Adobe Captivate vs. Articulate 360

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Captivate
Score 7.2 out of 10
N/A
Adobe Captivate is an elearning authoring and course design tool (or LCMS). It supports mobile HTML5 content. Captivate’s users are commonly midsized businesses to enterprises. Adobe Captivate includes some prebuilt assets as well as customizable workflows.
$33.99
per month
Articulate 360
Score 9.2 out of 10
N/A
Articulate 360 is an e-learning course development subscription offering. It includes every Articulate authoring tool, including the latest version of Storyline and Rise, a web-based app for creating inherently responsive courses. The vendor offers a 30-day free trial.
$549
per year
Pricing
Adobe CaptivateArticulate 360
Editions & Modules
Subscription
$33.99
per month
Student & Teacher Edition
$399
one-time fee
Upgrade
$499
one-time fee
Pereptual License
1,299
one-time fee
Academic - Personal
$549.00
per year
Academic - Teams
$699.00
per year
Freelancer - Personal
$1,099.00
per year
Teams
$1,399.00
per year
Offerings
Pricing Offerings
Adobe CaptivateArticulate 360
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsArticulate 360 is available on the Articulate website and through Articulate Authorized Resellers. The Articulate 360 Teams plan is available for $1,399 per user, per year, and individual subscriptions perfect for freelancers are available for $1,099 per user, per year (all prices USD). Eligible educational customers receive a 50% discount on list prices.
More Pricing Information
Community Pulse
Adobe CaptivateArticulate 360
Considered Both Products
Adobe Captivate
Chose Adobe Captivate
Articulate 360 offers a both Storyline and Rise as eLearning authoring tools, as well as a Stock Library with over 100,000 images for $1200/year. Adobe Captivate is a stand alone product for $30/month. If you are only using eLearning authoring tools the cost is significantly …
Chose Adobe Captivate
Adobe Captivate is an okay software program, but it is not something I'd pick over Articulate Storyline or Articulate 360. I only selected Captivate because it was mandatory for my course plus I wanted to explore it to find out how it worked. But after using it, I didn't find …
Chose Adobe Captivate
I prefer Articulate 360 over Adobe Captivate. While Captivate does have more features overall, Articulate 360 is much easier to navigate and nice, clean courses can be created in a fraction of the time.
Chose Adobe Captivate
I think that Articulate360 is more user-friendly and has a cleaner, more updated look. If you can edit a PDF, then you can use Articulate 360. Adobe Captivate may be more challenging for the designer, but it has more features. We chose Adobe Captivate because we want the option …
Chose Adobe Captivate
Adobe Captivate is perfect for advanced users or users who want to create innovative content. The restrictions are limited to how much/how little a user knows about Adobe Captivate and its features. On this note, beginners may have an easier time getting familiar with and …
Chose Adobe Captivate
I think Captivate has more features to customized learning. However, Articulate 360 is more straight to the point and less hassle to use because of the limited features.
Chose Adobe Captivate
I did not select Captivate, it was selected for me. Articulate 360 is easier to use and has a better flow.
Chose Adobe Captivate
Adobe Captivate is superior in 360 view courseware development. It's outstanding and a delight to work with. That's about it. Unfortunately, Articulate dominates in everything else.
Chose Adobe Captivate
Captivate is feature-rich and easy-to-use.
Chose Adobe Captivate
We are looking for easier templates, automated features, simulations, interactivity activities, and collaboration features.
Chose Adobe Captivate
Articulate currently has some benefits over Captivate in flexibility and responsive design, but I think these are being addressed in the next version of Captivate. Articulate is also more fiddly. Mac support is important to our users, who are majority Mac users.
Chose Adobe Captivate
Adobe Captivate is very easy to navigate.
Chose Adobe Captivate
Adobe Captivate is much more powerful than the Articulate products. It can take your training much further. If you can imagine it, you ca create it in Captivate. It also makes it easy to maintain simulations as they are recorded a individual pages making it easy to make a quick …
Chose Adobe Captivate
I teach our employees how to use both Adobe Captivate and Articulate and have found users find Articulate easier to learn.
Chose Adobe Captivate
While I prefer Storyline for its ease of use, I also use Captivate to accomplish advanced learning training.
Chose Adobe Captivate
Adobe Captivate has more robust functionality than any of its competition. It is truly an all-in-one content creation tool that lets you create everything from the most simple to the most advanced eLearning modules. Moreover, it allows you to have more minute control over every …
Chose Adobe Captivate
Whereas Articulate offers previews of production slides for mobile screen size, Captivate lets you design and edit content in a simulated mobile display. The ability to decide how content will behave when it encounters a mobile screen is immeasurably valuable. This is the …
Chose Adobe Captivate
There is no comparison (in my humble opinion). My production cycle is much faster with Articulate products (all of them) and I don't have the issues with YouTube playback that I do with Captivate 9. It's a simple matter of not wanting to expend time and effort to fix …
Articulate 360
Chose Articulate 360
Articulate 360 is a much more intuitive program when compared to Adobe Captivate. Also, there are more development options in 360 over captivate.

