BenchmarkONE vs. Pipedrive

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BenchmarkONE
Score 8.0 out of 10
Small Businesses (1-50 employees)
BenchmarkONE (formerly Hatchbuck) is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.
$0
per month
Pipedrive
Score 8.5 out of 10
N/A
Pipedrive is a customer relationship management (CRM) software built to help small teams to drive sales.
$24
per month per seat
Pricing
BenchmarkONEPipedrive
Editions & Modules
Lite
$0
per month
Pro
$0
Agencies
Special Pricing for Qualifying Agencies
Essential
$24
per month per seat
Advanced
$49
per month per seat
Professional
$69
per month per seat
Power
$79
per month per seat
Enterprise
$129
per month per seat
Offerings
Pricing Offerings
BenchmarkONEPipedrive
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsMonthly plans are available. The Essentials monthly plan at $24 per month.
More Pricing Information
Community Pulse
BenchmarkONEPipedrive
Considered Both Products
BenchmarkONE
Chose BenchmarkONE
I have had more experience with Hatchbuck, and was introduced to it through someone who is quite familiar. My perspective is that for the money, Hatchbuck does all it needs to, and does it well. I'm sure there are comparable products, but this is the first one that I found …
Chose BenchmarkONE
I like Hatchbuck because they're a smaller company so they provide more personalized customer service.
Chose BenchmarkONE
Hatchbuck is my favorite. It's easy to use and it's budget-friendly. It's much more intuitive than SharpSpring or ActiveCampaign. Because of the price of the tool, it's definitely a serious competition to giants like Hubspot. This is a great choice for solopreneurs and smaller …
Chose BenchmarkONE
We really liked the unique mix of a CRM, an email marketing tool, and a sales funnel tool we found with Hatchbuck. Additionally, the software was easy enough to learn so that multiple team members were able to quickly get up and running using the system. Other tools we …
Chose BenchmarkONE
I use Hubspot sales concurrently with Hatchbuck as it offers capabilities not included with Hatchbuck: email tracking not from the system, integration with Facebook advertising, website popups.

Hatchbuck was selected as an entry-level tool focusing on automation and CRM. Though …
Chose BenchmarkONE
For very basic CRM, email and marketing automation, Hatchbuck is a clear winner on feature set, price and ease of use. Lots of bells and whistles are great if you use them. But many of our clients don't want to learn, maintain and pay for that much technology. However, more …
Chose BenchmarkONE
Hatchbuck is in a class by itself.

Hubspot and Infusionsoft are awesome, but, there is too much to understand and layers of tools which sometimes end up taking up more time than the typical small business owner has to invest.
Chose BenchmarkONE
Best tool of it's kind in the market and most affordable by far!
Chose BenchmarkONE
I don't have much experience with similar products at this point in time. Very little experience with Constant Contact and Mail Chimp. What I can tell though is Hatchbuck's features are far more advanced.
Chose BenchmarkONE
Hatchbuck is much better than MailChimp except for MailChimp's ability to send RSS based emails.
Chose BenchmarkONE
Cost wise, Hatchbuck is more expensive than Constant Contact, which it replaced. Feature wise, Hatchbuck provides more functionality and features than Constant Contact.
Chose BenchmarkONE
Not well integrated with ACT! plus the email editing was very hard to use and limited.
Chose BenchmarkONE
Microsoft Dynamics CRM was way too complicated and more [robust] than the needs of the company. Hatchbuck makes it easy to automate, segment, and deliver content. Microsoft Dynamics was extremely customizable but that came at both a financial cost and a productivity cost. No …
Chose BenchmarkONE
I used Constant Contact in the past. Hatchbuck has a much better CRM system and ways to track and segment customers.
Chose BenchmarkONE
I have tested three major competitors in the same field and Hatchbuck stands above them. I do not wish to mention them, but I can say that the visual appeal, intuitive nature, and ease of which I am learning their system is stellar. It takes a bit of time, but you can be up and …
Chose BenchmarkONE
I've used Salesforce Group edition, but it was too robust for our team. Hatchbuck was more suited our company and our stage.
Chose BenchmarkONE
I demo'd MailChimp. They seemed pretty simliar, but honestly I decided on Hatchbuck because the customer service and special attention they provided during the demo stage.
