Bigin by Zoho CRM is a simplified customer relationship management (CRM) software designed specifically for small businesses, startups and teams. Bigin helps small businesses unify customer-facing operations— marketing, sales, onboarding, delivery, and support, and it offers features that help to manage these customer relationships effectively.
$9
per month per user
LeadSquared
Score 7.5 out of 10
N/A
LeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.
$50
per month per user
Pricing
Bigin by Zoho CRM
LeadSquared
Editions & Modules
Express
$9.00
per month per user
Premier
$15.00
per month
Bigin 360
$21
per month per user
Sales Super
$50
per month per user
LeadSquared Sales Pro
$60
per month per user
Offerings
Pricing Offerings
Bigin by Zoho CRM
LeadSquared
Free Trial
Yes
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
Optional
Additional Details
20% discount for annual pricing.
Additional add-ons and modules available for expanded functionality.
More Pricing Information
Community Pulse
Bigin by Zoho CRM
LeadSquared
Features
Bigin by Zoho CRM
LeadSquared
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Bigin by Zoho CRM
8.1
124 Ratings
4% above category average
LeadSquared
-
Ratings
Customer data management / contact management
8.7113 Ratings
00 Ratings
Workflow management
8.1117 Ratings
00 Ratings
Opportunity management
8.3116 Ratings
00 Ratings
Integration with email client (e.g., Outlook or Gmail)
8.3110 Ratings
00 Ratings
Contract management
7.469 Ratings
00 Ratings
Interaction tracking
8.0105 Ratings
00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Bigin by Zoho CRM
8.0
101 Ratings
4% above category average
LeadSquared
-
Ratings
Lead management
8.298 Ratings
00 Ratings
Email marketing
7.892 Ratings
00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Bigin by Zoho CRM
8.0
103 Ratings
4% above category average
LeadSquared
-
Ratings
Task management
8.1100 Ratings
00 Ratings
Reporting
7.977 Ratings
00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Bigin by Zoho CRM
8.1
106 Ratings
6% above category average
LeadSquared
-
Ratings
Pipeline visualization
8.5106 Ratings
00 Ratings
Customizable reports
7.797 Ratings
00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Bigin by Zoho CRM
8.2
111 Ratings
7% above category average
LeadSquared
-
Ratings
Custom fields
8.2111 Ratings
00 Ratings
Security
Comparison of Security features of Product A and Product B
Bigin by Zoho CRM
8.7
106 Ratings
4% above category average
LeadSquared
-
Ratings
Single sign-on capability
8.791 Ratings
00 Ratings
Role-based user permissions
8.7103 Ratings
00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Bigin by Zoho CRM
7.6
66 Ratings
3% above category average
LeadSquared
-
Ratings
Social data
7.665 Ratings
00 Ratings
Social engagement
7.663 Ratings
00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Bigin by Zoho CRM
8.0
84 Ratings
7% above category average
LeadSquared
-
Ratings
Marketing automation
8.084 Ratings
00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Bigin by Zoho CRM
8.5
104 Ratings
12% above category average
LeadSquared
-
Ratings
Mobile access
8.5104 Ratings
00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Bigin by Zoho CRM
-
Ratings
LeadSquared
7.4
39 Ratings
8% below category average
WYSIWYG email editor
00 Ratings
7.035 Ratings
Dynamic content
00 Ratings
7.027 Ratings
Landing pages
00 Ratings
5.832 Ratings
A/B testing
00 Ratings
8.110 Ratings
Mobile optimization
00 Ratings
6.033 Ratings
Email deliverability reporting
00 Ratings
5.039 Ratings
List management
00 Ratings
9.038 Ratings
Triggered drip sequences
00 Ratings
10.024 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Bigin by Zoho CRM
-
Ratings
LeadSquared
8.5
40 Ratings
11% above category average
Lead nurturing automation
00 Ratings
10.038 Ratings
Lead scoring and grading
00 Ratings
9.039 Ratings
Data quality management
00 Ratings
5.116 Ratings
Automated sales alerts and tasks
00 Ratings
10.036 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Bigin by Zoho CRM
-
Ratings
LeadSquared
4.1
25 Ratings
56% below category average
Calendaring
00 Ratings
2.114 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Bigin by Zoho CRM
-
Ratings
LeadSquared
6.0
39 Ratings
23% below category average
Dashboards
00 Ratings
6.039 Ratings
Standard reports
00 Ratings
8.039 Ratings
Custom reports
00 Ratings
4.033 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
- Multiple pipelines let me organize processes like sales, marketing, customer support, and assets clearly. - The forms builder allows me to gather leads, sign-ups, and customer requests from my website directly into the Bigin by Zoho CRM. - Integrations with Zapier and Make connect website orders and data from other sources smoothly. - Email templates make it easy to send professional, branded communications. - Automations handle repetitive tasks like managing customers, orders, and team tasks, saving me time.
