Likelihood to Recommend When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
Read full review The transition to Google has been painful - key contacts are no longer available.
Read full review Pros Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account. Audiense also has great analytical tools like best time to tweet reports Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are. Read full review Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page. Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS. Read full review Cons For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution. For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades. If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool. Read full review More customization - Would like to have the ability to edit more without coding. Read full review Likelihood to Renew I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
Read full review Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad. During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
Read full review Usability The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
Read full review Very easy to use, almost anyone can learn how to build a comprehensive promotion.
Read full review Reliability and Availability I have never had an issue.
Read full review I have never been kicked out of Wildfire service. Always up and running.
Read full review Performance I have never had an issue.
Read full review Easy to perform tasks and quick to upload changes to your promotions.
Read full review Support Rating Any questions we had were promptly answered.
Read full review Phone and email support were always available to us when we needed it.
Read full review Online Training Pretty simple to start using. Have to do some self-study to learn more advanced features
Read full review Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
Read full review Implementation Rating Just a plug and play online tool
Read full review Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
Read full review Alternatives Considered I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
Read full review Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
Read full review Return on Investment Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group. Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable. Read full review As with any social media management tool, there is a savings on labor hours (rather than doing the manual work) Aggregating all content into one system creates efficiencies for content teams Read full review ScreenShots