Alteryx
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Top Rated
251 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9.2 out of 100
Based on 251 reviews and ratings
108 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.7 out of 100
Based on 108 reviews and ratings
Feature Set Ratings
BI Standard Reporting
5.3
Alteryx
53%
AppsFlyer
Feature Set Not Supported
N/A
Alteryx ranks higher in 3/3 features
Alteryx ranks higher in 3/3 features
Pixel Perfect reports
5.0
50%
2 Ratings
N/A
0 Ratings
Customizable dashboards
6.0
60%
42 Ratings
N/A
0 Ratings
Report Formatting Templates
5.0
50%
2 Ratings
N/A
0 Ratings
Ad-hoc Reporting
8.1
Alteryx
81%
AppsFlyer
Feature Set Not Supported
N/A
Alteryx ranks higher in 4/4 features
Alteryx ranks higher in 4/4 features
Drill-down analysis
8.4
84%
56 Ratings
N/A
0 Ratings
Formatting capabilities
7.5
75%
61 Ratings
N/A
0 Ratings
Integration with R or other statistical packages
8.9
89%
53 Ratings
N/A
0 Ratings
Report sharing and collaboration
7.5
75%
53 Ratings
N/A
0 Ratings
Report Output and Scheduling
7.8
Alteryx
78%
AppsFlyer
Feature Set Not Supported
N/A
Alteryx ranks higher in 5/5 features
Alteryx ranks higher in 5/5 features
Publish to Web
8.2
82%
47 Ratings
N/A
0 Ratings
Publish to PDF
9.0
90%
52 Ratings
N/A
0 Ratings
Report Versioning
4.0
40%
2 Ratings
N/A
0 Ratings
Report Delivery Scheduling
8.9
89%
52 Ratings
N/A
0 Ratings
Delivery to Remote Servers
9.0
90%
1 Rating
N/A
0 Ratings
Data Discovery and Visualization
7.4
Alteryx
74%
AppsFlyer
Feature Set Not Supported
N/A
Alteryx ranks higher in 3/3 features
Alteryx ranks higher in 3/3 features
Pre-built visualization formats (heatmaps, scatter plots etc.)
6.0
60%
2 Ratings
N/A
0 Ratings
Location Analytics / Geographic Visualization
8.0
80%
54 Ratings
N/A
0 Ratings
Predictive Analytics
8.3
83%
54 Ratings
N/A
0 Ratings
Access Control and Security
8.0
Alteryx
80%
AppsFlyer
Feature Set Not Supported
N/A
Alteryx ranks higher in 4/4 features
Alteryx ranks higher in 4/4 features
Multi-User Support (named login)
8.0
80%
2 Ratings
N/A
0 Ratings
Role-Based Security Model
8.0
80%
2 Ratings
N/A
0 Ratings
Multiple Access Permission Levels (Create, Read, Delete)
8.0
80%
2 Ratings
N/A
0 Ratings
Single Sign-On (SSO)
8.0
80%
1 Rating
N/A
0 Ratings
Mobile Capabilities
4.0
Alteryx
40%
AppsFlyer
Feature Set Not Supported
N/A
Alteryx ranks higher in 1/1 features
Alteryx ranks higher in 1/1 features
Responsive Design for Web Access
4.0
40%
1 Rating
N/A
0 Ratings
Attribute Ratings
- Alteryx is rated higher in 2 areas: Likelihood to Recommend, Support Rating
- AppsFlyer is rated higher in 1 area: Likelihood to Renew
Likelihood to Recommend
9.4
Alteryx
94%
79 Ratings
9.3
AppsFlyer
93%
45 Ratings
Likelihood to Renew
6.5
Alteryx
65%
14 Ratings
10.0
AppsFlyer
100%
1 Rating
Usability
9.2
Alteryx
92%
35 Ratings
AppsFlyer
N/A
0 Ratings
Availability
9.1
Alteryx
91%
3 Ratings
AppsFlyer
N/A
0 Ratings
Performance
9.1
Alteryx
91%
1 Rating
AppsFlyer
N/A
0 Ratings
Support Rating
8.5
Alteryx
85%
36 Ratings
6.1
AppsFlyer
61%
6 Ratings
Implementation Rating
9.1
Alteryx
91%
3 Ratings
AppsFlyer
N/A
0 Ratings
Product Scalability
9.1
Alteryx
91%
1 Rating
AppsFlyer
N/A
0 Ratings
Likelihood to Recommend
Alteryx
Alteryx is best suited where the task is complex to the point where you feel like multiple excel spreadsheets and/or differing data sources need to be blended together to solve a problem (complex data blending). Alteryx is also best suited where you find that you are repeating the same task (automation). Alteryx may be less suited for relatively simple analysis that can be solved in a spreadsheet, although I've been using Alteryx to solve these scenarios as of late.
Global Strategic Sourcing Manager - New Product Introduction
Polaris Inc.Automotive, 10,001+ employees
AppsFlyer
Appsflyer is excellent for running numerous campaigns across many clients and keeping track of real-time performance. Attribution is top-notch and the platform is up to date with the innovations in the area while keeping its effective & trustworthy information. Exporting reports could be a bit more friendly but all in all, a truly great MMP.