Chose BenchmarkONE
Hatchbuck has much better integration and segmentation features. It easily allows me to send an email to any segment of my list without having duplicate addresses across multiple lists. Any email creation tasks are also much easier.
Chose BenchmarkONE
We've used Salesforce and Streak. Hatchbuck is vastly more robust than Streak and not nearly as burdensomely complicated as Salesforce. It's the perfect solution for a small business.
Chose BenchmarkONE
It made a difference to me to have a live marketing person to assist me.
Chose BenchmarkONE
We made the decision to purchase hatchbuck back in November and couldn't be happier with the product! We are able to manage all aspects of the customer experience and can do it from any computer in any country in the world. This is a great product for any small to medium size …
Chose BenchmarkONE
I probably reviewed seven or eight CRMs, most notably Salesforce and a host of others. Some didn't seem intuitive to use, some had poor customer service, and some had constraints that were a deal breaker. Salesforce, for example has a daily e-mail limit of 250 ... I send out as …
Pipedrive
Chose Pipedrive
Salesforce is more complex, visually Pipedrive is easier to look at at a glance to see where your opportunities fall in the stages in your funnel; whereas salesforce is not as visually appealing. Pipedrive is better for smaller businesses and more price effective than some of …
Chose Pipedrive
Hubspot is more complex with more functionality, Pipedrive is easier and more straightforward to use.
Chose Pipedrive
Much easier setup and use on basic level.
Chose Pipedrive
The reporting tools with Pipedrive are immensely more advanced and customizable than Clio Grow. We are able to adjust and tweak the reports to make sense for our firm specifically whereas with Clio Grow, you were sort of stuck with the default reports. Pipedrive beats Clio Grow …
Chose Pipedrive
Asana is much better for task management and to-do lists. Also, it has a great calendar feature.
Chose Pipedrive
Overall compared to SFDC and other CRM tools Pipedrive stacks up very well when it comes to ease of use and usability. It needs a bit better more robust reporting compared to some of the other tools. But for the cost and value provides I'd rank Pipedrive very highly in …
Chose Pipedrive
Pipedrive has a simpler interface and focuses on sales initiatives rather than digital marketing efforts which is something that our sales team needs. Pipedrive offers a good level of flexibility when it comes to customizations and they are always open to adding new features.
Chose Pipedrive
Pipedrive has an excellent UI, email tracking features, and the ability to display contact information and notes about each individual. It allows us to integrate other systems with a high degree of automation, which is crucial to our workflow. Easy to pick up and use, with …
Chose Pipedrive
We switched from Microsoft Dynamics to Pipedrive because Pipedrive was more cost effective and gave us more control over the custom fields we could make that applied directly to our company. It also was a much easier software to navigate and the sales team was using it a lot …
Chose Pipedrive
Pipedrive's integrations are so much better. Pipedrive has a much better user interface, the email tracking functionality is very handy, Pipedrive has a better interface in displaying people's contact details and our notes on them, and most importantly, Pipedrive allows us to …
Chose Pipedrive
It is easier to use and more specific. I think HubSpot has a lot and can be overwhelming or confusing at the start. It is cheaper, and the automation is easier to configure. I think it is a better option to start with Pipedrive software. Try it and check for yourself.
Chose Pipedrive
Pipedrive is less complex and far more affordable. It is missing some of the marketing tools (email marketing, adspend tracking, etc.) But for a small team this tool is far superior. It cuts out the fluff and focuses on helping you manage a pipeline. And the cost is a million …
Chose Pipedrive
Better integrations, dashboards, reporting, and tasks
Chose Pipedrive
The difference between this CMR software and similar ones is that Pipedrive is much more complete in terms of features that can be exercised in different job roles such as consulting, human resources management and marketing.
