Bazaarvoice vs. Yotpo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bazaarvoice
Score 8.4 out of 10
N/A
The Bazaarvoice platform provides businesses with the ability to collect and publish authentic feedback from their customers, who can review products and services, ask questions, and post photos and videos of their experiences with products. The vendor says that leveraging user-generated content can increase sales and build brand loyalty. Within the platform, the vendor provides seven core modules: Ratings & Reviews Questions & Answers Sampling…N/A
Yotpo
Score 8.4 out of 10
N/A
Yotpo, an eCommerce marketing platform, helps brands accelerate direct-to-consumer growth. The single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. The vendor states that brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and sustain customer relationships. Yotpo integrates with everyday tools including Google, Instagram, top eCommerce platforms, and other tools in the tech stack.
$799
per month
Pricing
BazaarvoiceYotpo
Editions & Modules
No answers on this topic
Premium
$799
per month
Free
Free
Includes 50 Monthly Orders
Offerings
Pricing Offerings
BazaarvoiceYotpo
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BazaarvoiceYotpo
Considered Both Products
Bazaarvoice
Chose Bazaarvoice
Bazaarvoice and Power Reviews are pretty much parity products. It is hard to understand which to choose because, from a tech standpoint, do about the same. We have stuck with BV because the account support has always been a great value-add.

It terms of TurnTo and Yotpo, if you …
Chose Bazaarvoice
Yotpo meets the same requirements in addition it offers free trails too which bazaar voice is unable to provide. Sometimes the styling part can be a headache in Yotpo so if that is not your main focus area you can definitely try Yotpo.Meanwhile bazaar voice is very professional …
Yotpo

No answer on this topic

Top Pros
Top Cons
TrustRadius Insights
BazaarvoiceYotpo
Highlights

TrustRadius
Research Team Insight
Published

Reviewers of Bazaarvoice often highlight its use in gathering and managing customer reviews, questions, and feedback. They’ve praised its sophisticated review moderation, commenting that it allows businesses to screen reviews for inappropriate content, thus maintaining the integrity of their website or online storefront. Users also have leveraged Bazaarvoice’s insight tools to track customer engagement and measure the success of their marketing initiatives.

 

Alternatively, many Yotpo users center on its abilities as a content marketing platform, particularly its use in encouraging customers to write reviews and share photos of their products. It has been described as straightforward when it comes to incentivizing reviews through its system, leading to increased customer interaction. Marketplaces with large sales volumes particularly value Yotpo’s performance, with its automation tools having been noted as being effective in managing mass-review requests and updates.

 

Certain similarities do exist between Bazaarvoice and Yotpo in their use cases. Both have been used by marketers and e-commerce businesses to collect and manage customer reviews. Users of both platforms mention using the review data to influence business decisions and improve their products or services. However, while Bazaarvoice has commonly been praised for its moderation tools and analytical capabilities, Yotpo seems favored by those who require a higher degree of automation for their review collection efforts.bazaarvoice-vs-yotpo

