What users are saying about
49 Ratings
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Score 8.2 out of 100
14 Ratings
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Score 7 out of 100

Likelihood to Recommend

Bazaarvoice Platform

Bazaarvoice Conversations is well suited for almost any sized company looking to add reviews and a Q&A section to their website. They offer many solutions that can be customized through their thorough design and modification tools. For teams with internal development teams and a strong focus on specific interactions and appearance, it might be cheaper to go with a competitor with just and API integration depending on your needs
Christopher Payne | TrustRadius Reviewer

Mapp Digital

BlueHornet is a great platform for a small or medium size business that is graduating from the "free" platforms and wants more features. It delivers a generally easy to use interface and HTML editor. The concept of segments as implemented by Blue Hornet is not standard, but it allows fairly powerful segmentation capabilities that are easy for a marketer to use. Why choose a more complicated, expensive platform if you do not need or use their advanced features? Whistles and bells are attractive, but a potential user should be realistic about their immediate needs and the needs they will have over the next year. BlueHornet has seen some history of instability. If you need to send mission-critical transactional messages like password resets, it may not be the best choice, but for a budget-conscious email marketer, it is a reasonable option.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Bazaarvoice Platform
Mapp Digital
4.3
WYSIWYG email editor
Bazaarvoice Platform
Mapp Digital
7.3
Dynamic content
Bazaarvoice Platform
Mapp Digital
2.7
Ability to test dynamic content
Bazaarvoice Platform
Mapp Digital
2.7
A/B testing
Bazaarvoice Platform
Mapp Digital
4.5
Mobile optimization
Bazaarvoice Platform
Mapp Digital
3.6
Email deliverability reporting
Bazaarvoice Platform
Mapp Digital
4.5
List management
Bazaarvoice Platform
Mapp Digital
4.5
Triggered drip sequences
Bazaarvoice Platform
Mapp Digital
4.5

Reporting & Analytics

Bazaarvoice Platform
Mapp Digital
5.8
Dashboards
Bazaarvoice Platform
Mapp Digital
7.3
Standard reports
Bazaarvoice Platform
Mapp Digital
5.5
Custom reports
Bazaarvoice Platform
Mapp Digital
4.5

Pros

Bazaarvoice Platform

  • Our ability to answer questions on our retail partner websites in a timely manner. We constantly win awards from our retail partners for questions responded to in 24 hours or less.
  • Bazaarvoice Conversations gives us the ability to respond to all 1-2-3 star ratings and some 5-star reviews also. We welcome 1-2-3 star reviews as it gives us an opportunity to let customers know we are responsive to their issues.
  • Bazaarvoice Conversations is easy to train on for new employees. It is intuitive and easy to teach people how to get their job done fast which I as a manager appreciate.
Richard Peterson | TrustRadius Reviewer

Mapp Digital

  • API functionality, alongside reporting, is unparalleled in an environment where you may not have IT support to build out tools.
  • The user interface is easy to understand, allowing users to have control over the creative delivery for MIME, HTML, text and mobile ads.
  • It allows deliverability experts to throttle deliveries by selecting mailing domain and IP pairs, granting access to stats on these individual paired delivery tools.
Daniel Fox | TrustRadius Reviewer

Cons

Bazaarvoice Platform

  • Recently there were some changes to some of Facebook's policies. This has made pulling content from Instagram and Facebook a little more difficult than it was in the past. We now cannot send automated permission requests to customers as easily as we could before.
  • It can get a little confusing when you are managing many different content channels with different rule sets. Initially we had a very complicated set up and found the dashboard a little confusing to navigate, but we have since trimmed down the complexity and have had no problems.
  • Occasionally it can take much longer than expected to hear back from the support team.
Anonymous | TrustRadius Reviewer

Mapp Digital

  • I have used Blue Hornet over the last few years as it is the selected email platform used by my content provider. I have never used a more glitchy platform! Every time I use it I run into broken links, glitches and kinks. Their tech team is very quick to blame your machine - but I have access to several machines on all major OS platforms, and I run into the same issues every time.
  • The Blue Hornet user interface is poor and clunky. They have a great looking homepage - but you can tell that there focus is on selling and not on current clients. This is plainly apparent by the fact that the login button is buried at the very bottom of the page and difficult to find the first time you look for it. Not to mention the fact that the user interface itself is nowhere near as smooth and polished as their branded website is. Additionally, their reports are often inaccurate.
  • I would suggest any serious marketer looking to execute an email campaign with Blue Hornet to look elsewhere. I have reached out to my content provider to ask that they provide support on a different system - and was kindly informed that they are working around the clock to make this happen due to the overwhelmingly negative criticism of Blue Hornet from their clients.
John Veit | TrustRadius Reviewer

