What users are saying about
54 Ratings
21 Ratings
54 Ratings
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Score 7.7 out of 100
21 Ratings
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Score 8.3 out of 100

Feature Set Ratings

    Email & Online Marketing

    Bazaarvoice

    Feature Set Not Supported
    N/A
    8.1

    Mapp Digital

    81%
    Mapp Digital ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    7.8
    78%
    6 Ratings

    Dynamic content

    N/A
    0 Ratings
    8.5
    85%
    5 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    8.0
    80%
    5 Ratings

    Landing pages

    N/A
    0 Ratings
    8.6
    86%
    5 Ratings

    A/B testing

    N/A
    0 Ratings
    8.8
    88%
    5 Ratings

    Mobile optimization

    N/A
    0 Ratings
    7.6
    76%
    6 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.6
    86%
    7 Ratings

    List management

    N/A
    0 Ratings
    8.4
    84%
    6 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    7.0
    70%
    6 Ratings

    Reporting & Analytics

    Bazaarvoice

    Feature Set Not Supported
    N/A
    8.1

    Mapp Digital

    81%
    Mapp Digital ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    8.2
    82%
    6 Ratings

    Standard reports

    N/A
    0 Ratings
    8.2
    82%
    6 Ratings

    Custom reports

    N/A
    0 Ratings
    7.8
    78%
    6 Ratings

    Pre-Send Testing

    Bazaarvoice

    Feature Set Not Supported
    N/A
    8.3

    Mapp Digital

    83%
    Mapp Digital ranks higher in 8/8 features

    URL Validation

    N/A
    0 Ratings
    9.0
    90%
    4 Ratings

    Link Tracking

    N/A
    0 Ratings
    7.8
    78%
    4 Ratings

    Image Validation

    N/A
    0 Ratings
    8.0
    80%
    5 Ratings

    Inbox Display

    N/A
    0 Ratings
    8.2
    82%
    5 Ratings

    Email Accessibility Tools

    N/A
    0 Ratings
    8.2
    82%
    5 Ratings

    Spelling and Grammar Check

    N/A
    0 Ratings
    8.0
    80%
    5 Ratings

    Spam Testing

    N/A
    0 Ratings
    8.4
    84%
    5 Ratings

    Email Previews

    N/A
    0 Ratings
    8.6
    86%
    5 Ratings

    Attribute Ratings

    • Bazaarvoice is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Implementation Rating
    • Mapp Digital is rated higher in 1 area: Support Rating

    Likelihood to Recommend

    8.9

    Bazaarvoice

    89%
    22 Ratings
    8.2

    Mapp Digital

    82%
    14 Ratings

    Likelihood to Renew

    9.0

    Bazaarvoice

    90%
    4 Ratings
    7.8

    Mapp Digital

    78%
    8 Ratings

    Usability

    9.0

    Bazaarvoice

    90%
    1 Rating
    1.9

    Mapp Digital

    19%
    4 Ratings

    Availability

    9.0

    Bazaarvoice

    90%
    2 Ratings

    Mapp Digital

    N/A
    0 Ratings

    Performance

    Bazaarvoice

    N/A
    0 Ratings
    9.0

    Mapp Digital

    90%
    2 Ratings

    Support Rating

    8.9

    Bazaarvoice

    89%
    14 Ratings
    9.0

    Mapp Digital

    90%
    6 Ratings

    Online Training

    Bazaarvoice

    N/A
    0 Ratings
    10.0

    Mapp Digital

    100%
    1 Rating

    Implementation Rating

    9.0

    Bazaarvoice

    90%
    3 Ratings
    5.0

    Mapp Digital

    50%
    6 Ratings

    Likelihood to Recommend

    Bazaarvoice

    Bazaarvoice Conversations is well suited for almost any sized company looking to add reviews and a Q&A section to their website. They offer many solutions that can be customized through their thorough design and modification tools. For teams with internal development teams and a strong focus on specific interactions and appearance, it might be cheaper to go with a competitor with just and API integration depending on your needs
    Christopher Payne | TrustRadius Reviewer