Storyline, when compared directly with Captivate, is much easier to use and the overall experience is more cohesive.
Chose Articulate 360
Compared to Adobe Captivate, Articulate 360 offers the best of both worlds in Rise 360 (quick and easy) and Storyline 360 (thorough and sophisticate). Captivate would only really be applicable for eLearning Specialists whereas Articulate 360 casts a much broader net, and …
Chose Articulate 360
There is no comparison in my book. Adobe Captivate served its purpose while we were using it but it's much clunkier and more difficult to use and learn. I had way more issues with that than I have ever had with Articulate 360.
Chose Articulate 360
I have worked extensively in Adobe Captivate and found it to be much more of a challenge than Articulate 360. The learning curve is greater in Captivate and I found that far more steps and workarounds were required to create comparable interactions than in Articulate products. …
Chose Articulate 360
Adobe Captivate has a ton of incredible functionality. You're able to fully customize user experiences through interactive elements, buttons, transitions, hiding and activating various elements, and so on. But overall Captivate is insanely difficult for someone new to the tool …
Chose Articulate 360
Most of the other software don't have as many templates as Articulate 360. They are not as easy to use. Also, once you get an Articulate subscription, unless another software has a low price point or offers something unique there is no reason to change. I have not been …
Chose Articulate 360
When a developer is trying to build training materials it happens in two scenarios. The first is a properly planned and developed training course. This course has ample time to adjust and refine the content to make sure it meets the desired goal. The second scenario is the 'I …
Chose Articulate 360
Articulate 360 provides a much better result when training is taken in our LMS. It runs much smoother and faster with less interruptions than what was noted when using Abobe Captivate
Chose Articulate 360
With the older version of Captivate, do not like the learning curve. Articulate 360 eliminates that obstacle. I love Storyline and Storyline 2. I used Articulate Studio for several years, and it is very good for someone that knows PowerPoint, or wants to convert PowerPoint …
Chose Articulate 360
Articulate 360 the industry standard. Captivate seems clunky and lacks many of the essential features that come with Storyline 360. There is no comparing the two pieces of software.
Chose Articulate 360
We didn't look into much else as one of our customers was using Articulate and highly recommended it. It's been great for creation but the lack of included LMS is the sticking point.
Chose Articulate 360
My choice for Articulate 360 ​​is mainly based on the many possibilities that the product offers me. With Articulate 360 ​​I can fully utilize my creativity. In addition, I do not have to worry about any impossibilities of the software, so that I can continue to focus on the …
Chose Articulate 360
Articulate Storyline on its own merit already was a great contender with the rest of the tools on the market, now in this 'bundle of joy' you have all the tools you need to develop amazing elearning content. No need for anything else!
Chose Articulate 360
I was an Adobe Captivate user before I switched to Articulate. I found the learning curve for Storyline was so low you could literally create e-learning after playing with it for a few hours. I did not find that with Captivate. Storyline adapts to the developer's level of …
Chose Articulate 360
Articulate 360 does stack up to iSpring, however, iSpring was more willing to help during COVID-19. Adobe Presenter does help, however, it struggles with its library of graphics. As for course building, I have tried CourseArc (more like a Learning Management System), WhizCabin …
Chose Articulate 360
We looked at all of these platforms for training, and Articulate offered the most features, the best portability, the easiest build environment, and the easiest use for our users. Captivate is a good tool, too, but it's only comparable to Storyline, and we had a number of use …
Chose Articulate 360
Articulate has several complementary software to create different types of courses, however, iSpring can only create adaptive but non-responsive courses. iSpring has its advantages to produce very fast courses, but Articulate has many extra functions that allow you to customize …
Chose Articulate 360
Articulate 360 provided a better experience than any of the other software programs out there that offered similar functionality. It was far easier to use than something like Captivate, while being similarly feature-rich. At the same time, it didn't lack the features of …
Chose Articulate 360
Articulate 360 is a more modern, responsive interface with features that Captivate lacks. Things like locking the next button until a user clicks certain items. Can I do this is Captivate? Yes, but it takes 5 times as long as it does in Articulate's "Storyline" or "Rise" …
Chose Articulate 360
For the features and the price, you can't go wrong with Articulate 360. With the full suite of products, I have found that I use Rise to create simple courses and Storyline for more complex ones. After trialing Captivate and Storyline side by side, I found that creating was …
Chose Articulate 360
Articulate 360 is much more user-friendly than Captivate. I would recommend Articulate over Captivate any day.
Chose Articulate 360
It's about 6 one way half a dozen the other. Articulate provides a robust amount of tools and different suits we have taken advantage of. Members of the team also had spent the majority of the time in this suite and we rebuilt old content using Articulate so it became our main …
Chose Articulate 360
I believe that Articulate 360 provides a more robust development platform than the competition. By having access to all of the tools and content, there really isn't much you cannot do with it.
Chose Articulate 360
I personally prefer Storyline over Captivate as it is a very easy interface to work with and I can create as simple or complex builds as I wish easily.
Chose Articulate 360
Storyline 360 gives you similar output as Storyline 2, with responsive players and some new features, but does not produce a fully responsive course. It optimizes the page size based on the device screen like before. If a slide has a lot of content, it will be very difficult to …
Top Pros
Top Cons
TrustRadius Insights
Adobe CaptivateArticulate 360
Highlights

