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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Anaplan

    Score8.7 out of 10
    Enterprise companies (1,001+ employees)
    Anaplan is a scenario planning and analysis platform designed to optimize decision-making in complex business environments so that enterprises can outpace their competition and the market. By building connections and collaboration across organizational silos, the Anaplan platform surfaces key insights.N/A

    Aprimo

    Score9.3 out of 10
    N/AAprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale. Aprimo’s library of connectors provides integration with the applications teams already use, like Salesforce, Microsoft, and Adobe Creative Cloud. The Aprimo PlatformN/A

    Planful

    Score8.4 out of 10
    Enterprise companies (1,001+ employees)
    Planful is a cloud-based enterprise performance management (EPM) suite. It includes financial applications for modeling, planning, consolidation, reporting and analytics.N/A
    Pricing
    AnaplanAprimoPlanful
    Editions & Modules
    No answers on this topic
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    AnaplanAprimoPlanful
    Free Trial
    NoYesNo
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    YesYesYes
    Entry-level Setup FeeOptionalOptionalRequired
    Additional DetailsFor digital asset management, work management, marketing budget management or an entire content operations platform, Aprimo’s SaaS subscription model takes care of product licensing, support, hosting, updates, and provides dedicated experts.Pricing is highly dependent on the complexity and scope of the implementation.
    More Pricing Information
    Community Pulse
    AnaplanAprimoPlanful
    Considered Multiple Products
    Anaplan
    Chose Anaplan
    Anaplan is more mature than those other platforms. It is great for larger organizations who have established planning processes with many users. It has a strong calculation engine for large data sets and advanced scenario modeling. Anaplan does come with a steeper learning …
    Incentivized
    Chose Anaplan
    We like Anaplan for its flexibility, out-of-the-box starting apps, speed to deploy, and ability to maintain long-term.
    Incentivized
    Chose Anaplan
    Anaplan provided a much more flexible backend that allows for modeling out any use case.
    Incentivized
    Chose Anaplan
    Anaplan works well where you have a requirement for complete flexibility, such as in business structure, or in calculation methodology that is bespoke. You can tailor the system to your exact requirements, whereas some products come with pre-built modules that you might …
    Incentivized
    Chose Anaplan
    Ease of use, intuitive design, business user friendly, quick implementation time
    Incentivized
    Chose Anaplan
    Anaplan is much more advanced and robust tool compared to its competitors
    Incentivized
    Chose Anaplan
    Anaplan always comes out top for me for its ability to meet any client's needs
    Incentivized
    Chose Anaplan
    We selected Anaplan for its intuitive design and our desire to get away from excel. It also enabled us a sandbox of usability to tailor the experience directly to our needs. Other systems compartmentalized areas into one format and did not allow us as much customization.
    Incentivized
    Chose Anaplan
    Planful offers a great solution, however, they have significantly underperformed on their annual growth rate. The solution has a lot to offer, however, it is split across two solutions and is not True connected planning.
    OneStream is growing on a fast trajectory and has an …
    Incentivized
    Chose Anaplan
    Anaplan is one of the better cloud-based EPM solutions out there. While it doesn't come with a lot of features/modules out of the box, once you get it up and running it's really powerful. There is a steeper learning curve than some other EPM tools out there which are …
    Incentivized
    Chose Anaplan
    I have used all of the above tools in previous companies. I have seen the limitations and what makes each tool shine. I have seen exactly why Anaplan beat the competition, and why the tool is critical for any FP&A team. From the things I mentioned previously, there is no reason …
    Incentivized
    Chose Anaplan
    I've used Anaplan, Host Analytics, and Adaptive Insights. Anaplan is by far the superior tool. Anaplan has much more flexibility, a slicker UI, is light years faster, and is much more user friendly.
