Adjust by AppLovin vs. Salesforce CMS

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adjust
Score 8.5 out of 10
N/A
Adjust is a mobile marketing analytics platform boasting users among marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers apps with built-in intelligence and automation, backed by global customer support. In 2021, Adjust was acquired by AppLovin (Nasdaq: APP), a marketing software platform providing developers with an integrated set of solutions to solve their mission-critical functions like user acquisition,…N/A
Salesforce CMS
Score 8.3 out of 10
N/A
Salesforce Marketing Cloud Personalization (formerly Salesforce CMS) is a hybrid CMS allowing users to author content once and deliver it anywhere, in or out of Salesforce. Users create content, define content access, and define channels so they can share content and limit access to appropriate contributors. For an experience built with Salesforce, users can choose from two of the company's “what-you-see-is-what-you-get” (WYSIWYG) tools: Experience Builder and Commerce Page Designer. If the user…N/A
Pricing
Adjust by AppLovinSalesforce CMS
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdjustSalesforce CMS
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adjust by AppLovinSalesforce CMS
Features
Adjust by AppLovinSalesforce CMS
Security
Comparison of Security features of Product A and Product B
Adjust by AppLovin
-
Ratings
Salesforce CMS
8.9
59 Ratings
8% above category average
Role-based user permissions00 Ratings8.959 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adjust by AppLovin
-
Ratings
Salesforce CMS
8.4
54 Ratings
8% above category average
API00 Ratings8.453 Ratings
Internationalization / multi-language00 Ratings8.544 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Adjust by AppLovin
-
Ratings
Salesforce CMS
7.8
53 Ratings
0% above category average
WYSIWYG editor00 Ratings7.934 Ratings
Code quality / cleanliness00 Ratings8.145 Ratings
Admin section00 Ratings7.945 Ratings
Page templates00 Ratings7.949 Ratings
Library of website themes00 Ratings7.138 Ratings
Mobile optimization / responsive design00 Ratings7.645 Ratings
Publishing workflow00 Ratings8.045 Ratings
Form generator00 Ratings7.944 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Adjust by AppLovin
-
Ratings
Salesforce CMS
7.9
48 Ratings
6% above category average
Content taxonomy00 Ratings8.040 Ratings
SEO support00 Ratings7.837 Ratings
Bulk management00 Ratings8.339 Ratings
Availability / breadth of extensions00 Ratings8.042 Ratings
Community / comment management00 Ratings7.643 Ratings
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Adjust by AppLovinSalesforce CMS
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Score 10.0 out of 10
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Score 9.5 out of 10
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Score 9.0 out of 10
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User Ratings
Adjust by AppLovinSalesforce CMS
Likelihood to Recommend
7.9
(6 ratings)
8.4
(63 ratings)
Likelihood to Renew
8.0
(1 ratings)
9.0
(5 ratings)
Usability
-
(0 ratings)
8.3
(48 ratings)
Availability
-
(0 ratings)
9.0
(2 ratings)
Performance
-
(0 ratings)
8.0
(2 ratings)
Support Rating
6.0
(1 ratings)
9.0
(9 ratings)
In-Person Training
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
-
(0 ratings)
9.0
(1 ratings)
Configurability
-
(0 ratings)
9.0
(2 ratings)
Ease of integration
-
(0 ratings)
9.0
(2 ratings)
Product Scalability
-
(0 ratings)
9.0
(2 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
Adjust by AppLovinSalesforce CMS
Likelihood to Recommend
AppLovin
According to my experience, I was able to integrate the Adjust by AppLovin to my marketing channels so that I made better and more detailed measurements for our apps. It was working with other 3rd party and marketing platforms very well. We analyzed the customer journey better after they downloaded or deleted the app. And user information is not kept inside the app makes it very trustable.
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Salesforce
When managing a team of 30 or more technician the tools available for a scheduler are incredible. The system sync's quickly so all schedulers can be looking at the same Gantt and see what changes have been made or need to be made. If you have too small of a team this service would be overkill especially given the cost.
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Pros
AppLovin
  • Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
  • Tracking in-app actions on our mobile campaigns.
  • Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
  • Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.
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Salesforce
  • It has a very smooth integration with Salesforce and third-party tools, ensuring easy tracking of policies and assets.
  • It also has impressive security features like used-based permissions and encrypted data.
  • Everything can be managed from a centralized place which saves a lot of time.
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Cons
AppLovin
  • UI is very confusing and needs a refresh.
  • Reports are very limited and need more granularity.
  • Onboarding program for agencies lacks concrete information.
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Salesforce
  • I find that the more complex you make things it starts to hit load times quite hard.
  • Additional tracking and analytics for the pages/emails would be nice.
  • Version control with autosaves and regular saves so you can tell the difference with 15-minute intervals.
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Likelihood to Renew
AppLovin
We are happy to use Adjust by AppLovin in our measurements and effects on the business, so the company would like to renew our use.
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Salesforce
It will be too difficult to change to a different software. We are fully integrated, and if things are not working well, it would be way worse to try to move to a different platform.
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Usability
AppLovin
No answers on this topic
Salesforce