Likelihood to Renew

Bazaarvoice Platform

Bazaarvoice Platform 9.0
Based on 4 answers
We are happy with the product and really just need to optimise our deployment of it on an ongoing basis. There is a lot of functionality prebuilt within Bazaarvoice which we want to have on our site, and to recreate this in our platform would take significant effort which is not practical for us.
Emma Thomas | TrustRadius Reviewer

Mapp Digital

Mapp Digital 7.8
Based on 8 answers
Although BlueHornet offers helpful testing capabilities, the ESP is a bit outdated. There is a lot of room for aesthetics improvement as they are not appealing. The reporting tool is usually broken, and reporting either no, or wrong metrics. If this ESP were to update their design, as well as fix the reporting tool, I think this platform would be much better.
Hannah Kennedy | TrustRadius Reviewer

Usability

Bazaarvoice Platform

Bazaarvoice Platform 9.0
Based on 1 answer
I'm sure all processes and program can improve, however Bazaarvoice has reached a very easy usability level and hope this continues as the product improves over time.
Anonymous | TrustRadius Reviewer

Mapp Digital

Mapp Digital 1.9
Based on 4 answers
There were three tabs used to navigate throughout the system called, "publish," "engage," and, "measure." These three tabs made the site very user friendly and all features easy to find
Anonymous | TrustRadius Reviewer

Performance

Bazaarvoice Platform

No score
No answers yet
No answers on this topic

Mapp Digital

Mapp Digital 9.0
Based on 1 answer
They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system
Anonymous | TrustRadius Reviewer

Support Rating

Bazaarvoice Platform

Bazaarvoice Platform 8.7
Based on 14 answers
The Bazaarvoice team is always available via call, email, or any other platform to provide help, guidance, or to push or ask for the task we set earlier. They are talkative and easy to share information and discuss issues if there are any. Thay may have more out of box solutions for easy implementation, but as a whole, and regarding support I am satisfied.
Anonymous | TrustRadius Reviewer

Mapp Digital

Mapp Digital 9.0
Based on 3 answers
Sometimes it was hard to get an initial response but after we started CCing more people, it became a lot better!
Anonymous | TrustRadius Reviewer

Online Training

Bazaarvoice Platform

No score
No answers yet
No answers on this topic

Mapp Digital

Mapp Digital 10.0
Based on 1 answer
They made sure to go through anything and everything that we wanted
Anonymous | TrustRadius Reviewer

Implementation Rating

Bazaarvoice Platform

Bazaarvoice Platform 9.0
Based on 3 answers
Save time and energy by utilizing their implementation team!
Anonymous | TrustRadius Reviewer

Mapp Digital

Mapp Digital 5.0
Based on 3 answers
I wasn't there when they first got it, but when I got there there were only a few people that knew a little bit about it. There was A LOT that we didn't know. Then BlueHornet came and had some workshops and we learned a lot that we didn't even know existed. They were doing a lot of things wrong before BlueHornet came and showed up more about the tool
Anonymous | TrustRadius Reviewer

Alternatives Considered

Bazaarvoice Platform

It's the most trusted provider and has the highest standards. It also has a user-friendly platform with all the functionalities we need. The other platforms lacked basic functionality, included reporting, filtering, saving views, and general maintenance. We found many issues with moderation and platform performance in our previous providers and decided that we needed to switch.
Ephraim Mandel | TrustRadius Reviewer

Mapp Digital

When BH was chosen, we still used Xert to send out our marketing emails because of the sheer size of the list and the volume of emails we had.
Ben Dishler | TrustRadius Reviewer

Return on Investment

Bazaarvoice Platform

  • This has had a positive impact on the way the company identifies user issues and complaints more easily/readily.
  • The negative impact is that departments seem to put a lot more expectations on our customers than this tool can provide (e.g., replies and follow-up), meaning that we aren't as able to provide additional information when requested.
  • It's uncertain whether responding to reviews adds a lot of value when all is said and done. Reviewers rarely adjust their ratings, even if/when we sufficiently address their concerns or resolve issues.
Joshua P. Kennedy | TrustRadius Reviewer

Mapp Digital

  • They have had a positive impact on our ROI and have allowed us to achieve most of our business objectives.
  • It has allowed us to shave some of the setup time out of our normal process to increase efficiency.
Anonymous | TrustRadius Reviewer

Pricing Details

Bazaarvoice Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Mapp Digital

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Bazaarvoice Platform
8.6
Mapp Digital
4.3

Likelihood to Renew

Bazaarvoice Platform
9.0
Mapp Digital
7.8

Usability

Bazaarvoice Platform
9.0
Mapp Digital
1.9

Reliability and Availability

Bazaarvoice Platform
9.0
Mapp Digital

Performance

Bazaarvoice Platform
Mapp Digital
9.0

Support Rating

Bazaarvoice Platform
8.7
Mapp Digital
9.0

Online Training

Bazaarvoice Platform
Mapp Digital
10.0

Implementation Rating

Bazaarvoice Platform
9.0
Mapp Digital
5.0

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