    Incentivized
    Chose Anaplan
    Flexibility Ownership of model
    Incentivized
    Chose Anaplan
    Flexibility in modeling capability sets Anaplan apart from other competitors. You are tied to cookie cutter solution, which needed to be customized for others. Once customized, it does not change as business changes. It requires them to come in and changes. We needed a …
    Incentivized
    Chose Anaplan
    Adaptive Planning and Host Analytics. Anaplan was selected due to its flexibility and ability to do multi-dimensional modeling in a simple and straightforward manner.
    Incentivized
    Chose Anaplan
    We ultimately picked Anaplan because it allowed us the flexibility that we needed as well as we could see how there were other use cases for the tool.
    Incentivized
    Chose Anaplan
    We had Adaptive before Anaplan and did not like the service at all. Host Analytics was more of a lift and shift from Excel which we didn't want. The look and feel was also too familiar with Adaptive.
    Incentivized
    Chose Anaplan
    Anaplan provided a whiteboard that allowed us to set up our unique business as we saw fit. Other programs had built-in forecasting modules that we needed to adapt to. Our company is retail but also collections so flexibility was the key when making the final decision. Plus, …
    Incentivized
    Chose Anaplan
    Overall better, quicker process. Lack of space in Anaplan is a pain point as compared to Host where we have been able to keep prior years worth of data with no problem.
    Incentivized
    Chose Anaplan
    Anaplan is easier to customize as Host is more module based
    Incentivized
    Aprimo
    No answer on this topic
    Planful
    Chose Planful
    Planful solved our problem (avoid manual data entry) with competitive pricing. Data rails and Anaplan were expensive for a pre-revenue biopharma company.
    Incentivized
    Chose Planful
    Planful is next-gen compared to Hyperion. A lot more user-friendly and more potent than Anaplan.
    Incentivized
    Chose Planful
    I have very very very little experience (approximately 1 hour) with Anaplan.
    Incentivized
    Chose Planful
    Host is a lot more user friendly to build out models. We do all of our model building in-house whereas when my company was using Anaplan, we were required to hire outside consultants to build out or even modify various models that we needed built. Host allows for a lot more …
    Incentivized
    Chose Planful
    Most financial folks user-friendly less technical support needed; most efficient and automated; data host in US; most automated with both the core application and excel spotlight in sync, you can view and sync in web or excel. Process time is fast.
    Incentivized
    Chose Planful
    Planful was able to show us how we could benefit for our business in the demo better than the other companies
    Incentivized
    Chose Planful
    Planful scored high in multiple areas (such planning, reporting, Workforce controlling) and based on our assessment criteria Planful receive the highest value/cost ratio. At the same time, we were confident that Planful was able to scale together with the business and manage …
    Incentivized
    Chose Planful
    Planful is winning in user experience. More intuitive design and very user friendly. I do expect more flexibility in terms of system confirgurations like higher hierarchy limit
    Incentivized
    Chose Planful
    We decided on Planful because while all of these products had some of what we need, and maybe a bit more advanced, none had all of the items on our wish list except for Planful. We are very happy with our decision because the importance of having all of the company data …
    Incentivized
    Chose Planful
    Planful (formerly Host Analytics) can be quick to implement and does not require an army to administer. It's multi-dimensional technology also allows for a lot more flexibility in it's design and use. It's reporting suite is the most intuitive that I have seen in the industry. …
    Incentivized
    Chose Planful
    We selected Host Analytics due to (i) strong out of the box feature set, (ii) best excel integration among cloud tools, (iii) no model size limit, (iv) simple pricing, (v) solid customer references
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    252 Answers
    96%
    Would buy again
    24 Answers
    97%
    Would buy again
    101 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    231 Answers
    95%
    Delivers good value for the price
