Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Appium
Score 8.9 out of 10
N/A
N/AN/A
BrowserStack
Score 8.5 out of 10
N/A
BrowserStack is a test platform built for developers and QAs to expand test coverage, scale and optimize testing with cross-browser, real device cloud, accessibility, visual testing, test management, and test observability. BrowserStack states it currently powers over a billion tests a year for customers who include Amazon, Paypal, Well Fargo Bank, Nvidia, MongoDB, Pfizer, GE, Discovery, React JS, Apache, JQuery and several others rely on BrowserStack to test their web and mobile apps.
$0
per month Unlimited users and 5000 free screenshots
Google Tag Manager
Score 9.3 out of 10
N/A
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps. It is a free option, vs. the company's enterprise-tier Google Tag Manager 360.
$0
Pricing
AppiumBrowserStackGoogle Tag Manager
Editions & Modules
No answers on this topic
Percy - Free
$0
per month Unlimited users and 5000 free screenshots
App Percy - Free
$0
per month 5000 free screenshots and 100 minutes of infrastructure
Test Observability - Unlimited Free
$0
Accessibility Testing - Free
$0
Test Observability - Observability Pro
$0.01
per month per test execution
Percy - Desktop
$0.02
per month per screenshot
App Percy - Visual Core
$0.02
per month per screenshot
Percy - Desktop & Mobile
$0.02
per month per screenshot
App Percy - Visual Cloud
$0.03
per month per screenshot
Live - Desktop
$39
per month per user
Live - Desktop & Mobile
$49
per month per user
App Live - Individual
$49
per month per user
Automate - Desktop
$129
per month 1 parallel test
Live - Team
$175
per month 5 users
App Live - Team
$175
per month 5 users
Accessibility Testing - Team
$199
per month 5 users
Automate - Desktop & Mobile
$225
per month 1 parallel test
App Automate - Device Cloud
$249
per month 1 parallel test
App Live - Team Pro
$289
per month 5 users
App Automate - Device Cloud Pro
$299
per month 1 parallel test
Automate - Enterprise
Contact sales team
Percy - Enterprise
Contact Sales
App Automate - Enterprise
Contact Sales
App Live - Enterprise
Contact sales team
Live - Enterprise
Contact sales team
App Automate - Device Cloud Pro + Visual Cloud
Contact Sales
App Percy - Enterprise
Contact Sales
Test Observability - Enterprise
Contact Sales
Accessibility Testing - Enterprise
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
AppiumBrowserStackGoogle Tag Manager
Free Trial
NoYesNo
Free/Freemium Version
NoNoYes
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AppiumBrowserStackGoogle Tag Manager
Considered Multiple Products
Appium
Chose Appium
Appium is a wrapper of selenium and is available for mobile based applications. It has also the similar features as selenium has for website automation. Together both provide a combined solution for automating web and mobile apps. Can provide end to end automation with a …
BrowserStack
Chose BrowserStack
I'm using the app automate feature for Automation of mobile application. So, we are add Jenkins for CI process to use on BrowserStack. For mobile application testing, We are using Appium with java client in our framework and also integrate with BrowserStack capabilities.
Chose BrowserStack
When it comes to cross-device testing, or what can be said as Live testing, BrowserStack is the best tool for testing with different devices with different OSs at a time. It gives users the liberty to test on iPhone, iPad, or Android devices and check the UI on all different …
Chose BrowserStack
BrowserStack has better Customer Support, better Community backup, more range of devices, and better Return on Investment than both of the above mentioned companies.
