Aurea List Manager vs. Mautic (open source)

Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.

Mautic is not Salesforce or Dynamics of course; it is hard to install, still buggy and you have to know what you're doing if you want to use it. But that is your admission fee to an always free system that does essentially all the same things as the pricey alternatives, does it effectively and gives you total control. Mautic was acquired by Acquia, the company behind Drupal, and has been making substantial upgrades since that seem to be accelerating. The system has an active user community, active development and will only get better, making it an excellent choice to grow with and build your own systems around and never be dependent on third parties

• Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
• Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
• Discussion Lists. There are numerous list setting to customize each list.

Incentivized

• Marketing email organization
• Email tracking
• Email automation
• Contact management
• Open rates
• Delivery rates
• A/B testing
• Email sending
• Unsubscribe management
• SMTP management

• Tech support is limited for standard users, especially during non business hours even for critical errors
• Installation/upgrade is often complicated
• Version releases are too frequent

Incentivized

• Setting up the email templates has required hiring a professional. The templates that are provided are not fully responsive.
• More responsive form templates are needed.

Incentivized

We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.

I have not needed to utilize customer support during my use of Lyris LM.

I was not part of the implementation process.

We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.

Infusionsoft, at the time I tested it, had a crazy editor--very unintuitive and not very clean. Mautic (open source) makes it much easier to build up campaigns. Besides that, it didn't provide what we needed to justify the lack of possibility to self-host it and the requirement to pay for it.

• Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
• LM can do almost anything you need. it's complete.
• ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.

Incentivized

• We made our ROI back within a year.
• Fulfills our needs and our client's needs, our clients love it.
• I would just add more templates to the email construction selection, other than that, it is just perfect.

Incentivized