Adjust by AppLovin vs. Parse.ly

According to my experience, I was able to integrate the Adjust by AppLovin to my marketing channels so that I made better and more detailed measurements for our apps. It was working with other 3rd party and marketing platforms very well. We analyzed the customer journey better after they downloaded or deleted the app. And user information is not kept inside the app makes it very trustable.

Incentivized

Parse.ly is a great tool for publishers who want to track engagement and audience behaviour across websites. With Parse.ly, we can easily track metrics like pageviews, time spent on page, and scroll depth to see which content is resonating with our audience and optimize our content strategy accordingly. Our marketers found Parse.ly to be an excellent tool for tracking the effectiveness of our campaigns. We can use Parse.ly to track metrics like referral sources, conversion rates, and engagement by audience segment to see which channels and tactics are driving the most engagement and conversions.

Incentivized

• Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
• Tracking in-app actions on our mobile campaigns.
• Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
• Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.

Incentivized

• Firstly, the platform is super easy to use, it is user-friendly and easy to navigate through.
• Secondly, the platform also provides you the option to use filters to your best fit and adjust the filters according to what data you want to look at.
• Thirdly, it enables the user to have live feedback on their articles and see what can be improved going forward to address the need of the readers.

Incentivized

• UI is very confusing and needs a refresh.
• Reports are very limited and need more granularity.
• Onboarding program for agencies lacks concrete information.

Incentivized

• A more readily understandable visual guide to a visitor's pathway through your site would help understand what keeps a reader on-site.
• The total page view number for the day should be more readily visible--on the overview page, not just by going to Posts>Historical.
• Maintain the archive for longer than a year under all plans--it's a shame to lose year-on-year data quickly.

Incentivized

We are happy to use Adjust by AppLovin in our measurements and effects on the business, so the company would like to renew our use.

Incentivized

As an employee, this is difficult for me to comment as I am not directly funding or making these business decisions. However, it is a tool many get on with for surface level data that is useful to editorial teams.

Incentivized

The Parse.ly platform is very user-friendly and easy to use. User management is simple, and reporting setup only takes a few minutes. They provide very helpful documentation for implementing the scripts on your site and have great customer support to help with custom development such as implementing their content recommendation engine.

Incentivized

Adjust Attribution is great on Amplitude if tagged/integrated right.

Incentivized

I rate this question this way solely because I haven't requested any support. I feel where I will eventually get support would be when we take Parse.ly up on some training that is being offered. We are looking to do that at some point after the first of the year and when our schedules support it.

Incentivized

I would recommend AppsFlyer over Adjust, as they have a better UI, clearer solutions, and better customer success than Adjust. Regarding Singular, Adjust is lagging behind the reporting tools and analytics.

Incentivized

Parse.ly does pretty well compared to Chartbeat, particularly when it comes to historical information and analysis options that are easy for employees to use after some short training. The onboarding for Parse.ly is intuitive, and the scheduled reports take away basically all of the inconvenience associated with regular metrics reviewing. But Chartbeat wins in its social audience tracking because it can source traffic to a specific social post, which can show you exactly how your audience is coming to your content and where you need to put your content to be sure you get that audience.

Incentivized

• It has helped us stop fraud, improving ROI.
• Cheaper than the competition improving ROI.
• Helped us identify non performing media channels, improving ROI.

Incentivized

• Sometimes in meetings our editorial director will point out stories that didn't perform well. To us, that means readers don't really care about the topic, so we'll pivot away from writing about that in the future. That might not be "business objectives" though.

Incentivized