TrustRadius
Research Team Insight
Published

Adobe Captivate and Articulate 360 are both Corporate Learning Management Systems with a focus on eLearning content authoring. They are both most commonly used by large businesses and enterprises but have some users across company sizes. 

Adobe Captivate focuses on providing more advanced eLearning authoring tools, including support for VR, improved accessibility, and interactive content. Its goal is to facilitate highly engaging and interactive content for creators with the proper experience. In contrast, Articulate 360 provides sub-applications designed to support all levels of creator experience and expertise. This can make Articulate ideal for larger groups with creators across the skill spectrum. 

Features

Adobe Captivate and Articulate 360 differentiate by their ideal skill level, with features tailored to each target audience. 

Adobe Captivate excels at providing knowledgeable creators with the widest range of content creation capabilities. In particular, Captivate prioritizes supporting interactive content, including branching content paths within courses. This focus allows creators to make highly engaging content for end-learners. It also offers strong reporting capabilities within courses. 

Articulate 360 differentiates by making content creation more accessible to a wider range of creators and users. Its sup-applications, such as Storyline and Rise, provide options to serve creators at various skill levels. Rise in particular serves less experienced creators and has a much lower learning curve. Articulate also emphasizes its accessibility across mobile devices and for disabled folks. 

Limitations

Adobe Captivate and Articulate 360’s respective specializations also come with some limitations worth considering. 

Adobe Captivate’s advanced capabilities come with a steep learning curve. Many reviewers argue that the platform is intimidating for beginners and takes time to learn how to make the most of the tool. This curve often means that Captivate is not ideal for rapid eLearning development. Captivate is also priced separately from the rest of the Adobe suite, which limits the cost benefits of bundling some Adobe products. 

In contrast, Articulate 360 may lack some of the more advanced features that Captivate offers. Additionally, collaboration for creator teams within the platform is still limited and difficult to use according to many reviewers. Updates to the product have also been known to create new errors in preexisting courses, so users should be conscious of possible change management that may be necessary. The pricing can also be high if the organization is not making courses at volume. 

Pricing

Adobe Captivate offers 3 pricing systems for new buyers. Users can subscribe to Captivate for $33.99/month, or purchase a perpetual license for $1,299. Students or teachers can purchase Captivate for $399 instead. Adobe also offers a free 30-day trial. 

Articulate 360 is priced differently for companies, freelancers, and academics. For companies, the Teams Plan costs $1,299/user/year, with additional collaboration and support features available. The Personal Plan costs $999/user/year. For academics, the Person Plan costs $499/user/year and the Teams Plan costs $649/user/year.