Chose BrowserStack
Availability to our tech stacks, the price, and sales/technical support
Google Tag Manager

No answer on this topic

Features
AppiumBrowserStackGoogle Tag Manager
Security
Comparison of Security features of Product A and Product B
Appium
-
Ratings
BrowserStack
-
Ratings
Google Tag Manager
8.1
58 Ratings
3% below category average
Role-based user permissions00 Ratings00 Ratings8.158 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Appium
-
Ratings
BrowserStack
-
Ratings
Google Tag Manager
8.5
68 Ratings
5% above category average
Tag library00 Ratings00 Ratings8.763 Ratings
Tag variable mapping00 Ratings00 Ratings8.855 Ratings
Ease of writing custom tags00 Ratings00 Ratings6.767 Ratings
Rules-driven tag execution00 Ratings00 Ratings7.562 Ratings
Tag performance monitoring00 Ratings00 Ratings10.056 Ratings
Page load times00 Ratings00 Ratings8.549 Ratings
Mobile app tagging00 Ratings00 Ratings9.534 Ratings
Library of JavaScript extensions00 Ratings00 Ratings8.538 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Appium
-
Ratings
BrowserStack
-
Ratings
Google Tag Manager
7.4
69 Ratings
9% below category average
Event tracking00 Ratings00 Ratings8.666 Ratings
Mobile event tracking00 Ratings00 Ratings8.947 Ratings
Data distribution management00 Ratings00 Ratings8.641 Ratings
Universal data layer00 Ratings00 Ratings8.158 Ratings
Automated error checking00 Ratings00 Ratings3.045 Ratings
Best Alternatives
AppiumBrowserStackGoogle Tag Manager
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Medium-sized Companies
Swiftify
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Enterprises
Swiftify
Swiftify
Score 9.0 out of 10
ignio AIOps
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Tealium Customer Data Hub
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Score 8.4 out of 10
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User Ratings
AppiumBrowserStackGoogle Tag Manager
Likelihood to Recommend
9.8
(10 ratings)
8.9
(244 ratings)
9.1
(71 ratings)
Likelihood to Renew
10.0
(1 ratings)
9.1
(19 ratings)
7.0
(7 ratings)
Usability
9.0
(1 ratings)
7.8
(23 ratings)
8.1
(16 ratings)
Availability
-
(0 ratings)
9.7
(5 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
5.4
(78 ratings)
-
(0 ratings)
Support Rating
-
(0 ratings)
7.7
(24 ratings)
2.0
(12 ratings)
In-Person Training
-
(0 ratings)
7.3
(1 ratings)
-
(0 ratings)
Online Training
-
(0 ratings)
4.2
(3 ratings)
7.3
(1 ratings)
Implementation Rating
-
(0 ratings)
8.8
(8 ratings)
9.8
(2 ratings)
Configurability
-
(0 ratings)
8.3
(6 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.9
(4 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
8.3
(3 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
9.8
(6 ratings)
-
(0 ratings)
Professional Services
-
(0 ratings)
8.9
(4 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.0
(4 ratings)
-
(0 ratings)
Vendor pre-sale
-
(0 ratings)
8.3
(4 ratings)
-
(0 ratings)
User Testimonials
AppiumBrowserStackGoogle Tag Manager
Likelihood to Recommend
JS Foundation
1. It's open source which supports range of languages, operating systems and languages. Well suited for Android and IOS mobile automation. Supports all kinds of apps, which makes it flexible and robust mobile testing tool 2. It is less appropriate where we need intercept network call to verify the API calls. Extensive coding experience is required to work Appium
Read full review
BrowserStack
As per my experience, BrowserStack is more suited for those organizations that have a remote work culture and also for those who need multiple device testing. Also, it is beneficial for those organizations that do not want to spend more on physical devices, as the devices update frequently in the market. It is not appropriate for those organizations which have lesser need of multi- device testing as the subscription model may not be feasible for them. Also a small organization with less number of employees would not opt for BrowserStack as it would be costlier for them.
Read full review
Google
I have found Google Tag Manager as the go to solution for managing all of your event and conversion tags for your website. Not only does it make it easy to manage all of your tags in the one place, it is fairly intuitive to use and there is plenty of videos and help documentation online to help set up what ever you need. No scenarios come to mind at the moment on where it is less appropriate to use.