    18 Answers
    99%
    Delivers good value for the price
    90 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    250 Answers
    96%
    Happy with the feature set
    24 Answers
    98%
    Happy with the feature set
    102 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    189 Answers
    88%
    Lived up to sales and marketing promises
    15 Answers
    90%
    Lived up to sales and marketing promises
    60 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    231 Answers
    86%
    Implementation went as expected
    19 Answers
    84%
    Implementation went as expected
    67 Answers
    Features
    AnaplanAprimoPlanful
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Anaplan and Aprimo and Planful
    Feature
    Anaplan
    7.2
    242 Ratings
    5% below category average
    Aprimo
    -
    Ratings
    Planful
    6.1
    64 Ratings
    21% below category average
    Pixel Perfect reports6.47 Ratings00 Ratings6.933 Ratings
    Customizable dashboards7.5242 Ratings00 Ratings5.057 Ratings
    Report Formatting Templates7.96 Ratings00 Ratings6.555 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Anaplan and Aprimo and Planful
    Feature
    Anaplan
    9.1
    8 Ratings
    16% above category average
    Aprimo
    -
    Ratings
    Planful
    7.5
    104 Ratings
    3% below category average
    Drill-down analysis9.18 Ratings00 Ratings8.4103 Ratings
    Formatting capabilities9.18 Ratings00 Ratings7.0104 Ratings
    Report sharing and collaboration9.18 Ratings00 Ratings7.197 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Anaplan and Aprimo and Planful
    Feature
    Anaplan
    8.2
    249 Ratings
    3% above category average
    Aprimo
    -
    Ratings
    Planful
    7.4
    86 Ratings
    7% below category average
    Publish to Web8.67 Ratings00 Ratings8.433 Ratings
    Publish to PDF8.3246 Ratings00 Ratings6.477 Ratings
    Report Versioning8.1217 Ratings00 Ratings6.555 Ratings
    Report Delivery Scheduling7.98 Ratings00 Ratings8.566 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Anaplan and Aprimo and Planful
    Feature
    Anaplan
    8.2
    8 Ratings
    11% above category average
    Aprimo
    -
    Ratings
    Planful
    6.1
    51 Ratings
    19% below category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)9.17 Ratings00 Ratings5.040 Ratings
    Location Analytics / Geographic Visualization9.17 Ratings00 Ratings6.42 Ratings
    Predictive Analytics6.43 Ratings00 Ratings6.044 Ratings
    Pattern Recognition and Data Mining00 Ratings00 Ratings7.33 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Anaplan and Aprimo and Planful
    Feature
    Anaplan
    9.1
    258 Ratings
    8% above category average
    Aprimo
    -
    Ratings
    Planful
    8.9
    103 Ratings
    6% above category average
    Multi-User Support (named login)9.18 Ratings00 Ratings8.496 Ratings
    Role-Based Security Model9.0258 Ratings00 Ratings8.894 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)9.18 Ratings00 Ratings8.595 Ratings
    Report-Level Access Control9.3108 Ratings00 Ratings8.855 Ratings
    Single Sign-On (SSO)9.18 Ratings00 Ratings9.778 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Anaplan and Aprimo and Planful
    Feature
    Anaplan
    7.1
    243 Ratings
    3% below category average
    Aprimo
    -
    Ratings
    Planful
    2.3
    42 Ratings
    104% below category average
    Responsive Design for Web Access7.7233 Ratings00 Ratings2.540 Ratings
    Mobile Application6.7220 Ratings00 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile7.1228 Ratings00 Ratings2.230 Ratings
    Budgeting, Planning, and Forecasting
    Comparison of Budgeting, Planning, and Forecasting features of Anaplan and Aprimo and Planful
    Feature
    Anaplan
    9.0
    356 Ratings
    11% above category average
    Aprimo
    -
    Ratings
    Planful
    8.7
    156 Ratings
    8% above category average
    Long-term financial planning9.6331 Ratings00 Ratings8.7139 Ratings
    Financial budgeting9.7335 Ratings00 Ratings9.0155 Ratings
    Forecasting9.4344 Ratings00 Ratings9.0146 Ratings
    Scenario modeling9.1345 Ratings00 Ratings7.8131 Ratings
    Management reporting7.2345 Ratings00 Ratings9.0149 Ratings
    Consolidation and Close
    Comparison of Consolidation and Close features of Anaplan and Aprimo and Planful
    Feature
    Anaplan
    7.7
    303 Ratings
    1% below category average
    Aprimo
    -
    Ratings
    Planful
    8.0
    118 Ratings
