What users are saying about
25 Ratings
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Top Rated
78 Ratings
25 Ratings
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Score 7.3 out of 100

MailerLite

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Top Rated
78 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Feature Set Ratings

  • Benchmark Email ranks higher in 3 feature sets: Email & Online Marketing, Reporting & Analytics, Pre-Send Testing

Email & Online Marketing

9.5

Benchmark Email

95%
8.4

MailerLite

84%
Benchmark Email ranks higher in 7/9 features

WYSIWYG email editor

7.8
78%
6 Ratings
8.5
85%
29 Ratings

Dynamic content

10.0
100%
6 Ratings
8.4
84%
29 Ratings

Ability to test dynamic content

9.3
93%
4 Ratings
6.9
69%
25 Ratings

Landing pages

10.0
100%
4 Ratings
8.2
82%
28 Ratings

A/B testing

10.0
100%
6 Ratings
8.7
87%
22 Ratings

Mobile optimization

10.0
100%
7 Ratings
8.5
85%
26 Ratings

Email deliverability reporting

10.0
100%
11 Ratings
9.0
90%
39 Ratings

List management

10.0
100%
7 Ratings
8.7
87%
30 Ratings

Triggered drip sequences

8.2
82%
4 Ratings
8.3
83%
23 Ratings

Reporting & Analytics

8.3

Benchmark Email

83%
6.7

MailerLite

67%
Benchmark Email ranks higher in 3/3 features

Dashboards

7.6
76%
6 Ratings
6.0
60%
1 Rating

Standard reports

10.0
100%
7 Ratings
8.0
80%
31 Ratings

Custom reports

7.2
72%
3 Ratings
6.0
60%
1 Rating

Pre-Send Testing

10.0

Benchmark Email

100%
7.3

MailerLite

73%
Benchmark Email ranks higher in 2/2 features

Inbox Display

10.0
100%
1 Rating
N/A
0 Ratings

Email Previews

10.0
100%
1 Rating
7.3
73%
22 Ratings

Attribute Ratings

  • Benchmark Email is rated higher in 1 area: Likelihood to Recommend
  • MailerLite is rated higher in 1 area: Likelihood to Renew

Likelihood to Recommend

7.0

Benchmark Email

70%
7 Ratings
5.9

MailerLite

59%
33 Ratings

Likelihood to Renew

8.0

Benchmark Email

80%
1 Rating
9.1

MailerLite

91%
2 Ratings

Usability

Benchmark Email

N/A
0 Ratings
8.6

MailerLite

86%
2 Ratings

Support Rating

Benchmark Email

N/A
0 Ratings
9.4

MailerLite

94%
4 Ratings

Likelihood to Recommend

BenchmarkONE

For low volume non-profits, Benchmark Email provides a respectable free service. Ease of use is high and customization of the email is good. The discount for 501(c)(3) organizations and fully free use for non-profits that help children is commendable. Although the GUI editor is flexible and easy to learn, it does have some issues with certain detailed formatting concerns, like properly showing the newlines between paragraphs. Image/photo processing and presentation is similarly both easy to use, but frustrating due to some capability gaps and quirks, like specifying image sizes and display on hi-resolution devices.

Overall, Benchmark Email provides a good service that is easy to learn to expand your communication reach; however, the ROI and satisfaction may not be as high if paying fees comparable to other offerings.
Read full review

Mailerlite

The tool is really very complete. I have created regular campaigns, Workflows, and A/B tests in my campaigns and I have not had any limitations. I have tried other platforms that are not as complete in the free version like MailerLite. This makes me want to upgrade to the premium version and I'm sure you will get the same benefits.
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Pros

BenchmarkONE

  • 2,000 contact list space available with no time limit to those who can't upgrade.
  • The AB Testing feature helps to improve the performance of your emails by experimenting with different content and send times to determine what works best. Thus great emailing objectives are easier to achieve.
  • There is a feature where website and email engagement trigger an automatic email series. For example, the automatic flow of a subscriber from a leads list to a customer list upon making a purchase is awesome.
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Mailerlite

  • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
  • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
  • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
Read full review

Cons

BenchmarkONE

  • List maintenance -- navigating multiple lists is a cumbersome activity.
  • Analytics about user engagement could be better. It's not super robust, especially if you're used to Google Analytics.
  • Customer support is kind of slow to get back to us.
Read full review

Mailerlite

  • I would add more types of inbox previews so people can see their campaigns across more channels
  • Mailerlite could definitely use a few more default fields, and more field types. This is an area where we get stuck writing more custom fields than we like. I want to see a variety of fields, from text box, to radio buttons, drop downs and more date options.
  • Custom fields should be able to be organized according to the list type. Custom fields that are added show up on ALL subscriber profiles, so if you were building a list that had a field for the type of pet someone had because you run a Dog Walking Business, but also had a list that only served Sponsors, that dog walking option would show up on all your subscriber types. If there's a way to change this and I missed it, my bad, but I haven't yet found that to be the case.
  • I'd really like to see Mailerlite have the option of adding a subscriber midway through the process, and a RESEND option, whether that is to non-openers or people who are new to a list. While you can set up drip campaigns or triggers to send certain emails when people change their status, it seems a bit too time consuming.
  • I'd love to see a date specific reminder email template for meetings. That would be awesome and speed things up quite a bit.
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Pricing Details

Benchmark Email

Starting Price

$0 per month

Editions & Modules

Benchmark Email editions and modules pricing
EditionModules
ProStarting at $131
EnterpriseCustom2

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

MailerLite

Starting Price

$10 per month

Editions & Modules

MailerLite editions and modules pricing
EditionModules
Growing101
Forever free plan02
EnterpriseCustom pricing3
Advanced214

Footnotes

  1. per month 3 users
  2. 1,000 subscribers
  3. per month
  4. per month Unlimited users

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Optional $10

Additional Details

Additional 30% discount available to Non-profit organizations.

Likelihood to Renew

BenchmarkONE

No answers on this topic

Mailerlite

Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
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Usability

BenchmarkONE

No answers on this topic

Mailerlite

Overall it's super simple to get started and use the service. For those who need a bit more help, the support team is accessible.
Read full review

Support Rating

BenchmarkONE

No answers on this topic

Mailerlite

Timely responses, quality answers to my questions, showing that the support are knowledgeable and cares about my results. I've had other experiences with competitors, so I'm delighted that this team cares about my business. It's good to know there are real experts ready to jump in when you need help
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Alternatives Considered

BenchmarkONE

I stated this plenty of times in my previous responses but we moved to Benchmark from Mad Mimi. Mad Mimi's feature set is extremely basic and only suited for start-ups or very small businesses. Benchmark provides enough customization to take the next step in your email marketing program. It's also fairly affordable
Read full review

Mailerlite

Automation is the key feature that sold me. I had it for free and a generous 12k sends monthly for 1000 or less subscribers. I will surely upgrade soon once I exhaust the list. Currently at 600+ as of writing. For everything else, their customization is on par with Mailchimp and ConvertKit. Active and Hubspot have better analytics and reporting but their free tiers are very limited and pricey for startups like my business which does not have much ROI yet.
Read full review

Return on Investment

BenchmarkONE

  • If we think particularly on the ROI then benchmark email gives you a definite amount of ROI. But it takes time, you will see the results after a six month span of time. Because sending an email itself is a slow and steady process to follow.
Read full review

Mailerlite

  • Gives us the ability to track the popularity of content in our email as well as who has read the content.
  • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
  • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
  • Helps our company to be more transparent and communicate more effectively.
Read full review

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