Bigin by Zoho CRM vs. LeadSquared

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bigin by Zoho CRM
Score 8.7 out of 10
N/A
Bigin by Zoho CRM is a simplified customer relationship management (CRM) software designed specifically for small businesses, startups and teams. Bigin helps small businesses unify customer-facing operations— marketing, sales, onboarding, delivery, and support, and it offers features that help to manage these customer relationships effectively.
$9
per month per user
LeadSquared
Score 7.5 out of 10
N/A
LeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.
$50
per month per user
Pricing
Bigin by Zoho CRMLeadSquared
Editions & Modules
Express
$9.00
per month per user
Premier
$15.00
per month
Bigin 360
$21
per month per user
Sales Super
$50
per month per user
LeadSquared Sales Pro
$60
per month per user
Offerings
Pricing Offerings
Bigin by Zoho CRMLeadSquared
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details20% discount for annual pricing.Additional add-ons and modules available for expanded functionality.
More Pricing Information
Community Pulse
Bigin by Zoho CRMLeadSquared
Features
Bigin by Zoho CRMLeadSquared
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Bigin by Zoho CRM
8.1
124 Ratings
4% above category average
LeadSquared
-
Ratings
Customer data management / contact management8.7113 Ratings00 Ratings
Workflow management8.1117 Ratings00 Ratings
Opportunity management8.3116 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)8.3110 Ratings00 Ratings
Contract management7.469 Ratings00 Ratings
Interaction tracking8.0105 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Bigin by Zoho CRM
8.0
101 Ratings
4% above category average
LeadSquared
-
Ratings
Lead management8.298 Ratings00 Ratings
Email marketing7.892 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Bigin by Zoho CRM
8.0
103 Ratings
4% above category average
LeadSquared
-
Ratings
Task management8.1100 Ratings00 Ratings
Reporting7.977 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Bigin by Zoho CRM
8.1
106 Ratings
6% above category average
LeadSquared
-
Ratings
Pipeline visualization8.5106 Ratings00 Ratings
Customizable reports7.797 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Bigin by Zoho CRM
8.2
111 Ratings
7% above category average
LeadSquared
-
Ratings
Custom fields8.2111 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Bigin by Zoho CRM
8.7
106 Ratings
4% above category average
LeadSquared
-
Ratings
Single sign-on capability8.791 Ratings00 Ratings
Role-based user permissions8.7103 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Bigin by Zoho CRM
7.6
66 Ratings
3% above category average
LeadSquared
-
Ratings
Social data7.665 Ratings00 Ratings
Social engagement7.663 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Bigin by Zoho CRM
8.0
84 Ratings
7% above category average
LeadSquared
-
Ratings
Marketing automation8.084 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Bigin by Zoho CRM
8.5
104 Ratings
12% above category average
LeadSquared
-
Ratings
Mobile access8.5104 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Bigin by Zoho CRM
-
Ratings
LeadSquared
7.4
39 Ratings
8% below category average
WYSIWYG email editor00 Ratings7.035 Ratings
Dynamic content00 Ratings7.027 Ratings
Landing pages00 Ratings5.832 Ratings
A/B testing00 Ratings8.110 Ratings
Mobile optimization00 Ratings6.033 Ratings
Email deliverability reporting00 Ratings5.039 Ratings
List management00 Ratings9.038 Ratings
Triggered drip sequences00 Ratings10.024 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Bigin by Zoho CRM
-
Ratings
LeadSquared
8.5
40 Ratings
11% above category average
Lead nurturing automation00 Ratings10.038 Ratings
Lead scoring and grading00 Ratings9.039 Ratings
Data quality management00 Ratings5.116 Ratings
Automated sales alerts and tasks00 Ratings10.036 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Bigin by Zoho CRM
-
Ratings
LeadSquared
4.1
25 Ratings
56% below category average
Calendaring00 Ratings2.114 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Bigin by Zoho CRM
-
Ratings
LeadSquared
6.0
39 Ratings
23% below category average
Dashboards00 Ratings6.039 Ratings
Standard reports00 Ratings8.039 Ratings
Custom reports00 Ratings4.033 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Bigin by Zoho CRM
-
Ratings
LeadSquared
9.0
35 Ratings
11% above category average
API00 Ratings10.031 Ratings
Role-based workflow & approvals00 Ratings8.030 Ratings
Customizability00 Ratings10.035 Ratings
Best Alternatives
Bigin by Zoho CRMLeadSquared
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.1 out of 10
LocaliQ
LocaliQ
Score 8.8 out of 10
Enterprises
Creatio
Creatio
Score 9.1 out of 10
Agile CRM
Agile CRM
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Bigin by Zoho CRMLeadSquared
Likelihood to Recommend
9.0
(125 ratings)
7.0
(41 ratings)
Likelihood to Renew
7.5
(5 ratings)
8.8
(9 ratings)
Usability
8.8
(96 ratings)
9.0
(4 ratings)
Support Rating
4.5
(9 ratings)
9.8
(4 ratings)
User Testimonials
Bigin by Zoho CRMLeadSquared
Likelihood to Recommend
Zoho
- Multiple pipelines let me organize processes like sales, marketing, customer support, and assets clearly. - The forms builder allows me to gather leads, sign-ups, and customer requests from my website directly into the Bigin by Zoho CRM. - Integrations with Zapier and Make connect website orders and data from other sources smoothly. - Email templates make it easy to send professional, branded communications. - Automations handle repetitive tasks like managing customers, orders, and team tasks, saving me time.
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LeadSquared
1. Very suitable for an omnichannel business, as it can capture both online and offline lead sources and allows for follow ups. 2. Very suitable for call centers as lead and call tracking can be done very easily using LeadSquared. 3. Not very suitable for on field sales. Even though the mobile app does facilitate portability, the overall experience does not come close to the desktop version which is not feasible for an on field sales representative to use.