    3% above category average
    Financial data consolidation8.1281 Ratings00 Ratings9.3107 Ratings
    Journal entries and reports7.8235 Ratings00 Ratings7.886 Ratings
    Multi-currency management7.312 Ratings00 Ratings7.470 Ratings
    Intercompany Eliminations7.39 Ratings00 Ratings7.773 Ratings
    Minority Ownership7.38 Ratings00 Ratings6.939 Ratings
    Local and consolidated reporting7.9270 Ratings00 Ratings7.789 Ratings
    Detailed Audit Trails8.7283 Ratings00 Ratings9.187 Ratings
    Financial Reporting and Compliance
    Comparison of Financial Reporting and Compliance features of Anaplan and Aprimo and Planful
    Feature
    Anaplan
    8.2
    325 Ratings
    1% above category average
    Aprimo
    -
    Ratings
    Planful
    7.7
    152 Ratings
    5% below category average
    Financial Statement Reporting8.9300 Ratings00 Ratings8.8133 Ratings
    Management Reporting8.3316 Ratings00 Ratings8.8143 Ratings
    Excel-based Reporting8.3295 Ratings00 Ratings7.0141 Ratings
    Automated board and financial reporting8.214 Ratings00 Ratings6.5114 Ratings
    XBRL support for regulatory filing7.31 Ratings00 Ratings7.13 Ratings
    Analytics and Reporting
    Comparison of Analytics and Reporting features of Anaplan and Aprimo and Planful
    Feature
    Anaplan
    8.8
    346 Ratings
    15% above category average
    Aprimo
    -
    Ratings
    Planful
    5.9
    104 Ratings
    24% below category average
    Personalized dashboards8.6340 Ratings00 Ratings5.191 Ratings
    Color-coded scorecards8.6324 Ratings00 Ratings2.555 Ratings
    KPIs9.120 Ratings00 Ratings7.476 Ratings
    Cost and profitability analysis8.8302 Ratings00 Ratings6.975 Ratings
    Key Performance Indicator setting8.8314 Ratings00 Ratings6.963 Ratings
    Benchmarking with external data9.114 Ratings00 Ratings6.410 Ratings
    Integration
    Comparison of Integration features of Anaplan and Aprimo and Planful
    Feature
    Anaplan
    8.2
    353 Ratings
    2% above category average
    Aprimo
    -
    Ratings
    Planful
    8.9
    140 Ratings
    10% above category average
    Flat file integration9.2343 Ratings00 Ratings9.5105 Ratings
    Excel data integration8.2319 Ratings00 Ratings7.8130 Ratings
    Direct links to 3rd-party data sources7.4302 Ratings00 Ratings9.596 Ratings
    Best Alternatives
    AnaplanAprimoPlanful
    Small Businesses
    No answers on this topic
    Adobe Bridge
    Score8.5 out of 10
    No answers on this topic
    Medium-sized Companies
    IBM Planning Analytics
    Score8.5 out of 10
    Cloudinary
    Score9.1 out of 10
    IBM Planning Analytics
    Score8.5 out of 10
    Enterprises
    Oracle Fusion Cloud Enterprise Performance Management
    Score7.2 out of 10
    Acquia DAM (Widen)
    Score8 out of 10
    Oracle Fusion Cloud Enterprise Performance Management
    Score7.2 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    AnaplanAprimoPlanful
    Likelihood to Recommend
    8.9
    (360 ratings)
    9.8
    (33 ratings)
    8.8
    (164 ratings)
    Likelihood to Renew
    10.0
    (37 ratings)
    1.0
    (9 ratings)
    8.7
    (23 ratings)
    Usability
    8.9
    (92 ratings)
    7.1
    (9 ratings)
    8.2
    (21 ratings)
    Availability
    9.1
    (7 ratings)
    10.0
    (1 ratings)
    8.2
    (4 ratings)
    Performance
    9.1
    (7 ratings)
    8.0
    (1 ratings)
    9.1
    (3 ratings)
    Support Rating
    4.2
    (27 ratings)
    5.9
    (7 ratings)
    9.0
    (22 ratings)
    In-Person Training
    9.1
    (6 ratings)
    8.0
    (1 ratings)
    9.1
    (3 ratings)
    Online Training
    8.6
    (7 ratings)
    6.0
    (1 ratings)
    9.1
    (3 ratings)
    Implementation Rating
    8.1
    (27 ratings)
    9.1
    (2 ratings)
    7.3
    (9 ratings)
    Configurability
    9.1
    (5 ratings)
    -
    (0 ratings)
    8.2
    (2 ratings)
    CPA Rating
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (1 ratings)
    Ease of integration
    9.1
    (3 ratings)
    7.1
    (16 ratings)
    5.3
    (4 ratings)
    Product Scalability
    9.1
    (7 ratings)
    -
    (0 ratings)
    8.2
    (2 ratings)
    Professional Services
    9.1
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (4 ratings)
    -
    (0 ratings)
    7.4
    (4 ratings)
    Vendor pre-sale
    9.0
    (4 ratings)
    -
    (0 ratings)
    9.1
    (2 ratings)
    User Testimonials
    AnaplanAprimoPlanful
    Likelihood to Recommend
    Anaplan
