Apify vs. BrightEdge vs. Screaming Frog SEO Spider

Apify is a good fit when a website is secured and you need resident proxies plus a real browser, but setting up all that software into a working configuration is difficult or you don’t want to spend time on it. Pre-built actors are suitable for regular, scheduled monitoring and comparing data changes between runs; you can also use external webhooks. It’s suitable for selling a parser as a product because payment and the product listing are handled through the store. The platform doesn’t provide detailed statistics on how end users are using my actors: you can see the statuses of runs, but there are no detailed logs. For static pages that can be handled by a short script run on a schedule, using actors may be overkill.

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BrightEdge is great for large companies and large SEO teams since it's pricey but worth it if you have a large team or organization using it. For small businesses, I would use a different tool like Semrush because of the price and the variety of tools it offers.

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Screaming Frog SEO Spider is well suited to auditing brand new websites, when you need a quick, holistic view of the websites technical issues. Its great for providing a top line view of a websites architecture, perhaps for a new business approach where you need to assess the scale of work to maintain a website. Its also a useful tool in situations where you might need to see whether a large scale change in the website has taken place, you can see word counts, pages and their https response codes. Screaming Frog may be less useful if you need an idea of the customer experience on a website, it doesn't really provide information that helps assess how fast a website loads, what issues might come up when trying to convert or faults with the payment process. Screaming Frog is largely a technical SEO focused tool, it also can't assess the quality of a websites, layout or the quality of the content used on the website. As mentioned, its niche, but very useful within that niche.

• They feature a massive actor library, so you don't have to build everything from scratch or maintain it.
• Scheduling + web hooks makes automating data collection super easy.
• Easy to scale from small tests to much bigger scraping jobs and fairly cheap to scale.

• Instant - Keyword research tool is by far our team's favorite item on the platform
• DataCube - We are able to uncover competitive gaps and hone in on specific sets of pages using filters containing our business product assortment attribute.
• Professional services have been attentive when asking for changes

• Crawling client sites of up to thousands of pages. Gives you almost every tool that you need to do a proper SEO audit.
• Custom extractions using CSSpath, Xpath, or Regex. I'm not even a techy, but their support section here is a huge help with the provided examples.
• Customer service and support - Dan is ALWAYS very prompt to respond with helpful answers on Twitter if needed.

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• I think monetization part needs some improvement. Sometimes it stops working.
• Second issue is that when you run actor locally on your device using Apify run command, it runs fine and does not show errors. However, when you run on Apify platform, it starts showing error that this python based library is not supported etc. I think, error logging needs to be improved.
• Issue support is very slow. If you create an issue it takes a lot of time that somebody reply.
• Automated testing also needs to be improved. Testers run simple tests and if extra keys are used or something else, test is failed.

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• The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
• I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
• The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.

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• Requires Java. This isn't a huge deal as many computers already have it installed, but it's yet another 3rd party component.
• The free version has a crawl limit of 500 pages per site. This is fine for smaller sites, but if you're running a big e-commerce site then you'll need to pay for Pro version.
• The user interface isn't very pretty. This is an analytics tool so it doesn't really have to be, but it might be helpful for improving the overall user experience.

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It's the best because you can just load in a limited amount of money and limit your financial exposure to using a tool like this. so renewing isn't a big consideration... i know that i'm going to need the tool in the future and i'll load it with money accordingly when im ready.

I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.

The tool has become integrated into our teams daily workings and I have yet to find a tool other than scremaing frog to replicate all of our use cases for it. It's a great tool and we're sticking with it

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Extremely easy when connected via MCP with Claude Co-Work. I do not really understand the Apify website itself. It's a bit confusing, but when I use Claude as an operator and translator, it is absolutely a game-changer. Whenever I have an issue, I ask Claude to connect to Apify and ask what the best way for me to do things is. Should I use the Google Maps scraper in this area or this area? Which one has the highest chance of giving me the best results that I need? Claude's code can completely simplify the whole process, which makes the whole thing a lot easier for me to make faster and better decisions. I do not know what I would do now without Apify. My business cannot even be a business without it.

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Because it depends on the feature, it's either easier or not to use. Some of them, not being particularly friendly, I no longer use, and I focus on the ones where insights are easy to understand and data seems well-elaborated.

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The main problem of Screaming Frog SEO Spider is it being an offline software which limits itself to a single pc and that creates problem when multi user agents want to get involved or even work on it, it’s a difficult task to collaborate on it and do research for keywords at one place

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We never needed to contact support directly because the platform was always clear and easy to use. The documentation is thorough, there are plenty of how-to guides, and YouTube.

This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.

Screaming Frog is a relatively primitive system, and doesn't need to be supported by devs or other software. Screaming Frog does interface directly with some programs that are most needed (Google Analytics, Search Console, Page Speed Insights), so that's convenient. It isn't widely supported by other programs, but it also doesn't need to be.

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1. Strategy for Anti-Blocking & Proxies 2. Cost Optimization (Compute Units) 3. Data Management & Storage

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For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.

If the software was a little easier to use for beginners, there really wouldn't be an issue

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Apify has a cleaner interface, better documentation, and a lower learning curve for building and scheduling scraping workflows than Bright Data. The Apify Store has thousands of prebuilt Actors that can often be used immediately or customized with minimal effort. I also didn't need the extremely strong anti-bot measures from Bright Data at the time given the purpose.

While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.

Screaming Frog SEO Spider is probably the best non-client facing SEO audit tool in terms of technical SEO. There are other tools on the market that do a more complete job of keyword tracking, competitive analysis, and backlink profiles...however, for analyzing the technical SEO health of any website, Screaming Frog is the best

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• Apify has delivered great ROI from the sheer time saved by not having to do even short-ish tasks manually.
• By saving us from repetitive data entry, we can focus on much bigger things while Apify runs in the background.
• The risk-free actor pricing structure lets us test and deploy new automated pipelines with zero upfront commitment.

• We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings.
• With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018.

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• Increased employee efficiency - We spend many less hours tracking down and reporting simple meta tags.
• Better Client Servicing - We are able to ensure we have a total look at a client's site before we recommend anything.
• True Pricing Structure - We are able to more accurately predict how much help a client may need based on factors such as size of site, number of redirects, proper use of meta tags, etc.

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