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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Apollo.io

    Score8.5 out of 10
    N/AApollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.

    $59

    per month per user

    Conversica

    Score4 out of 10
    Mid-Size Companies (51-1,000 employees)
    Conversica provides lead management software for marketing, inside sales and sales groups.

    $1,499

    per installation

    Pricing
    Apollo.ioConversica
    Editions & Modules
    Basic
    $59
    per month per user
    Professional
    $99
    per month per user
    Organization
    $1,188
    per year per user
    Starter Edition
    $1,499
    per installation
    Offerings
    Pricing Offerings
    Apollo.ioConversica
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details20% discount for annual billing on the Basic and Professional plans.A Conversica subscription includes an unlimited number of seats for marketers, sales reps and managers. Different editions include different levels of functionality to match your needs. The service is a monthly subscription with an annual commitment.
    More Pricing Information
    Community Pulse
    Apollo.ioConversica
    Considered Both Products
    Apollo.io
    No answer on this topic
    Conversica
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    199 Answers
    No answers on this topic
    Delivers good value for the price
    97%
    Delivers good value for the price
    190 Answers
    No answers on this topic
    Happy with the feature set
    97%
    Happy with the feature set
    208 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    165 Answers
    No answers on this topic
    Implementation went as expected
    93%
    Implementation went as expected
    170 Answers
    No answers on this topic
    Features
    Apollo.ioConversica
    Prospecting
    Comparison of Prospecting features of Apollo.io and Conversica
    Feature
    Apollo.io
    8.2
    198 Ratings
    6% above category average
    Conversica
    -
    Ratings
    Advanced search8.4193 Ratings00 Ratings
    Identification of new leads8.2193 Ratings00 Ratings
    List quality7.8196 Ratings00 Ratings
    List upload/download8.4184 Ratings00 Ratings
    Ideal customer targeting8.0191 Ratings00 Ratings
    Load time/data access8.2194 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Apollo.io and Conversica
    Feature
    Apollo.io
    8.2
    197 Ratings
    6% above category average
    Conversica
    -
    Ratings
    Contact information8.3197 Ratings00 Ratings
    Company information8.4197 Ratings00 Ratings
    Industry information8.0195 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Apollo.io and Conversica
    Feature
    Apollo.io
    7.8
    193 Ratings
    5% above category average
    Conversica
    -
    Ratings
    Lead qualification process7.9177 Ratings00 Ratings
    Smart lists and recommendations7.5177 Ratings00 Ratings
    Salesforce integration8.1115 Ratings00 Ratings
    Company/business profiles8.2184 Ratings00 Ratings
    Alerts and reminders7.7166 Ratings00 Ratings
    Data hygiene7.5184 Ratings00 Ratings
    Automatic data refresh7.5174 Ratings00 Ratings
    Tags7.8149 Ratings00 Ratings
    Filters and segmentation8.3179 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Apollo.io and Conversica
    Feature
    Apollo.io
    7.8
    171 Ratings
    5% above category average
    Conversica
    -
    Ratings
    Sales email templates7.6170 Ratings00 Ratings
    Append emails to records8.0156 Ratings00 Ratings
    Best Alternatives
    Apollo.ioConversica
    Small Businesses
    Owler
    Score9.7 out of 10
    No answers on this topic
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Piper the AI SDR by Qualified
    Score8.9 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.4 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Apollo.ioConversica
    Likelihood to Recommend
    8.6
    (220 ratings)
    9.3
    (95 ratings)
    Likelihood to Renew
    8.5
    (6 ratings)
    8.5
    (6 ratings)
    Usability
    8.3
    (191 ratings)
    9.0
    (1 ratings)
    Support Rating
    7.0
    (6 ratings)
    8.9
    (73 ratings)
    Implementation Rating
    5.5
    (1 ratings)
    8.1
    (49 ratings)
    User Testimonials
    Apollo.ioConversica
    Likelihood to Recommend
    Apollo.io
    Based on my experience using Apollo.io, it is well-suited for organizations like startups that are actively looking to generate new leads to market their products, and for direct marketing using the Apollo.io mail system and filtering leads by locality, sector, or designation.
    Incentivized
    Read full review
    Conversica
    Conversica is an excellent tool if you have a large database of potential students, sales leads, or other forms of potential customers/users. It does not replace human interaction, but instead supplements it - allowing your admissions/sales/retention team to spend their time with those individuals that are in most need of assistance - whether that be because they are "hot leads" for a sale, students with a sincere interest, or customers needing assistance beyond the capabilities of an automatic system.
    Incentivized
    Read full review
    Pros
    Apollo.io
    • contacts with verified emails
    • companies according to their economic sector
    • companies based on their size and revenue
    • companies based on their location
    • contactos con correos verificados
    • empresas de acuerdo a su sector económico
    • empresas de acuerdo a su tamaño y facturación
    • empresas de acuerdo a su ubicación
    Incentivized
    Read full review
    Conversica
