveraged/licensed through Alteryx directly similar to the Experian and Dun & Bradstreet data that is available now would be ideal for additional data enrichment.
    • The ability to take R and Python-based data insights/model outputs/forecasts/etc. and pull directly into downstream tools and reporting is a bit lacking and could use improvement.

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    Cory Hubbard | TrustRadius Reviewer
    Cory Hubbard
    View all 79 answers on this topic

    AppsFlyer

    • Supports download of only 200K rows of raw data for in-app events
    • Supports download of raw data of in-app events for only 30 days duration max and for the last 90 days
    • Custom reports are limited.
    • Need to download raw data for deeper analysis
    • Cannot look into parameter level events without raw reports

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    Kaustubh Pande | TrustRadius Reviewer
    Kaustubh Pande
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    Pricing Details

    Alteryx

    General

    Free Trial
    Yes
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    —

    Alteryx Editions & Modules

    —
    Additional Pricing Details
    —

    AppsFlyer

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional
    $0

    Starting Price

    $0

    AppsFlyer Editions & Modules

    Edition
    ZeroFree Forever
    Growth0.062
    EnterpriseContact sales team
    1. none
    2. per conversion
    3. none
    Additional Pricing Details
    —

    Likelihood to Renew

    Alteryx

    Alteryx 6.5
    Based on 14 answers
    We've developed a working partnership with Alteryx. As an enablement suite, we're continuing to innovate and deliver great products with use of Alteryx in our solutions. Alteryx use expands to our global product development teams and is in use in multiple parts of our organization. Alteryx also delivers Experian demographic content to other clients in their product offering. We're highly likely to renew, but that decision is way above my pay grade.

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    Mark Frisch | TrustRadius Reviewer
    Mark Frisch
    View all 14 answers on this topic

    AppsFlyer

    AppsFlyer 10.0
    Based on 1 answer
    AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)

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    Srikanth Bangalore | TrustRadius Reviewer
    Srikanth Bangalore
    View all 1 answers on this topic

    Usability

    Alteryx

    Alteryx 9.2
    Based on 35 answers
    The sheer breadth of the functionality and how easy it is to use makes it absolutely revolutionary for any company still using Excel, SQL, etc. The interface is drag and drop and does not require any coding, but also benefits from those with coding ability as it is fully integrated with the likes of R, Python, Spark, etc. Just how quickly the impact of Alteryx is seen is really very impressive.

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    Chris McEleavey | TrustRadius Reviewer
    Chris McEleavey
    View all 35 answers on this topic

    AppsFlyer

    No score
    No answers yet
    No answers on this topic

    Reliability and Availability

    Alteryx

    Alteryx 9.1
    Based on 3 answers
    I use many programs and compared to others, Alteryx virtually never goes down, freezes up or gives an application error. Over a 4 year time period that I have used this program, any of these may have happened 3 times. It is an incredibly stable program that I feel completely confident in.

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    Dan Chapman | TrustRadius Reviewer
    Dan Chapman
    View all 3 answers on this topic

    AppsFlyer

    No score
    No answers yet
    No answers on this topic

    Performance

    Alteryx

    Alteryx 9.1
    Based on 1 answer
    Alteryx processes data very fast, regardless of the volume.

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    Alberto Guisande | TrustRadius Reviewer
    Alberto Guisande
    View all 1 answers on this topic

    AppsFlyer

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Alteryx

    Alteryx 8.5
    Based on 36 answers
    The online community support is great. 90% of my questions about how to do even esoteric stuff in Alteryx is a search away.When I have had difficult technical problems, Alteryx support has been prompt and helpful. At conferences the support lab and tips and tricks presentations have helped me work through difficult and thorny long term problems.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 36 answers on this topic

    AppsFlyer

    AppsFlyer 6.1
    Based on 6 answers
    Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 6 answers on this topic

    Implementation Rating

    Alteryx

    Alteryx 9.1
    Based on 3 answers
    There is really not much to it (the installation, that is). Once you get it installed, along with any of the add-ons (demographics, R, etc.), you are up and running almost immediately. There is really no additional setup. You can immediately begin blending data, running demographics, performing spatial queries, running predictive analysis, etc. And for many of these functions, the learning curve is quite easy.

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    Dan Chapman | TrustRadius Reviewer
    Dan Chapman
    View all 3 answers on this topic

    AppsFlyer

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Alteryx

    Alteryx is way better than Microsoft Excel. It visually lets you do things to the data, one tool at a time. And, you can just delete the tool if it did not do what you were wanting it to do. Excel is a nice app, but Alteryx expands the capability so much more, especially when combining different data sources.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 79 answers on this topic

    AppsFlyer

    Adjust is the best, followed by AppsFlyer. The rest are a joke and should be ashamed of themselves for putting out products that don't give marketers the insights they need to facilitate growth or identify fraud.

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    Nathan Levin | TrustRadius Reviewer
    Nathan Levin
    View all 45 answers on this topic

    Scalability

    Alteryx

    Alteryx 9.1
    Based on 1 answer
    Alteryx can scale horizontally or vertically (or both) if you need

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    Alberto Guisande | TrustRadius Reviewer
    Alberto Guisande
    View all 1 answers on this topic

    AppsFlyer

    No score
    No answers yet
    No answers on this topic

    Return on Investment

    Alteryx

    • Alteryx does an excellent job of integrating consumer and spatial data to calculate and visualize things like locations within a certain drive-time radius.
    • For visualization purposes I had to move the data to excel for some decent graphs.
    • It can become very expensive.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 79 answers on this topic

    AppsFlyer

    • Allowed us to measure ROI correctly. We couldn't before.
    • Cut our Facebook ad and Google Adwords costs per install almost in half.
    • Added a few extra cents to each install, but it's worth it when looking at the optimization of the ads.

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    Evan Laird | TrustRadius Reviewer
    Evan Laird
    View all 45 answers on this topic

    Screenshots

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