Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BigCommerce
Score 7.8 out of 10
Small Businesses (1-50 employees)
BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.
$39
per month
commercetools
Score 8.2 out of 10
N/A
commercetools is a composable commerce and frontend eCommerce solution, supporting B2B and B2C online selling with a dynamic interface that handles complex catalogs.N/A
Optimizely Configured Commerce
Score 8.0 out of 10
N/A
Optimizely Configured Commerce is a SaaS, headless, and composable e-commerce platform that helps manufacturers and distributors scale e-commerce growth using as much or as little out-of-the-box functionality as they prefer; saving organizations time to deploy meaningful buying experiences.N/A
Pricing
BigCommercecommercetoolsOptimizely Configured Commerce
Editions & Modules
Standard
$39
per month
Plus
$105
per month
Pro
$399
per month
Enterprise
Custom
per month
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BigCommercecommercetoolsOptimizely Configured Commerce
Free Trial
YesYesNo
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
YesNoYes
Entry-level Setup FeeNo setup feeNo setup feeRequired
Additional DetailsA discount is offered for annual billing.
More Pricing Information
Community Pulse
BigCommercecommercetoolsOptimizely Configured Commerce
Considered Multiple Products
BigCommerce
Chose BigCommerce
We initially narrowed down our search based on the features that we needed and our belief that the platform would have them. This was in addition to SLAs, support, etc. We came down to Shopify Plus and BigCommerce Enterprise. At the end of the day, we felt that we would get …
commercetools