Best Alternatives
BazaarvoiceYotpo
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Growave
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Score 9.4 out of 10
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Score 8.6 out of 10
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PowerReviews
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Score 7.9 out of 10
HubSpot Marketing Hub
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Score 8.6 out of 10
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Score 7.9 out of 10
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User Ratings
BazaarvoiceYotpo
Likelihood to Recommend
8.5
(30 ratings)
8.6
(25 ratings)
Likelihood to Renew
9.0
(4 ratings)
5.0
(1 ratings)
Usability
9.0
(1 ratings)
9.4
(2 ratings)
Availability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
9.0
(8 ratings)
9.5
(13 ratings)
Implementation Rating
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
BazaarvoiceYotpo
Likelihood to Recommend
Bazaarvoice
Bazaarvoice is overall a quite strong ratings and reviews platform. If you have a national brand and want to integrate ratings and reviews into your website, Bazaarvoice should be in your consideration set. If you have a small business or a tighter budget, you may find Bazaarvoice too robust or expensive of a platform. If your brand gets a lot of organic product reviews, Bazaarvoice will be a helpful tool to increase brand credibility and search engine rankings. If you need help getting consumers to review your products, Bazaarvoice offers sampling programs. These programs can get very pricy depending on how many SKUs you are looking for reviews on. Bazaarvoice also has a proprietary platform where they collect consumer reviews for many brands, and once you have the Bazaarvoice ratings and reviews platform, you may be able to purchase reviews of your products and have them sync to your website without having to run a sampling program.
Read full review
Yotpo
If you need an excellent mechanism to collect and publish customer reviews, Yotpo is the best that we have found. We love the feature set that is provided, even if you are using the basic membership to get started. Where it is really good is the collection and managing of reviews. The email request setup is simple and easy to use. The publishing and commenting on reviews can be managed easily in the backend. It syncs up nicely to our website providers, and we have used it on a few different platforms without any problems. The pricing on it is also very competitive when you price it out against so of the other big-name players in the space.
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Pros
Bazaarvoice
  • Bazaarvoice Curations makes it incredibly easy to pull in content from multiple social media platforms for us to review.
  • Once the content is pulled into the Curations dashboard, our marketing team can very easily scroll through all the images and decide which ones we would like to feature on our site.
  • Curations also makes it very easy to tag any of our products in the images. We are able to do this manually, but Bazaarvoice also offers the option of letting their team tag the products they see in our images.
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Yotpo
  • Yotpo alerts us by email when a new review comes in which encourages us to log in and check the Yopto dashboard to see if anything needs tending to.
  • With one click we can publish a Yotpo review to our website, than another click and it pushes the review to Twitter, and Facebook.
  • Even the free version has lots of useful features.
Read full review
Cons
Bazaarvoice
  • Their login to their portal is awful. They are working on creating a single sign on experience but right now there are different usernames and passwords depending on what dashboard you are attempting to access.
  • They could probably spend more time optimizing the cost of their initialization script. The size of the JavaScript concerns me.
  • They could work on their deployment and preview tools. The time for our staged changes to show on the live site doesn't seem to be as quick as it should be and the preview tools don't take into account the site's CSS files for display.
Read full review
Yotpo
  • The customer photos are too small. We'd like to be able to display the photos that customers upload as much larger. They're almost thumbnails.
  • Yotpo widgets slow down site speed so we can't use any of them. The only one we can use is the reviews page.
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Likelihood to Renew
Bazaarvoice
We are happy with the product and really just need to optimise our deployment of it on an ongoing basis. There is a lot of functionality prebuilt within Bazaarvoice which we want to have on our site, and to recreate this in our platform would take significant effort which is not practical for us.
Read full review
Yotpo
Our organization is very lean and agile and does not have the resources to staff either a Marketing or Customer Service Team member on reviews full time. We know and understand the value of such an individual but are unable to staff a position at this point. This reduces the value of the tool in our eyes.
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Usability
Bazaarvoice
I'm sure all processes and program can improve, however Bazaarvoice has reached a very easy usability level and hope this continues as the product improves over time.
Read full review
Yotpo
I think the platform back end could be easier and more intuitive, but we are able to get around and accomplish what we need to with minimal training or guidance. Specifically, we had complications with trying to do something as simple as sending ourselves test emails and adjusting image sizes pulling from our product catalog so that the review request email images would be clear.
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Support Rating
Bazaarvoice
The Bazaarvoice team is always available via call, email, or any other platform to provide help, guidance, or to push or ask for the task we set earlier. They are talkative and easy to share information and discuss issues if there are any. Thay may have more out of box solutions for easy implementation, but as a whole, and regarding support I am satisfied.
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Yotpo
Live chat is always ready to help. Even when they do not have an immediate answer, we hear back from them within a reasonable time frame. Communication from the account manager is great as well. The team has been very supportive in listening to new ideas, needs, and updates based on real-time on-site data.
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Implementation Rating
Bazaarvoice
Save time and energy by utilizing their implementation team!
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Yotpo
No answers on this topic
Alternatives Considered
Bazaarvoice
Even though both PowerReviews and Bazaar Voice are capable of fulfilling the aforementioned needs, PowerReviews also provides free trials. PowerReview's style options aren't always user-friendly, but the app is worth checking out if aesthetic concerns aren't top of mind. Bazaar Voice, on the other hand, sounds really professional and is remarkably simple to use.
Read full review
Yotpo
I have only used one other service prior to Yotpo (I don't remember what it was) and Yotpo outperforms them. Yotpo is really intuitive and easy to navigate/install from a Shopify user perspective. When Pixel union releases their customer review service I may try it out since they are my theme provider and it may integrate more seamlessly.
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Return on Investment
Bazaarvoice
  • This has had a positive impact on the way the company identifies user issues and complaints more easily/readily.
  • The negative impact is that departments seem to put a lot more expectations on our customers than this tool can provide (e.g., replies and follow-up), meaning that we aren't as able to provide additional information when requested.
  • It's uncertain whether responding to reviews adds a lot of value when all is said and done. Reviewers rarely adjust their ratings, even if/when we sufficiently address their concerns or resolve issues.
Read full review
Yotpo
  • We got complaints about not having enough pictures of projects. Yotpo completely negated that complaint with the UGC implementation on our website.
  • If my memory serves me right, 98% of our customers directly interact with some Yotpo widget on our site. That's a lot.
Read full review
ScreenShots

Yotpo Screenshots

Screenshot of Mail After PurchaseScreenshot of Yotpo DashboardScreenshot of Showcase your best reviews & ratings on siteScreenshot of Use analytics to measure & improve performanceScreenshot of Turn every purchase into a reviewScreenshot of Moderate & comment with ease