Chose Pipedrive
Pipeline Deals - prior to Pipedrive we tested Pipeline Deals. these two products are similar as in they are made for small/mid-sized businesses. We felt that Pipedrive was more intuitive and easier for our companies needs. The deal tracking was a real decision-maker for us. …
Chose Pipedrive
I much prefer the interface of Pipedive when compared to Zoho. Much more user friendly and the team is always readily available when we need them. Pipedrive allowed for many custom integrations to be added, as Zoho was a tad more complicated to manipulate. We would not go back …
Chose Pipedrive
Pipedrive is much more intuitive, fast, easy to understand and to keep tracking, BUT, it's not as customizable, as good for marketing automation, it doesn't use AI. Salesforce was the most customizable CRM I ever used, that was amazing, we could adapt to every business, but the …
Chose Pipedrive
I have not used products similar to Pipedrive.
Chose Pipedrive
Pipedrive stands ahead of SugarCRM in its ease of use, its simplicity and zero overhead information that is not needed in order to manage your leads. Pipedrive is our preferred tool since it has everything you would really need is a pretty simple, clean, and easy to use and …
Chose Pipedrive
Pipedrive was being used by a sister company and recommended. Not sure how a one on one trial would go. I like Outlook for email and Pipedrive is weak when synching with Outlook
Chose Pipedrive
Pipedrive is extremely lightweight, but extremely powerful as you get deeper into it. My 61 year old father will use it, when he won't even use email on desktop. Pipedrive is inexpensive and easy to adopt. It's also easy to adapt, adding custom fields, deal stages, and other …
Chose Pipedrive
Pipedrive is extremely simple with the pipeline management, but more time-consuming than necessary for even simpler tasks like browsing through contacts or organizations, and especially making changes to those contacts or organizations. If they were able to make it so that you …
Chose Pipedrive
Pipedrive is nowhere near as capable as Salesforce, but it's also much easier to manage. I think of Pipedrive as a simple version CRM that is good for managing inbound lead's interests in an organized way. When you have a larger sales structure with different components and …
Chose Pipedrive
Pipedrive was the best option for our company because the price is right for a small company! Before Pipedrive, we were just tracking sales in excel spreadsheets, and Pipedrive I believe is the next best step if you want to graduate from spreadsheets, but not take your company …
Features
BenchmarkONEPipedrive
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
BenchmarkONE
5.2
Ratings
31% below category average
Pipedrive
-
Ratings
WYSIWYG email editor5.10 Ratings00 Ratings
Dynamic content4.20 Ratings00 Ratings
Ability to test dynamic content4.10 Ratings00 Ratings
Landing pages4.00 Ratings00 Ratings
A/B testing8.90 Ratings00 Ratings
Mobile optimization8.90 Ratings00 Ratings
Email deliverability reporting3.30 Ratings00 Ratings
List management4.30 Ratings00 Ratings
Triggered drip sequences4.30 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
BenchmarkONE
4.0
Ratings
47% below category average
Pipedrive
-
Ratings
Lead nurturing automation3.20 Ratings00 Ratings
Lead scoring and grading4.30 Ratings00 Ratings
Data quality management4.30 Ratings00 Ratings
Automated sales alerts and tasks4.30 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
BenchmarkONE
7.5
Ratings
1% above category average
Pipedrive
-
Ratings
Calendaring7.90 Ratings00 Ratings
Event/webinar marketing7.10 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
BenchmarkONE
3.9
Ratings
51% below category average
Pipedrive
-
Ratings
Social sharing and campaigns6.40 Ratings00 Ratings
Social profile integration1.40 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
BenchmarkONE
3.7
Ratings
56% below category average
Pipedrive
-
Ratings
Dashboards3.30 Ratings00 Ratings
Standard reports1.00 Ratings00 Ratings
Custom reports6.80 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
BenchmarkONE
5.5
Ratings
3% above category average
Pipedrive
-
Ratings
API2.00 Ratings00 Ratings
Role-based workflow & approvals8.00 Ratings00 Ratings
Customizability2.60 Ratings00 Ratings
Integration with Salesforce.com6.70 Ratings00 Ratings
Integration with Microsoft Dynamics CRM6.90 Ratings00 Ratings
Integration with SugarCRM6.90 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
