BenchmarkONE (formerly Hatchbuck) is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.
$0
per month
GreenRope
Score 6.1 out of 10
Small Businesses (1-50 employees)
GreenRope is a CRM tool focused on marketing automation, sales pipelines, and customer service. It includes advanced marketing automation capabilities, sales force automation, and a tool box of features to help manage and operate the business.
$149
Per Month [Unlimited Users]
Pricing
BenchmarkONE
GreenRope
Editions & Modules
Lite
$0
per month
Pro
$0
Agencies
Special Pricing for Qualifying Agencies
Starter
$149
Per Month [Unlimited Users]
Prime
$199
Per Month [Unlimited Users]
Pro
$249
Per Month [Unlimited Users]
Premium
$299
Per Month [Unlimited Users]
Powerhouse
$349
Per Month [Unlimited Users]
Supreme
$449
Per Month [Unlimited Users]
Ultimate
$699
Per Month [Unlimited Users]
Offerings
Pricing Offerings
BenchmarkONE
GreenRope
Free Trial
Yes
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
No setup fee
$399 Per Account
Additional Details
—
All price plans include unlimited users, unlimited emails, and all features.
For very basic CRM, email and marketing automation, Hatchbuck is a clear winner on feature set, price and ease of use. Lots of bells and whistles are great if you use them. But many of our clients don't want to learn, maintain and pay for that much technology. However, more …
At the time I selected GreenRope for our business, Hatchbuck wasn't an option but Infusionsoft and HubSpot were. Since then, I have included Hatchbuck in my analyses for customers who are selecting new CRM/Marketing Automation software. Greenrope has all the functionality that …
Features
BenchmarkONE
GreenRope
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
BenchmarkONE
5.2
29 Ratings
31% below category average
GreenRope
-
Ratings
WYSIWYG email editor
5.126 Ratings
00 Ratings
Dynamic content
4.221 Ratings
00 Ratings
Ability to test dynamic content
4.121 Ratings
00 Ratings
Landing pages
4.016 Ratings
00 Ratings
A/B testing
8.910 Ratings
00 Ratings
Mobile optimization
8.912 Ratings
00 Ratings
Email deliverability reporting
3.328 Ratings
00 Ratings
List management
4.329 Ratings
00 Ratings
Triggered drip sequences
4.310 Ratings
00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
BenchmarkONE
4.0
29 Ratings
47% below category average
GreenRope
-
Ratings
Lead nurturing automation
3.229 Ratings
00 Ratings
Lead scoring and grading
4.329 Ratings
00 Ratings
Data quality management
4.327 Ratings
00 Ratings
Automated sales alerts and tasks
4.327 Ratings
00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
BenchmarkONE
7.5
13 Ratings
1% above category average
GreenRope
-
Ratings
Calendaring
7.99 Ratings
00 Ratings
Event/webinar marketing
7.110 Ratings
00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
BenchmarkONE
3.9
22 Ratings
50% below category average
GreenRope
-
Ratings
Social sharing and campaigns
6.49 Ratings
00 Ratings
Social profile integration
1.422 Ratings
00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
BenchmarkONE
3.7
28 Ratings
56% below category average
GreenRope
-
Ratings
Dashboards
3.327 Ratings
00 Ratings
Standard reports
1.019 Ratings
00 Ratings
Custom reports
6.814 Ratings
00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
BenchmarkONE
5.5
22 Ratings
2% above category average
GreenRope
-
Ratings
API
2.015 Ratings
00 Ratings
Role-based workflow & approvals
8.013 Ratings
00 Ratings
Customizability
2.621 Ratings
00 Ratings
Integration with Salesforce.com
6.74 Ratings
00 Ratings
Integration with Microsoft Dynamics CRM
6.95 Ratings
00 Ratings
Integration with SugarCRM
6.95 Ratings
00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
BenchmarkONE
-
Ratings
GreenRope
8.4
13 Ratings
7% above category average
Customer data management / contact management
00 Ratings
9.613 Ratings
Workflow management
00 Ratings
9.112 Ratings
Territory management
00 Ratings
8.36 Ratings
Opportunity management
00 Ratings
9.811 Ratings
Integration with email client (e.g., Outlook or Gmail)
00 Ratings
9.511 Ratings
Contract management
00 Ratings
3.85 Ratings
Quote & order management
00 Ratings
8.99 Ratings
Interaction tracking
00 Ratings
9.812 Ratings
Channel / partner relationship management
00 Ratings
6.64 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
BenchmarkONE
-
Ratings
GreenRope
9.7
12 Ratings
23% above category average
Case management
00 Ratings
9.812 Ratings
Call center management
00 Ratings
9.78 Ratings
Help desk management
00 Ratings
9.810 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
BenchmarkONE
-
Ratings
GreenRope
9.2
13 Ratings
17% above category average
Lead management
00 Ratings
8.912 Ratings
Email marketing
00 Ratings
9.613 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
BenchmarkONE
-
Ratings
GreenRope
9.7
13 Ratings
23% above category average
Task management
00 Ratings
9.613 Ratings
Billing and invoicing management
00 Ratings
9.88 Ratings
Reporting
00 Ratings
9.811 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
BenchmarkONE
-
Ratings
GreenRope
8.9
12 Ratings
15% above category average
Forecasting
00 Ratings
8.89 Ratings
Pipeline visualization
00 Ratings
8.310 Ratings
Customizable reports
00 Ratings
9.512 Ratings
Customization
Comparison of Customization features of Product A and Product B
BenchmarkONE
-
Ratings
GreenRope
8.4
13 Ratings
9% above category average
Custom fields
00 Ratings
9.213 Ratings
Custom objects
00 Ratings
8.210 Ratings
Scripting environment
00 Ratings
7.04 Ratings
API for custom integration
00 Ratings
9.110 Ratings
Security
Comparison of Security features of Product A and Product B
BenchmarkONE
-
Ratings
GreenRope
8.6
11 Ratings
2% above category average
Single sign-on capability
00 Ratings
8.66 Ratings
Role-based user permissions
00 Ratings
8.610 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
BenchmarkONE
-
Ratings
GreenRope
9.0
11 Ratings
19% above category average
Social data
00 Ratings
9.011 Ratings
Social engagement
00 Ratings
9.011 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
BenchmarkONE
-
Ratings