Read full review
Pros
JS Foundation
  • It uses WebDriver API so it makes it easy to use for former web test automation engineers.
  • It can be managed via the command line via an extensive set of parameters.
  • It handles implicit waits at the server side that is especially valuable in distributed infrastructure.
Read full review
BrowserStack
  • Reliable cross-browser, cross-device testing
  • integration with JIRA to add screenshots directly to bugs etc
  • Live mobile device testing for an extra layer of confidence
  • Customer support has been very consistent and reliable
  • User interface is incredibly simple to use and easy to train new users on
Read full review
Google
  • Selecting elements on a site [object, class, cookie, etc] (to later fire an event, send some data, etc) is very easy with triggers. Want to add an event when someone clicks on a button? Super easy. It was many many DOM selectors and you can even add custom functions if you need to do something more specific
  • In general, firing events in different circumstances is very easy mixing triggers and tags. You can track almost any element of the DOM and do whatever you want with it.
  • Testing is a great functionality. Only you can see what's on the site and you can debug it easily by seeing which events or tags were triggered and all the DOM elements involved (and why they matched the trigger).
  • Working in environments (staging, production) and versioning is easy to do, deploying changes in 2 clicks.
Read full review
Cons
JS Foundation
  • Element browser sometimes is unreliable and has sporadic fails.
  • Appium running is a bit slow, compared to tests written with Appium and with Espresso or XCTest.
Read full review
BrowserStack
  • Integrating a low-code or no-code product is difficult to use on an on-prem network with restrictions.
  • Automate setup could be more seamless, with packages to integrate in existing project.
  • Does not support different file types for uploading. Restrictions on the type of files.
Read full review
Google
  • There are several good integrations, but there can always be more. Native tracking for call tracking solutions, analytics providers, non-Google advertisers would be top of my list.
  • Documentation is just dreadful. Luckily there are some awesome folks out there doing crowdsourced tutorials (shout out to Simo Ahava) but by and large the Google Tag Manager instructions are worth what you pay for them.
Read full review
Likelihood to Renew
JS Foundation
I am rating 10/10 because Appium can use with multiple programming languages with multiple Test engines. Also, it works for both Android and iOS.
Read full review
BrowserStack
It's almost the 3rd year for us and it's renewal time for us. So yes, we are already discussing how many licenses we need to increase as users are increasing internally. So it's 100% sure that we are already planning renewal this year as well BrowserStack with live and app automate.
Read full review
Google
I haven't found another option for us to use especially one that is free. Down the road we may go a different route but for now GTM is a good option and does what we need it to do. It'd be nice to get more support or more integrations but with the free version there's only so much one can expect to get I suppose.
Read full review
Usability
JS Foundation
I would like to give 9/10 rating to Appium because of it can easily integrate with popular frameworks and CI/CD tools, as well as it is reliable, flexible and easy to use. The setup can bit complex in initial step, but once on configured it's very easy to use and enables stable and scalable mobile automation for real and cloud devices.
Read full review
BrowserStack
So many options that it can be a little overwhelming, but the core functions are easy to find and use and it's usually not too hard to figure things out for the more complex tasks. Very easy to boot up a device and a specific browser from the dashboard to begin a manual website test.
Read full review
Google
No difficult obstacle to overcome but Google Tag Manager can still be difficult for many users to deploy. Sure the basic HTML script can be deployed quite easily, but when you start to require triggers, variables, etc, it can be a little daunting.
Read full review
Reliability and Availability
JS Foundation
No answers on this topic
BrowserStack
I rated BrowserStack's availability a 10 because it is consistently reliable, with minimal to no downtime or unplanned outages. The platform is accessible whenever needed, ensuring uninterrupted testing. Its robust infrastructure and proactive monitoring ensure a seamless experience, allowing us to meet deadlines without delays caused by availability issues and all
Read full review
Google
No answers on this topic
Performance
JS Foundation
No answers on this topic
BrowserStack
The tests are fast considering the fact that they're Appium tests. I've seen tests reliably pass or fail when they're supposed to, with next to zero issues on the BrowserStack side of things. Tests launch only seconds after I kick off them off from my CLI.
