Bing Webmaster Tools vs. Semrush

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bing Webmaster Tools
Score 8.2 out of 10
N/A
Bing Webmaster Tools is a search engine optimization software solution offered by Microsoft.N/A
Semrush
Score 8.5 out of 10
N/A
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…
$129
per month
Pricing
Bing Webmaster ToolsSemrush
Editions & Modules
No answers on this topic
Pro
$129.95
per month
Guru
$249.95
per month
Business
$499.95
per month
Offerings
Pricing Offerings
Bing Webmaster ToolsSemrush
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details17% discount for annual pricing.
More Pricing Information
Community Pulse
Bing Webmaster ToolsSemrush
Considered Both Products
Bing Webmaster Tools
Chose Bing Webmaster Tools
Bing, which is free to use, is a good adjunct to our use of all these tools. If I had to stop using all but two, Bing and Google would be the ones that I would keep. Others have their place in our cycle based on what Google and Bing are reporting, but these are our early …
Semrush
Chose Semrush
SEMRush is definitely better than SpyFu in terms of the amount of data you get, the detail of the data, and the accuracy of the data. SpyFu is like a beginner's version of SEMRush. SpyFu is great if you're smaller, less experienced, and want to spend less money - but SEMRush is …
Top Pros
Top Cons
Features
Bing Webmaster ToolsSemrush
SEO
Comparison of SEO features of Product A and Product B
Bing Webmaster Tools
8.9
7 Ratings
13% above category average
Semrush
8.5
148 Ratings
9% above category average
Keyword analysis10.07 Ratings9.3148 Ratings
Backlink management5.07 Ratings8.4141 Ratings
SERP ranking tracking9.07 Ratings8.1144 Ratings
Page grader9.06 Ratings8.5123 Ratings
Competitive analysis10.06 Ratings9.1143 Ratings
Site audit / diagnostics10.07 Ratings9.1144 Ratings
Site recommendations9.06 Ratings8.2133 Ratings
Task management8.93 Ratings7.188 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Bing Webmaster Tools
8.0
7 Ratings
5% above category average
Semrush
7.6
135 Ratings
0% below category average
Local SEO10.05 Ratings5.4123 Ratings
Social SEO4.13 Ratings7.7101 Ratings
Mobile SEO7.86 Ratings8.5108 Ratings
Global SEO10.07 Ratings8.8109 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Bing Webmaster Tools
10.0
6 Ratings
17% above category average
Semrush
8.5
120 Ratings
1% above category average
Multi-domain support10.06 Ratings9.0110 Ratings
Integration with web analytics tools10.05 Ratings8.0114 Ratings
Best Alternatives
Bing Webmaster ToolsSemrush
Small Businesses
Nozzle
Nozzle
Score 9.9 out of 10
Nozzle
Nozzle
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Bing Webmaster ToolsSemrush
Likelihood to Recommend
10.0
(7 ratings)
9.4
(148 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(3 ratings)
Usability
-
(0 ratings)
6.9
(4 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
7.3
(1 ratings)
Support Rating
-
(0 ratings)
9.9
(17 ratings)
Implementation Rating
-
(0 ratings)
7.3
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Bing Webmaster ToolsSemrush
Likelihood to Recommend
Microsoft
I always make sure that we are actively using Bing and Google. There is a tradeoff in your time when you use more tools, but there's also benefit in multiple perspectives. And don't forget that Bing is a very viable search engine that receives 500 million search queries each month. You may find that your business benefits from a relatively small amount of attention paid to Bing because search ranking there is easier (not easy, easier).
Read full review
Semrush
This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
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Pros
Microsoft
  • Clarity. Bing Webmaster Tools is well-designed and easy to navigate, even for beginners.
  • Keyword rankings. Gives more visibility than Google Search Console into how your website ranks for specific keywords.
  • In-program SEO editing. Allows you to submit URLs, disavow links, block URLs, control BingBot's crawl, and more.
Read full review
Semrush
  • Great visuals for keyword position tracking, love that you can see the page that is ranking
  • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
  • Shows many different and useful views for competitive research
  • Great templated keyword research tools for those who are not as hands-on with SEO
  • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
Read full review
Cons
Microsoft
  • The user-interface isn't as friendly or appealing as Google's - very bland overall.
  • The way they present their Page Traffic report is a big turn-off. It's basically just a grid of numbers and arrows which is hard to interpret at a high level.
Read full review
Semrush
  • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
  • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
  • Tracking multiple keywords, across multiple clients can be costly
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Likelihood to Renew
Microsoft
No answers on this topic
Semrush
I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
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Usability
Microsoft
No answers on this topic
Semrush
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
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Reliability and Availability
Microsoft
No answers on this topic
Semrush
Semrush available when you need it!
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Performance
Microsoft
No answers on this topic
Semrush
SemRush performs well with few errors!
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Support Rating
Microsoft
No answers on this topic
Semrush
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
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Implementation Rating
Microsoft
No answers on this topic
Semrush
I did it by myself and do not have a comment!
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Alternatives Considered
Microsoft
I think that Bing does a good job of being a competitive product in a space that has very basic and insanely complex products. While Bing isn't pretty, it gets the job done and also gets you the right tools in a simple and straight forward backend UI. The ability to place Bing ads, track SEO and see how your site is performing, all from one backend interface is awesome!
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Semrush
We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
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Scalability
Microsoft
No answers on this topic
Semrush
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
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Return on Investment
Microsoft
  • Not really an ROI product but the ability to do more tasks than google is something that can be used as added value for clients
  • Having another search engine to do reporting on helps increase hours and client spend
  • some issues flagged in bing but not seen in google can be fixed once shown in BWT
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Semrush
  • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
  • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
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ScreenShots