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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Apollo.io

    Score8.5 out of 10
    N/AApollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.

    $59

    per month per user

    InsideSales Playbooks

    Score9 out of 10
    N/AInsideSales Playbooks (formerly XANT Playbooks) aims to help SDRs and AEs quickly build closeable pipeline, by helping salespeople get a hold of more of the right people. InsideSales.com uses their A.I.-platform called Neuralytics to target likely buyers combined with their cadence engine to help sales reps consistently engage all of their prospects in a personalized way. Just like Waze from Google helps drivers get to their destination quickly based on the data from other drivers,…N/A
    Pricing
    Apollo.ioInsideSales Playbooks
    Editions & Modules
    Basic
    $59
    per month per user
    Professional
    $99
    per month per user
    Organization
    $1,188
    per year per user
    No answers on this topic
    Offerings
    Pricing Offerings
    Apollo.ioInsideSales Playbooks
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalRequired
    Additional Details20% discount for annual billing on the Basic and Professional plans.
    More Pricing Information
    Community Pulse
    Apollo.ioInsideSales Playbooks
    Considered Both Products
    Apollo.io
    No answer on this topic
    Aurea
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    197 Answers
    No answers on this topic
    Delivers good value for the price
    97%
    Delivers good value for the price
    188 Answers
    No answers on this topic
    Happy with the feature set
    97%
    Happy with the feature set
    206 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    163 Answers
    No answers on this topic
    Implementation went as expected
    93%
    Implementation went as expected
    168 Answers
    No answers on this topic
    Features
    Apollo.ioInsideSales Playbooks
    Prospecting
    Comparison of Prospecting features of Apollo.io and InsideSales Playbooks
    Feature
    Apollo.io
    8.2
    197 Ratings
    6% above category average
    InsideSales Playbooks
    -
    Ratings
    Advanced search8.4192 Ratings00 Ratings
    Identification of new leads8.2192 Ratings00 Ratings
    List quality7.8195 Ratings00 Ratings
    List upload/download8.4183 Ratings00 Ratings
    Ideal customer targeting8.0190 Ratings00 Ratings
    Load time/data access8.2193 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Apollo.io and InsideSales Playbooks
    Feature
    Apollo.io
    8.2
    195 Ratings
    6% above category average
    InsideSales Playbooks
    -
    Ratings
    Contact information8.3195 Ratings00 Ratings
    Company information8.4195 Ratings00 Ratings
    Industry information8.0193 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Apollo.io and InsideSales Playbooks
    Feature
    Apollo.io
    7.8
    192 Ratings
    5% above category average
    InsideSales Playbooks
    -
    Ratings
    Lead qualification process7.9176 Ratings00 Ratings
    Smart lists and recommendations7.5176 Ratings00 Ratings
    Salesforce integration8.1114 Ratings00 Ratings
    Company/business profiles8.1183 Ratings00 Ratings
    Alerts and reminders7.7165 Ratings00 Ratings
    Data hygiene7.5183 Ratings00 Ratings
    Automatic data refresh7.5173 Ratings00 Ratings
    Tags7.8148 Ratings00 Ratings
    Filters and segmentation8.3178 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Apollo.io and InsideSales Playbooks
    Feature
    Apollo.io
    7.8
    170 Ratings
    5% above category average
    InsideSales Playbooks
    -
    Ratings
    Sales email templates7.6169 Ratings00 Ratings
    Append emails to records8.0155 Ratings00 Ratings
    Best Alternatives
    Apollo.ioInsideSales Playbooks
    Small Businesses
    Owler
    Score9.7 out of 10
    HubSpot Sales Hub
    Score8.8 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Mixmax
    Score9.8 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Groove (legacy product)
    Score7.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Apollo.ioInsideSales Playbooks
    Likelihood to Recommend
    8.6
    (218 ratings)
    9.0
    (128 ratings)
    Likelihood to Renew
    8.5
    (6 ratings)
    -
    (0 ratings)
    Usability
    8.3
    (189 ratings)
    9.0
    (102 ratings)
    Support Rating
    7.0
    (6 ratings)
    -
    (0 ratings)
    Implementation Rating
    5.5
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Apollo.ioInsideSales Playbooks
    Likelihood to Recommend
    Apollo.io
    Based on my experience using Apollo.io, it is well-suited for organizations like startups that are actively looking to generate new leads to market their products, and for direct marketing using the Apollo.io mail system and filtering leads by locality, sector, or designation.
    Incentivized
    Read full review
    Aurea