    Mapp Digital

    During our use of MAPP Digital, it is deserving to say that the product helped us to overcome the main challenges we faced in our business at the time. As a preliminary user I have struggled much with hosting manual campaigns on remarketing etc. But with the Mapp digital software hosting marketing campaigns became a complete automated process with supervision. This feature offered by Mapp made a huge decrease in my daily workload and I'm more than grateful for it.
    Sachi Subaran | TrustRadius Reviewer

    Pros

    Bazaarvoice

    • Bazaarvoice Curations makes it incredibly easy to pull in content from multiple social media platforms for us to review.
    • Once the content is pulled into the Curations dashboard, our marketing team can very easily scroll through all the images and decide which ones we would like to feature on our site.
    • Curations also makes it very easy to tag any of our products in the images. We are able to do this manually, but Bazaarvoice also offers the option of letting their team tag the products they see in our images.
    Anonymous | TrustRadius Reviewer

    Mapp Digital

    • BlueHornet's WYSIWYG (What You See Is What You Get) interface for creating emails is easier to use than many platforms. Users appreciate this. BlueHornet makes it super simple to create a version specific for mobile devices.
    • I am a big fan of the custom data segmentation tools built into BlueHornet. They are powerful and easy to use. Many other ESPs, including a number of the top rated ones, do not have such powerful, easy to use segmentation tools. This matters. It helps a user send more relevant emails.
    • BlueHornet makes sharing to social networks simple. In this day and age, forwarding to a friend is dead. Sharing to social networks is essential. Having this be easy to do is very important.
    Anonymous | TrustRadius Reviewer

    Cons

    Bazaarvoice

    • Bazaarvoice does suffer from some deficits. Filtering for reviews and questions is virtually worthless if you're trying to zero in on a specific product or group of products. The best you can do is filter by product ID, but different retailers will have different IDs for the same product, so even that is not intuitive or effective.
    • Speed of the product is slow on the average day, very slow on a bad day, and slightly better than slow on a good day. Loading more questions/reviews or refreshing a view can be time consuming.
    • Bazaarvoice's reporting is severely lacking. I need to use reports to track my team's responses for quality purposes. I also use this data to gauge productivity. However, report filtering doesn't allow you to filter by response date...only the date on which the review was posted by the customer. Although the spreadsheet you get DOES include the response date, this is inexplicably missing from report filters.
    • Thinking back on speed, reports take a VERY long time to pull, even when your date range is small and recent.
    • If you have multiple users who respond to items, there's also no user differentiation in reports. So unless you have your team members sign/initial their responses, there's no way to tell who wrote what when you look at a response report. This seems like an oversight since every user has their own unique login credentials.
    • Finally, you should consider what your retailer network will REALLY look like. My company has around 15 retailers activated on our network, but more than 90% of our reviews come from just two of those dealers. Responding to questions is free with BV, but reviews require an upgrade to Connections Premium, so it's a good idea to check all your retailers' sites to see how many reviews they house and how active users are before paying for the upgrade.
    Joshua P. Kennedy | TrustRadius Reviewer

    Mapp Digital

    • It would be nice to see the API's functionality introduced into the web client.
    • The reporting tools for transactional messages is different than the rest of the system. This promotes difficulty with getting accurate reporting in the web client, outside of an API call.
    • The custom fields are different for transactional messages, which introduces times when human error may flub the fields because they aren't contiguous throughout the product.
    Daniel Fox | TrustRadius Reviewer

    Pricing Details

    Bazaarvoice

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    Mapp Digital

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    Bazaarvoice

    Bazaarvoice 9.0
    Based on 4 answers
    We are happy with the product and really just need to optimise our deployment of it on an ongoing basis. There is a lot of functionality prebuilt within Bazaarvoice which we want to have on our site, and to recreate this in our platform would take significant effort which is not practical for us.
    Emma Thomas | TrustRadius Reviewer

    Mapp Digital

    Mapp Digital 7.8
    Based on 8 answers
    Although BlueHornet offers helpful testing capabilities, the ESP is a bit outdated. There is a lot of room for aesthetics improvement as they are not appealing. The reporting tool is usually broken, and reporting either no, or wrong metrics. If this ESP were to update their design, as well as fix the reporting tool, I think this platform would be much better.
    Hannah Kennedy | TrustRadius Reviewer