Verified User
Manager in Product Management
Marketing & Advertising Company, 51-200 employeesPros
Alteryx
- Pulling data from multiple disparate data sources.
- Allows users to see the data at every step of the workflow to be able to cleanse, analyze, and optimize the data.
- Provides an analytics platform that is easy for users of all levels to thrive in whether they are just starting out in their analytics journey or they have a master's degree in Data Science.

Verified User
Employee in Information Technology
Insurance Company, 1001-5000 employeesAppsFlyer
- Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links.
- Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile.
- The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with.

Verified User
Supervisor in Marketing
Newspapers Company, 1001-5000 employeesCons
Alteryx
- A larger library of data sources being leveraged/licensed through Alteryx directly similar to the Experian and Dun & Bradstreet data that is available now would be ideal for additional data enrichment.
- The ability to take R and Python-based data insights/model outputs/forecasts/etc. and pull directly into downstream tools and reporting is a bit lacking and could use improvement.
VP of Strategic Analytics
Gregory Welteroth AdvertisingMarketing & Advertising, 51-200 employees
AppsFlyer
- Supports download of only 200K rows of raw data for in-app events
- Supports download of raw data of in-app events for only 30 days duration max and for the last 90 days
- Custom reports are limited.
- Need to download raw data for deeper analysis
- Cannot look into parameter level events without raw reports
Senior Data Analyst
FirstCry.com (BrainBees Solutions Pvt. Ltd.)Retail, 1001-5000 employees
Pricing Details
Alteryx
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
—Alteryx Editions & Modules
—
Additional Pricing Details
—AppsFlyer
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$0
Starting Price
$0
AppsFlyer Editions & Modules
Edition
Zero | Free Forever |
---|---|
Growth | 0.062 |
Enterprise | Contact sales team |
- none
- per conversion
- none
Additional Pricing Details
—Likelihood to Renew
Alteryx
Alteryx 6.5
Based on 14 answers
We've developed a working partnership with Alteryx. As an enablement suite, we're continuing to innovate and deliver great products with use of Alteryx in our solutions. Alteryx use expands to our global product development teams and is in use in multiple parts of our organization. Alteryx also delivers Experian demographic content to other clients in their product offering. We're highly likely to renew, but that decision is way above my pay grade.
Director, Technology Services
ExperianInformation Technology and Services, 5001-10,000 employees
AppsFlyer
AppsFlyer 10.0
Based on 1 answer
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
Principal Software Engineer
Yahoo! Inc.Internet, 10,001+ employees
Usability
Alteryx
Alteryx 9.2
Based on 35 answers
The sheer breadth of the functionality and how easy it is to use makes it absolutely revolutionary for any company still using Excel, SQL, etc. The interface is drag and drop and does not require any coding, but also benefits from those with coding ability as it is fully integrated with the likes of R, Python, Spark, etc. Just how quickly the impact of Alteryx is seen is really very impressive.
Founding Partner, Technical Lead
BulienComputer Software, 11-50 employees
AppsFlyer
No score
No answers yet
No answers on this topic
Reliability and Availability
Alteryx
Alteryx 9.1
Based on 3 answers
I use many programs and compared to others, Alteryx virtually never goes down, freezes up or gives an application error. Over a 4 year time period that I have used this program, any of these may have happened 3 times. It is an incredibly stable program that I feel completely confident in.
Manager, Market & Competitive Insights
Office DepotBusiness Supplies and Equipment, 10,001+ employees
AppsFlyer
No score
No answers yet
No answers on this topic
Performance
Alteryx
Alteryx 9.1
Based on 1 answer
Alteryx processes data very fast, regardless of the volume.
Director
Decision ScienceInformation Technology & Services, 11-50 employees
AppsFlyer
No score
No answers yet
No answers on this topic
Support Rating
Alteryx
Alteryx 8.5
Based on 36 answers
The online community support is great. 90% of my questions about how to do even esoteric stuff in Alteryx is a search away.When I have had difficult technical problems, Alteryx support has been prompt and helpful. At conferences the support lab and tips and tricks presentations have helped me work through difficult and thorny long term problems.