    With its versions and native time features Anaplan is well suited for all activities around planning in time and scenarios. Tasks involving calculating across multiple dimensions make Anaplan shine - the easiness to build complex calculation and present results on customizable pages. With its access restrictions it's well suited also for working with sensitive data (employee and customers personal data).
    Read full review
    Aprimo
    I think Aprimo is well suited when you are looking for a DAM to house all of your content. It will be easy to find what you need based on the metadata you are including. I think Aprimo works very well in situations where you are looking for both a DAM and project management system. We are using the DAM and Aprimo productivity and they pair well together
    Incentivized
    Read full review
    Planful
    Planful is initially easy to setup and if a company is already using a mid layer to transform and standardise GL data, management reports can be set up in days, not weeks or months. Budgeting template setup does get some getting used to but the training provided by Planful is sufficient to get going and learn along the way. Building custom reports is straightforward and the interface is user-friendly, therefore the accounting team can get going without the need for technical specialists getting involved. Budget and forecasting is flexible and drivers of revenue and cost can be created in Planful and customised by Unit or Geography.
    Read full review
    Pros
    Anaplan
    • Anaplan removes the time consuming process of integrating the results of individual spreadsheets.
    • Anaplan facilitates the standardization of assumptions across all sub-processes
    • Anaplan provides full transparency of the calculations and source inputs
    • Anaplan allows us to automate certain planning processes that would have been impossible when relying on the computational capabilities of an individual computer.
    Read full review
    Aprimo
    • Audit - The trail of what you can look back on is so robust and the IDs are on every task and asset. You see a full picture of something that has been approved and can see any amends that have been made. Having the full view and timeline of any updates is essential for our teams.
    • Reporting - Most if not all fields can be reported on. This is essential for us as we use reports to influence management decisions as well as managing day-to-day operations.
    • DAM - The DAM functionality and connectivity is a big one for our future plans as well as existing ones. Connectors into the DAM help us integrate the systems we have already, plus plan and support the business with new plans in growing areas.
    • Service - Aprimo support is amazing. The support we get as a company is always great, no matter how big or small any issues or queries are. The team at Aprimo is always so attentive and comes back with great answers and support.
    Read full review
    Planful
    • It aggregates data from different sources well, allowing me to report on a wide variety of metrics that interrelate.
    • I can build detailed reports so that my monthly and weekly reporting is done more efficiently
    • I like the tools that I am using to create dedicated models for forecasting and budgeting purposes
    Incentivized
    Read full review
    Cons
    Anaplan
    • Some end users don't spend the required amount of time to familiar themselves with Anaplan.
    • Auditability, while good in theory, can be lacking and clunky when needed.
    • Model building can become convoluted over time, leading to confusion over the specific use of line items.
    Read full review
    Aprimo
    • Customer support is slow to resolve system issues
    • Complicated configuration with no in-depth training amounts to a huge learning curve and expensive concierge services
    • The consumer-facing UI does not have all of the functionality that is required
    • Training videos are out of date or purport functionality that does not exist
    Incentivized
    Read full review
    Planful
    • Dashboarding could be more flexible and easier to use.
    • Dynamic Reporting has room for flexibility with nesting, dimension names showing up instead of “All,” and overall flexibility.
    • Make Analyze view in Spotlight more intuitive.
    • A high-level onboarding guide to understanding the different components of Planful, data flows, and tips & tricks.
    Incentivized
    Read full review
    Likelihood to Renew
    Anaplan
