What users are saying about
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47 Ratings

Audiense

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47 Ratings
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Score 7.5 out of 100
13 Ratings
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Score 10 out of 100

Attribute Ratings

  • Audiense is rated higher in 3 areas: Likelihood to Recommend, Online Training, Implementation Rating
  • Wildfire by Google (Discontinued) is rated higher in 4 areas: Likelihood to Renew, Usability, Availability, Performance
  • Audiense and Wildfire by Google (Discontinued) are tied in 1 area: Support Rating

Likelihood to Recommend

7.5

Audiense

75%
23 Ratings
2.0

Wildfire by Google (Discontinued)

20%
4 Ratings

Likelihood to Renew

6.2

Audiense

62%
4 Ratings
7.9

Wildfire by Google (Discontinued)

79%
3 Ratings

Usability

8.0

Audiense

80%
1 Rating
9.0

Wildfire by Google (Discontinued)

90%
1 Rating

Availability

8.0

Audiense

80%
2 Ratings
10.0

Wildfire by Google (Discontinued)

100%
2 Ratings

Performance

8.0

Audiense

80%
2 Ratings
10.0

Wildfire by Google (Discontinued)

100%
2 Ratings

Support Rating

9.5

Audiense

95%
4 Ratings
9.5

Wildfire by Google (Discontinued)

95%
4 Ratings

Online Training

9.0

Audiense

90%
1 Rating
8.5

Wildfire by Google (Discontinued)

85%
2 Ratings

Implementation Rating

9.5

Audiense

95%
4 Ratings
8.5

Wildfire by Google (Discontinued)

85%
4 Ratings

Likelihood to Recommend

Audiense

When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
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Google

The transition to Google has been painful - key contacts are no longer available.
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Pros

Audiense

  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
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Google

  • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
  • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
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Cons

Audiense

  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
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Google

  • More customization - Would like to have the ability to edit more without coding.
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Pricing Details

Audiense

Starting Price

$99 per month

Editions & Modules

Audiense editions and modules pricing
EditionModules
Audience Insights6961
Twitter Marketing (formerly Socialbro)392

Footnotes

  1. per month (billed annually)
  2. per month (billed annually)

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Wildfire by Google (Discontinued)

Starting Price

Editions & Modules

Wildfire by Google (Discontinued) editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Audiense

    I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
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    Google

    Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

    During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
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    Usability

    Audiense

    The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
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    Google

    Very easy to use, almost anyone can learn how to build a comprehensive promotion.
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    Reliability and Availability

    Audiense

    I have never had an issue.
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    Google

    I have never been kicked out of Wildfire service. Always up and running.
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    Performance

    Audiense

    I have never had an issue.
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    Google

    Easy to perform tasks and quick to upload changes to your promotions.
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    Support Rating

    Audiense

    Any questions we had were promptly answered.
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    Google

    Phone and email support were always available to us when we needed it.
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    Online Training

    Audiense

    Pretty simple to start using. Have to do some self-study to learn more advanced features
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    Google

    Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
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    Implementation Rating

    Audiense

    Just a plug and play online tool
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    Google

    Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
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    Alternatives Considered

    Audiense

    I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
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    Google

    Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
    Read full review

    Return on Investment

    Audiense

    • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
    • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
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    Google

    • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
    • Aggregating all content into one system creates efficiencies for content teams
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    Screenshots

    Add comparison