Strengths: - Intuitive for Salesforce Users – If you’re already working within the Salesforce ecosystem, the Salesforce CMS is easy to navigate, with a clean UI, drag-and-drop content management, and reusable assets for quick updates. - Seamless Integration – Since it connects natively with Experience Cloud, Marketing Cloud, and CRM, it allows for efficient multi-channel content distribution without needing extra third-party tools. - AI-Powered Personalization – The ability to deliver dynamic content based on user profiles and engagement data is a huge plus, making content delivery more relevant and impactful. Challenges: - Learning Curve for New Users – If you're not already familiar with Salesforce, the interface can feel overwhelming, requiring training to fully leverage all features. - Limited Customization & Workflow Automation – While it works well for structured content, advanced approval workflows and deep editorial customization are limited compared to enterprise CMS platforms like Adobe Experience Manager. - Media & Design Limitations – Salesforce CMS is not as robust for managing rich media-heavy content, which can be frustrating for teams needing more flexibility in multimedia presentation.
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Reliability and Availability
AppLovin
No answers on this topic
Salesforce
Seen very least outages and it would took more time hardley not more than 10 mins that to with prior advance notice
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Performance
AppLovin
No answers on this topic
Salesforce
Its very quick and not facing any issus in loading if we have good internet bandwidth then it works very well and doesnt gives any issues
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Support Rating
AppLovin
Adjust Attribution is great on Amplitude if tagged/integrated right.
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Salesforce
I've never really had to contact support. It's at the point where we have people in the organization that are our specific go-to inhouse support teams for Salesforce. Again, that goes back to what I said about there being a point where just too much is added to Salesforce that you have to hire someone to be the go-to person of Salesforce. There is only so much their support team can do for you. I wouldn't expect Salesforce Support to have any sort of understanding of the weird issues I deal with!
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In-Person Training
AppLovin
No answers on this topic
Salesforce
Since I attended training from one of our senior resource in organizations I didn't face any issues
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Online Training
AppLovin
No answers on this topic
Salesforce
N/A. I wasn't present for vendor-provided training.
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Implementation Rating
AppLovin
No answers on this topic
Salesforce
I joined post the installtion so not aware much of it but as per feedback its not that hard to setup
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Alternatives Considered
AppLovin
I would recommend AppsFlyer over Adjust, as they have a better UI, clearer solutions, and better customer success than Adjust. Regarding Singular, Adjust is lagging behind the reporting tools and analytics.
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Salesforce
As our business heavily relies on Sales Cloud, Service Cloud, and Marketing Cloud, we need a CMS that works natively with our existing Salesforce Data. Other platforms would require third-party connectors or custom API development, making integration more complex and expensive. Salesforce allows us to manage content once and distribute it across multiple touchpoints. It also delivers personalized marketing content based on CRM data.
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Contract Terms and Pricing Model
AppLovin
No answers on this topic
Salesforce
N/A. I did not help purchase Salesforce and am unaware of our contract details.
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Scalability
AppLovin
No answers on this topic
Salesforce
Its highly reliable when it comes to usage with high availability and robust infrastructure
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Professional Services
AppLovin
No answers on this topic
Salesforce
N/A. I've never used Salesforce professional services.
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Return on Investment
AppLovin
  • It has helped us stop fraud, improving ROI.
  • Cheaper than the competition improving ROI.
  • Helped us identify non performing media channels, improving ROI.
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Salesforce
  • It allows me to keep a close eye on all of my performance metrics through the Dashboard Reporting, ie what my sales pipeline looks like, how much it's changed in the last 60 days, new opportunities created in the last 7 days, # of emails sent for the week, etc. The ease of the design and output make it really easy to check my progress throughout the day to find where I have holes and am falling short on my personal and work goals. It's resulted in greater transparency with my Mgmt Team and shorter 1-on-1 mtgs with my boss as he can see exactly where I am at all times (to be fair, I'm a senior sales rep, so he pretty much lets me do my job completely unfettered), but it does prove that I am continually producing which recently resulted in a raise I didn't even ask for.
  • The SF repository is so detailed that I don't have to spend tons of time finding frequently used websites attached to a client or see what all interactions with the company look like. Even though I don't use SF for my bulk emails and email sequences, SF provides me with an email to use in the bcc of these emails which links everything back to SF. I find that extremely helpful. This really impacts my efficiency and I can honestly say that once I started using all the functionality of data management, it saved me about 20% of my time/week that I could then allocate towards other revenue-generating tasks like prospecting and account management. The more time I have for those, the better. My year-over-year on accounts 1 year and older just grew by 17% this last year.
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ScreenShots

Adjust Screenshots

Screenshot of Cohorts Dashboard.
See your retention rate per channel and per date.Screenshot of CEO View.
Easily view ad spend per country and per partner in one simple view.Screenshot of CEO View.
Holistically track ad spend per region and partner using views that make sense.Screenshot of Screenshot of User Acquisition Dashboard.
Track your profit and performance over time.Screenshot of Custom Reports.
You decide the most important metrics to include in your view. Bring your team up to speed with fully customizable reports.