    It is well suited for any sales department, to try to get ahold of the person you are trying to get ahold of. Playbooks has increased the number of decision makers that I can get ahold of on a day to day basis. This tool would probably be less suited for people that do not have calls to make outside of the company.
    Incentivized
    Read full review
    Pros
    Apollo.io
    • contacts with verified emails
    • companies according to their economic sector
    • companies based on their size and revenue
    • companies based on their location
    • contactos con correos verificados
    • empresas de acuerdo a su sector económico
    • empresas de acuerdo a su tamaño y facturación
    • empresas de acuerdo a su ubicación
    Incentivized
    Read full review
    Aurea
    • Playbooks does a great job of letting reps know when phone numbers are not a working number.
    • Playbooks does a great job being able to be tailored to your specific organization or business.
    • Playbooks does a great job of having a very friendly user experience.
    Incentivized
    Read full review
    Cons
    Apollo.io
    • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
    • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
    • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
    Incentivized
    Read full review
    Aurea
    • The ability to filter specific plays or pieces of information so that it's more user-friendly for the overall organization. Essentially, more room to customize the organization of accounts and how you're working them.
    • The initial onboarding process of accounts results in high levels of tasks - the ability to break these down in an easier way to help with time management would be helpful.
    Read full review
    Likelihood to Renew
    Apollo.io
    at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
    Incentivized
    Read full review
    Aurea
    No answers on this topic
    Usability
    Apollo.io
    I gave it a 7 because it doesn't help you out if you're an organization that's call-heavy, because a lot of times the numbers aren't the best. It's not accurate. If you're somebody who's email and outbound and your goal is to find that, then that's cool. It works well for it. Some of the features, the AI tools, and some additional features they have are just too complex. Sometimes it's easy to use, but at the same time, there are tools that are not efficient, and it's like, "Where is this coming from?"Especially if you're looking for your niche, whatever industry you're in, and the target word, sometimes it can't find it. You can see what people are searching for, and it just doesn't add up. If you're trying to get very, very detailed, it's not the best. Sometimes it's going to depend on your industry, of course.
    Incentivized
    Read full review
    Aurea
    It only took a day to get comfortable with Playbooks. The ease of use and overall usability is fantastic in the sense that it's pretty straightforward once you get enough repetitions in the tool. I also like all of the videos and resources available if support is needed
    Incentivized
    Read full review
    Support Rating
    Apollo.io
    The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
    Incentivized
    Read full review
    Aurea
    No answers on this topic
    Alternatives Considered
    Apollo.io
    We found the contact data from Apollo.io was more reliable than Instantly.ai. We used Instantly.ai for about 6 months before stopping our use of it. Growbots doesn't give you as much volume for the same price at Apollo.io. However, we did close sales with Growbots, and we did not with Apollo.io. It could have just been our unique experience, but that's what happened.
    Incentivized
    Read full review
    Aurea
    The Insidesales Playbooks is by far more intuitive and organized than other programs I have used in the past. Unfortunately I have not had experience with other products that are available out there. I would hope we will see more improvements from the ISDC tool as we all use it more and provide feedback
    Incentivized
    Read full review
    Return on Investment
    Apollo.io
    • Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
    • The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
    • In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead
    Incentivized
    Read full review
    Aurea
    • 100's of hours back in our week due to Salesforce Integration!
    • We have more clients answering the phone due to creative caller ID solutions.
    • We can standardize our messaging by partnering with Marketing to help build plays and auto-enroll certain contacts based on messaging.
    Incentivized
    Read full review
    ScreenShots

    Apollo.io Screenshots

    Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings

    InsideSales Playbooks Screenshots

    Screenshot of Playbooks DashboardScreenshot of Editing a RecordScreenshot of Creating an EmailScreenshot of Adding NotesScreenshot of Scheduling a CallScreenshot of Viewing Task List