No answer on this topic

Optimizely Configured Commerce
Chose Optimizely Configured Commerce
Optimizely B2B Commerce Cloud was the only solution that had a direct API connection to our ERP from day 1. The other solutions did have API building available but at a larger cost. The built-in WIS/Integration jobs in the Optimizely B2B Commerce Cloud platform are also a …
Features
BigCommercecommercetoolsOptimizely Configured Commerce
Online Storefront
Comparison of Online Storefront features of Product A and Product B
BigCommerce
7.1
445 Ratings
9% below category average
commercetools
9.1
2 Ratings
16% above category average
Optimizely Configured Commerce
7.4
12 Ratings
5% below category average
Product catalog & listings7.8441 Ratings10.02 Ratings7.312 Ratings
Product management7.6438 Ratings9.02 Ratings8.012 Ratings
Bulk product upload7.2337 Ratings10.02 Ratings7.612 Ratings
Branding6.9387 Ratings8.02 Ratings7.211 Ratings
Mobile storefront7.5427 Ratings8.01 Ratings7.69 Ratings
Product variations6.9414 Ratings10.02 Ratings00 Ratings
Website integration7.5367 Ratings9.02 Ratings7.511 Ratings
Visual customization6.6430 Ratings9.02 Ratings7.010 Ratings
CMS6.5320 Ratings00 Ratings7.112 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
BigCommerce
7.5
430 Ratings
2% below category average
commercetools
8.0
2 Ratings
5% above category average
Optimizely Configured Commerce
8.2
11 Ratings
7% above category average
Abandoned cart recovery7.4387 Ratings6.01 Ratings8.110 Ratings
Checkout user experience7.5425 Ratings10.02 Ratings8.211 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
BigCommerce
7.8
426 Ratings
6% below category average
commercetools
10.0
2 Ratings
18% above category average
Optimizely Configured Commerce
8.7
12 Ratings
4% above category average
eCommerce security7.8426 Ratings10.02 Ratings8.712 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
BigCommerce
7.1
431 Ratings
8% below category average
commercetools
8.0
2 Ratings
4% above category average
Optimizely Configured Commerce
7.2
12 Ratings
6% below category average
Promotions & discounts7.2407 Ratings8.02 Ratings7.110 Ratings
Personalized recommendations6.6338 Ratings8.02 Ratings7.312 Ratings
SEO7.4401 Ratings8.02 Ratings7.111 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
BigCommerce
7.4
436 Ratings
8% below category average
commercetools
10.0
2 Ratings
22% above category average
Optimizely Configured Commerce
7.7
12 Ratings
4% below category average
Multi-site management8.0207 Ratings10.02 Ratings7.48 Ratings
Order processing8.0415 Ratings10.02 Ratings8.212 Ratings
Inventory management7.8368 Ratings10.02 Ratings7.211 Ratings
Shipping6.7376 Ratings10.02 Ratings8.310 Ratings
Custom functionality6.6371 Ratings10.02 Ratings7.511 Ratings
Best Alternatives
BigCommercecommercetoolsOptimizely Configured Commerce
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
Shopify Plus
Shopify Plus
Score 8.9 out of 10
Shopify Plus
Shopify Plus
Score 8.9 out of 10
Shopify Plus
Shopify Plus
Score 8.9 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
BigCommercecommercetoolsOptimizely Configured Commerce
Likelihood to Recommend
8.2
(458 ratings)
10.0
(2 ratings)
6.4
(12 ratings)
Likelihood to Renew
10.0
(54 ratings)
-
(0 ratings)
-
(0 ratings)
Usability
10.0
(28 ratings)
-
(0 ratings)
7.1
(12 ratings)
Availability
8.2
(6 ratings)
-
(0 ratings)
-
(0 ratings)
Performance
8.2
(6 ratings)
-
(0 ratings)
-
(0 ratings)
Support Rating
10.0
(28 ratings)
-
(0 ratings)
7.5
(12 ratings)
Online Training
8.2
(3 ratings)
-
(0 ratings)
-
(0 ratings)
Implementation Rating
9.2
(15 ratings)
-
(0 ratings)
-
(0 ratings)
Configurability
8.2
(4 ratings)
-
(0 ratings)
-
(0 ratings)
Ease of integration
8.2
(4 ratings)
-
(0 ratings)
-
(0 ratings)
Product Scalability
7.9
(362 ratings)
-
(0 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(3 ratings)
-
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(3 ratings)
-
(0 ratings)
-
(0 ratings)
User Testimonials
BigCommercecommercetoolsOptimizely Configured Commerce
Likelihood to Recommend
Commerce.com
BigCommerce is really well suited for someone who wants to get selling quickly, but may not have endless developer experience, or even web design experience for that matter. Their templates, even the free ones, are very attractive and supported by tons of third party apps. I think the only times it is not a slam dunk recommendation would be if someone is dead set on using another solution like Shopify, or if they are not looking for an ecommerce site and more of a flat website, this would be overkill.
Read full review
commercetools
Commercetools is generally a very flexible, smart platform for eCommerce business. It's an API enabled, cloud solution that makes integration seamless and quick to deploy. It's also a modern platform that utilizes API query languages like GraphQl. It lacks some functionalities in pricing and geographic variations of product portfolio but the platform is constantly improving and new functionalities are added.
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Optimizely
The eCommerce catalog side has a lot of benefits to it and has been much easier to work with and customize than the CMS side. It is this integration and using both for a branded marketing website that has the user journey from browsing and leading into the eCommerce side that has been the bigger challenge, outside of the overall stability of the releases with the bugs we have encountered. I think the solution is well suited if you are mainly a catalog site. We, however, sell machinery and solutions that are not sold via the eCommerce site and we need to showcase them on the website. However, we have a core industrial catalog of consumable products that support the machine and solutions purchases which are very well suited for the eCommerce catalog. It is the CMS/Catalog integration that has caused a need for more customizations to the platform and as a result increased costs to maintain, lowering our overall ROI from the solution. We are also a bit hamstrung by having to rely on our development partner to make changes that our digital agency is better suited to do for us in the CMS. It is requiring extra cost and resources as a result. If more functionality could be surfaced, it would be much better.