GreenRope
9.2
7 Ratings
20% above category average
Marketing automation
00 Ratings
9.07 Ratings
Compensation management
00 Ratings
9.57 Ratings
Platform
Comparison of Platform features of Product A and Product B
Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
There's no such thing as a CRM that doesn't have its complications and headaches. I have tried a lot of them and ultimately like GreenRope heads and shoulders above the rest. GreenRope is particularly suited for small to medium sized businesses who do not have the budget or need for a SalesForce install, or the engineers necessary to make other CRM software work. If you want a more sophisticated system than an email responder like MailChimp or Constant Contact, you need to have a CRM. So ask yourself what you are looking to automate in your business and then go for a solution that has the ability to scale with you. A CRM is a commitment to long term growth and automation, and you should see it as an investment -- both in cash and in time. I don't have a programmer and have managed to get a lot of functionality out of GreenRope (all DIY). And I'm always adding to it with no limits in sight.
GreenRope provides a full-featured application at ALL pricing levels. You don't have to 'upgrade' to get better features - you've got them all right away. I really appreciated this!
GreenRope doesn't charge per user (i.e., administrator of the system). Other systems require additional fees when adding administrators to your account. GreenRope makes it easy for me to get help with the CRM by adding more of my people, without adding multiple fees.
Customer Service at GreenRope rocks! They really want to help you get started well. The training and set-up calls are fantastic. For any support issues that have come up (usually newbie questions!) I've always received a prompt response. I can't say enough about their support.
There are many ways for me to customize my data sets, for management and segmentation of contacts, specific to my industry and business needs.
Dashboard customization - as a visual learner, the presentation of information on my screen is important to me, and GreenRope allows me the ability to customize colours, icons, and sizes of things in my dashboard. This is helpful for my creativity and productivity.
They may be a little behind the curve when it comes to some of the advanced features, such as integrating various calendars and e-mail clients.
I would like to see them more integrated with social media platforms, such as keeping track of social media activity and adding more platforms that they track within a record.
The onboarding process was a bit bumpy and took much longer than expected.
The project management software - while usable in its current form - can still benefit from further development. But I've noticed that they are working on it, so it seems they are aware of this area of opportunity.
This is a little thing, but I'd like the ability to drill into specific tasks from more areas, and mark them complete quickly or make notes on them.
I honestly don't have many suggestions. I use their ticket system to make suggestions when they occur to me, and they tend to incorporate suggestions very quickly into subsequent builds.
In case you can't tell, we are in love with Hatchbuck software. Could it be improved? Of course it could, but, based on our current needs, and the needs of our existing and targeted clients so far, Hatchbuck presents the best fit option available. As a partner we are looking to grow with Hacthbuck into the future.
They have monthly renewals, so at any time you can cancel and not feel like they are holding your money. Their customer support is easy to work with. Their ticketing system to communicate with you about service issues is fantastic(which is included in the monthly fee) allows you to track issues. We use the ticketing system and add it to our website. This gives people the ability to communicate with us 24/7.
Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
It takes time to learn this system. It is not going to happen over night, but once you master it it will be worth it. I am already seeing some great results, all I have to do is keep learning.
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
Many times I have to repeat the issue several times before the person understands correctly. There was also an instant where support was not available when help was needed, had to wait for a response and it was a business day.
I think there are some cheat sheets and best practises lists that could be created that would save a business a lot of time and frustration. BUT, even as it is, the frustrations and challenges disappear as things start working. I am going to be offering up a few of the tricks I have learned to the team at GreenRope to share with other users because when customers offer valuable work arounds that they find helpful to others, we accomplish a few things. The coders get an idea of things that aren't working quite as expected so they can look into fixes, other customers get benefit and we all win
I have had more experience with Hatchbuck, and was introduced to it through someone who is quite familiar. My perspective is that for the money, Hatchbuck does all it needs to, and does it well. I'm sure there are comparable products, but this is the first one that I found user friendly enough to be able to use it consistently
We chose GreenRope.com because they were the best fit. We already had a marketing email strategy with Constant Contact so choosing a CRM with those capabilities was very important when making our decision. Everything we were already doing could be in 1 place instead of needing to login to several different outlets to reach our goals and objectives. For example, email marketing (Constant Contact), website tracking (our Host), client tracking (spreadsheets), Calendars (Outlook), etc. Now we do everything, email marketing, track leads, have a work flow, track website visitors, post events and forecast all with 1 login. It's great!!