    Anaplan is a very strong multi-dimensional modeling tool that provides a calculation engine to empower a complex planning process. It is fairly easy to learn for those with experience in similar tools, or excel. It forces structure and auditability that spread sheets do not have, along with extensive security capabilities
    Read full review
    Aprimo
    While Aprimo provides the fundamental tools to track our actual spend, it has a major void when trying to plan for future programs. Our teams often have offline Excel spreadsheets to track actuals spend vs. our original budget, and lay out the future programs against which we plan to use budget funds. Would also appreciate reporting mechanisms which could splice data in non table format. For example, we often use marketing calendars to display programs/spend over time. This helps our team ensure that programs which are intended to run concurrent with in-store sales executions are happening in the correct time frame. The visual is simply easier to follow.
    Read full review
    Planful
    Our new Comptroller understands the value of Planful, and we plan to utilize it further in the organization to enhance external reporting. Strangely enough, Planful had not previously been embraced by the former CFO, who argued that we were running two sets of books (of course, we were not). Fortunately, the before mentioned reconciliation of EBITDA to Net Income demonstrated that to the banks.
    Incentivized
    Read full review
    Usability
    Anaplan
    Anaplan's usability is dependent on who is implementing the project and how clear business processes are at the beginning of the implementation. Complex business processes with many inputs and reviews will still be complicated in Anaplan; however, the UX is very flexible in how to help people through the process and there are also other items such as Workflow that can help people move through the system.
    Read full review
    Aprimo
    Really good search and upload process, and great functionality for workflow approval and editing. QuickConnect is handy for on the go, and the SSO keeps it simple. For customization, it is relatively complex and requires some technical knowledge. The user guides are very detailed, and the Aprimo Academy training modules provide lots of information, but there is a steep learning curve to get fully up to scratch with the system. The level of inter-relatedness of areas of customization could be complicated to work out if there is a problem. The support team at Aprimo is fantastic and the high customization potential is a benefit rather than a downside. A system champion is required to make sure it is fully utilized.
    Read full review
    Planful
    The tool is extremely adaptable, and it enables very quick querying to give us opportunity to gain live insights into the business. Given its adaptability, we are also able to create scenario analyses very quickly in rapidly changing environments. The formatting also enables us to provide this information in a very consumable manner.
    Incentivized
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    Reliability and Availability
    Anaplan
    There are very few outages. Maintenance is scheduled on two or three Saturdays per month, so as not to affect businesses. When there is an outage, users are kept informed of progress to restore the platform and typically this takes no more than an hour. Anaplan customer support is very responsive if we ever have questions about platform issues
    Read full review
    Aprimo
    We have not yet experienced any downtime
    Read full review
    Planful
    I only give a 9 rating rather than a 10 rating because it seems that every day around 2pm we see a slowdown in the use of Planful. I have requested our internal IT department verify that it is not an internal issue and have been assured it is the tool. We have not yet reached out to Planful to do extensive research to solve this issue.
    Read full review
    Performance
    Anaplan
    Everything is calculated in memory in the cloud. It's nearly instantaneous updates when you make changes. The only time things get a little slow is when you have a massive model with very intricate calculations...but "slow" for Anaplan is not what I would call "slow" for something like Hyperion. We used to have Hyperion calcs that ran for 60 mins before you could use data. The equivalent would be 60 seconds in Anaplan.
    Incentivized
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    Aprimo
    We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