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Pros
Zoho
  • Manage big databases. We have a large database of contacts and partners (more than 5,000 contacts), which are updated day by day, as a result of our participation in conferences, webinars, etc. For this reason, we needed a platform that would allow us to always have our database up to date, and accessible and editable by any member of the company.
  • Pipelines. Pipelines are very necessary in our daily lives, since we present many service proposals to different clients, and until now we control the status very manually. With Bigin by Zoho CRM, we can have all this information centralized in a single place, and know at all times the status of the service proposals we present (sent, pending decision, lost, won...).
  • Product definition. The product definition block has allowed us to further structure our typologies of products and services. At least, it has allowed us to reflect on them and what is the best way to package the service offered.
  • Control panel. The control panel has been very useful for us to be able to quickly see the main indicators (offers presented, next actions to be taken, etc.).
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LeadSquared
  • Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
  • The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
  • Daily attendance history and man-days management can be done.
  • Sales performance and their values are mapped clearly.
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Cons
Zoho
  • No multi-select bulk move in pipeline After a webinar we had 42 cold leads that qualified → wanted to drag them all to “Interested” in one go. You can’t; moved them one-by-one like playing Solitaire.
  • Workflows hidden behind pay-wall We needed an auto-survey when deal = “Won”. Works in trial, the day licence dropped back to free the rule simply stopped – zero warning.
  • Offline mobile = read-onlyMentor met founder in co-working basement (no Wi-Fi). Took paper notes, re-typed into Bigin back at office → duplicate risk.
  • Pick-list values can’t be deactivated, only deletedWe miss-typed “Refferal” instead of “Referral”. To fix, must delete; history of 60 old records then shows empty source.
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LeadSquared
  • LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
  • Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
  • LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
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Likelihood to Renew
Zoho
Sales Development Representative Account Executivessss sssssssssssssssss ss ssss s ss s ssssss ss s s ss sss sssssss sssss s ssssssss sssss sss sssssssssssssss ss ss sss sssss s ssss sssssss s s s s ssss sss s s ss ss ssss s s sssssss s ssssssssss sssss sss ss eads sd
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LeadSquared
It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
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Usability
Zoho
Bigin has really helped us with selling our monitoring services to our customers, which is primarily farmers in the UK. We often need to talk to customers before, during and after a sale, and Bigin helps us keep our contacts and leads organised as we track all these interactions. We recommend it very strongly
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LeadSquared
Having talked about all other things in detail in my previous responses, this question I feel is redundant but then I will highlight the points again - Easy to Use - Flexible - Robust System - Ever-evolving - Support & Service - Integrations with third party tools & technologies - LMS - Data Management & Reports - Landing Page Options
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Support Rating
Zoho
The support is all international and it takes a while to get support as you have to go through chats and set up times, not as easy to just call and get the support you need. They are very nice when you do finally connect with someone and they are knowledgeable, just challenging being international sometimes.
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LeadSquared
Great to work with and also Easy to work with Do not just listen to the problem but provide upfront solutions Always available and are ready to support on holidays Considerate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can ask Always available to help with the internal tasks as well like creating automations, drip creations etc
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Alternatives Considered
Zoho
Simplicity Without Sacrificing Core Features
Unlike full-scale CRMs that often feel overwhelming, Bigin by Zoho CRM provides a focused set of features that are perfect for managing deals, contacts, and activities. It’s not bloated, and that was exactly what we needed for a lean, fast-moving team.
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LeadSquared
I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the features they have were the ones I wanted to focus on.
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Return on Investment
Zoho
  • I was able to migrate from Hubspot CRM easily saving me hours of time
  • I have recieved 5 x replies to the email sequence i set up since i started using it
  • I have improved lead conversion by 5% so far
Read full review
LeadSquared
  • Leads Management has become very easy.
  • Automated Lead Nurturing helps reduce a lot of manual work.
  • A lot of our time goes into creating custom reports. Making the reporting feature more flexible and robust will help in saving a lot of time and energy.
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ScreenShots

Bigin by Zoho CRM Screenshots

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LeadSquared Screenshots

Screenshot of Lead CaptureScreenshot of Lead DistributionScreenshot of Lead NurturingScreenshot of Sales AutomationScreenshot of Sales TrackingScreenshot of Workflow Automation