AWS Elastic Beanstalk vs. Google Analytics

I have been using AWS Elastic Beanstalk for more than 5 years, and it has made our life so easy and hassle-free. Here are some scenarios where it excels -

• I have been using different AWS services like EC2, S3, Cloudfront, Serverless, etc. And Elastic Beanstalk makes our lives easier by tieing each service together and making the deployment a smooth process.
• N number of integrations with different CI/CD pipelines make this most engineer's favourite service.
• Scalability & Security comes with the service, which makes it the absolute perfect product for your business.

Personally, I haven't found any situations where it's not appropriate for the use cases it can be used. The pricing is also very cost-effective.

Incentivized

Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.

• Getting a project set up using the console or CLI is easy compared to other [computing] platforms.
• AWS Elastic Beanstalk supports a variety of programming languages so teams can experiment with different frameworks but still use the same compute platform for rapid prototyping.
• Common application architectures can be referenced as patterns during project [setup].
• Multiple environments can be deployed for an application giving more flexibility for experimentation.

Incentivized

• Multiple reports to see website use and behavior
• Allows you to customize reports with days, weeks, months, and years
• You can build out a dashboard to easily view stats from multiple websites in one place
• You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats

Incentivized

• Limited to the frameworks and configurations that AWS supports. There is no native way to use Elastic Beanstalk to deploy a Go application behind Nginx, for example.
• It's not always clear what's changed on an underlying system when AWS updates an EB stack; the new version is announced, but AWS does not say what specifically changed in the underlying configuration. This can have unintended consequences and result in additional work in order to figure out what changes were made.

Incentivized

• Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
• Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
• Gotchas around filtering and data validation.
• Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.

Incentivized

As our technology grows, it makes more sense to individually provision each server rather than have it done via beanstalk. There are several reasons to do so, which I cannot explain without further diving into the architecture itself, but I can tell you this. With automation, you also loose the flexibility to morph the system for your specific needs. So if you expect that in future you need more customization to your deployment process, then there is a good chance that you might try to do things individually rather than use an automation like beanstalk.

Incentivized

We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.

Incentivized

The overall usability is good enough, as far as the scaling, interactive UI and logging system is concerned, could do a lot better when it comes to the efficiency, in case of complicated node logics and complicated node architectures. It can have better software compatibility and can try to support collaboration with more softwares

Incentivized

Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements

We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.

This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics

As I described earlier it has been really cost effective and really easy for fellow developers who don't want to waste weeks and weeks into learning and manually deploying stuff which basically takes month to create and go live with the Minimal viable product (MVP). With AWS Beanstalk within a week a developer can go live with the Minimal viable product easily.

Incentivized

The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.

Incentivized

love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.

- Do as many experiments as you can before you commit on using beanstalk or other AWS features. - Keep future state in mind. Think through what comes next, and if that is technically possible to do so. - Always factor in cost in terms of scaling. - We learned a valuable lesson when we wanted to go multi-region, because then we realized many things needs to change in code. So if you plan on using this a lot, factor multiple regions.

Incentivized

I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.

We also use Heroku and it is a great platform for smaller projects and light Node.js services, but we have found that in terms of cost, the Elastic Beanstalk option is more affordable for the projects that we undertake. The fact that it sits inside of the greater AWS Cloud offering also compels us to use it, since integration is simpler. We have also evaluated Microsoft Azure and gave up trying to get an extremely basic implementation up and running after a few days of struggling with its mediocre user interface and constant issues with documentation being outdated. The authentication model is also badly broken and trying to manage resources is a pain. One cannot compare Azure with anything that Amazon has created in the cloud space since Azure really isn't a mature platform and we are always left wanting when we have to interface with it.

Incentivized

I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.

Incentivized

Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions

• till now we had not Calculated ROI as the project is still evolving and we had to keep on changing the environment implementation
• it meets our purpose of quick deployment as compared to on-premises deployment
• till now we look good as we also controlled our expenses which increased suddenly in the middle of deployment activity

Incentivized

• It has helped us gain understanding of what is going on on our website.
• It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
• It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
• It has helped guide our website redesign.

Incentivized