    • Conversica is great at working low level leads and surfacing those that are in fact interested in your product or service.
    • Conversica is also useful in weeding out leads that are not strong.
    • Since Conversica is sending emails to various prospects, customers and opportunities, it allows sales, account managers, service etc, to focus on other activities, thereby saving time and freeing up resources.
    Incentivized
    Read full review
    Cons
    Apollo.io
    • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
    • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
    • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
    Incentivized
    Read full review
    Conversica
    • The method of standing up campaigns can be a little tedious for administrators because it uses copy/paste of Salesforce Campaign ID instead of just searching for active Salesforce campaigns.
    • Understanding the conversation path options that the AI could take is improving greatly, but can still use some improvements for admin awareness when standing up a new conversation.
    • Understanding what conversation types exist and how they differ from one another is sometimes difficult to self-serv, but the Conversica team is always very good about helping out explaining these.
    Incentivized
    Read full review
    Likelihood to Renew
    Apollo.io
    at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
    Incentivized
    Read full review
    Conversica
    Tool is extremely powerful but comes with a heavy price tag. As long as we close more than 30 deals with year with Conversica's assistance it will be an easy choice to renew. If we don't we will have to figure out if these funds are best spent in other lead generation places.
    Read full review
    Usability
    Apollo.io
    I gave it a 7 because it doesn't help you out if you're an organization that's call-heavy, because a lot of times the numbers aren't the best. It's not accurate. If you're somebody who's email and outbound and your goal is to find that, then that's cool. It works well for it. Some of the features, the AI tools, and some additional features they have are just too complex. Sometimes it's easy to use, but at the same time, there are tools that are not efficient, and it's like, "Where is this coming from?"Especially if you're looking for your niche, whatever industry you're in, and the target word, sometimes it can't find it. You can see what people are searching for, and it just doesn't add up. If you're trying to get very, very detailed, it's not the best. Sometimes it's going to depend on your industry, of course.
    Incentivized
    Read full review
    Conversica
    Standalone, it's very easy to use. It becomes a little more complicated when you're working with it as an integration in Salesforce.
    Incentivized
    Read full review
    Support Rating
    Apollo.io
    The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
    Incentivized
    Read full review
    Conversica
    Our account manager and support rep have been extremely helpful in helping us get the system where we wanted it. Given our original use case as a lead qualifier, a lot of the conversations needed to be altered or exceptions created in order to provide the customization we needed. Our AM and support rep were able to accommodate most of our requests and were extremely helpful in working with us on a solution.
    Incentivized
    Read full review
    Implementation Rating
    Apollo.io
    No answers on this topic
    Conversica
    The implementation went smoothly. The only advice I would give for anybody looking to integrate Conversica with Salesforce is to ensure that either you or somebody within your organization has experience with process builder as you'll need to create some processes to force your leads into Salesforce campaigns for the Conversica system to pick them up.
    Incentivized
    Read full review
    Alternatives Considered
    Apollo.io
    We found the contact data from Apollo.io was more reliable than Instantly.ai. We used Instantly.ai for about 6 months before stopping our use of it. Growbots doesn't give you as much volume for the same price at Apollo.io. However, we did close sales with Growbots, and we did not with Apollo.io. It could have just been our unique experience, but that's what happened.
    Incentivized
    Read full review
    Conversica
    I haven't looked into many other conversational ai products - we received a solid recommendation about using this and have been happy with the process and experience. Price was also pretty good, so we didn't feel a need to shop around on that front. If things change I'll do that homework, but we're happy for now
    Incentivized
    Read full review
    Return on Investment
    Apollo.io
    • Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
    • The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
    • In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead
    Incentivized
    Read full review
    Conversica
    • We have found that each conversation type has a different ROI. Some are very hard to report off of, whereas others are easy. this is because some are more built around building awareness of what we offer where they may not purchase it for months down the line.
    • Has helped us to save on salaries. If staff were to try to do the same thing our AI Assistant does, it would take them many hours to be as successful.
    Incentivized
    Read full review
    ScreenShots

    Apollo.io Screenshots

    Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings

    Conversica Screenshots

    Screenshot of Dashboard showing an overview of important metrics, like response rates, hot leads and top-performing lead sources