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Pros
Commerce.com
  • We really appreciate how easy it is to add products, and variants of products.
  • The integrated site analytics is pretty slick and tells us how our customers are utilizing our site/allows us to recognize trends.
  • Adding sales badges is a breeze and allows us to target specific items for sale to market!
Read full review
commercetools
  • Very good documentation
  • Stabile and scalable Microservice-Architecture
  • Cloud Native Platform
Read full review
Optimizely
  • Integration Jobs/Connections - Providing a good out-of-the-box solution to hook into ERPs and common endpoints.
  • Design and Development Partner Network to work with - If you have customizations in mind, the Optimizely partner network will give you the chance to find a suitable partner to meet your needs.
  • Good layout/flow/settings breakdown - There are a lot of "redundant" settings, but the more management access, the better.
Read full review
Cons
Commerce.com
  • In my experience, customer support FAILS terribly in knowledge of getting a BC site live
  • In my experience, the back side/ dashboard is very archaic compared to Volusion, will add hours of work to your week.
  • In my experience, pretty much anything you NEED is done with an "app" at additional cost. I think we have a few hundred dollars in apps already on top of cost of BigCommerce.
  • I feel coming from Volusion to BigCommerce was so depressing but we do feel secure that the company will remain in business. We are looking for something else already.
Read full review
commercetools
  • Pricing - Commercetools has pricing limitations with respect to customer/SKU combination. If an organization provides lots of custom/contract pricing for customers, Commercetools has difficulty mapping it in. They are working on this to make it more flexible.
  • Geographic variations in product portfolio - Commercetools has central product master that doesn't provide product activation/enabling based on different geographies/elevation/sales office structures. Some creative mapping skills are needed to overcome this limitation.
  • Data mapping limitations - Commercetools lacks in out of the box data mapping limitations to full fledged ERP platforms. Extensive data mapping workshops are necessary to fit the functionalities of an ERP platform from order, to delivery , to warehouse operations and billing.
Read full review
Optimizely
  • Need the ability to look at more of our user data
  • Need the ability to refresh our sandbox environment with production data in quicker, more efficient ways
  • Classic CMS is very limited in ways end users like myself can edit widget content
Read full review
Likelihood to Renew
Commerce.com
I personally would not even consider another e-commerce website platform.
Bigcommerce may have the same (or close to the same) functionality and integrations as other SaaS platforms but they excel at customer service and tech support. At the end of the day you need a company that will answer the phone in less than a minute especially if you're having a 5 alarm issue. That said, we hardly ever have any issues. The site was down for a few minutes one time 5 years ago. Sometimes we have issues with coding or apps and they help me with that too. They even walked me through installing our new theme when the contracted developers told me that wasn't included in the development of our new website.
Bigcommerce comes out with new innovations every year, not including apps that other people write for the platform, and there are a lot of those and new ones all the time. And there are a LOT of awesome themes to choose from (Halothemes are the best).
And the price is reasonable!
I'd give Bigcommerce my business any time and recommend them to anyone looking to run an e-commerce website. You could even use them for a non-shopping site, we have one of those too!
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commercetools
No answers on this topic
Optimizely
No answers on this topic
Usability
Commerce.com
I think that overall it has a great front end for the customer. On the back end, it takes a little spin-up time, but in just a couple of hours you can really have your head wrapped around everything you're going to need 99% of the time. It takes me about 5 minutes to train a new user on how to interact with customer orders.
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commercetools
No answers on this topic
Optimizely
Quite flexible and easy to use for daily marketing user tasks, like updating page listings, promotions, and copy. More in-depth tasks like managing product attributes, rearranging product taxonomy placement, and CMS editing are not user-friendly and require a careful and detailed process to follow.
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Reliability and Availability
Commerce.com
So far in my time with BigCommerce I have not had any down time when it comes to my webstore or accessing it at any time I need to. Knowing that they have such a good uptime, it makes me feel comfortable that my customers can access things anytime, but also keep sales going 24/7
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commercetools
No answers on this topic
Optimizely
No answers on this topic
Performance
Commerce.com