Verified User
Professional in Marketing
Insurance Company, 1001-5000 employeesAppsFlyer
AppsFlyer 6.1
Based on 6 answers
Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients.

Verified User
Vice-President in Marketing
Internet Company, 51-200 employeesImplementation Rating
Alteryx
Alteryx 9.1
Based on 3 answers
There is really not much to it (the installation, that is). Once you get it installed, along with any of the add-ons (demographics, R, etc.), you are up and running almost immediately. There is really no additional setup. You can immediately begin blending data, running demographics, performing spatial queries, running predictive analysis, etc. And for many of these functions, the learning curve is quite easy.
Manager, Market & Competitive Insights
Office DepotBusiness Supplies and Equipment, 10,001+ employees
AppsFlyer
No score
No answers yet
No answers on this topic
Alternatives Considered
Alteryx
Alteryx is way better than Microsoft Excel. It visually lets you do things to the data, one tool at a time. And, you can just delete the tool if it did not do what you were wanting it to do. Excel is a nice app, but Alteryx expands the capability so much more, especially when combining different data sources.

Verified User
Employee in Human Resources
Airlines/Aviation Company, 10,001+ employeesAppsFlyer
Adjust is the best, followed by AppsFlyer. The rest are a joke and should be ashamed of themselves for putting out products that don't give marketers the insights they need to facilitate growth or identify fraud.
Founder & CEO
Mobile UA Ltd.Marketing & Advertising, 1-10 employees
Scalability
Alteryx
Alteryx 9.1
Based on 1 answer
Alteryx can scale horizontally or vertically (or both) if you need
Director
Decision ScienceInformation Technology & Services, 11-50 employees
AppsFlyer
No score
No answers yet
No answers on this topic
Return on Investment
Alteryx
- Alteryx does an excellent job of integrating consumer and spatial data to calculate and visualize things like locations within a certain drive-time radius.
- For visualization purposes I had to move the data to excel for some decent graphs.
- It can become very expensive.

Verified User
Engineer in Research & Development
Education Management Company, 11-50 employeesAppsFlyer
- Allowed us to measure ROI correctly. We couldn't before.
- Cut our Facebook ad and Google Adwords costs per install almost in half.
- Added a few extra cents to each install, but it's worth it when looking at the optimization of the ads.
Chief Marketing Officer
DinelyInternet, 1-10 employees