BenchmarkONE
-
Ratings
Pipedrive
7.9
Ratings
1% above category average
Customer data management / contact management00 Ratings8.70 Ratings
Workflow management00 Ratings7.70 Ratings
Territory management00 Ratings6.50 Ratings
Opportunity management00 Ratings8.30 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.80 Ratings
Contract management00 Ratings8.30 Ratings
Quote & order management00 Ratings7.30 Ratings
Interaction tracking00 Ratings8.50 Ratings
Channel / partner relationship management00 Ratings7.10 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
BenchmarkONE
-
Ratings
Pipedrive
2.9
Ratings
91% below category average
Case management00 Ratings4.70 Ratings
Call center management00 Ratings1.10 Ratings
Help desk management00 Ratings3.10 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
BenchmarkONE
-
Ratings
Pipedrive
7.5
Ratings
3% below category average
Lead management00 Ratings7.50 Ratings
Email marketing00 Ratings7.60 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
BenchmarkONE
-
Ratings
Pipedrive
6.7
Ratings
14% below category average
Task management00 Ratings7.80 Ratings
Billing and invoicing management00 Ratings4.10 Ratings
Reporting00 Ratings8.10 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
BenchmarkONE
-
Ratings
Pipedrive
7.8
Ratings
2% above category average
Forecasting00 Ratings7.70 Ratings
Pipeline visualization00 Ratings8.20 Ratings
Customizable reports00 Ratings7.50 Ratings
Customization
Comparison of Customization features of Product A and Product B
BenchmarkONE
-
Ratings
Pipedrive
6.4
Ratings
18% below category average
Custom fields00 Ratings8.50 Ratings
Custom objects00 Ratings8.50 Ratings
Scripting environment00 Ratings1.00 Ratings
API for custom integration00 Ratings7.60 Ratings
Security
Comparison of Security features of Product A and Product B
BenchmarkONE
-
Ratings
Pipedrive
6.7
Ratings
23% below category average
Single sign-on capability00 Ratings6.10 Ratings
Role-based user permissions00 Ratings7.20 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
BenchmarkONE
-
Ratings
Pipedrive
1.1
Ratings
149% below category average
Social data00 Ratings1.10 Ratings
Social engagement00 Ratings1.10 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
BenchmarkONE
-
Ratings
Pipedrive
3.6
Ratings
71% below category average
Marketing automation00 Ratings3.60 Ratings
Compensation management00 Ratings3.50 Ratings
Platform
Comparison of Platform features of Product A and Product B
BenchmarkONE
-
Ratings
Pipedrive
8.2
Ratings
7% above category average
Mobile access00 Ratings8.20 Ratings
Best Alternatives
BenchmarkONEPipedrive
Small Businesses
LocaliQ
LocaliQ
Score 8.7 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 8.7 out of 10
Creatio
Creatio
Score 9.3 out of 10
Enterprises

No answers on this topic

Creatio
Creatio
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BenchmarkONEPipedrive
Likelihood to Recommend
3.0
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
8.7
(0 ratings)
8.0
(0 ratings)
Usability
8.2
(0 ratings)
9.0
(0 ratings)
Availability
8.5
(0 ratings)
8.2
(0 ratings)
Performance
6.4
(0 ratings)
-
(0 ratings)
Support Rating
9.1
(0 ratings)
8.5
(0 ratings)
Implementation Rating
8.2
(0 ratings)
8.2
(0 ratings)
Ease of integration
8.1
(0 ratings)
-
(0 ratings)
User Testimonials
BenchmarkONEPipedrive
Likelihood to Recommend
Both small and large companies alike can utilize it. The simplicity is great and automation is a real winner. It is most appropriate in scenarios where you already have a contact list or an established plan to get emails from contacts. A potential customer should simply talk about their current challenges and let Hatchbuck explain how their product would provide a solution.
Read full review
Pipedrive's lead management features are top-notch, particularly the ability to automate email correspondence and receive alerts when necessary. It has an excellent pipeline, opportunity management, and sales automation without coding: —Exceptional cost-effectiveness. —User-friendliness. —Usability. —Top-notch search filter. However, its speed could be increased because adding new actions requires numerous taps and swipes.
Read full review
Pros
  • Email marketing. Their WYSIWYG email editor has a lot of options for customization, but also offers templates if you're not great with code or you're in a hurry.
  • Keeping contacts organized. There are tons of ways to categorize contacts - using tags, labels, and other data.