Read full review
Google
No answers on this topic
Support Rating
JS Foundation
No answers on this topic
BrowserStack
I've not had much direct interaction with the BrowserStack support team. The help and community are great and we've not run into any issue that has really required us to reach out. I guess having a stable and easy to use system means you may never need to contact support.
Read full review
Google
GTM does not provide support. This is one of GTM's biggest issues but it's due to the level of customization for each website. If your team thinks they would heavily rely on the need for a support staff it is probably better to invest in a paid service with a team that can support your needs.
Read full review
In-Person Training
JS Foundation
No answers on this topic
BrowserStack
Yes, it was online training on meet, and trainer looks like skilled and technical strong, he has covered end to end all the features and he has answers all the queries. because of this trainings we are able to implement it by our own in the organization, thank you for support and training.
Read full review
Google
No answers on this topic
Online Training
JS Foundation
No answers on this topic
BrowserStack
It was a quick training from the support of browserstack, it was nice and easy to understand, thanks again for the support given by the team. and regularly I used to receive mails for training from support for any new feature they launch, I was able to spread same training to all my team and dev.
Read full review
Google
I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
Read full review
Implementation Rating
JS Foundation
No answers on this topic
BrowserStack
I rated the implementation satisfaction an 8 because while it went smoothly overall, there were some challenges during the initial learning phase and integration with existing tools. Key insights include the importance of providing sufficient training upfront and ensuring seamless integration with other systems to minimize disruptions and improve adoption speed.
Read full review
Google
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
Read full review
Alternatives Considered
JS Foundation
If you're an Apple developer, you use Xcode. It's practically a forced necessity. For system testing though, it doesn't have to be. You can have your development team focus on unit and integration tests in their platform and another team automate acceptance tests with a language they are more familiar with.
Read full review
BrowserStack
BrowserStack products has been found better for low code automations and visual regression techniques. We have been struggling to maintain the API endpoint sanity tests and writing a lot of code for them while releasing the builds, while we chose BrowserStack accessibility solutions, we found it a way easier than we thought and worked it up.
Read full review
Google
We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
Read full review
Contract Terms and Pricing Model
JS Foundation
No answers on this topic
BrowserStack
No Vendors were involved, directly dealt with Browserstack
Read full review
Google
No answers on this topic
Scalability
JS Foundation
No answers on this topic
BrowserStack
I may not be the best person to answer this as I am only using it for 1 department and at 1 site but will still try my best As far as Scalability for Devices for Mobile Automation is concerned, it gets a Solid 10, as the users can run cases on upto 10 device parallel and also have the best choices of devices to choose
Read full review
Google
No answers on this topic
Professional Services
JS Foundation
No answers on this topic
BrowserStack
Not used
Read full review
Google
No answers on this topic
Return on Investment
JS Foundation
  • Appium is open source, so it's free. That's budget friendly right there.
  • The ability to write mobile automation tests has saved considerable time for our manual test team, but that is true with most automation tests.
  • We use Sauce Labs with our other automation, but Appium works great with Sauce Labs, as well, if I needed to run on emulators and simulators.
Read full review
BrowserStack
  • It reduced the cost of buying multiple devices as we have multiple devices access in it
  • Easily accessible from anywhere due to it cloud availability
  • Introducing this to our client also helped us in building trust as well as winning their confidence during deliverables
Read full review
Google
  • GTM is very useful to determine if a particular element on the site is useful (i.e. is it being watched, is it being clicked, does it help customers navigate through more pages). As an SEO person, I can use this information to decide what to optimize for but also to track progress and see improvements in engagement.
  • With the use of Google Tag Manager, I was able to easily inject an A/B testing tool which lead to several improvements in lead generation.
Read full review
ScreenShots

BrowserStack Screenshots

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