The Bazaarvoice platform provides businesses
with the ability to collect and publish authentic feedback from their
customers, who can review products and services, ask questions, and post photos
and videos of their experiences with products. The vendor says that leveraging
user-generated content can increase sales and build brand loyalty. Within the platform, the vendor provides seven core modules: Ratings & Reviews Questions & Answers Sampling…
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Sprout Social
Score 8.5 out of 10
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Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…
$249
per month per user
Pricing
Bazaarvoice
Sprout Social
Editions & Modules
No answers on this topic
Essentials
$79 per seat/per month annual / $99 per seat/per month monthly
Sprout Social is by far the most robust social media management platform I have worked with. Compared to Hootsuite, Sprout is designed for mid to large size businesses whereas Hootsuite is lower cost with entry level functionality ideal for smaller businesses. Sprout has much …
Bazaarvoice is overall a quite strong ratings and reviews platform. If you have a national brand and want to integrate ratings and reviews into your website, Bazaarvoice should be in your consideration set. If you have a small business or a tighter budget, you may find Bazaarvoice too robust or expensive of a platform. If your brand gets a lot of organic product reviews, Bazaarvoice will be a helpful tool to increase brand credibility and search engine rankings. If you need help getting consumers to review your products, Bazaarvoice offers sampling programs. These programs can get very pricy depending on how many SKUs you are looking for reviews on. Bazaarvoice also has a proprietary platform where they collect consumer reviews for many brands, and once you have the Bazaarvoice ratings and reviews platform, you may be able to purchase reviews of your products and have them sync to your website without having to run a sampling program.
Sprout Social is a great tool, but it comes with a high per-seat price. In my opinion, this tool is great for a well-established brand, but for any start-up or multi-person agency, the cost can add up quickly and make or break your decision to use it. The reason for the lower recommendation score is a recent and ongoing issue I am facing with getting out of our current agreement. In our experience, Sprout Social makes it impossible to do, and the way they get you to agree to a year-long contract is a little shady. No contract is renewed after a year; just a simple email asking if you want to make any changes. In my experience, if you are not fully aware of what you agreed to a year ago, they will get ya, and you will be in the position we are in now. After experiencing this, I see that it is common among Sprout Social users looking for a more cost-effective option. Big bummer considering the monthly price users are paying.
Bazaarvoice Curations makes it incredibly easy to pull in content from multiple social media platforms for us to review.
Once the content is pulled into the Curations dashboard, our marketing team can very easily scroll through all the images and decide which ones we would like to feature on our site.
Curations also makes it very easy to tag any of our products in the images. We are able to do this manually, but Bazaarvoice also offers the option of letting their team tag the products they see in our images.
Social Scheduling: Sprout Social makes it easier than any platform I've used to schedule posts with each, and to batch-schedule the same post to run on multiple dates. The scheduling platform is intuitive and easy to understand.
Social Reporting: With just a few clicks of the button, you can easily export reports that are easy for both social media experts and complete novices to understand. I like how you can get a report within 60 seconds or so if needed.
Customer Service/Help: Whenever I've had a question, both my Sprout Social rep and the Help Center have been extremely easy to contact and quick to reply. Problems are solved very fast and it's made easy to understand.
Their login to their portal is awful. They are working on creating a single sign on experience but right now there are different usernames and passwords depending on what dashboard you are attempting to access.
They could probably spend more time optimizing the cost of their initialization script. The size of the JavaScript concerns me.
They could work on their deployment and preview tools. The time for our staged changes to show on the live site doesn't seem to be as quick as it should be and the preview tools don't take into account the site's CSS files for display.
I would like for Personal Instagram Accounts to be able to integrate with Sprout Social's Employee Advocacy platform. You are able to connect personally accounts to Sprout Social itself, which is great, but for employee re-sharing internal stories, this is not possible unless it is with a Business Instagram account.
I would like for the left hand tool bar to be more user friendly. There are so many tools and settings that are available, and I would like for it to be simplified in a way that makes it less cluttered.
An improvement can be made with the Sprout Social Mobile App. The user friendliness of the app does not allow as much autonomy as the regular webpage.
We are happy with the product and really just need to optimise our deployment of it on an ongoing basis. There is a lot of functionality prebuilt within Bazaarvoice which we want to have on our site, and to recreate this in our platform would take significant effort which is not practical for us.
Sprout Social is the best platform out there for social-media management, and now that I have all my clients using Sprout Social, it would be sort of silly for me to walk away format at this juncture. The only cloud on the horizon would be if Salesforce bought it (as has been rumored) and put it inside its walled garden.
I'm sure all processes and program can improve, however Bazaarvoice has reached a very easy usability level and hope this continues as the product improves over time.
Sprout Social is straightforward to use - built for anyone regardless of tech experience to be able to navigate. It integrates pretty seamlessly to the native platforms and brings a lot of things together to make a seamlessly experience for seasoned social media managers.
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
The Bazaarvoice team is always available via call, email, or any other platform to provide help, guidance, or to push or ask for the task we set earlier. They are talkative and easy to share information and discuss issues if there are any. Thay may have more out of box solutions for easy implementation, but as a whole, and regarding support I am satisfied.
The chat and online resources are great. The managers are too. They go through account reps pretty fast. Also, not a lot of onboarding once a product or service is sold. The ticket request system is terrible, they have too many people switching off roles, they take a long time to get back to you and don't plan on anything being fixed over a weekend - even if you have a problem. Their customer service via tickets is the worst.
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
Even though both PowerReviews and Bazaar Voice are capable of fulfilling the aforementioned needs, PowerReviews also provides free trials. PowerReview's style options aren't always user-friendly, but the app is worth checking out if aesthetic concerns aren't top of mind. Bazaar Voice, on the other hand, sounds really professional and is remarkably simple to use.
Takes the best of all of these and puts them in one place. I am yet to find a feature that these have that are not on Sprout Social, while there are many missing features on these platforms that come with Sprout Social as standard.
This has had a positive impact on the way the company identifies user issues and complaints more easily/readily.
The negative impact is that departments seem to put a lot more expectations on our customers than this tool can provide (e.g., replies and follow-up), meaning that we aren't as able to provide additional information when requested.
It's uncertain whether responding to reviews adds a lot of value when all is said and done. Reviewers rarely adjust their ratings, even if/when we sufficiently address their concerns or resolve issues.
One positive impact has been a huge time saver for our team. Where we once had multiple systems and delays from producing content to approval to publishing, now everything is seamless.
Another positive impact is streamlining the onboarding process for new team members. Sprout Social is user-friendly and intuitive, making it easy to study even for someone completely new to social media.
One negative impact has been the time it takes to wade through irrelevant social listening posts. The filtering is not effective enough to eliminate the noise.