  • Automated contact "points." You can set up automations to add or subtract points from contacts based on their behavior (site visits, social media visits, clicks, etc.) to gauge how warm/cold your leads are.
  • Customer service. Their team is really stellar and they really care about their clients!
Read full review
  • Great visual visibility of the funnel plus easy to drag the deals across the stages
  • The email integration that collects all relevant communication (also through the possibility of adding a deal-specific Pipedrive address on BCC)
  • The integration with Pandadoc, which we use a lot, so that Pipedrive keeps a really handy overview of the documents we have sent out / which have been signed
Read full review
Cons
  • It'd be great if the tool had landing pages and calls to action. It would eliminate the need for multiple tools and streamline the efforts and results.
  • Form design could be better. Although there can be custom coded, the default options are pretty basic.
Read full review
  • Showing the customers name on the pipeline page. Right now I can only get it to show the brand name twice. I wish it would replace the second brand name with the main point of contact.
  • Better reporting tools. Their reporting tools are not easy to pick up. I've spent time trying to figure it out and it isn't something I can pick up on quickly.
  • Better training options. I wish I had a personal trainer to walk me through the best way to use Pipedrive so I can get the most out of it.
Read full review
Likelihood to Renew
It has just about everything I want and then some. What I want but they don't have - calendar and e-mail integration, social media integration, and a mobile app, I believe are all in the works for a future release.
Read full review
Unless I find something better...
Read full review
Usability
Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
Read full review
There is a learning curve that caused a slow adoption but overall the UI looks great and the support is helpful when there is an issue that you need to be addressed. The marketplace integrations (developed by Pipedrive) could definitely use some work as they're not as seamless as we'd hoped for!
Read full review
Reliability and Availability
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
Read full review
No answers on this topic
Support Rating
I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
Read full review
Between quick video tutorials and having very quick feedback from their support teams, it is one of the main reasons I would recommend Pipedrive. It is critical, especially when setting up the platform to meet your companies needs, that a solid support team like Pipedrive has is there to make the transition easier.
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Implementation Rating
Overall very satisfied. More sample please.
Read full review
Experiment is the only way to start
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Alternatives Considered
We really liked the unique mix of a CRM, an email marketing tool, and a sales funnel tool we found with Hatchbuck. Additionally, the software was easy enough to learn so that multiple team members were able to quickly get up and running using the system. Other tools we evaluated either had too heavy of a sales focus, were too clunky, or were lacking some flexibility within their automation or email options that were important to us.
Read full review
The reporting tools with Pipedrive are immensely more advanced and customizable than Clio Grow. We are able to adjust and tweak the reports to make sense for our firm specifically whereas with Clio Grow, you were sort of stuck with the default reports. Pipedrive beats Clio Grow hands down.
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Return on Investment
  • I personally experience approximately 10-12 positive prospect interactions due to Hatchbuck.
  • It makes it easy to see how many times attachments are viewed, and projects a prospects interest.
  • It guides you to some degree as to when to reach out again.
Read full review
  • Great on setup which made our work easier and less technically equipped people can manage a lot of things(compared to SalesForce where you need to hire a developer to set it up)
  • We were able to integrate our calling system easily and get things going on the lead calling aspect.
  • Great multipipeline option where we were able to manage both organisations under one roof.
Read full review
ScreenShots

BenchmarkONE Screenshots

Screenshot of See your progress at a glance. BenchmarkONE's dashboard gives you valuable insight into which areas of sales and marketing you should focus on the most.Screenshot of BenchmarkONE's small business CRM makes it simple to track and manage all of your contacts in one spot. BenchmarkONE notifies you when important tasks are due and even sends you hot lead alerts when prospects are ready to buy.Screenshot of Automatically track the pages your contacts have visited on your site, the emails they have been sent, the emails they've opened and the links they've clicked.  Understand their interests to put relevant conversations with prospects and customers at your fingertips.Screenshot of Setting up Email Nurturing campaigns are a snap in BenchmarkONE. You can easily drip relevant content to sales leads and contacts that nurtures them throughout the entire buying process, saving you valuable time and skyrocketing response rates.Screenshot of Create great looking emails using BenchmarkONE's drag and drop email builder, or select a template from our extensive email template library.

Pipedrive Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of