Features
Adobe CaptivateArticulate 360
Learning Management
Comparison of Learning Management features of Product A and Product B
Adobe Captivate
9.4
30 Ratings
10% above category average
Articulate 360
-
Ratings
Course authoring10.029 Ratings00 Ratings
Course catalog or library9.018 Ratings00 Ratings
Player/Portal8.023 Ratings00 Ratings
Learning content9.023 Ratings00 Ratings
Progress tracking & certifications10.025 Ratings00 Ratings
Learning reporting & analytics9.018 Ratings00 Ratings
Social learning10.014 Ratings00 Ratings
Gamification9.01 Ratings00 Ratings
Best Alternatives
Adobe CaptivateArticulate 360
Small Businesses
iSpring Suite
iSpring Suite
Score 9.4 out of 10
iSpring Suite
iSpring Suite
Score 9.4 out of 10
Medium-sized Companies
Infosec Skills
Infosec Skills
Score 9.9 out of 10
iSpring Suite
iSpring Suite
Score 9.4 out of 10
Enterprises
Infosec Skills
Infosec Skills
Score 9.9 out of 10
iSpring Suite
iSpring Suite
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe CaptivateArticulate 360
Likelihood to Recommend
7.1
(127 ratings)
9.3
(72 ratings)
Likelihood to Renew
7.0
(9 ratings)
9.1
(3 ratings)
Usability
8.1
(7 ratings)
9.1
(9 ratings)
Availability
1.8
(1 ratings)
-
(0 ratings)
Performance
7.3
(1 ratings)
-
(0 ratings)
Support Rating
5.8
(18 ratings)
8.6
(16 ratings)
Implementation Rating
2.7
(2 ratings)
9.1
(2 ratings)
Configurability
5.5
(1 ratings)
-
(0 ratings)
Ease of integration
8.4
(2 ratings)
-
(0 ratings)
Product Scalability
8.2
(1 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
Adobe CaptivateArticulate 360
Likelihood to Recommend
Adobe
Captivate is well suited for instruction designers who want to build attractive, personalized, interactive, energetic lessons. It's also a good choice for someone who wants to build something innovative because Captivate gives the developer so much control over so many aspects.
But if someone wanted something built quickly, generically and didn't care about holding the viewer's attention, then Captivate might be an expensive tool. That person might be more satisfied with a cheaper and easier to learn authoring tool.
Read full review
Articulate Global, Inc.
I am not a fully trained instructional designer, but I found the user experience to be enjoyable. I have crafted my own revision of a course using Articulate 360 and while the process was lengthy, I found edits and changes to be relatively easy to implement. I also had a great deal of fun making tweaks, organizing and adding imagery. I think with regard to creating online courses/products for students to utilize, this is a great program and serves several levels of instructional design well (from me being brand new to this, to my supervisor who is newly certified, up to a longtime LD). I don't know that this is wholly relevant to courses that are live, be they in-person or virtual (Zoom webinars for example). Most of the material created in Articulate 360 tends to sit on the side of an on-demand, at-your-own-pace as far as coursework is concerned. A live course with an instructor, while it could be utilized in a live setting, the way it would be used I am unsure would be as dynamic or worthwhile as other more traditional options.
Read full review
Pros
Adobe
  • Quickly adding in graphics, text, and interactive buttons.
  • Has extensive variables and branching for additional customization, beyond the competition.
  • Has 360 degree capability which competitors don't offer (I have not used this feature).
  • High degree of customization and personalization.
  • True responsive screen display on all devices, viewable as you are creating the training. This is different than some competitors - some just shrink the screen, but Adobe Captivate allows actually removing or moving or changing items at different screen sizes.
  • If you like Flash, it has Flash output, although it's going away in 2020. Personally, I think this is an outdated technology.
  • Many advanced capabilities. I chose this product due to the capabilities.
  • Comes with assets, templates, people, head shots, and full body—excellent.
