AskNicely vs. Mailchimp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AskNicely
Score 10.0 out of 10
N/A
AskNicely in New Zealand offers their software application as a means of collecting real-time feedback from customers, touting integration with the CRM and automated workflows, the ability to integrate interaction data from popular tools and channels (e.g. Slack, Intercom, etc.), and boasting a satisfactory survey response rate superior to other survey tools.N/A
Mailchimp
Score 7.9 out of 10
N/A
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails
$0
per month
Pricing
AskNicelyMailchimp
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AskNicelyMailchimp
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AskNicelyMailchimp
Considered Both Products
AskNicely
Chose AskNicely
We are still evaluating SurveyMonkey against AskNicely, but initial results would seem to favor the latter. For ease-of-use, flexibility, and easily accessible analytics, AskNicely wins on all counts. Both have robust outreach engines, and there are limitations and pros/cons …
Mailchimp

No answer on this topic

Top Pros
Top Cons
Features
AskNicelyMailchimp
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
AskNicely
8.2
26 Ratings
6% above category average
Mailchimp
-
Ratings
Survey templates8.526 Ratings00 Ratings
Themes7.921 Ratings00 Ratings
Custom logo/branding8.324 Ratings00 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
AskNicely
8.7
24 Ratings
2% above category average
Mailchimp
-
Ratings
Changes to live survey8.819 Ratings00 Ratings
Question design help8.721 Ratings00 Ratings
Multiple question types8.514 Ratings00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
AskNicely
7.9
19 Ratings
4% below category average
Mailchimp
-
Ratings
Survey logic flexibility7.919 Ratings00 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
AskNicely
8.4
25 Ratings
3% above category average
Mailchimp
-
Ratings
Response tracking8.925 Ratings00 Ratings
Data export8.522 Ratings00 Ratings
Standard reports8.323 Ratings00 Ratings
Custom reports7.918 Ratings00 Ratings
Analytics8.420 Ratings00 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
AskNicely
8.8
20 Ratings
5% above category average
Mailchimp
-
Ratings
Access controls8.918 Ratings00 Ratings
Compliance8.715 Ratings00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
AskNicely
8.4
14 Ratings
4% above category average
Mailchimp
-
Ratings
Vendor-offered crowdsourcing8.15 Ratings00 Ratings
Respondent restrictions8.613 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
AskNicely
-
Ratings
Mailchimp
8.0
476 Ratings
3% above category average
WYSIWYG email editor00 Ratings8.1441 Ratings
Dynamic content00 Ratings7.7424 Ratings
Ability to test dynamic content00 Ratings7.8405 Ratings
Landing pages00 Ratings7.5327 Ratings
A/B testing00 Ratings8.0358 Ratings
Mobile optimization00 Ratings8.1435 Ratings
Email deliverability reporting00 Ratings8.5463 Ratings
List management00 Ratings8.1463 Ratings
Triggered drip sequences00 Ratings7.8320 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
AskNicely
-
Ratings
Mailchimp
9.1
2 Ratings
16% above category average
Lead nurturing automation00 Ratings6.22 Ratings
Lead scoring and grading00 Ratings10.01 Ratings
Data quality management00 Ratings10.01 Ratings
Automated sales alerts and tasks00 Ratings10.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
AskNicely
-
Ratings
Mailchimp
8.1
51 Ratings
6% above category average
Calendaring00 Ratings8.446 Ratings
Event/webinar marketing00 Ratings7.836 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
AskNicely
-
Ratings
Mailchimp
8.1
45 Ratings
7% above category average
Social sharing and campaigns00 Ratings8.243 Ratings
Social profile integration00 Ratings8.036 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
AskNicely
-
Ratings
Mailchimp
7.6
461 Ratings
1% above category average
Dashboards00 Ratings7.7124 Ratings
Standard reports00 Ratings8.0459 Ratings
Custom reports00 Ratings7.250 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
AskNicely
-
Ratings
Mailchimp
7.4
45 Ratings
2% below category average
API00 Ratings7.833 Ratings
Role-based workflow & approvals00 Ratings6.57 Ratings
Customizability00 Ratings5.62 Ratings
Integration with Salesforce.com00 Ratings8.421 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.618 Ratings
Integration with SugarCRM00 Ratings8.12 Ratings
Third-party software integrations00 Ratings7.640 Ratings
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AskNicelyMailchimp
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Square 9 Softworks
Score 9.9 out of 10
PFL Direct Mail Platform
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User Ratings
AskNicelyMailchimp
Likelihood to Recommend
8.9
(26 ratings)
8.0
(500 ratings)
Likelihood to Renew
-
(0 ratings)
8.5
(51 ratings)
Usability
-
(0 ratings)
8.4
(373 ratings)
Availability
-
(0 ratings)
9.5
(6 ratings)
Performance
-
(0 ratings)
9.0
(7 ratings)
Support Rating
-
(0 ratings)
7.9
(15 ratings)
Implementation Rating
-
(0 ratings)
7.5
(22 ratings)
Configurability
-