1. Very suitable for an omnichannel business, as it can capture both online and offline lead sources and allows for follow ups. 2. Very suitable for call centers as lead and call tracking can be done very easily using LeadSquared. 3. Not very suitable for on field sales. Even though the mobile app does facilitate portability, the overall experience does not come close to the desktop version which is not feasible for an on field sales representative to use.
Manage big databases. We have a large database of contacts and partners (more than 5,000 contacts), which are updated day by day, as a result of our participation in conferences, webinars, etc. For this reason, we needed a platform that would allow us to always have our database up to date, and accessible and editable by any member of the company.
Pipelines. Pipelines are very necessary in our daily lives, since we present many service proposals to different clients, and until now we control the status very manually. With Bigin by Zoho CRM, we can have all this information centralized in a single place, and know at all times the status of the service proposals we present (sent, pending decision, lost, won...).
Product definition. The product definition block has allowed us to further structure our typologies of products and services. At least, it has allowed us to reflect on them and what is the best way to package the service offered.
Control panel. The control panel has been very useful for us to be able to quickly see the main indicators (offers presented, next actions to be taken, etc.).
Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
Daily attendance history and man-days management can be done.
Sales performance and their values are mapped clearly.
No multi-select bulk move in pipeline After a webinar we had 42 cold leads that qualified → wanted to drag them all to “Interested” in one go. You can’t; moved them one-by-one like playing Solitaire.
Workflows hidden behind pay-wall We needed an auto-survey when deal = “Won”. Works in trial, the day licence dropped back to free the rule simply stopped – zero warning.
Offline mobile = read-onlyMentor met founder in co-working basement (no Wi-Fi). Took paper notes, re-typed into Bigin back at office → duplicate risk.
Pick-list values can’t be deactivated, only deletedWe miss-typed “Refferal” instead of “Referral”. To fix, must delete; history of 60 old records then shows empty source.
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It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
Bigin has really helped us with selling our monitoring services to our customers, which is primarily farmers in the UK. We often need to talk to customers before, during and after a sale, and Bigin helps us keep our contacts and leads organised as we track all these interactions. We recommend it very strongly
Having talked about all other things in detail in my previous responses, this question I feel is redundant but then I will highlight the points again - Easy to Use - Flexible - Robust System - Ever-evolving - Support & Service - Integrations with third party tools & technologies - LMS - Data Management & Reports - Landing Page Options
The support is all international and it takes a while to get support as you have to go through chats and set up times, not as easy to just call and get the support you need. They are very nice when you do finally connect with someone and they are knowledgeable, just challenging being international sometimes.
Great to work with and also Easy to work with Do not just listen to the problem but provide upfront solutions Always available and are ready to support on holidays Considerate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can ask Always available to help with the internal tasks as well like creating automations, drip creations etc
Simplicity Without Sacrificing Core Features Unlike full-scale CRMs that often feel overwhelming, Bigin by Zoho CRM provides a focused set of features that are perfect for managing deals, contacts, and activities. It’s not bloated, and that was exactly what we needed for a lean, fast-moving team.
I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the features they have were the ones I wanted to focus on.
Automated Lead Nurturing helps reduce a lot of manual work.
A lot of our time goes into creating custom reports. Making the reporting feature more flexible and robust will help in saving a lot of time and energy.