  • Adobe Captivate is the authoring tool. It integrates with Adobe Captivate Prime - which I highly recommend if you want to truly take advantage of all of its features in reporting, administration, compliance, and social learning. (I didn't use Prime because you essentially need 100+ students to affordably use Prime.) If you look at my chart of what Captivate is capable of, I can't say that Captivate has a lot of the reporting features because they are part of Prime/SCORM, although, with Captivate's customization, you might be able to do most of them if you are up to it, but I did not.
Read full review
Articulate Global, Inc.
  • Rise is clean and professional. It looks polished to users and is easy for learners to follow.
  • They have outstanding support.
  • Storyline allows you to create some very engaging intricate interactive learning.
  • Generally, their products are user friendly.
  • They are considered the Gold standard in elearning authoring.
  • Their courses can be read on phones, tablets computers. etc.
  • They also have a powerpoint add in for making really nice slides.
  • Their review tool, allows you to easily send the courses to reviewers who can update in course.
Read full review
Cons
Adobe
  • Clunky interface, it takes a lot of extra clicks to get places compared to other Adobe apps and competitor's eLearning software.
  • Would be nice if it was part of creative cloud, or at least in the group of apps you can add through Creative Cloud.
  • More regular and meaningful updates. Compared to flagship apps like Photoshop, Illustrator, etc. Captivate is like the read headed step child. Competitors excel at providing regular updates with clear change documentation. How are we still using Captivate 2019 in 2022?
  • The interface feels like it is still stuck in the 90s, would be nice if it was more modern and better in-line with flagship adobe offerings.
  • Variables and associated menus are a nuisance to work with vs some of the clever drop down and content-sensitive options in Articulate Storyline.
Read full review
Articulate Global, Inc.
  • I'd like to see more variety in the types of interactions available. The ones that exist now (hot spot, drag n' drop, flip cards, etc.) are useful, but it would be nice to have more options without having to build something custom in Storyline to pull over. For example, I'd like a more elaborate sorting activity, customizable drag and drop activity, game options such as crosswords, options that allow user response, and more variety in the quizzing and assessment.
  • The built-in branching scenario feature requires a bit of trial and error. I'd like to see a snapshot, at-a-glance view of the scenario so it easier to see where the branching is, or where its missing.
  • The built-in assessment features are pretty limited - the Knowledge Check block has only multiple choice, multiple response, fill in the blank and basic matching. There is the option to pull in a test bank which is great, but it would be great to have more options built-in without having to develop something more elaborate in Storyline.
Read full review
Likelihood to Renew
Adobe
We have hundreds of courses that were created in Adobe Captivate. It will take us a while to convert to Articulate. We'll need a license for another year and/or until Adobe comes out with a true update to the software.
Read full review
Articulate Global, Inc.
Articulate 360 is an essential tool in our organisation's workflow. The money that we make through its use, far outweighs the cost of renewing our licenses. Articulate 360 has exposed us to new clients that we may not have otherwise encountered if we did not subscribe to the Articulate services.
Read full review
Usability
Adobe
Adobe Captivate does take some getting used to. There are features that are much more convoluted than they need to be, but overall it is a great product with a some excellent features. Being in a pretty small market, Adobe Captivate and Articulate Storyline dominate the space. They are not the same software, but allow for eLearning authoring. Each has their benefit and their downside, but, for me, Adobe Captivate edges out Storyline.
