What users are saying about
17 Ratings
36 Ratings
17 Ratings
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Score 8.3 out of 100
36 Ratings
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Score 8.8 out of 100

Likelihood to Recommend

Benchmark Email

For low volume non-profits, Benchmark Email provides a respectable free service. Ease of use is high and customization of the email is good. The discount for 501(c)(3) organizations and fully free use for non-profits that help children is commendable. Although the GUI editor is flexible and easy to learn, it does have some issues with certain detailed formatting concerns, like properly showing the newlines between paragraphs. Image/photo processing and presentation is similarly both easy to use, but frustrating due to some capability gaps and quirks, like specifying image sizes and display on hi-resolution devices.

Overall, Benchmark Email provides a good service that is easy to learn to expand your communication reach; however, the ROI and satisfaction may not be as high if paying fees comparable to other offerings.
Tim Colson | TrustRadius Reviewer

MailerLite

MailerLite is fantastic for anyone who is looking to send emails to a lot of people and gather data and analytics of who has read the email, clicked on links, etc. It works well on a company base as well as an individual contractor base.
Katie McKinlay | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Benchmark Email
8.4
MailerLite
8.5
WYSIWYG email editor
Benchmark Email
7.8
MailerLite
8.1
Dynamic content
Benchmark Email
8.1
MailerLite
8.7
Ability to test dynamic content
Benchmark Email
9.2
MailerLite
9.7
Landing pages
Benchmark Email
9.6
MailerLite
7.1
A/B testing
Benchmark Email
9.3
MailerLite
8.0
Mobile optimization
Benchmark Email
8.9
MailerLite
9.3
Email deliverability reporting
Benchmark Email
8.5
MailerLite
7.7
List management
Benchmark Email
5.9
MailerLite
8.1
Triggered drip sequences
Benchmark Email
8.2
MailerLite
9.6

Reporting & Analytics

Benchmark Email
7.5
MailerLite
7.3
Dashboards
Benchmark Email
7.6
MailerLite
6.0
Standard reports
Benchmark Email
7.6
MailerLite
9.8
Custom reports
Benchmark Email
7.3
MailerLite
6.0

Pre-Send Testing

Benchmark Email
MailerLite
7.0
Email Previews
Benchmark Email
MailerLite
7.0

Pros

Benchmark Email

  • Great native split testing for a/b groups.
  • Automation of list cleaning is a breeze -- very easy!
  • Native analytics are decent, but not amazing.
Blake Baron | TrustRadius Reviewer

MailerLite

  • What MailerLite does really well is providing small businesses on small budgets the opportunity to create attractive and easy peasy landing pages without breaking the bank.
  • MailerLite over the last year has really stepped up its game by integrating with popular third-party tools to help small businesses work smarter by creating automated systems and processes.
  • Their online educational webinars and training videos have improved tremendously in helping to educate small business owners on how to use email marketing more effectively.
Ayo Bamgbose, Assoc CIPD, MSc | TrustRadius Reviewer

Cons

Benchmark Email

  • Scheduling emails can be a nightmare. I, for some reason, can never schedule an email at the correct time I want. They make the time zones confusing and it's in a 24 hour format which is annoying.
  • You can customize well in the editor but it can be an extremely painful experience if you make a mistake. There's no undo button after you save something.
  • Email automation is available but it's extremely basic.
Anonymous | TrustRadius Reviewer

MailerLite

  • Automations can be quite limited when one wants a slight more involved workflow.
  • The onboarding process can be quite cumbersome with their approvals - they don't say why if you're not.
  • Their affiliate program - a better deal and better support for attributions.
Craige Hardel | TrustRadius Reviewer

Alternatives Considered

Benchmark Email

Of the free email marketing services I tried, Benchmark could only stack up against Zoho Campaigns and Moosend. as unfortunately, MailChimp has better signup form customization options, SendinBlue's free plan offers advanced automation and MailerLite offers advanced customization and the creation of landing page.I do believe that Benchmark email has a lot of potential, and if they fix the design issues and the allow signup forms to have their own URLs that can easily be shared, then they would stack up well against most free ESPs.
Abigail Nwaocha | TrustRadius Reviewer

MailerLite

Compared to products like Constant Contact, MailerLite is much more cost appropriate, and is easier to use. The only downside is that Constant Contact has some additional functionality for live events that MailerLite doesn't offer, like text to join, but unless you are speaking at or holding live events often the added cost for Constant Contact doesn't make sense for startups or small businesses.
Anonymous | TrustRadius Reviewer

Return on Investment

Benchmark Email

  • If we think particularly on the ROI then benchmark email gives you a definite amount of ROI. But it takes time, you will see the results after a six month span of time. Because sending an email itself is a slow and steady process to follow.
Anonymous | TrustRadius Reviewer

MailerLite

  • While email is a great way to connect with our clients, the sharable pdf brochures have been a great source of traffic to our website. It has also been a great conversation starter with potential clients who are tired of emails.
  • There are over 12 million WhatsApp users in Kenya, most of our clients and prospects, are more willing to connect us via WhatsApp than by email. The .PDF brochures has become one of our biggest marketing assets as we can keep them updated about our projects in a more social way. The fact that the brochures are more shareable is a big bonus. It'll be good to be able to track clicks, which currently can't be done as it's stared as a draft in MailerLite.
Abigail Nwaocha | TrustRadius Reviewer

Screenshots

Pricing Details

Benchmark Email

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Benchmark Email Editions & Modules

Additional Pricing Details

MailerLite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$10*

* 2500 subscribers

MailerLite Editions & Modules

Edition
Premium plan$101
Forever free plan$01
Premium plan for small business$302
Premium plan for medium businesses$503
Premium plan$154
  1. 1,000 subscribers
  2. 5000 subscribers
  3. 10,000 subscribers
  4. 2,500 subscribers
Additional Pricing Details
Sign up for an annual plan and receive a 30% discount. Additional 30% discount available to Non-profit organizations.

Rating Summary

Likelihood to Recommend

Benchmark Email
8.0
MailerLite
8.7

Likelihood to Renew

Benchmark Email
8.0
MailerLite

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