I have not had any issues with pages loading slow or any real other issues, not that I have encountered so far. Speed of the site and images loading are fantastic and everything just seems to work nicely, which may seem like a simple thing to say about things, but when something just WORKS! Its rather nice vs fighting with things to work right.
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commercetools
No answers on this topic
Optimizely
No answers on this topic
Support Rating
Commerce.com
Because they are always there no matter how simple or complex the question is, if they don't know the answer they don't fake it and just make you go away feeling frustrated.. they get you to someone that does know the answer. I always appreciate their help and their honesty!
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commercetools
No answers on this topic
Optimizely
It's a mixed bag. The team has been very nice, but there has been an underlying feeling of condescension because we have complained or "caused trouble" over the inadequacy of the CMS component. Also, support for modifications or UI changes has been terribly slow. Understandably, COVID has made life hard for everyone, but there is an expectation that we complete our work immediately, but their team will "put it in queue" when we have a request or find a bug. Further, we certainly feel that we were sold a list of capabilities that we have not seen come to fruition. Finally, the change of ownership 3 times (Insite -> Epi -> Opti) over our implementation period has been both confusing and disruptive.
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Online Training
Commerce.com
They have a comprehensive online help file system that makes it easy to do almost anything. They cover just about everything you'd want to do with your online store with images, clear descriptions and in some cases video. I will, however, say the videos should be a little more professorially done and not sound like the employees are doing it in their cubical.
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commercetools
No answers on this topic
Optimizely
No answers on this topic
Implementation Rating
Commerce.com
A certified BigCommerce design and solution partner will usually comprise a team of highly experienced designers, developers and marketers. It is our view that in the vast majority of cases, this will pay dividends in the long-term - especially for those teams that could use the extra support.
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commercetools
No answers on this topic
Optimizely
No answers on this topic
Alternatives Considered
Commerce.com
BigCommerce even with add-ons such as a PIM and B2B functionality wins for small businesses on affordability and ease of use. No servers or updates to worry about and no expensive agencies to pay. This being said, if the budget were no issue, for larger organisations Magento is perhaps a better option.
Read full review
commercetools
Read full review
Optimizely
I was not very involved with this process. It has been 3 years since we made a decision and I can't even remember the name of the other companies we were considering. I was in a different role then so I was less involved with the eCommerce department. I do remember really liking the people we were working with. That played a huge role in our selection since we would be working with them for years on the site.
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Scalability
Commerce.com
I believe after seeing all of the parts of this platform, one is able to develop the business and keep adding on select features for the business. There are multiple options for purchase with the various platforms once the business grows more. The different features being offered by the platform can lead us to scalability.
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commercetools
No answers on this topic
Optimizely
No answers on this topic
Return on Investment
Commerce.com
  • Provides a robust platform to sell a high-risk product.
  • Page Builder saves you time and money by negating the need to buy a template.
  • Includes robust promotion settings that allow for codes and automatic discounts, bulk discounts, and customer groups (i.e. military discount), all native options.
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commercetools
  • We were able to successfully launch the ecommerce platform in under 4 months of starting development work.
  • Integrate the same APIs to different client facing solutions.
  • The total cost of platform recovered in 8 months of deployment.
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Optimizely
  • Automation of updates and integration with ERP has saved time and provides reliable data for the website in sync with ERP
  • Integration with external PIM has saved time and provides reliable sync with content data for the website. Changes and improvements have been slow and difficult.
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ScreenShots

BigCommerce Screenshots

Screenshot of enterprise ecommerce for high-volume brands like Skullcandy.Screenshot of the integration that lets you list products on Amazon directly from the BigCommerce control panel, with centralized inventory and order processing and fulfillment.Screenshot of where to customize the look and feel of a storefront.

commercetools Screenshots

Screenshot of the Merchant Center dashboardScreenshot of an orderScreenshot of the time zone selector

Optimizely Configured Commerce Screenshots

Screenshot of Catalog and Content Management for simplified purchasing.Screenshot of Customer-specific pricing for seamless re-ordering.Screenshot of Personalized promotions and recommendations for customer engagement.Screenshot of Robust targeting and segmentation to drive continuous purchasing.Screenshot of Payment gateways for seamless customer checkout.Screenshot of Embedded Product Information Management for organizing and harmonizing product data.