    Usability

    Bazaarvoice

    Bazaarvoice 9.0
    Based on 1 answer
    I'm sure all processes and program can improve, however Bazaarvoice has reached a very easy usability level and hope this continues as the product improves over time.
    Anonymous | TrustRadius Reviewer

    Mapp Digital

    Mapp Digital 1.9
    Based on 4 answers
    There were three tabs used to navigate throughout the system called, "publish," "engage," and, "measure." These three tabs made the site very user friendly and all features easy to find
    Anonymous | TrustRadius Reviewer

    Performance

    Bazaarvoice

    No score
    No answers yet
    No answers on this topic

    Mapp Digital

    Mapp Digital 9.0
    Based on 2 answers
    They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system
    Anonymous | TrustRadius Reviewer

    Support Rating

    Bazaarvoice

    Bazaarvoice 8.9
    Based on 14 answers
    The Bazaarvoice team is always available via call, email, or any other platform to provide help, guidance, or to push or ask for the task we set earlier. They are talkative and easy to share information and discuss issues if there are any. Thay may have more out of box solutions for easy implementation, but as a whole, and regarding support I am satisfied.
    Anonymous | TrustRadius Reviewer

    Mapp Digital

    Mapp Digital 9.0
    Based on 6 answers
    Sometimes it was hard to get an initial response but after we started CCing more people, it became a lot better!
    Anonymous | TrustRadius Reviewer

    Online Training

    Bazaarvoice

    No score
    No answers yet
    No answers on this topic

    Mapp Digital

    Mapp Digital 10.0
    Based on 1 answer
    They made sure to go through anything and everything that we wanted
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    Bazaarvoice

    Bazaarvoice 9.0
    Based on 3 answers
    Save time and energy by utilizing their implementation team!
    Anonymous | TrustRadius Reviewer

    Mapp Digital

    Mapp Digital 5.0
    Based on 6 answers
    I wasn't there when they first got it, but when I got there there were only a few people that knew a little bit about it. There was A LOT that we didn't know. Then BlueHornet came and had some workshops and we learned a lot that we didn't even know existed. They were doing a lot of things wrong before BlueHornet came and showed up more about the tool
    Anonymous | TrustRadius Reviewer

    Alternatives Considered

    Bazaarvoice

    It's the most trusted provider and has the highest standards. It also has a user-friendly platform with all the functionalities we need. The other platforms lacked basic functionality, included reporting, filtering, saving views, and general maintenance. We found many issues with moderation and platform performance in our previous providers and decided that we needed to switch.
    Ephraim Mandel | TrustRadius Reviewer

    Mapp Digital

    We were able to thoroughly evaluate the program for Mapp Digital thanks to the free trial's availability. Comparing the two products' graphical user interfaces, it's evident that Mapp Digital comes out on top. Mapp Digital's excellent customer service was another reason for our decision to work with the company.
    Anonymous | TrustRadius Reviewer

    Return on Investment

    Bazaarvoice

    • Our conversion rate saw a 127% lift with reviews.
    • Our Average Order Value saw a 7.6% lift with reviews.
    • Our revenue per visitor saw 144.3% life with reviews.
    • Reviews and Q&As allow us to embed SEO-rich content which helps us rank better on search engines.
    • We can send Bazaarvoice Reviews to Google to be included in our Product Listing Ads. Having the review stars under our PLAs increases our CTR.
    Melissa Best | TrustRadius Reviewer

    Mapp Digital

    • BlueHornet has been a good entry-level platform. We have successfully launched scores of clients with limited email marketing experience onto this platform. Because it is easy to use, we have spent minimal effort needing to help these clients with problems.
    • It is easy to migrate clients on or off BlueHornet, depending upon their needs. This is helpful because it allows our clients to be on exactly the right platform. Some platforms make it difficult to migrate off, essentially trapping clients on a platform that no longer meets their needs or business objectives.
    • I wish BlueHornet were keeping pace with technology advancements in the industry. The gap between the biggest ESPs and competitors like BlueHornet seems to be growing.
    Anonymous | TrustRadius Reviewer

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