    They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
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    Planful
    Again, the system is very reliable and, for the most part, runs very quick and smooth. When running larger queries, it does take some time, and during budgeting season our users experienced slower loading times, but nothing that raises concerns outside of normal network issues. Occasionally, as with any software we use, it will crash and you have to restart, but that does not happen very often.
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    Support Rating
    Anaplan
    Support quality has dropped since Thoma Bravo has taken over. I think some serious re-focus needs to happen here -- part of the beauty of being in the Anaplan community was how involved you felt in it before. Before I didn't dread sending a support ticket, now I am starting to.
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    Aprimo
    Support is support, so mainly reactive when it is about product inside and common issues. But when it is about specific enhancements and business concerns related to our own configuration and settings, we surely feel a gap. and this is why concierge is a must have solution when facing Aprimo support
    Read full review
    Planful
    Sometimes we get great help when using Planful's support team and other times we don't. In particular, there is one person that often responds to our support tickets who is less than helpful, hence the reason for the 5 out of 10 rating. As a result, most of the time we reach out to our Planful consulting group as they provide faster and better support
    Read full review
    In-Person Training
    Anaplan
    In my opinion, in-person training is always the best if you have the option to do so. This allows real-time interactions with the instructions, whereas the online training I took required me to write-down questions, email them, and wait for responses. This slows down the process, as you can imagine. That said, in-person training is an extra cost and it likely isn't needed for everyone. I would suggest selecting a small number of people to take in-person training and then having them act as mentors to the rest of your team. That way, as the rest of the team takes the online training, they have a resource to help them in real time.
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    Aprimo
    Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
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    Planful
    My team has attended training offered several times before/during the Planful Perform conference. This training has been extremely useful and we always learn something we didn't know prior to the training. The trainers are always very knowledgeable and more than willing to help each and every user after the training with specific questions regarding their environment. Planful also offers training and certifications on their training hub. I have completed a couple of the certifications. The courses are easy to follow along with and very informative. Additionally, Planful schedules webinars pretty regularly. They'll email their customers and allow you to register to participate live. They also record these sessions so you can refer back to them at a later date or if you are unable to attend at the time the webinar is offered, you can register anyway and get access to the recording. Their training has improved year over year!
    Incentivized
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    Online Training
    Anaplan
    Anaplan training materials are clear, simple, easy to understand and to follow. Visuals are excellent. The vendor is good at updating training materials in a timely manner and encouraging users and administrators to keep coming back to Academy site for refresher courses or new feature courses. I really like their interactive diagrams
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    Aprimo
    It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
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    Planful
    Planful provides a lot of online training support. There's so many options for training. Admin Learning Courses, User Learning Courses. Plus they have several webinars devoted to the tool and the new features they release. New Releases can be practiced in a Sandbox Environment prior to going live in Production
    Incentivized
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    Implementation Rating
    Anaplan
    One key insight from implementing Anaplan is that success comes from focusing on designing the process, not just building the model. Anaplan is extremely flexible—there are very few planning scenarios it cannot support—but that flexibility means the project needs strong governance, clear ownership of requirements, and a well-defined data model. When those foundations are in place, implementations are fast, iterations are easy, and users can quickly see value.
    In our projects, both Financial Planning and Integrated Business Planning models were adopted smoothly because we involved business users early, kept the model design intuitive, and leveraged Anaplan’s Excel-like syntax and user-friendly dashboards. The result was more efficient day-to-day work, reduced manual tasks, and increased collaboration across teams. In short: when you combine Anaplan’s flexibility with a structured implementation approach, adoption and value realization happen quickly.
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    Aprimo
    We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

    Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

    I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
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    Planful
    After going through the initial implementation with Host Analytics and a re-implementation with Cervello (due to an ERP change, not due to a poor initial implementation), I've learned that you really must rely on your internal staff to bear most of the implementation burden. Use the vendor or partners for ideas and best-practice suggestions, and some of the easy-but-time-consuming work. Since you will ultimately be using and maintaining the application, you should be able to do most of it yourself.
    Incentivized
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    Alternatives Considered
    Anaplan
    Anaplan is more powerful than Pigment considering that it is an Enterprise class system and is able to manage bigger data sets. Anaplan allows for advanced scenario modeling and formula capabilities along with custom reporting functionalities. Anaplan has proven its capabilities and stability across various use cases and across bigger enterprises when compared to Pigment which is still in earlier phases of its development
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    Aprimo
    Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

    We evaluated Epsilon, but they were too expensive and don’t compete on price.

    We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

    We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution
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    Planful
    Prior to joining the company, we tried to implement Vena but were unsuccessful. There we're a few reasons it didn't work out, but a lot of it related to the implementation team they provided. In just the first week with Planful, we achieved more progress than we did in several months with Vena.
    Incentivized
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    Scalability
    Anaplan
    We have managed to leverage Anaplan for financial planning and forecasting across the business. It is now used by almost every department, with more than 50 users (but I know of companies that have hundreds of users) and still the platform is quick and reliable. It is easy to make changes to divisions and departments or add users and apply different user settings - the core part of the model is not affected and end users can continue their work without any disruption
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    Aprimo
    No answers on this topic
    Planful
    From our experience, Planful is only used in 2 overhead departments in our organization. We easily added another overhead department, but they decided against using Planful for their workforce and financial planning. Removing them from our environment was extremely easy.
    Incentivized
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    Return on Investment
    Anaplan
    • Anaplan's implementation led to a significant reduction in planning cycle errors and bugs, streamlining processes and improving overall accuracy in data inputs
    • Standardizing the planning process and enabling cross-functional collaboration through Anaplan enhanced our ability to adapt swiftly to changing business needs, resulting in improved agility in decision-making
    • The platform's capabilities, especially in Demand Planning and Supply Chain, positively impacted our ROI by optimizing resource allocation and solving complex business problems efficiently across multiple functions
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    Aprimo
    • The stream-lined content process with agency partners who have access to our Aprimo client.
    • In app creative review and redlining makes changes easy for client and agency.
    • Cost saving in the way that we were able to build custom products and not try and use a costly less effective tool.
    Incentivized
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    Planful
    • Has allowed users to view a real-time P&L in a way they weren't able to do with Qlik.
    • Budget to Actual analysis has become much more streamlined and actionable
    • Long-range plan process has been significantly streamlined and a lot of time has been cut out of the process.
    Incentivized
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    ScreenShots

    Anaplan Screenshots

    Screenshot of a preview of the Anaplan login page.Screenshot of a preview of an Anaplan home page.Screenshot of a preview of an Anaplan board.

    Aprimo Screenshots

    Screenshot of Contextual DAM Experience:
Allows users to see information that they need depending on their use case. Every metadata field is configurable to give DAM users the power to tailor the experience to their needs.Screenshot of Contextual DAM Experience:
Allows users to see information that they need depending on their use case. Every metadata field is configurable to give DAM users the power to tailor the experience to their needs.Screenshot of Content Return on Effort: Generates a full picture of how individual pieces of content and campaigns perform across channels.Screenshot of Aprimo Creative Cloud Connector: Aprimo assets can be browsed and searched directly from Adobe Creative Cloud.Screenshot of Brand Portal: A homepage view in Aprimo configured to different user groups, or each user can be allowed to configure this space to their own preference. The DAM is navigated from this screen.Screenshot of Marketing Calendar: Offers a single, integrated view into all planned, in-flight, and in-market activities.

    Planful Screenshots

    Screenshot of the Planful Planform DashboardScreenshot of Planful for FinanceScreenshot of Planful for MarketingScreenshot of ReportsScreenshot of a Capacity Planning TemplateScreenshot of Integrations