(0 ratings)
10.0
(2 ratings)
Ease of integration
-
(0 ratings)
8.0
(4 ratings)
Product Scalability
-
(0 ratings)
9.5
(6 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(2 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(2 ratings)
User Testimonials
AskNicelyMailchimp
Likelihood to Recommend
AskNicely
AskNicely is well suited for surveying customers about how they are feeling about your product. This can be their overall feeling or after they have taken a certain action. E.g. used a particular feature. It's not designed for getting through customer feedback, rather gauging satisfaction. You will need to follow up with other survey methods for detailed feedback.
Read full review
Mailchimp
With Mailchimp we are able to revive and enhance our personal connect with the customers. The easy-to-use tools allows us to personalize the email content, segregate and target important leads & send relevant messages. Also, it offers interactive analysis on the performance of a particular campaign. We can judge the effectiveness of our mailers in real time.
Read full review
Pros
AskNicely
  • NPS Surveys - Easy to access and use and branded for our company.
  • Analytics - AskNicely provides simple and robust analytics for identifying trends in data.
  • Workflows - AskNicely uniquely provides automated workflows in response to NPS results. This means teams like customer success and marketing can spend less time reacting and researching and more time working to create programs that drive more business and improve our customer experience.
Read full review
Mailchimp
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
Read full review
Cons
AskNicely
  • Integrations could always be another but they do a nice job getting Asknicely and CRM’s talking nicely to one another
  • I’d like to see more resources on how to take small businesses to the next level of CX execution using NPS and AskNicely
  • More, not fewer plan options
Read full review
Mailchimp
  • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
  • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
  • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
  • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
Read full review
Likelihood to Renew
AskNicely
No answers on this topic
Mailchimp
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
Read full review
Usability
AskNicely
No answers on this topic
Mailchimp
Our team use Mailchimp almost every week. Overall UI is simple for anyone to get started with it. The resource library around using particular features is also there, so we don't have to train our team on this product. We also used a lot of other features as well.
Read full review
Reliability and Availability
AskNicely
No answers on this topic
Mailchimp
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Read full review
Performance
AskNicely
No answers on this topic
Mailchimp
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Read full review
Support Rating
AskNicely
No answers on this topic
Mailchimp
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
Read full review
Implementation Rating
AskNicely
No answers on this topic
Mailchimp
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Read full review
Alternatives Considered
AskNicely
We are still evaluating SurveyMonkey against AskNicely, but initial results would seem to favor the latter. For ease-of-use, flexibility, and easily accessible analytics, AskNicely wins on all counts. Both have robust outreach engines, and there are limitations and pros/cons on each application. It is at least a very competitive match up, and I would hesitate to besmirch one tool over the other. SurveyMonkey users would benefit from giving AskNicely a once-over, though.
Read full review
Mailchimp
Mailchimp is a means to an end and a way to stay within GDPR laws. We may not use it if this wasn't a requirement. Other platforms are better for design or management of contacts, but Mailchimp offers that secure storage of data that is required. I have not tried other bulk mail applications, so am unable to compare these.
Read full review
Scalability
AskNicely
No answers on this topic
Mailchimp
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
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Return on Investment
AskNicely
  • Ask Nicely is just for internal use and we don't monitor it in relevance to GMV
  • Ask Nicely is a good way to provide quantifiable goals in customer service which is often qualitative
  • Ask Nicely is a great way to follow up with all customers who have not had a good experience
Read full review
Mailchimp
  • Mailchimp has allowed us to communicate effectively with thousands of customers with ease.
  • Mailchimp's use during our second year of business helped us expand our list of brands considerably (almost 30% YTD) because of regular interactions that we've launched.
  • Mailchimp ramp-up time is minimal for new users so I can turn things over to junior staff - saving me time and money.
Read full review
ScreenShots

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.