Read full review
Articulate Global, Inc.
I rate the overall usability of Articulate 360 ​​with an 8, because of the many possibilities the software offers me. The software ensures that almost anyone without knowledge of coding can develop an interactive online course in a fairly simple and pleasant way.
Read full review
Support Rating
Adobe
It is difficult to get in touch with Adobe Captivate support. With a seemingly limited number of resources, mostly outsourced, getting in contact with someone to help troubleshoot an issue is challenging. Typically wait times are long, and the desired path to resolution is to use an existing knowledge base or a self-help guide. It is certainly not a user-friendly experience.
Read full review
Articulate Global, Inc.
It took forever to get someone to respond--either by email or by phone--directly to a pricing and licensing question. It is unfortunate that a company that has such potential as a streamlined course building/authoring tool not only missed the boat with service but also proves itself to be all fluff and no substance.
Read full review
Implementation Rating
Adobe
I'm only aware of the problems Adobe Captivate had with SumTotal LMS and Upside LMS, requiring extensive contact with both internal and external support staff to fix the problems. We had no problems at all with Articulate.
Read full review
Articulate Global, Inc.
It is pretty straight forward and easy to implement is you are already creating eLearning. If you have old courses created in other versions of Articulate I recommend you update them to the new version even though it is not necessary (especially From Storyline3 to 360) but if you don't you may find difficulty opening and keeping things straight
Read full review
Alternatives Considered
Adobe
I think that Articulate360 is more user-friendly and has a cleaner, more updated look. If you can edit a PDF, then you can use Articulate 360. Adobe Captivate may be more challenging for the designer, but it has more features. We chose Adobe Captivate because we want the option to create interactive learning environments. Adobe Captivate plays well with the other Adobe design products including Photoshop, Illustrator, and Premier. Additionally, Adoe Captivate is highly compatible with Cornerstone, our preferred Learning Management Systems.
Read full review
Articulate Global, Inc.
Adobe Captivate has a ton of incredible functionality. You're able to fully customize user experiences through interactive elements, buttons, transitions, hiding and activating various elements, and so on. But overall Captivate is insanely difficult for someone new to the tool to learn. Most of what I learned about Captivate, I had to do by trial and error or by watching Paul Wilson's YouTube videos. I find Articulate 360 to be far more intuitive
Read full review
Return on Investment
Adobe
  • Adobe Captivate has allowed our instructors to engage students in ways we never have before.
  • Instructors who have used Adobe Captivate in our organization have reported higher levels of engagement with their courses and their students, theoretically leading to improved assessment of student performance.
Read full review
Articulate Global, Inc.
  • I am an independent user so far so no ROI; however it has clearly made a positive impact on my course as my students love the clear navigation interface and know exactly where to find content.
  • On point to consider is that it has no forum option on its lesson option so this hinders some asynchronous users from interacting with others on the course.
  • Users have expressed many positive feedback from using Articulate 360 which increases productivity and engagement.
Read full review
ScreenShots

Articulate 360 Screenshots

Screenshot of Creating a course in RiseScreenshot of Articulate 360Screenshot of Storyline 360Screenshot of Rise 360Screenshot of Content Library 360Screenshot of Review 360