Likelihood to Recommend When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
Read full review Twitter Counter is the best tool for surveying your brand's and campaigns' performance. It gives a good statistical analysis. This analysis of tweets will help you to grow your account, determine when to tweet and what to tweet, and help you with overall growth. Though it is little difficult to understand (you have to navigate through all the features to learn the tool), once you learn it, it is easy to use. It will help you understand the market requirement.
Read full review Pros Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account. Audiense also has great analytical tools like best time to tweet reports Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are. Read full review Something very comfortable is that you do not have to open another account, just with the username on Twitter access to the tool and you can see the evolution of the profile every day, I can see if the number of users increased or not. In addition, I can observe data of my followers, the data of who I follow, and something very important: I can see my tweets and compare data. its interface allows to observe weekly, monthly and if desired data and for a better analysis a quarterly of all this data. In terms of analysis, we use it to achieve media monitoring work in a political campaign. This allowed us to evaluate and verify the strategy that was used was the correct one. It is a simple, easy to use tool. Read full review Cons For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution. For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades. If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool. Read full review Inaccurate Prediction: Twitter predictions are usually ineffective. For instance, Twitter Counter has always wrongly predicted the number of Twitter followers we will gain from a Twitter campaign or at a certain date. Poor customer support; Takes an average of two weeks to get a response from Twitter support. There is also no Live help desk team to talk to when you need an immediate assistance. Read full review Likelihood to Renew I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
Read full review it is not complicated to use, ideal to have an image of the account, in a short time. You can predict the future if you consider that you have a good strategy.
Read full review Usability The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
Read full review in general it is a tool not very complicated, it is more difficult for those who do not master the English language, but even without mastering the language in its free phase you can immediately interpret the data it offers.
Read full review Reliability and Availability I have never had an issue.
Read full review Performance I have never had an issue.
Read full review Support Rating Any questions we had were promptly answered.
Read full review I have not used it so far I have not used it so far
Read full review Online Training Pretty simple to start using. Have to do some self-study to learn more advanced features
Read full review Implementation Rating Just a plug and play online tool
Read full review it is important to have some knowledge about market statistics
Read full review Alternatives Considered I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
Read full review I've used
AgoraPulse and
Hootsuite for analytics in the past. For a small organization that needs to keep a relatively tight budget control while still being able to delve into its analytics over the past year, Twitter Counter has the edge over
AgoraPulse and
Hootsuite . Both require much higher monthly payments for analytics that cover that length of time. Twitter Counter doesn't try to be an all-in-one solution, and in that regard, it stands out for reporting, especially for smaller organizations that do not need the full functionality of more expensive
AgoraPulse or
Hootsuite packages.
Read full review Return on Investment Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group. Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable. Read full review Can add and easily switch between 10 different accounts and will have full access to all features. Data analytics helped in growing your account and attracts followers. Read full review ScreenShots